Posts tagged Report

Ripoff Report to Revise Removal Policy: May Accept Court Orders

Ripoff Report has been notorious for its “no removal” policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.

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Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile.

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RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise

After slowing down after the holiday season, U.S. paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG’s quarterly report. Ad spend rose 23 percent year-over-year among RKG’s retail-heavy client base. Both Google and Bing saw…



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Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]

Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent Yo

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Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page).

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Seo Taiji’s agency denies report of his confirmed comeback date and concert – allkpop


allkpop
Seo Taiji's agency denies report of his confirmed comeback date and concert
allkpop
According to an exclusive by Sports DongA, Seo Taiji was reportedly confirmed to hold his concert at Jamsil Olympic Stadium, Seoul on October 18 with the help of Wellmade Yedang's concert production department and also make his comeback in the same …

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Report: Apple Accelerating Crowdsourced Maps Improvements

According to a couple of reports (Reddit and MacRumors) Apple has stepped up the pace of map-data corrections and improvements. The MacRumors report, from a couple of weeks ago, says that changes are being implemented weekly. The Reddit thread says they’re happening nightly — at 3 am…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: Mobile “Configuration” Errors Cause 68 Pct. Traffic Loss

BrightEdge has released a report that observes, “over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Use the Google Analytics Event Tracking Report

Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports.

View full post on Search Engine Watch – Latest

Help with (Not Provided): New Landing Pages Report in Moz Analytics

Posted by JayLeary

There’s been a lot of talk about what (not provided) means for SEO practitioners, with Mozzers weighing in on broader implications and alternative strategies.

When it comes down to it, we’re stuck with a frustrating predicament that’s forcing us to change our process. Activities like keyword gap analysis, editorial brainstorming, basic rank tracking, and even SEM planning have become harder to execute.

More fundamentally, we’re having a tough time answering simple questions like:

“Which keywords are sending traffic to my site(s)?”

“Which keyword opportunities am I not leveraging? Where are the gaps?”

So where do we go from here? Many of you have already changed your reporting strategies to reflect the new SEO reality. Focusing on topics, landing pages, and broader content strategies is a solid pivot, and we’ll be working hard at Moz to support those efforts.

But we also recognize that keyword-level data remains an important signal for many SEOs.

With that in mind, we’re happy to announce a new report in Moz Analytics that will help answer some of those (not provided) questions.

Quick Note: The new feature is only available to Moz Analytics campaigns connected to Google Analytics. If you’re using the old version of our software (the SEOmoz PRO app) and want to take advantage, be sure to switch your campaigns over to Moz Analytics and connect GA.

The Landing Pages report

TL;DR We’ve grouped your tracked keywords by landing page and correlated them with a new metric, Estimated Traffic Share. Use the report to determine which keywords are your strongest traffic drivers.

In the new data view, your tracked keywords are grouped by landing page and correlated with both ranking position and visits.

The Estimated Traffic Share metric is our best guess at the percentage of visits each keyword contributes. The value is based on a combination of landing page traffic, keyword ranking position, estimated search volume, and SERP click-through-rates.

Let’s look at a quick example from Rand’s blog:

We know that Rand’s evergreen post about stock options at startups received 170 organic visits. We also know it ranks decently for a couple of relevant phrases including “startup stock options.”

Based on ranking position and search volume, however, it’s a safe bet we’re missing at least a few of the most important keyword targets. A peek at the Opportunities tab confirms our assumption:

Tracking phrases like “understanding stock starting a company” provides additional insight into the post’s organic footprint and gives back some of the basic data (not provided) took away.

Sometimes you’ll see the opposite: Estimated Traffic Shares that sum to a big chunk of the landing page total.

In those situations you can make an educated guess that the primary traffic drivers are being tracked.

Quick Note: This is obvious but worth stating: in order to get the most out of the new report you need to add tracked keywords to your Moz Analytics campaigns. Not only that, you’ll probably want to add a healthy selection of terms to gain the most insight. For inspiration, take a peek at the Opportunities tab.

Back to the big picture

SEOs know how to adapt. The increase in (not provided) isn’t the first time we’ve lost a valuable data source, and it’s probably not the last. With the Landing Pages report and other Moz Analytics updates, we’ll do our best to address the changing search landscape. 

Have a look at the latest release and share your thoughts. As always, if you have any insights or feedback feel free to shoot a message to our extra-helpful Help Team (help (at) moz.com) or sound off in the comments.


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