Posts tagged Revenue
Facebook IPO Show Ad Revenue Increased 69% in 2011
Feb 1st
Facebook’s 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm’s S-1 filing today for its initial public offering.
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Study: SEO, driving revenue viewed as important in 2012 – KoMarketing Associates
Feb 1st
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Study: SEO, driving revenue viewed as important in 2012
KoMarketing Associates Respondents clearly noted their propensity for cost-effective marketing tools in 2012 to achieve business goals, ranking social media and SEO initiatives higher than direct mail, daily deals and traditional print advertising. |
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[REPORT] Twitter, LinkedIn Will See Slower Revenue Growth
Jan 31st
Twitter and LinkedIn will continue to see strong advertisemnet growth, with Twitter’s revenue expected to nearly double between 2012 and 2014, according to a report by eMarketer Digital Intelligence.
The report comes against the backdrop of Facebook’s pending, initial public offering and illustrate that advertising models for social networks, seem to be working. Twitter gets 90% of its revenue from U.S. advertisiers, while LinkedIn depends more on foreign adverisers, with just 68% of its 2012 ad revenue expected to come from U.S. advertisers.
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The report did note, however, that both companies can expect growth rates to slow from their current levels. eMarketer is projecting 83% revenue growth for Twitter this year, down from 233% in 2011, and 46.1% revenue growth for LinkedIn, down from 95% in 2011.
Still, if eMarketer’s analysis of data from dozens of research firms, company information and industry trends is correct, Twitter will have revenue of $540 million by 2014. LinkedIn would have revenue of $405.6 million by 2014, fueled in part by an increase in U.S.-based advertising.
Speaking at the AllThingsD media conference on Monday, Twitter CEO Dick Costolo said the company has no plans to develop new revenue streams.
“We think we’re good where we’re at,” Costolo said, according to Wired. “We don’t feel like we need to add another component to the business in order to create the lasting company.”
LinkedIn has recently come under fire for its advertising practices. Its privacy policy allows the company to use users’ personal information in ads for the site. While the policy has been in effect for quite some time, it recently gained attention as messages highlighting it started spreading among users of the jobs and careers social network.
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Revvim Launches the First Revenue Maximization Service for Natural Search – MarketWatch (press release)
Jan 25th
 Brafton (blog) |
Revvim Launches the First Revenue Maximization Service for Natural Search
MarketWatch (press release) "Our goal at Revvim is to empower website marketers and small business executives to rapidly improve their SEO efforts to deliver provable ROI (return on investment)," stated Matthew LeBaron, CEO and founder of Revvim. In today's economy companies are … Finding killer SEO keywords for content marketing: Part 1 |
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Driven By iPhone and iPad Growth, Apple Revenue Topped $46 Billion Last Quarter
Jan 24th
In its quarterly earnings call this afternoon, Apple threw around quite a few very large numbers. For starters, the company brought in $46.3 billion dollars in the last quarter, which was a 73% increase over the previous year. In terms of profit, they netted $13.1 billion, a 118% year-over-year increase and a number that exceeds Google’s entire quarterly revenue, as one observer pointed out.
By far the biggest chunk of revenue came from the iPhone and related products. This isn’t surprising considering the highly successful launch of the iPhone 4S in October, which landed at the same time as iOS 5 and iCloud. The quarter on which Apple was reporting today also included the holiday shopping season, which is always a peak time for smartphones, MP3 players and tablets.
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In total, the company sold 37 million iPhones throughout the quarter, which exceeded those sold in the same time period last year by 128%. Apple CEO Tim Cook cited the “breathtaking” customer reception to the iPhone 4S, as well as the launch of Siri, iOS 5 and improved camera optics.
It also didn’t hurt that in the previous quarter, sales missed expectations due to the fact that so many consumers were holding out for the next iPhone. That device was finally launched during the last quarter, and it was a huge one for Apple. In January, the iPhone 4S began shipping in China and now has a presence in over 90 countries.
iPad: Still Dominant, But What About the Competition?
The next biggest growth area for Apple was the iPad. Taken together, the iPad and iPhone product lines now account for 72% of the company’s quarterly revenue. This is a trend that’s been underway for awhile and the share of revenue generated by the iPad and iPhone just seems to keep growing. The stats speak volumes about the explosive growth of smartphones and tablets in general, two markets that Apple has played a massive role in.
The company pointed to the enterprise and educational institutions as two key sources of growth for the iPad. The latter point is no shock in light of last week’s launch of iBooks 2, iBooks Author and an enhanced iTunes U app. While it was received with mixed reactions, the move marked Apple’s biggest formal foray into the education space, where it intends to use the iPad as a way to deliver interactive digital textbooks to students.
When asked about other players in the tablet space, Cook said that the company doesn’t “really see these limited function tablets, these e-readers, as being in the same category.” In other words, it’s not worried about the Kindle Fire or any other Android-based tablets. The iPad may continue to be overwhelmingly dominant, but we’ll see in a few weeks whether the iPad 3′s features or price point are changing in response to any of the other players on the market.
While less dramatic than its iPad and iPhone results, Apple did see quarterly and year-over-year growth in almost every other category, including Mac desktops and laptops.
The only category that saw a decrease from 2012 was the iPod, although it’s worth noting that iPod sales did increase notably from the prior quarter. Year over year, however, the devices are no longer a huge source of growth for Apple, whose smartphones and tablets include all of the functionality of an iPod, in addition to access to 550,000 apps available in the iTunes App Store. Despite being overshadowed by its more sophisticated siblings, the iPod is still the top-selling MP3 player in many major markets.
At this point, Apple is sitting on a ton of money. The company now boasts $97.6 billion in cash, but Cook declined to comment on how they plan on spending that.
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Google Reports Q4 2011 Earnings, $10.58 Billion in Revenue; 90M Google+ Users
Jan 19th
Google revenues topped $10 billion for the first time, but it wasn’t good enough for investors, who were let down by the numbers that came in $300 million below analyst estimates (after subtracting ad commissions). Profit grew to $2.71 billion.
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Hulu Grew Revenue 60% Last Year, Still Blocks Google TV & Boxee
Jan 12th
Hulu didn’t end up getting sold in 2011, but it nonetheless turned out to be a pretty big year for the premium video streaming service. Overall, the business grew by 60% over the previous year and raked in $420 million in revenue.
That money came from a combination of ad sales and paid subscriptions to the service’s Hulu Plus offering. They now have 1.5 million paying subscribers. It’s a far cry from Netflix’s more than 23 million paying members, but then again Hulu Plus only went live in 2010. According to Hulu CEO Jason Kilar, this is the fastest any paid video streaming service has reached 1.5 million users.
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For both free and premium users, Hulu increased its selection of content substantially last year, most recently adding television shows from The CW and Univision. That focus on expanding its library of content will continue well into 2012, with a planned $500 million investment in acquiring the rights to television shows and movies.
Hulu’s growth is also fueled in part by its continued expansion into other markets around the globe as well as the effort the company puts into making its service available on a wide range of devices. Most gaming consoles, smartphones and tablets now have an app for Hulu Plus, even if many of them can’t access the advertising-supported Hulu website. This year, Hulu launched dedicated apps for the Kindle Fire, XBox 360 and Nook e-reader, among others.
Despite the long list of supported devices, Hulu’s cross-device compatibility could be even better. The service has irked users of Boxee and Google TV-powered units by blocking access to those devices. Even though Hulu Plus is available in the Android Market, that app can’t run on Google TV and when you try to navigate to Hulu.com from the platform’s Web browser, the site is blocked on Hulu’s end. The same is true of the Boxee Box. A long-awaited Hulu Plus app for the Apple TV is allegedly ready and working, but has been held up due to political reasons.
View full post on ReadWriteWeb
Hulu Grew Revenue 40% Last Year, Still Blocks Google TV & Boxee
Jan 12th
Hulu didn’t end up getting sold in 2011, but it nonetheless turned out to be a pretty big year for the premium video streaming service. Overall, the business grew by 40% over the previous year and raked in $420 million in revenue.
That money came from a combination of ad sales and paid subscriptions to the service’s Hulu Plus offering. They now have 1.5 million paying subscribers. It’s a far cry from Netflix’s more than 23 million paying members, but then again Hulu Plus only went live in 2010. According to Hulu CEO Jason Kilar, this is the fastest any paid video streaming service has reached 1.5 million users.
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For both free and premium users, Hulu increased its selection of content substantially last year, most recently adding television shows from The CW and Univision. That focus on expanding its library of content will continue well into 2012, with a planned $500 million investment in acquiring the rights to television shows and movies.
Hulu’s growth is also fueled in part by its continued expansion into other markets around the globe as well as the effort the company puts into making its service available on a wide range of devices. Most gaming consoles, smartphones and tablets now have an app for Hulu Plus, even if many of them can’t access the advertising-supported Hulu website. This year, Hulu launched dedicated apps for the Kindle Fire, XBox 360 and Nook e-reader, among others.
Despite the long list of supported devices, Hulu’s cross-device compatibility could be even better. The service has irked users of Boxee and Google TV-powered units by blocking access to those devices. Even though Hulu Plus is available in the Android Market, that app can’t run on Google TV and when you try to navigate to Hulu.com from the platform’s Web browser, the site is blocked on Hulu’s end. The same is true of the Boxee Box. A long-awaited Hulu Plus app for the Apple TV is allegedly ready and working, but has been held up due to political reasons.
View full post on ReadWriteWeb
U.S. Online Ad Revenue Climbs to $7.9 Billion, Up 22% From 2010
Nov 30th
In the U.S., revenue from online advertising is up 22% from a year ago, amounting to $7.88 billion, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC US). This is the eighth consecutive quarter of year-over-year growth.
The data are compiled directly from information from online advertisers, including data from websites, commercial services, free email providers and other Web properties. “Even with a softened economy, digital advertising is making tremendous gains,” says PwC US partner David Silverman.
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Maybe it goes without saying that the future of advertising is online, but it’s good to know the numbers back that up. It’s important to break down the trend into mobile and desktop, tablet and smartphone numbers sometimes, but it’s also important to see the big picture.
A steady climb in online ad revenue, even in a bad economy, means that the Web is working for consumers and brands alike. Even if it isn’t working perfectly, it’s working. We’re putting enough time and energy into the Web that it’s becoming a real, growing economy. Now let’s go out there and make some stuff!
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Will Google See $6.25 Billion In Mobile Ad Revenue Next Year? by @gsterling
Oct 17th
During the earnings call last week after Google announced massive quarterly revenues ($9.72 billion), CEO Larry Page casually dropped the following remark about the company’s mobile business: “We’re also seeing a huge positive revenue impact from mobile, which has grown 2.5x in the last 12 months…
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