Posts tagged Recent
Google’s Recent Algorithm Changes: SMN Webcast next Thursday
Dec 9th
Trying to understand how the changes in Google’s algorithms will affect your marketing strategy? Next Thursday, Dec. 15, at 1 PM EST, Search Marketing Now is hosting a webcast to help answer your questions. “Google’s Recent Algorithm Changes: The Impact on Marketing Strategy…
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Google Discusses 10 Recent Algorithm Changes
Nov 16th
Google is trying to become more open about their search algorithm changes. Beyond the much-discussed “fresh” update, Google discussed recent changes in SERP titles and descriptions, date-specified searches, image search signals, and more.
While …
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Recent Google+ Posts & “Add To Circles” Buttons Are Coming To Google’s Search Results
Nov 14th
Earlier today, ‘All About Content’ reported that Google+ data was showing in Google’s organic search listings. Two different items are now appearing in the search results pages, recent Google+ posts and an “Add To Circles” button. The only caveat? These results will…
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Is Relationship Building on Facebook More Important Now with the Recent News Feed Changes?
Nov 4th
Facebook has recently made some huge updates to its interface, changes neither users nor brands have necessarily embraced. In fact, parties from both sides have expressed being downright irate over the tinkering. The tweaks that have most of the community in a frenzy are those related to the news feed, which as we all know, is one of the most important components in the Facebook experience. For marketers, it all results in an increased importance of building relationships on Facebook, so this article will discuss how you can do so and maintain amid the news feed changes.
Make Your Content Trendier
According to Facebook, it made changes to its news feed for one reason – to make status updates more relevant to the user. The company believes that users want to hear from their friends more than the brand pages they like, so those updates are more likely to appear in the new category known as Top Stories. Theses stories are considered the trending topics the user wants to keep up with, so if you are going to reach them through the news feed, you want to make your content as trendy as possible. Whether it’s sports, politics, or other current events, taking the trendy approach can help you earn higher placement in the feed. This trendy content doesn’t necessarily have to be related to your brand, but if you can somehow tie it in, then that’s even better.
Think Engagement
With the Facebook news feed changes in effect, using the platform to actually engage your audience is now more important than ever. The EdgeRank algorithm it utilizes to present updates to the user serves up posts based on a number of different factors, and relationship to the user is believed to be one of the most important. So for example, if a friend publishes an update that receives a lot of comments or likes, that post is likely to rank high in the user’s news feed because Facebook deems it to be important to them. This means that the more engaging your posts and the more action they generate, the more likely they are to reach your fans via the news feed.
Call for Fans to Share Your Content
It was discovered that due to the recent Facebook changes, content that is liked within the network will no longer appear in the user’s news feed. This is a big deal and one that could make it much harder for brands to grow by reaching the friends of their fans. There is, however, a solution to the problem. You may not be able to reach those friends like you could in past times, but you can get to them by convincing fans to share your updates with those friends directly. When taking this route, try not to make a habit of making such requests, and more importantly, make sure your content is worthy of sharing with others so they feel compelled to do it on their own.
The Facebook news feed update has been the central focus of many discussions, and the more the online community talks about it, the more we learn about the implications. If you utilize this social platform as a marketing tool, we highly recommend staying on top of all the latest news surrounding the changes.
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Big Question (Answered): “How Do You Feel About the Recent Facebook Changes?”
Sep 21st
Facebook has been making a flurry of changes leading up to this week’s f8. Is this a response to Google Plus or a happy coincidence?
Whether it’s the way people were notified or the changes themselves, some people are very vocally opining. Earlier today we asked you what you thought of the new Facebook changes, and you answered loud and clear. These are not all of the responses we received, but I did try to make sure the volume was representative. Still, it’s not a formal survey or sentiment analysis, and the readers of ReadWriteWeb are not your typical Facebook users, so as with all roundups like this, keep these things in mind as you ponder whether or not Facebook’s new changes are a success.
We culled your responses from Twitter, Google Plus and Facebook and we used Storify to present it all back to you. If you have additional responses, please leave them in the comments.
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Recent Trends Should Guide How Businesses Grow Local Search Strategies
Aug 22nd
When it comes to online and mobile advertising, many local businesses are still getting their feet wet. Even for those who have dove head-first into opportunities online or via mobile, the rules and solutions are changing so fast, it’s often difficult to keep your head above water and stay ahead of…
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Google Upgrades Image Search: New Recent Image Filter & Old Filters Return
Jul 14th
Google has recently been emphasizing current/fresh images in its image search product, and that effort continued today with the announcement of a new time-based filter. And unannounced is the re-appearance of other filters that went missing in Google’s recent redesign. Let’s start with…
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ReadWriteMobile Poll Summary: Your Thoughts on Recent Mobile Trends & News
Jun 17th
Every week on ReadWriteMobile, we ask readers questions pertaining to trends and news related to the mobile industry. Sometimes we ask you about thoughts on the mobile platforms themselves, other times about user behavior or monetization methods.
This week, we’ll take a look back at some of our polls from the past few months to summarize what you’ve told us so far.
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In January, we asked those in the market for a new tablet whether an iPad or Android tablet was on their list. Over half of you said Android! 56% (876 votes) for Android, 35.44% (554 votes) for an iPad. This may have reflected the fact that many were already iPad owners, but still, a nice showing for Android, especially given the iPad 2 rumors that were hot at the time. (Now how many of you actually followed through, we wonder?)
Also in January, we asked which U.S. carrier was the best for mobile developers. The answers, which clearly reflected the iPhone’s dominance were as follows: AT&T (64.7%). Verizon (12.67%), T-Mobile (12%) and Sprint (6.67%) followed.
In March, Bloomberg revealed that Microsoft wouldn’t release its tablet computer (which we now know as Windows 
until 2012. Is that too little, too late, we wanted to know? You said “Yes.” (61.46%, 295 votes), it was too late. 27.5% said “no” and 11.04% were unsure. We asked again in May to see if things had changed. They had! Now, 43.35% said the Windows 8 tablet had a chance while a much smaller proportion (23.65%) thought it was too late.
Later in March, we wanted to know your thoughts on RIM allowing Android apps to run on its BlackBerry PlayBook. More of you thought it was a brilliant move (55.81%) than a big mistake (25.84%) Have you changed your minds since?
In April, we asked about the 3D craze, and if a 3D phone was in your future. Answers were more evenly split here: 41.23% said yes, they were going 3D, but 38.6% thought 3D was a gimmick and didn’t like it. 20.18% were unsure, having never seen a 3D phone for themselves.
With so much talk about Android fragmentation, we thought it would be fun to ask a straightforward question for a change: is it realy a problem or not? (Or only somewhat?) The answer: it’s a problem, said 50.83% (with 123 votes). 19.01% said “somewhat” and 30.17% said ‘No.”
After much hoopla over the “troubling” terms for developers at Amazon’s appstore, we asked what developers thought. 41.67% said developers should stay away from the Amazon appstore, but 35.71% said no, it’s worth being listed there.
TIn May, we wanted to know what the most exciting news from Google I/O was (as it related to mobile developers). The answer? Android@Home with 28.03% of votes. But there was a lot to be excited about, it seemed. The Ice Cream Sandwich announcement was second at 23.44%. The launch of the ADK was third (17.57%), followed by OEMs and carriers agreeing on device updates (11.3%), Android 3.1 (7.95%), Market updates (6.69%) and Google TV updates (5.02%).
These are just some of the results from our more popular polls over the past few months. Tune in every Friday for more Q&A’s about mobile trends and news. Thanks for participating!
Image credit, polling station: flickr user Shereen M
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New: Google Showing Recent Stories From News Sites With News Snippet
May 5th
Search for [news] or [new york times] or [fox news] or other queries that would bring up a popular news site and you will see a new search snippet displayed within the search results for these news sites. As you can see from the screen shot above, Google is displaying in the search results some…
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Does Italy Really Want Search Engines? Recent Legal Rulings Suggest Not
Apr 7th
Google and Yahoo have felt the sting of the Italian courts recently and the numerous problems the engines seem to be having in the country almost suggests search engines are not welcome. Or maybe the search engines will just decide the effort is not worth the return and filter Italy like Google did to the search results in China.
Google was found liable for defamation of a person from their autocomplete – which is a reflection of what people are searching for, but as the case stated, Google had already filtered the autocomplete for copyright terms – so the court determined they could filter these too.
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