Posts tagged Retailer
Search Laboratory Helps Fashion Retailer Jacques Vert Achieve Their Rightful … – MarketWatch (press release)
Jan 13th
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Search Laboratory Helps Fashion Retailer Jacques Vert Achieve Their Rightful …
MarketWatch (press release) LEEDS, England, January 13, 2012 /PRNewswire via COMTEX/ — Search Laboratory, the Leeds based multilingual SEO agency; have teamed up with discerning ladies fashion brand Jacques Vert to help them achieve their rightful place on the Google search … |
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Retailer Digital Marketing Spending to Increase Across All Channels in 2012 … – EON: Enhanced Online News (press release)
Nov 7th
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Retailer Digital Marketing Spending to Increase Across All Channels in 2012 …
EON: Enhanced Online News (press release) When asked how they are likely to allocate their 2012 digital marketing budget, retailers surveyed identified paid search (30%), email (18%) and SEO/natural search (11%) as their top priorities, but deeper questioning revealed that these priorities may … |
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Retailer Tackles Duplication & Improves SEO – Actionable Insights
Sep 21st
 Drop Ship (press release) (blog) |
Retailer Tackles Duplication & Improves SEO
Actionable Insights The website's SEO fundamentals were as strong as ever. But traffic was falling slightly short of expectations. Something was irritating the search engines. Enter the canonical solution. Product level duplication was running rampant. … Ecommerce Dropship Tips: SEO Items You Shouldn't Forget Part I |
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Retailer Lets Online Shoppers Virtually Try on Clothes Using Augmented Reality
Aug 5th
Have you been waiting for more practical implementations of augmented reality (AR) technology outside of gaming and marketing initiatives? So have we. That’s what makes the technology Zugara is launching now so interesting. It has teamed up with U.K.-based online clothing retailer Banana Flame to offer a virtual dressing room of sorts which lets online shoppers “try on” the clothes featured on the retailer’s website.
Using the computer’s webcam and Zugara’s AR e-commerce software dubbed “Webcam Social Shopper,” shoppers can immediately see what clothes look like on them and can ask friends for an opinion via Facebook and Twitter.
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Of course, trying on clothes virtually isn’t the same as trying on clothes in real life. You don’t know how the fabric is cut, how tight or loose it is, how it will hang, how well it’s stitched, or any of the other factors that go into making a real-world purchasing decision. However, it’s a step closer to emulating that real world experience than anything we’ve ever had before. It’s also kind of fun…well, when it works.
Using the computer’s webcam, visitors to Banana Flame’s website can instantly try on any of the clothing items it sells. To start the process, you have to step a few feet back from the computer, making sure the camera can see your face. The garment will then automatically position itself on top of what you’re currently wearing. Using Kinect-like motions, you can then touch virtual buttons to make minor adjustments to the garment’s position on your body. In fact, the technology seems similar to a Kinect hack that does basically the same thing.
You can also swipe your arm to navigate between the controls provided in the software. These controls let you change the garment’s color, move it around or take a photo of you “wearing” the item. You can then immediately share that photo with friends via Facebook and Twitter using the software or download it to your computer.
In theory, the system sounds great, but in practice, it still needs some work. For example, it was completely frozen when we tried to use it on our Mac (in both Safari and Chrome), but worked well on our Windows PC (in IE). This appears to be related to the software’s use of Adobe Flash – the Mac webcam is not set by default to work with Flash. There’s a workaround for this, but an average user wouldn’t know to try it. And the website doesn’t offer instructions.
Also, we have to admit, using AR in this way is not anything like actually trying on clothes.
But it’s a start. And not just a start at using AR for virtual shopping purposes, but a start for AR to be used for anything that’s not some gimmicky marketing push, like AR-enabled posters or sports tickets. For that, we’re grateful.
View full post on ReadWriteWeb
Web Wisdom: Top Ten Signs of Poor SEO Technique – Independent Retailer
Jul 20th
 RisMedia.com (press release) |
Web Wisdom: Top Ten Signs of Poor SEO Technique
Independent Retailer Independent retailers are at the mercy of the web designers and search engine optimization (SEO) consultants they hire. Why do I say this? As someone who has extensively studied SEO methods and attempts to stay up-to-date on how the Internet is … Orange County SEO Expert Debunks Internet Marketing for Local Businesses Kirk Communications SEO Company NH Can Help Your Company Get Free Quote for SEO Services – Seopackages.Net Offers Best SEO Packages |
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In-house SEO Roles Grow Among Internet Retailer Top 500
May 26th
Following up on an annual data analysis evaluating the SEO effectiveness of the top 500 internet retailers, Conductor reported that over the 7 months between April 2010 to November 2010, the Top 500 ‘big box’ stores with at least one in-house SEO …
View full post on Search Engine Watch – Latest
In-house SEO Roles Grow Among Internet Retailer Top 500 – Search Engine Watch
May 26th
 Search Engine Watch |
In-house SEO Roles Grow Among Internet Retailer Top 500
Search Engine Watch Following up on an annual data analysis evaluating the SEO effectiveness of the top 500 internet retailers, Conductor reported that over the 7 months between April 2010 to November 2010, the Top 500 'big box' stores … |
View full post on SEO – Google News
Online Hobby Retailer Sees SEO Efforts Help Lift Profits, as Sales of RC … – PR Web (press release)
Apr 24th
 PR Web (press release) |
Online Hobby Retailer Sees SEO Efforts Help Lift Profits, as Sales of RC …
PR Web (press release) Simply Hobbies, creators of a new and varied online hobby retail shop, have seen their profits soar as the efforts of a local SEO outfit start to lift their website to higher places. Stuart, owner of Simply Hobbies, launched the business towards in … |
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