Posts tagged Research
The role of market research in your SEO campaign – Last Click News
Aug 23rd
 Last Click News |
The role of market research in your SEO campaign
Last Click News Based on research data, online marketers will be able to create an SEO-friendly website that is aimed at precisely-targeted visitors. … |
View full post on SEO – Google News
SEO Metrics: Proving Value With Research, Data And Tact
Aug 18th
When it comes to SEO, it is a quantitative marketing medium that is all about metrics and results. That means if you can’t provide data/research that proves value, as well as analytics and reporting to back your results, you’re basically asking for a whole lot of drama. Putting together the research behind a business case [...]
*** Read the full post by clicking on the headline above ***
View full post on Search Engine Land: News About Search Engines & Search Marketing
Conducting Effective Keyword Research – The Positive SEO Blog Community (press release) (blog)
Aug 18th
|
Conducting Effective Keyword Research
The Positive SEO Blog Community (press release) (blog) Keywords is one very important element in an SEO campaign, this is because of the fact that in search engine optimisation keywords are the primary object of … Smart Links Can Make Your SEO Sing Search engines submission is necessary to get site listed. Google Wants You To Use Its New Keyword Tool |
View full post on SEO – Google News
Why market research is important for SEO – Helium
Aug 17th
 Impact Media (blog) |
Why market research is important for SEO
Helium Through proper market research a website has the ability to create an SEO-friendly website that will attract targeted visitors that are willing to buy. … How Black Hat SEO Abuses Search Engines SEO Company India Speaks on Promoting Articles in the Best Way Use Google PPC Campaigns to Find Better Keywords for SEO |
View full post on SEO – Google News
2 New Cool Keyword Research Tools Which Are Based on Google
Aug 3rd
It is always fun to discover new awesome tools and think “Why haven’t I thought about that myself?”. Last week I was lucky enough to come across two awesome keyword research tools that take advantage of data provided by Google.
Here are the tools:
1. Google Adwords Tool Result Visualization
Keyword Eye (first discovered me via the guest post submission to DailySEOTip) is an Google Adwords tool visualizer. For any word you type it generates a tag cloud where
- The the phrase font size represents its search volume.
- The phrase color represents its competition (red: high; orange: medium, green: low).
Additionally, once you hover over any term in the tag cloud, it shows you the actual search volume per month:
Clicking any term will add it to the right panel – that allows to download the final list as a text, Excel or CSV file (the panel is static, no matter how many queries you run within one session it will keep all your selected term):
The tool also has a 3D format (which I guess is more for fun as it is not really usable for the keyword research process, unlike the default 2D mode):
Finally, the tool has a pretty interface for setting the research preferences:
- Match type (broad, exact, phrase);
- Country to target;
- Number of results to return in the cloud;
- Cloud order (random, by search volume, by competition)
- Filters:
- “Only shows words with [low/high/medium] competition”
- “Only show words with search volume” [lower/higher than...]
- “Remove keywords including…”
2. Google Suggest Tool Result Expansion
Ubersuggest is a new tool that is no so much fun as the above one but which is nonetheless amazingly useful.
What it does is the following:
- Query Google Suggest service with the term you provide;
- Query Google Suggest with your term plus one of the
letters of the alphabet, such as [yoga a], [yoga b] and so on. - Collect all the result provided saving you a long and tedious manual work.
For example, if you type [diabetes], you will see the following results expanded by letter:
… and this is just for letters [a] and [b] – you will see plenty of phrases for all the letters of the alphabet (these are just too many for me to be able o show the whole list on one screenshot).
You can then download the whole list as a txt file for further research and manipulation.
I found the tool an awesome help in keyword expanding – I’d love to hear your thoughts on my finds!
Check out the SEO Tools guide at Search Engine Journal.
2 New Cool Keyword Research Tools Which Are Based on Google
View full post on Search Engine Journal
Primal: Semantically Driven Keyword Research and Brainstorming Assistant
Jul 26th
Primal is a new interesting semantic search assistant that has drawn my attention due to keyword-research potential. It is being promoted as the tool that builds customized pages around your search term (which is not the reason I am sharing it here).
What I liked about the tool is its dynamic manner of generating related terms (as well as related terms of the related terms – are you still with me?). While there’s not enough information about the sources behind that technology (are they using Wikipedia to analyze the linked data?), the feature seems pretty much addictive and I spent a good amount of my busy time playing with it and trying various search terms.
Primal Search
The first tool that introduced me to the feature was the search tab that generated the tag cloud of the related data:
If you click through any of the terms in the tag cloud, the search results will be refined to include the new term in them (as well as some closely related terms or derivations):
If you try some very specific search terms (like (brand) names, places, etc), you seem to get a bit better understanding of how the tag cloud is generated: these are not synonyms or more specific / generic concepts: the tag cloud seems to be built upon randomly related terms.
For example, the tag cloud for “Google” term includes:
- Related terms (like Google’s services and tools: Google Maps, Google Talk, etc);
- “Synonyms” (If we assume that “Yahoo”, “Microsoft” and “Aol” are in a way synonymous to “Google” being all categorized as search engines);
- Some absolutely random words (Those that must have repeatedly appeared with “Google” in the same context – like “2006″, “logo”, etc):
Let’s not forget though that the purpose of this tag cloud is to help you refine your search results (and not find related terms for the one searched).
Now, the fun doesn’t stop here.
Primal Storm
There’s another nice tab out here called “Storm” which (according to quite a brief help page) can be described as follows:
Primal Storm is your online brainstorming assistant. Just give Storm a few words to start and it’ll suggest related ideas to expand your thinking.
I found it really to be a cool brainstorming assistant. The tool consists of three boxes:
- The first box contains your search terms;
- The second box contains “Deeper ideas” (various randomly related terms we saw above);
- The third box contains “Related ideas” (which seem to be based on the first two boxes).
Let’s try to start with our initial term – [Diabetic diets]:
You can see the second column generated immediately while the third one being empty. Try adding a term from the second column (you will like the clean visual interface) and see what changes: both the second and the third columns get new terms based on what you have in column 1 (in my case focus seemed to be shifted to [weight loss] topic):
Looks like some great keyword research and brainstorming assistant – what are your thoughts?
Check out the SEO Tools guide at Search Engine Journal.
Primal: Semantically Driven Keyword Research and Brainstorming Assistant
View full post on Search Engine Journal
Econsultancy Research Finds Email Beats Social Media for Consumer Attention
Jul 21st
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well, a new report on consumer online shopping behavior from Econsultancy says that marketers still need to focus on targeted and relevant email marketing if they want to enjoy e-commerce success even if consumers are increasingly using social media sites such as Twitter and Facebook.
Click to read the rest of this post…
View full post on Search Engine Watch Blog
Keyword Research – Make Money Online – BigNews.biz (press release)
Jul 3rd
 ReadWriteWeb (blog) |
Keyword Research – Make Money Online
BigNews.biz (press release) Search Engine Optimization (SEO) is the most imperative choice for business operators to advertise their services and products. keyword research is an … Essential Tools For SEO on a Budget Archive for July, 2010 3 Effective Steps for Blog SEO |
View full post on SEO – Google News
