Posts tagged Report

Report: Google Now Master Of Lobbying, Backroom Dealing

An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It details the company’s increase in campaign contributions and outreach efforts to influence legislators. The message of the lengthy article is that Google…



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Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report.

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Report: Google Running Another Test To Map In-Store Sales To AdWords Ads

When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on…



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Report: The NSA Exploited Heartbleed For At Least Two Years

The National Security Agency exploited the massive security vulnerability called Heartbleed for the past two years, and used the flaw in OpenSSL to intercept private data, according to a new report from Bloomberg.

Heartbleed is a newly-discovered flaw in OpenSSL that makes your private information—usernames, passwords, bank statements, etc.—vulnerable to potential hackers, and apparently, government snoops.

Image by Flickr user Erokism

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SearchCap: Reactions To AdWords Not Provided, Google Drops Video Images & IAB Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Surprising Facts About “Keyword (Not Provided)” For Paid Search Earlier this week, everyone went bananas over a rumor that paid search query data was…



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Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”

There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software even for AdWords advertisers. We expected changes to not provided in the near future, and based on these reports, the…



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Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks…



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AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by @HeatherCooan

AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be surprised to learn the tool is quite robust. It provides an in-depth look at keyword health through several different keyword statuses. However, like all things Google, the status buckets may […]

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Heather Cooan

Director, Client Services at Clix Marketing

Heather Cooan is Director of Client Services for paid media firm Clix Marketing. Heather is a regular writer and speaker on topics including paid search, social media, web analytics, and display advertising.

The post AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by @HeatherCooan appeared first on Search Engine Journal.

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Why You Need to Use the Google Analytics AdWords Report

The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do.

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New Bing Ads Search Terms Report Shows Zero-Click Terms

Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The update now also provides advertisers with 20 to 40 times more data volume.

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