Posts tagged Report
Lawyers, You Can’t Ignore SEO – Daily Report – Daily Report (registration)
May 15th
 Business 2 Community |
Lawyers, You Can't Ignore SEO – Daily Report
Daily Report (registration) Search Engine Optimization—or SEO—is the art or science of search. Google, Bing, Yahoo and the others attempt to do the same thing: Match questions with answers. The point of SEO is to make what you post online line up with the questions your … SEO Toronto Service Provider Rank Secure Emerges as the Top Choice for … Local SEO Optimization: 6 Must-Read Tips for Businesses & Brands SEO 1 Medical Offers Doctors and Physicians Risk Free Medical Marketing … |
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Date With A Glasshole: Google Glass Dating 101, A Report From The Field
May 15th
I am a pioneer (ahem, Explorer) tasked with testing the developer edition of Google Glass, arguably technology’s biggest quantum leap forward since the advent of the tablet. The start of Google I/O today will no doubt bring a critical mass of Glass wearers into San Francisco, making its social implications more relevant than ever — especially come happy hour.
But since hardware benchmarks, unboxings and rigorous teardowns are so 2012, I to set out to review Google Glass with one noble (if amorous) goal. I wanted to wear the device on a full-fledged, real-life, real-stakes date and see what happened.
This is that story.
Whose Idea Was This, Anyway?
Sure, a romantic evening on the town wearing a Star Trek-remixed smartphone on your face might ward off your average weirdo, but I like to live well beyond the doldrums of social custom. Which is to say that my editors suggested the idea and I blame them for everything. They may have been joking – I’m not actually sure. Everything began innocently enough on our weekly over-caffeinated Skype call. The rest is history, especially the bivalves.
This is how it goes: I propose that a cute girl of interest (her name is Rebecca) accompany me to dinner and drinks… and mention my one wearable, Bluetooth-enabled caveat. As it turns out, she’s game for the experiment, curious about Google Glass and accepts my invite. Cue nerd panic.
Google Glass On The Half-Shell
My frantic pre-date self pep-talk logic goes like this:
- Glass is more interesting than it is obnoxious.
- My natural charm, good looks and modesty will provide a diversion.
- Working theory: Glass will actually prove less obtrusive than a smartphone in a social setting.
- I’m in a distinct minority, but I think Glass looks cool as all hell.
- Date has some warning and is partially familiar with Glass. Date has expressed positive possible romantic interest in prior social scenarios sans Glass.
Pre-date risks, social, romantic and otherwise:
- I own the only Google Glass in Portland (at the time of shipping, anyway). Here, it makes for a lot of awkward, enthusiastic and inescapable extended social interactions.
- Date is a suspected technophobe.
- Date could take privacy concerns very seriously and literally flip table, walk out of restaurant.
- Date may think I am surreptitiously taking photographs of her (true) and get creeped out.
- Normal date risks (bad hair days, epic failure) amplified by social risk of full documentation via Internet.
A Date With A Glasshole, Documented In Realtime
For dinner, we agreed on an authentic cajun place/oyster bar in North Portland with stiff drinks and plenty of exits.
Taylor: Do you generally like technology? How do you use your mobile devices?
Rebecca: Sure, I like technology. That said, I’m not crazy in love with it. I do use my iPhone 5 almost constantly. I listen to podcasts and stream music all day at work. I text up a storm every 15 minutes… at least. I check my email, Instagram and Facebook every hour or so.
T: What’s the first you heard about this whole Google Glass thing?
R: I first heard about it about five months ago. I thought it would be a great for people who need to be available all of the time for work. But I knew it [wasn't] for me.
T: So what do you do for work?
R: I am a vintage dealer and leather craftsman.
T: That’s pretty old school. You make like… non-virtual 3D objects? Whoa.
T: Were you nervous at all when I told you that we were going on a formal “date” with me wearing Glass and I was going to write a story about it?
R: I wouldn’t say nervous. A little apprehensive, but overall excited and curious.
T: A lot of people probably would have been weirded out. If I wasn’t already a major weirdo, I would have been weirded out. Cheers to that!
The Full-Disclosure Glasshole Date Debrief
A day after the date, I check in to see how she thinks things went. You know, for the story. At some point she called Glass a “breakup-inducing cyborg face device,” so I was a little nervous about this part, I admit.
T: So, like, why did you agree to do that? Was it weird?
R: It was kind of weird. But the face that Glass was attached to is so damn charming. And it was promising oysters and tequila. Who could resist?
T: Fair enough. Flattery will get you everywhere.
R: I was also curious to see the general public’s first reaction to it. People looked for any excuse to come up and talk to you about it. It was the first thing our server asked us, remember? “I’ve gotta ask: What’s up with that glass visor thing?” Everyone sitting near us was staring. You might as well have been wearing a huge squirrel costume.
T: Next time I will wear my huge squirrel costume. That’s more of a date 2.0 thing, I think.
T: Squirrels aside, do you think there are rules around technology and date etiquette?
R: There are most definitely unspoken rules around dating and phones. And, yes, I tend to obliviously violate them.
T: Okay so maybe I got mad at you for texting back and forth with a friend while we waited for our entree. Was that hypocritical?
R: Well, yeah… at least a little. You were also on your Android phone too. We were both on our phones on that date – not just on Glass. I have pictures to prove it.
T: Oh. Er… my bad.
R: There are rules. No phones on fancy date night. It’s a time to connect with a person that’s important to you.
T: Oh, so you’re saying that I’m important to you? The truth comes out! Maybe this was all a ruse to get you to say that you liked me?
R: [Possibly creeped-out silence]
T: So, uh, let’s get down to brass tacks. Do you think Google Glass is going to turn us all into zombie cyborgs who don’t care about other humans? There are apps for virtual kissing, you know.
R: I think Google Glass is going to turn the people who are already predisposed to being zombie cyborgs into zombie cyborgs. I think it’s easy to own and use Glass with respect and class to the people around you. It really depends on the person wearing them
T: What about how I used Glass during our date? Was it distracting or rude?
R: I thought you were super classy. You only talked to it (to send texts) when you needed to. And I love that you could take candid pictures of our experience, that part was great. But in the back of my mind I worried I didn’t have your full attention.
T: You did… I swear!
R: But the fact of the matter is there was a thing on your face that also had that attention. I had trouble seeing my way around it, literally. A phone in a bag wouldn’t get checked [until] the date is over. Not that mine was in a bag…
T: How much did you enjoy our landmark social experiment on a scale of 1 (total catastrophe) to 10 (impromptu marriage in Vegas)?
R: I’d give the outing a 7. I definitely wouldn’t want you to wear it to my birthday dinner or anything. But it was a fun to see other people react to a thing that they really didn’t understand… especially during Happy Hour.
R: I’d give the outing a 7. I definitely wouldn’t want you to wear it to my birthday dinner or anything. But it was a fun to see other people react to a thing that they really didn’t understand… especially during Happy Hour.
T: So how did you think the end of the date went? Did Glass affect that?
R: You mean when I lifted Glass from your face and with one careful motion slid it into its specialty Japanese microfiber case with a hardshell bottom?
T: You had me at “microfiber”.
T: So, um, do you want to get drinks this weekend?
R: I would love to go on another date with you. But will Glass be coming?
That Wasn’t So Bad, Now Was It?
As for delicate, at-times technophobic Portland, I may have unraveled its gossamer social fabric in ways irrevocable. After drawing a lot of stares, I’m a little embarrassed to go back to the same oyster place in my North Portland neighborhood. (Which sucks, because they have a kick-ass oyster special on Tuesdays.)
Still, my date — who I have taken quite a shine to — sounds game for further interactions in the three-dimensional world. (And I mean, how cute is it that she put up with all of this experiential tech-journo bullshit to begin with?)
I have to admit: The world beyond Glass does have its perks.
All photos by Rebecca Barron and Taylor Hatmaker.
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New in Google Analytics: Real-Time Conversion Report
May 5th
Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your goal.
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Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
May 3rd
Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S….
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Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent
May 3rd
The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data in the report are from comScore. And because the…
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Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]
Apr 28th
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo’s Global Search Advertising Trends report.
View full post on Search Engine Watch – Latest
Google Analytics Releases “Customer Journey To Online Purchase” Report
Apr 25th
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google…
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New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries
Apr 25th
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven…
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AdGooRoo Report Pits Bing Ads against Google AdWords in Six U.S. Verticals
Apr 23rd
Ask anyone to hop on the internet and search for a place to eat dinner or local movie times, and a few predictable things are bound to happen. The first thing that is bound to happen is the phrase “Google local Chinese food restaurants” is going to come out of someone’s mouth. Even if that [...]
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Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1
Apr 23rd
Global search ad spend rose 15% in Q1 2013 versus the previous year according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year. U.S. ad spend rose…
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