Posts tagged Revenue

Google AdSense + AdMob: A New Strategy to Improve Revenue for Gaming Apps

As the holidays approach, you can expect an increase in smartphone usage, especially in activity with gaming apps. Each year around this time, millions of new mobile devices are activated and billions of apps are downloaded. A recent AdMob study* also revealed that downloading and playing gaming apps are users’ top priority when getting a new smartphone, which represents a special opportunity for developers.

A new strategy for game-app developers can help them make the most of this increase in usage. Game developer Izumi Artisan used this strategy to increase his revenue by 60%, and so today we’ll share the details on how he achieved these results. 
Step 1)  Create a strategy guide for your game and post it on your website
Game guides, strategy manuals, and walk-throughs have become commonplace for gamers looking to get the edge or just take the easy path through a tricky section of a game. As a result, numerous third party game-strategy sites have popped up, and are attracting users in mass numbers.
This represents a great opportunity for you as a game developer, as you can create your own strategy or walk-through guide and host it on your website. There are many examples of successful game guides on the Web that you can use as a model when creating your own. The guides will vary in structure and length depending on the format of the game, so we suggest browsing a few to find the most suitable format. If there are already third-party guides competing for your users’ attention, try releasing the “Official” guide to separate yourself from the rest of the pack.
Step 2)  Monetize your new website with AdSense
Creating great content and putting it on the Web is an important step for those looking to generate income online. To start earning revenue from your online content you can use AdSense to show highly relevant ads on your website. 
With AdSense, advertisers will bid against each other to show their ads next to your content. The ads that appear are highly targeted, so they’re likely to be interesting to your visitors. AdSense also offers a number of great features including customization options to control the appearance, placement and type of ads that will show up on your site, as well as the ability to restrict the subject matter of the ads. 
If you’re not already an AdSense publisher, sign up for a free AdSense account
Step 3)  Use house ads in AdMob to drive users to your new website
One of the most difficult pieces of building a successful website is attracting visitors. As a game developer, you have the benefit of an existing and engaged audience — your users. By taking advantage of this built-in audience you can quickly generate demand for your new web content…you just have to point them in the right direction.
You can do this by using AdMob’s house ad feature, which lets you display your own promotions to your users at no cost. By creating a “house ad”  promotion for your new website and displaying it in an appropriate section of your game (i.e., on the home screen, or in-between game play, etc.), you can easily generate awareness for your web content while preserving a good experience for your users. The great part is, you won’t need to push a new version of your app since the house ad can be updated directly within the AdMob interface.
Sign up for an AdMob account here**. It’s free.
Be sure to make the most of the app usage increase that comes with the holiday season by trying this strategy. Have these tips worked for you?  Do you have other tips to share? Let us know in the comments!

**Update: There is a known issue for users who currently have a new AdMob account, that restricts them from signing up for AdSense. A solution is being worked on and is expected in the new year.

In the mean time, if you are currently using the new AdMob and would like to sign up for AdSense, please fill out this form and after reviewing your request we will enable AdSense on your account.

Please note: if you are an existing AdMob user and your account has not yet been migrated to the new version of AdMob, you will still be able to sign yourself up for AdSense. If you do not yet have an AdSense or AdMob account, please sign up for AdSense first, before signing up for AdMob.

Posted by Max Sack - Publisher Advocate
*Mobile Apps Consumer Study, AdMob and Parks Associates, Oct 2013

View full post on Inside AdSense

Optimizing AdSense revenue using Google Analytics

The most important asset of any publisher is your audience. And the key to growing your audience is to understand it. Google Analytics helps you understand your users better and drive the right strategy to grow a loyal and engaged audience.

Recently Google Analytics launched two important new capabilities for its AdSense integration: AdSense Exits reports and AdSense Revenue as an experiment objective. They both come as a great additions to websites that use AdSense for monetization. In this post I will go over the AdSense Analytics integration and how it can be used to optimize AdSense revenue.

Integrating AdSense and Google Analytics

Before going further into the wonders of the Analytics AdSense marriage, you should first be sure that your accounts are linked properly. Here is how to do it. First follow the steps in the screenshot below after logging into Google Analytics (Admin => AdSense Linking => Link Accounts):

AdSense and Analytics Integration 

You will be sent to your AdSense account in order to confirm the linking and then you will be sent back to Google Analytics to choose which profiles should include this data. If you have any problems or additional questions, take a look at the AdSense Help Center. After the integration is complete the following metrics will be available on your Google Analytics account:

  • AdSense revenue: revenue generated by AdSense ads.
  • Ads clicked: the number of times AdSense ads were clicked.
  • AdSense CTR (clickthrough rate): the percentage of page impressions that resulted in a click on an ad.
  • AdSense eCPM: AdSense revenue per 1,000 page impressions.
  • AdSense ads viewed: number of ads viewed.
  • AdSense Page Impressions: the number of pageviews during which an ad was displayed.

AdSense reports on Google Analytics

Currently, there are 3 out-of-the-box AdSense reports available on Analytics: Pages, Referrers and Exits.

1. AdSense Pages

This report provides information about which pages contributed most to AdSense revenue. It will show each of the pages on the website and how well they performed in terms of AdSense. For each page in the website that contains an AdSense unit we will be able to analyze the following metrics: AdSense revenue, AdSense ads clicked, AdSense CTR, AdSense eCPM, AdSense ads viewed and AdSense page impressions.

This report provides an interesting view of which page performed best, and it can be used to optimize website content. For example, if you find that posts about celebrities generate more revenue than posts about soccer, you might consider writing more about celebrities (if your main objective is to make money on AdSense).

2. AdSense Referrers

This report provides information about the performance of domains that referred visitors who generated AdSense revenue. This information is extremely valuable; however, I suggest using a different report, since it provides more in-depth information: “All Traffic”.

The AdSense Referrers report only displays information about websites that generated AdSense revenue, it does not provide information on other types of traffic sources and campaigns. For this reason, I believe the All Traffic report presents a more complete view. To find the report, go to this page and click on the AdSense tab just above the chart.

3. AdSense Exits

The AdSense Exit report shows the number of sessions that ended due to a user clicking on an AdSense ad. This is an interesting metric as it can show which pages have a “high conversion rate”, i.e., the ratio of visits to a page and those that left the website clicking on an AdSense unit through it. If your monetization is made through AdSense this report will give just that: AdSense conversion rate per page.

Optimizing AdSense revenue using Google Analytics

Below is an example of how to use the integration from my Analytics for Publishers eBook. Most websites work with templates and each template may have different AdSense placements; this means that an important analysis would be to compare performance by template (or by category) rather than by page.

In order to analyze template performance, we will need to create one segment per template. If you want to learn more about creating Segments, check this Help Center article. For example, let’s suppose your website has the following page templates:

  • Analytics pages with URLs structured as example.com/analytics/…
  • Testing pages with URLs structured as example.com/testing/…
  • Targeting pages with URLs structured as example.com/targeting/…

In this case you would create three segments using the dimension Page, each containing its unique pattern: /analytics/ for analytics pages, /testing/ for testing pages, and /targeting/ for targeting pages. Below is an example of how the segment would look for the analytics pages:

Analyzing template performance using segments 

After creating the segments for all three templates, you will be able to choose all of them in the top-left corner of the screen (just above the chart, see bubble #1 above) to see a comparison between them. Below is a screenshot showing how such a comparison would look like:

Table comparison metrics for different visitor segments 

In the table above we are able to compare pages by all metrics available. For example, we can see that while the Analytics section has higher revenue, this is related to the number of impressions, which is also significantly higher. When we analyze further, we see that the Testing and Targeting sections have a good potential, with the same CTR but significantly higher AdSense eCPM. Based on these metrics we can understand which templates and content types are the most effective.

As mentioned above, once you find out which pages are performing well and which pages are not, you can use Content Experiments to optimize them. Here is a Content Experiments guide.

Closing thoughts

Here are a few takeaways for you to start optimizing today!

  1. Understand which content type and subject generates the highest revenue and create content based on this data.
  2. Understand which page templates bring the best results by using advanced segments.
  3. Analyze AdSense performance to learn which segments have a good CTR; this might bring insight into which audience to target.

This post was originally posted on the Google Analytics blog. Stay tuned for an upcoming series on the Inside AdSense blog on how to grow your business with Google Analytics insights.

Posted by Daniel Waisberg, Google Analytics team
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View full post on Inside AdSense

20(14) Publisher Stories: Lbo.lk capitalize on Google Analytics insights to grow revenue

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Lbo.lk is a Sri Lankan English-language business and economy portal providing news and analysis to a worldwide audience since 2000. “LBO educates the business community, policy makers and general public on the implications of the monetary and fiscal policy and economic challenges,” says Lakshaman Bandaranayake who founded LBO (Lanka Business Online).

“A strong relationship with Google is key to achieving our growth strategy,” says Lakshaman. With the goal to accelerate AdSense performance and invigorate revenue growth across channels, Lbo.lk collaborated with Google to optimize their web design.

By making some simple changes, Lbo.lk were able to increase their revenue and user engagement. These changes included using the In-Page Analytics report from Google Analytics to inform site layout decisions. They also replaced low-performing ad units with global standard ad formats to cater for their global audience.

In the 14 weeks following the redesign, page views increased 3.4X and clicks increased 2X. Placing globally popular ad formats in optimal locations also helped LBO scalably earn from their channels, with AdSense earnings growing 2.5X.

Building on the success of these initial changes, LBO has set new business goals for the coming year, and these include more substantial site modifications. With the additional revenue earned, LBO also plans to expand its editorial staff. Lakshaman concludes “If we didn’t use AdSense, we would be losing out on revenue”.

Read the full story here.

Posted by Catherine Candano – Inside AdSense Team

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View full post on Inside AdSense

20(14) Publisher Stories: Mobile88’s growth charges ahead with the help of AdSense revenue.

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.
Mobile88.com is one of Malaysia’s leading mobile portals, dedicated to covering  and reviewing mobile hardware and software, including content and virtual goods media. The site also provides up-to-date news on the latest developments in mobile technology.
Launched in 2004, Mobile88.com now boasts over one million unique visitors a month and has 20 employees based in Malaysia, Indonesia, Singapore and the Philippines. Alongside its flagship site, Mobile88 currently has three regional websites, with another one set to go live in September 2013, and two more sites covering lifestyle, technology and gaming.
Gerald Lim, CEO of Mobile88.com, tells the story of how the company began its relationship with AdSense. “We looked at what other sites were doing to monetize and what were the most effective networks. AdSense provided the easiest way for us to get started. It was flexible, completely self-service and we could manage ads ourselves.” 
Over the years, as the relevance and quality of ads has continued to improve, Mobile88.com’s relationship with AdSense has grown stronger, as has the company’s partnership with Google. Alongside AdSense, Mobile88.com uses DoubleClick for Publishers (DFP) to control how ads are served, Google Analytics to track and analyze performance and Webmaster Tools for site optimization.
Mobile88.com is continuing to expand into areas like digital content, virtual goods and rich media such as console-quality games via the cloud. Meanwhile, AdSense revenue is still helping to fuel growth. As Gerald explains, “Since the beginning, AdSense has provided a very stable and consistent income. Even today, our AdSense revenue is continuing to grow.”
Read the full story.
Posted by Valentin Cornez – Inside AdSense Team
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View full post on Inside AdSense

Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes

Chinese search engine and advertising provider Baidu announced quarterly earnings today. The company fell just shy of financial analysts’ estimates, which were $1.54 billion (51 percent growth). Instead the company announced  $1.573 billion in revenue, which was a 50.3 percent increase from a…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO Company Net66 Aiming for Record Revenue in 10th Anniversary Year – PR Web (press release)

SEO Company Net66 Aiming for Record Revenue in 10th Anniversary Year
PR Web (press release)
A Manchester SEO Company who have gone from bedroom to boardroom are hoping for a record turnover this year. Celebrating 10 years of being in business and being #1 for SEO in Manchester shows their commitment, guile and determination to make 

and more »

View full post on SEO – Google News

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles

Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 and continued growth in text-based advertising. Take away revenue from its payment platform, Yandex.Money, and the Y-o-Y revenue growth would be 40 percent. The company says it now has more…



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Why “Big Data” Won’t Win You The Battle For Online Revenue

With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…



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Yelp Reports $233 Million In Revenue For 2013, Up 69 Percent From 2012

Yelp released its 4Q 2013 financial results today, reporting end of year net revenue at $233 million, representing 69 percent year-over-year growth from 2012. While delivering the earnings report call, Yelp CEO Jeremy Stoppelman said, “It was a phenomenal year for Yelp.” Yelp’s…



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4 Website Testing & Optimization Tips For More Revenue

It’s time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible. But start with your headlines, call to action, social validation, and title tags and meta descriptions.

View full post on Search Engine Watch – Latest

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