Posts tagged Reporting

6 Tactics to Streamline Your PPC Reporting and Optimization

optimize dictionary highlight

These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.

View full post on

Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting

Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section. On November 18th, Google said: Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph. You now may see an…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Marketing Reporting: 8 Metrics Clients Actually Care About

Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data?

View full post on Search Engine Watch – Latest

More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies

This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as  conversions,…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

US airline wins Dodd-Frank real-time reporting delay

CFTC no-action letter giving Southwest Airlines and its dealers extra time to report hedging trades in long-dated oil may lead to broader relief for other hedgers in illiquid markets

View full post on Search Engine Watch – Latest

SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Transparent SEO Reporting – What You Should Really Be Expecting From Your … – Business 2 Community


Business 2 Community
Transparent SEO Reporting – What You Should Really Be Expecting From Your
Business 2 Community
The first component of an agency's quality SEO report is organic traffic and conversion data. This is key SEO information as it allows you as a client to see the impact of utilized SEO tactics. One of the main ways to gauge how well your site is doing

View full post on SEO – Google News

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.

View full post on Search Engine Watch – Latest

AdWords Adds Single Currency Reporting For Conversion Values

AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook Introduces Cross-Device Reporting For Facebook Ads by @mattsouthern

Facebook has announced the launch of cross-device reporting for Facebook ads. For the first time, advertisers will be able to see how people are moving through the sales process between devices, across mobile and on the web. Imagine seeing an ad for a product on your mobile phone while in line at the bank. Do you immediately make a purchase on your phone? Probably not. But perhaps you go back to your office later that day and buy on your desktop computer. Such cross-device conversions are becoming increasingly common as people move between their phones, tablets and desktop computers to […]

The post Facebook Introduces Cross-Device Reporting For Facebook Ads by @mattsouthern appeared first on Search Engine Journal.

View full post on Search Engine Journal

Go to Top
Copyright © 1992-2015, DC2NET All rights reserved