Posts tagged Revenue

Effective Keyword Targeting: The Key To Growing Traffic & Revenue

Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines.

The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land.



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Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue

What’s the relationship between traffic and revenue in SEM? Columnist George Michie explains.

The post Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue appeared first on Search Engine Land.



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How To Grow PPC Revenue Without Tanking ROI

Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady.

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Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday

Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous…



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Chinese Search Giant Baidu Reports $2.2 Billion In Revenue For 3Q 2014

China’s leading search engine Baidu posted its 3Q 2014 earnings yesterday, reporting $2.2 billion (RMB13.520 billion) in total revenue, a 52 percent year over year increase. According to Baidu chairman and CEO Robin Li, the site’s mobile traffic surpassed PC traffic last quarter, with…



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Yoast CEO Shares SEO Trends that Create Revenue Opportunity for Cloud and … – Web Host Industry Review

Yoast CEO Shares SEO Trends that Create Revenue Opportunity for Cloud and
Web Host Industry Review
Joost de Valk, founder and CEO of SEO giant Yoast, presented a session for HostingCon Europe earlier this month in Amsterdam. He said he was surprised that when Google announced on August 6 it would use SSL for site ranking he didn't receive a bunch …

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First Half Ad Revenue: Search Dominates PC Ads But Not Mobile

The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its…



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Understanding Sales, Conversion & Revenue For Local SEO Agencies

Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs.

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Understanding Sales, Conversion & Revenue For Local SEO Agencies – Search Engine Land


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Understanding Sales, Conversion & Revenue For Local SEO Agencies
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Last week, BrightLocal published the Local SEO Industry Survey 2014, which is an annual exploration into the state of the industry for SEOs serving local businesses. This was also covered here on Search Engine Land. In this survey. We compiled data

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Industry Survey: 37% Of SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year

According to an industry survey by local search firm BrightLocal, a majority of SEOs experienced less than $30,000 in revenue turnover during the last twelve months, with the average revenue-per-client ranging from $500 to $1,000 for the largest percentage of survey respondents. BrightLocal polled…



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