Posts tagged Report
Report: Facebook Ad Spending Grew 1600% in 2011
Feb 2nd
We’re all on the edge of our seats waiting for the Facebook IPO to drop. Thankfully, Kara Swisher over at AllThingsD reports that we can all hang out a bit (maybe), because the FB IPO isn’t dropping until later today (probably). Phew.
The Wall Street Journal proper reports (no offense, AllThingsD) that Facebook probably makes most of its revenue from online advertising combined with cuts from game purchases. Before its public offering, Zynga reported $828.9 million in revenue through the third quarter. Facebook takes a 30% cut from games that live on its ecosystem. In this instance, Facebook collected about $350 million from Zynga. Facebook Credits are another revenue stream. Now there’s even a a user loyalty incentive component.
As Facebook moves forward with its IPO, many are wondering just how much it makes from ads. Boston-based Nanigans, a Facebook ads API developer, reports 1600% growth in Facebook ad spending over the past year. This refers to the ad spend managed by Nanigans’ software – not the entire Facebook ecosystem.
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You’ve heard it before: Marketers are trying to figure out how to best reach their target audience. Facebook ads are becoming more appealing, or at least that’s what Facebook’s advertising solutions want us to believe. “Marketers across the globe, and beyond early adopters, have embraced Facebook as a mainstream media platform,” says Nanigans CEO Ric Calvillo.
Facebook revealed more about its ad strategy at the end of last year, shortly before it rolled out Timeline to all users. Facebook tailors its ads to the user, delivering what it believes they want to see. Users also have the option of X-ing an ad if they do not want to see it.
Nanigans’ Ad Engine is focused on the more granular aspects of Facebook ads. It optimizes marketers’ Facebook ad spend to meet goals on Facebook, such as “Likes,” app installs, registration, in-app actions, viral referrals and purchases. In 2011, it served over 175 billion Facebook ad impressions.
Facebook is preparing to file a $5 billion IPO, but that number could end up being closer to $10 billion. As the New York Times reports, this entire offering is fueled by you, the user who continuously provides Facebook with the personal data it needs to serve targeted ads. Barrons reports that 90% of Facebook’s $3.8 billion revenue in 2011 came from ads.
Soon Facebook CEO Mark Zuckerberg will thank you kindly, and Wall Street will officially place a value on your personal data. Will advertisers bite harder in 2012? And more importantly, will users provide the social network with even more personal data?
Photo courtesy of ShutterStock.
View full post on ReadWriteWeb
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Feb 1st
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion.
View full post on Search Engine Watch – Latest
Report: Search Ad Spend To Rise 27% In 2012
Jan 31st
eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominate share of the search ad spend with 77.9% share, up from 74.4% share in…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
[REPORT] Twitter, LinkedIn Will See Slower Revenue Growth
Jan 31st
Twitter and LinkedIn will continue to see strong advertisemnet growth, with Twitter’s revenue expected to nearly double between 2012 and 2014, according to a report by eMarketer Digital Intelligence.
The report comes against the backdrop of Facebook’s pending, initial public offering and illustrate that advertising models for social networks, seem to be working. Twitter gets 90% of its revenue from U.S. advertisiers, while LinkedIn depends more on foreign adverisers, with just 68% of its 2012 ad revenue expected to come from U.S. advertisers.
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The report did note, however, that both companies can expect growth rates to slow from their current levels. eMarketer is projecting 83% revenue growth for Twitter this year, down from 233% in 2011, and 46.1% revenue growth for LinkedIn, down from 95% in 2011.
Still, if eMarketer’s analysis of data from dozens of research firms, company information and industry trends is correct, Twitter will have revenue of $540 million by 2014. LinkedIn would have revenue of $405.6 million by 2014, fueled in part by an increase in U.S.-based advertising.
Speaking at the AllThingsD media conference on Monday, Twitter CEO Dick Costolo said the company has no plans to develop new revenue streams.
“We think we’re good where we’re at,” Costolo said, according to Wired. “We don’t feel like we need to add another component to the business in order to create the lasting company.”
LinkedIn has recently come under fire for its advertising practices. Its privacy policy allows the company to use users’ personal information in ads for the site. While the policy has been in effect for quite some time, it recently gained attention as messages highlighting it started spreading among users of the jobs and careers social network.
View full post on ReadWriteWeb
SEMRush to Add Google AdSense Advertiser Report
Jan 30th
SEMrush is set to launch their new AdSense Advertiser Report as part of their SEO toolkit. The report offers downloadable data on AdSense publishers as well as metrics for individual text ads and can be used to check out your site or a competitor.
View full post on Search Engine Watch – Latest
Social Media, SEO and Hiring Top Priorities for Small Businesses in 2012: Report – eWeek
Jan 30th
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Social Media, SEO and Hiring Top Priorities for Small Businesses in 2012: Report
eWeek Social media, SEO and email marketing were all ranked equally important, notably over tools like direct mail, coupons/daily deals and traditional print advertising. "While 2011 was clearly still a rebuilding year for many small businesses, … |
View full post on SEO – Google News
Williams Commerce Ltd Report SEO Services Boost Online Wholesaler Traffic by 8200% – PR Web (press release)
Jan 28th
 PR Web (press release) |
Williams Commerce Ltd Report SEO Services Boost Online Wholesaler Traffic by 8200%
PR Web (press release) Amit Janir called upon the SEO Services (search engine optimisation) of Williams Commerce, Leicester based Digital Marketing and Software Development Company to build and promote his website in Google. It's because they are coming up on top that more … |
View full post on SEO – Google News
Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights
Jan 27th
Marketers have had a couple weeks to digest their fourth quarter numbers and assess their successes and failures from a period that can be a whirlwind, particularly in the retail sector. Now, with Google’s Q4 earnings report and Yahoo’s out, we’re getting a chance to compare our…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Ask.com Has The Most Long-Winded Searchers, Report Says
Jan 24th
The longest search queries are happening on Ask.com, where users average almost five words per search. That’s according to research from Chitika. The ad network analyzed search referrals on “hundreds of millions” of impressions across sites in its network between January 9th and…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Special SEO Report for 2012 Released by Search Engine Optimization Expert – MMD Newswire (press release)
Jan 23rd
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Special SEO Report for 2012 Released by Search Engine Optimization Expert
MMD Newswire (press release) January 23, 2012 (MMD Newswire) — Brian Rotsztein, a well-known and respected authority in the Internet marketing industry and the search engine optimization (SEO) field in particular, has written a guide to organic search marketing for the current … SEO experts look to fresh content to boost search engine rankings Copywriting – the new SEO? Why SEOs are Finding Themselves Reporting to Content Marketing |
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