Posts tagged Report

Google’s 10th Transparency Report Shows Government Requests are Rising

Globally, FISA and NSL demands have increased by 15 percent during the first six months of 2014 and by 150 percent over the five-year reporting period.

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Bing Ads Refreshes The Change History Report

Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one time, rather than itemizing every change separately as it did previously. Also new is faster data processing and more data availability, which Bing Ads has been addressing…



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SearchCap: Google Manual Info Box, Bing Ads History Report & Where Is Our Penguin Refresh?

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Refreshes The Change History Report Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at…



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Enterprise Local Marketing Automation Tools – New Market Intelligence Report

Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, "Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide." With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close…



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SearchCap: SEO Industry Survey, New AdWords Policy & Report On SEO Ranking Factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Industry Survey: 37% Of SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year According to an industry survey by local search firm BrightLocal, a…



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Sector report: Top 5 Cruise Travel Agents Need Urgent Technical SEO … – Internet Marketing News

Sector report: Top 5 Cruise Travel Agents Need Urgent Technical SEO
Internet Marketing News
We conducted mini technical SEO audits on the top five cruise travel agent sites in Europe – Iglu Cruise, Cruise.co.uk, Virgin Holidays Cruises, Bolsover Cruise Club and Cruising Holidays. We discovered serious technical issues with all five firms, but

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Report: HTTPS URLs Have No Discernible Ranking Benefit In Google Currently

In August 2014, Google announced that they would give a small ranking boost to HTTPS with the new HTTPS ranking factor. Now that it is a few weeks later, many are wondering how much of an impact does HTTPS URLs actually have on rankings. The answer according to SearchMetrics is none currently….



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Clinkle’s Awful Hackathon Video Is A Diversity Report In Disguise

Clinkle, the payments startup that has yet to launch an actual product (despite more than $30 million in funding), released a video highlighting a recent hackathon. It’s kind of embarrassing.

Pop music overlays a bunch of smiling coders, some wearing Mickey Mouse ears, playing video games and shooting Nerf guns. They wear shirts that read, “Haters gonna hate.”

Like many hackathons, it’s mostly men.

The handful of times women do appear are carrying grocery bags or organizing a swath of arts and crafts materials lined up on a wooden table. One woman, presumably an engineer, is featured with a MacBook on her lap. 

Were these purchases made using a payment app?

It’s pretty standard for a startup hackathon to be a boys’ club. The Silicon Valley “brogrammer” stereotype permeates both corporate and popular culture—hoodie and t-shirt wearing dudes hunched over an Apple computer, banging out code until from late morning through dinnertime. But if Clinkle ever hopes to successfully get off the ground, it should consider appealing at least a little to both genders.

Women are predicted to control two-thirds of consumer wealth in the United States over the next 10 years, Nielsen reports. What’s more, U.S. women make up 53 percent of payment app users. In the developing markets, women play a critical role in mobile payment adoption, according to an extensive study from the the GSMA, an international mobile operator organization. 

Payment companies need to realize women will be using their product just as much, if not more, than men.

By marketing its company as a male-dominated environment and embracing,the “brogrammer” stereotype, Clinkle alienates a large group of consumers who could influence the success or failure of its product.

Why Clinkle Needs Women In The Picture

Clinkle has enough image problems. Despite a wealth of funding, the company hasn’t released anything in the three years since its inception. Also, its experienced executives are departing quickly. Releasing a video that makes the company look like the frat party startup everyone thinks it is doesn’t help its deteriorating reputation. Especially when women in the video are almost nowhere to be seen.

Clinkle founder Lucas Duplan doesn’t look concerned.

It’s a shame this is how Clinkle chooses to be perceived, especially since, according to a LinkedIn search, there are are women who work there, including at least three on the technical team. They’re not just den moms setting up crafts for the boys who need to code.

Clinkle could learn a thing or two from companies like Zulily, an e-commerce marketplace that relied on women and moms to propel it to massive success. Why? Because moms spend money.

Take Heed, Startups

I don’t know who thought this video would be a good idea, but just in case startups are considering a similar marketing move, here are a few teachable moments from Clinkle’s example:

• Don’t produce over-produced videos of your company hackathons if you haven’t released anything in three years. Your investors want your money to go somewhere else. 

• A frat party environment is not something to brag about. 

• Hire women. If women work at your company, feature them in your promotional video doing more than setting up the snack table.

It’s unlikely Clinkle thought, or even cared, about the impact its video might have on women, considering employees were wearing, “Haters gonna hate,” shirts. But if the company keeps promoting an image like this one, it should start wearing shirts that say, “Companies gonna fail.”

Images courtesy of Clinkle.

View full post on ReadWrite

Bing Ads “Top Movers” Report Gives the “Why” Behind Campaign Changes

Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most significant performance change.

View full post on Search Engine Watch – Latest

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