Posts tagged Reveals
Analytics From “Most Social Super Bowl” Reveals Chat Wasn’t About Football
Feb 6th
Although predictions last week raised expectations about the role that social media would play in reshaping what has historically been one of the most engaging non-holiday events in the U.S. every year, the first analysis of yesterday’s public social network data by advertising analysis firm Networked Insights makes a compelling revelation: Almost three-fourths of the chat taking place among Twitter and Facebook users Sunday night had nothing to do with the game itself.
In fact, according to Networked Insights’ data, the Super Bowl topic that trended in third place was “Brady,” but when you break that topic down, you realize it may actually have been more about Mrs. Tom Brady – supermodel Gisele Bundchen, who appeared on camera perhaps once during the game, whom Tweeters evidently referred to as “Mrs. Brady” or perhaps “Lady Brady” – than about the New England Patriots quarterback.
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Though it may not be entirely surprising that commercials constitute the bulk of online chatter during the event, it’s astonishing to see that TV commercials make up some 42% of all Super Bowl-related online chatter. Although New York Giants running back Ahmad Bradshaw scored what Super Bowl history may record as the most awkward game winning touchdown – slowly being seated on the goal line after trying to stop himself short at the 1-yard line – his maneuver only elicited a minor wave compared with Mrs. Brady.
A spokesperson for Networked Insights told RWW this afternoon that part of the reason for the lopsided topic mix may have to do partly with the game. It was a low-scoring game with only one interception, whose outcome was only sealed when the clock reached zero. It may have been such a nail-biter, in other words, that true football fans may have been biting their nails rather than tapping their keys.
“It’s not surprising to see viewers’ commentary of Super Bowl advertisements surpass those of the game itself,” Dan Neely, NI’s CEO, tells RWW this afternoon. “Brands can partly attribute this social lift as a by-product of a low-scoring game that allowed viewers to discuss the commercials.”
A word about the volume of tweets: Naturally, NI’s tracking included tweets that included the hashtag #superbowl. NI estimates tweets to that hashtag alone to have numbered around 1.6 million, though it will have updated, hardened data later in the week. That’s as many tweets as are normally archived in a single day, the NI spokesperson tells us.
As an analysis firm for advertisers, NI itself was concerned more with the commercials than the football. Gaining the most overall viewer response among celebrity endorsers was the tattooed, underwear-wearing veteran of what “far’ners” call football, David Beckham. His shorts reached out to 39% of folks talking about just the Super Bowl commercials (as opposed to the game), according to NI’s figures. This is what NI means by “share of value.” Sentiment among chatting consumers was 23% more positive than negative, suggesting the H&M undies went over well. Coming in second was Clint Eastwood, whose two-minute ad that may have been for Chrysler but may really have been for the city of Detroit, had 21% “share of value,” while 9% of the discussion was more positive than negative.
Though NI gives Chrysler kudos for choosing Eastwood, it notes that the resulting chatter was three times more about him than about Chrysler.
By comparison, as much as 28% of folks chatting about Super Bowl topics during halftime were discussing Madonna’s halftime show. Their discussion constituted 32% of Super Bowl-related social traffic by volume. Sentiment for Madonna was generally negative (-21%), with tweets about her staying relatively short, with a particularly negative peak towards the end where the lights converged to reveal the message, “WORLD PEACE.” By contrast, sentiment for her on-stage co-star MIA – whose little birdie expressed exactly the opposite sentiment – ran generally positive at +6%, commanding 3% of the discussion. The star of the halftime show ended up being Nicki Minaj, whom perhaps more viewers recognized than Clint Eastwood. Minaj commanded a 7% share of value, with 26% of it more positive than negative.
Breaking down just the Madonna comments, MI found that as much as 2% of this subgroup were making comments about her age (53). This group was split down the middle as to whether she looked great for her age, with the negative group making snarky comments about such things as her “veiny” arms. Sentiment turned positive when she began singing “Like a Prayer,” which was originally released in 1989, though it tipped downward to -11% after she began her latest single, “Give Me All Your Luvin.’” (NI does not appear to have data regarding consumer sentiment about its spelling.)
“The takeaway for networks, producers, and sports leagues is the need to create multiple engagement points around content that is in sync with the interests of a target audience,” states NI’s Dan Neely. “Going forward, the winners will be the programs that leverage social technology to drive participation.”
What the Twitterers of the world may have missed Sunday night was the terrific sense of community and shared excitement. Just the NFL Experience – the week-long slate of activities in downtown Indianapolis among football fans who love the game and who keep their phones mostly in their pockets except to take pictures – pulled in some 265,000 people over a nine-day period, according to the latest estimates.
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The Mac Comeback: Analysis Reveals 46% of Companies Issue Macs
Jan 27th
Over six years ago, I rounded up a group of analysts to elicit their opinions on what was then a startling trend: People who purchased iPods were then purchasing Macs. Was it a fluke, I asked? Some said maybe not: Buyers were learning to trust the Apple brand again. But there were too many mitigating factors at that time which could eventually derail the Mac’s comeback, for which the only route to its eventual culmination appeared to be by way of the home entertainment center.
What literally no one foresaw in 2005 was the possibility that an Apple-branded device could become a future year’s most successful and desirable business tool. The iPad bounced the Apple brand right back into the office; and now, results of a survey of 10,000 IT professionals worldwide by Forrester reveal that as CxOs find themselves embracing iPads, their companies end up opening their front doors to Macs.
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Among survey respondents in North America and Western Europe, an astounding 46% of the enterprises where IT professionals worked in 2011 were reported to be offering Macs as an option to employees. That does not mean half of employees are choosing them – right now, Forrester’s respondents say only 7% of those respondents are personally using Mac OS X in their workplace. But that’s a lot more than in previous years, and much closer to the peaks set in the late 1980s when the first Mac adopters realized they needed them for laser printers and “desktop publishing.”
The iPad has become the Mac’s re-launch pad in the enterprise. Even those companies that officially don’t want iPads yet (they may have policies against BYOD) have employees who do. Some 27% of respondents said their enterprises presently support the iPad, with another 31% planning to, and yet another 23% actively campaigning to make them support it. That’s important, because while 46% of enterprises offer Macs, only 30% of them support Macs – and that’s a big difference. The hurdle for enterprises wanting to adopt, and maybe even embrace, the Apple brand is integrating them into the network.
One more factor playing into the Mac’s enterprise success, astonishingly… is Android. It’s a strange, backward chain of events that Forrester’s research indicates begins with the inconsistency of that platform – something which the latest version 4.0.x, Ice Cream Sandwich, hopes to eradicate if only it weren’t just one of the fragments in its own right.
As the Forrester report’s principal author, Frank E. Gillett, writes, “Google’s Android platform is selling very well with consumers for smartphones, but the wide variety of devices, features, and software support, plus inconsistency of support for OS upgrades, is fragmenting the Android ecosystem. Meanwhile, Google has yet to dent the iPad’s dominant tablet position, while Amazon’s popular new Android-based Kindle Fire tablet bypasses Google’s app store, Android Market, altogether. In PCs, Google’s Chromebook initiative to replace Windows PCs will take years to gain traction. By comparison, Apple has solid offerings in all three categories, keeps a limited but still highly desired range of models, and creates great consistency and upgradeability across the devices, characteristics that are very attractive to enterprise buyers. Forrester hears from CIOs that they feel protected by Apple’s brand and app store strategy in a way that they don’t with Android products.”
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Internet Marketing Company Reveals Results of the Poll, “What is the Best SEO … – San Francisco Chronicle (press release)
Jan 8th
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Internet Marketing Company Reveals Results of the Poll, "What is the Best SEO …
San Francisco Chronicle (press release) Internet Marketing Company (www.internetmarketingcompany.biz) Reveals Results of the Poll, "What is the Best SEO Method?" on the Facebook® Platform Internet Marketing Company, a company that provides seo services, announced today the results of the … |
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Internet Marketing Company Reveals Results of the Poll, “What is the Best SEO … – PR Web (press release)
Jan 8th
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Internet Marketing Company Reveals Results of the Poll, "What is the Best SEO …
PR Web (press release) Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "What is the Best SEO Method?" on the Facebook® Platform “It's great that people are figuring out that internet marketing is the best, and most effective … People are Already Talking about Linkbuilding.org on the Facebook® Platform |
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Internet Marketing Company Reveals Results of the Poll, “In terms of SEO … – PR Web (press release)
Jan 5th
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Internet Marketing Company Reveals Results of the Poll, "In terms of SEO …
PR Web (press release) Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "In Terms of SEO, Which is Better, Quality or Quantity?" on the Facebook® Platform “It's great that people are figuring out that internet marketing is the … |
View full post on SEO – Google News
SEO Web Design Hawaii Reveals Trade Secrets For Getting Your Website to the … – PR Web (press release)
Jan 4th
 PR Web (press release) |
SEO Web Design Hawaii Reveals Trade Secrets For Getting Your Website to the …
PR Web (press release) Honolulu-based SEO company releases Free Video that reveals how to get your business website to the top of Google and the 4 must-know tips to successfully choose a SEO Company to get you there. With consumers moving to the internet instead of … |
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No More ‘BBX’: Trademark Dispute Reveals Strange RIM Stance
Dec 7th
A temporary restraining order issued by a federal court in Albuquerque on behalf of a software company that produces a version of BASIC, has compelled Research In Motion to start calling the next version of its operating system for BlackBerry smartphones “BlackBerry 10.” This according to a tweet from the company’s official Twitter feed.
The name BBx (albeit with a small “x”) is being used by Basis Software of Albuquerque as a trademark for its Business BASIC language interpreter, which is a classic language interpreter capable of extending business logic established over the previous decades to a platform that reaches smartphones, including BlackBerrys. Perhaps the most startling element of this case came from RIM, whose U.S.-based subsidiary had claimed in court, according to the judge’s ruling, that the Singapore developers’ conference to which the restraining order applies is not all that important to anyone in America.
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“RIM argues that its alleged conduct would have an insufficient effect on United States commerce to grant an injunction,” reads Judge William P. Johnson’s ruling yesterday, “pointing out that the upcoming Singapore conference is intended to serve customers in Asia and that only several of the 700 people who will be attending the conference will be from the United States. RIM also contends that the conference will not be broadcast live, and any references on the Internet to the conference will not have the required significant effect on commerce.”
By contrast, Judge Johnson went on, Basis Software argued that it would be naïve for RIM or anyone else to assume that the impact of an Asia developers’ conference would be limited to Asia. “The Court agrees with this assessment,” he wrote, “finding it somewhat ironic that the very nature of the disputed software product is making world-wide dissemination of information more easily accessible than before.”
“BlackBerry 10″ was a name that had been bandied about in the press and elsewhere as a likely name for its completely new operating system, which was previewed last October in San Francisco. The new system represents a developmental dead-end for BB OS 9, whose architecture could not adequately be extended to the emerging tablet market that RIM must also cover, preferably not with a separate OS as with today’s PlayBook.
One of the developmental hurdles the next BlackBerry system continues to face – one for which developers worldwide will indeed be looking to Singapore for clues to a solution – concerns a key element of its authentication mechanism. Historically, BlackBerry users have been associated with single phones, with the understanding that it wouldn’t make sense for someone to own two or three mobile phones. The emergence of the tablet changes all that. Today, for a PlayBook tablet to access a BlackBerry user’s account, it must be tethered to a physical BlackBerry phone – an connection which the manufacturer (unsuccessfully) tried to market as fun and exciting.
Another hurdle concerns the new system’s identity, the name change for which may (just as ironically) reveal the limited impact it may have on the consumer mindset.
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Google Reveals 10 Tweaks To Search Algorithm: What’s Changed?
Nov 14th
Google revealed 10 recent changes to its search algorithm today, including one to favor “fresher” results over older content in certain situations. Detection of “official” sites or pages has also improved. Other updates improve search snippets and page titles, as well as info retrieval across languages, among other tweaks.
In addition to the algorithm itself, Google has changed features of the search interface recently. It eliminated the “Timeline” view of results to organize them by date range, and it has integrated Google+ social content in a variety of ways.
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Changes Affecting Page Content
Google continues to improve rich snippets and learn how to pull relevant page content into search results. Recent updates make Google smarter about pulling page body content, rather than header or menu content. Others improve page titles by de-duplicating anchor text in links, and improve details in rich snippets for applications.
Google has also retired a signal for image search that looked for images referred to by multiple documents around the Web. Another change improves detection of which pages are “official” for a topic or brand.
Changes To Time-Sensitive Results
Google is making a concerted effort to shift from basic chronological results to real-time search. Its recent updates to the Caffeine search infrastructure semantically determine when a user would want recent, “fresh” results instead of the all-time ranked pages. For example, it may determine that users searching for “olympics” are more likely to want results about the upcoming 2012 Summer Olympics than the Wikipedia page for the Olympic Games.
By eliminating the “Timeline” view and applying “freshness” adjustments to queries with specified date ranges, Google is pushing timeliness as a new priority in how it determines relevance.
Google is also improving “freshness” signals by incorporating Google+ activity into overall search. After its real-time search deal with Twitter expired this year, it needs new signals for what’s currently trending. Google+ offers just such an opportunity, and Google is trying out real-time search within the social network.
Other Search Changes
Several recent tweaks to Google search improve cross-language results, using Google’s powerful translation to retrieve content for searches in languages that have limited Web content. Another improves query auto-completion in Russian, which used to produce some arbitrary and unhelpful predictions.
To see the rest of Google’s bullet-point search improvements, visit the Inside Search blog.
Do you think Google search is improving over time?
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Last-Minute Halloween Costume Hunting? Search Activity Reveals Hot Costumes This Year
Oct 28th
Lady Gaga and Snooki … err, Nicole … from MTV’s Jersey Shore were among last year’s hottest Halloween costume searches. Are they back this year, or have other pop culture icons replaced them? Let’s take a look at the hottest 2011 search halloween costume searches, courtesy of a…
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SEO Expert Reveals How To Optimize Your Website Using Trending Topics – AddPR.com (press release)
Oct 28th
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SEO Expert Reveals How To Optimize Your Website Using Trending Topics
AddPR.com (press release) Employing trending topics in SEO is a fantastic idea providing that the topics on your website are relevant to the trending news topics. If your site content is not relevant to the trending topic then the high traffic is not likely to last very long. … |
View full post on SEO – Google News
