Posts tagged result.
One Man’s Spam Is Another’s Good Result: Google’s New Approach To Spam
Mar 10th
Google announced a new search feature today — the ability to block sites you don’t want to see in your results. You can now tell Google not to add those sites into any search query they answer for you.
“Over the years we’ve experimented with a number of ways to help you personalize the results you find on Google, from SearchWiki to stars in search to location settings. Now there’s yet another way to find more of what you want on Google by blocking the sites you don’t want to see.”
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View full post on Search Engine Watch Blog
Result First Ranks #4 in Pay for Performance SEO Companies by topseos.com for … – Online PR News (press release)
Feb 2nd
 Press Release Centre (press release) |
Result First Ranks #4 in Pay for Performance SEO Companies by topseos.com for …
Online PR News (press release) The pioneer Pay- for- Performance SEO company has been ranked 4th by Topseos.com, the independent authority on search vendors. … New Search Engine Aims to Correct Industry-Wide Link Imbalance Salespeople: the free SEO tool every agency has Premium SEO Solutions Lowers Down SEO Packages Price |
View full post on SEO – Google News
Google Faces EU Antitrust Investigation Over Alleged Organic, Paid Search Result Bias
Nov 30th
Has Google abused its dominant position in search in the European Union? That will be the focus of antitrust regulators as they formally investigate complaints of discrimination in Google’s paid and organic search results.
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View full post on Search Engine Watch Blog
Google defends including the date in search result snippets: Update content … – Brafton
Oct 25th
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Google defends including the date in search result snippets: Update content …
Brafton When consumers conduct a query about the iPhone, they most likely want information on the latest model, so results from 2009 won't be useful. … |
View full post on SEO – Google News
Google’s Norvig: After The Top Result, There’s No Right Or Wrong
Aug 6th
In light of this week’s news that Google Wave has crashed, plus Danny Sullivan’s follow up piece about Google’s other failures, it’s somewhat ironic that Slate magazine this week published an interview with Peter Norvig about … being wrong.
Norvig is Google’s Director of Research and has been with the company for almost ten years – [...]
*** Read the full post by clicking on the headline above ***
View full post on Search Engine Land: News About Search Engines & Search Marketing
Whiteboard Friday – Dominate Your Brand Search Engine Result Page
Aug 5th
Posted by Danny Dover
This week on Whiteboard Friday we pull a secret out of the SEO secrets vault. This handy strategy helps you take advantage of the specific types of results that Google chooses for people and company based searches and helps you dominate your brand search engine result page.
Dominate Your Brand Search Engine Result Page (SERP)
Build YourBrand.com
Building a brand hub is an obvious suggestion but not necessarily for the reason you might think. Use these types of websites to promote what other domains are saying about you or your brand elsewhere on the Internet. This gives those pages (social media profiles, interviews, etc…) link juice and improves their relevancy, thus helping them rank for your brand SERP. (Hint: Use anchor text like "SEOmoz on Twitter" or "John Doe in the New York Times"). You can see an example of me doing this tactic on DannyDover.com
Build an Alternative Brand Site
After building your brand hub and linking from its homepage to the other pages you want to rank, you should build another brand site. In practical terms I recommend using a single page on a related domain. (I use this page targeting just my first name, Danny as my alternate). This helps you command a second result in the SERP because it is on a separate (and in this case, a more powerful) domain.
Create Social Media Profiles
This is obvious. Social media profiles (Twitter, Facebook, Linkedin, etc…) are both great search results for people/brand searches and are on very powerful domains. This makes them great resources to fill up your brand SERP.
Do Interviews/News
Linking to relevant articles/interviews on your brand hub site is an excellent tactic for filling the remaining spots on your brand SERP. Like the last tactic, these pages are helpful search results for searchers and are usually on powerful domains.
Do PPC
This final tactic is less intuitive. Bidding on your name/brand allows you to control the ads on your brand SERP. This is helpful for branding (der…) and it actually tends to increase the click through rates of the number one result on the page as well as the ad.
Follow me on Twitter, Fool!
or
Follow SEOmoz on Twitter (who is slightly less rude)
If you have any other advice that you think is worth sharing, feel free to post it in the comments. This post is very much a work in progress. As always, feel free to e-mail me if you have any suggestions on how I can make my posts more useful. All of my contact information is available on my SEOmoz profile under Danny. Thanks!
View full post on SEOmoz Daily SEO Blog
