Posts tagged RealTime
Apsalar’s Daily Cohorts Gives Mobile Developers Real-Time Analytics to Engage Users
Feb 7th
When a person downloads an app to a smartphone, the first interactions the user has with the app will determine its overall success ands potential longevity. If a user likes an app, its long-term potential greatly increases. If not, well, it is destined to the black hole of app oblivion.
That is why the ability to track the first few sessions a user has with an app in real-time is critical. Mobile marketing and analytics startup Apsalar is releasing an update to its platform called Daily Cohorts that allows publishers to track app analytics in real-time the day it is published. Developers can then make determinations on how best to market and monetize the app while it is still fresh in the users’ mind.
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Oiknine describes the results of updating Xco’s app after the first batch of analytics:
“After the update is released, Xco looks at the cohorts of users who first launched the app for the 3 days after the update. Both revenue and retention is up for each cohort – not quite yet reaching the benchmarks, but a significant overall improvement can be seen. In addition, more users are now completing the tutorial, with the rate up to 75% of new users. Xco is pleased with the results but knows it needs to do more and so it will begin the iteration process over again.”
“After the update is released, Xco looks at the cohorts of users who first launched the app for the 3 days after the update. Both revenue and retention is up for each cohort – not quite yet reaching the benchmarks, but a significant overall improvement can be seen. In addition, more users are now completing the tutorial, with the rate up to 75% of new users. Xco is pleased with the results but knows it needs to do more and so it will begin the iteration process over again.”
The ability to retain users after the launch of an app is critical. All the best plans for marketing, engagement and monetization will go for naught if a user has stopped using the app after the first few days.
Apsalar CEO Michael Oiknine describes the scenario of a mobile game from a theoretical mobile gaming company called “Xco.” The company set up several cohorts to track the retention of users and finds that after three days the app is not living up to expectations and revenues are falling short. Xco finds that users that completed the app tutorial are more likely to keep using the app while those that do not are letting it slide into app oblivion.
“As Xco takes a closer look at the data they realize that by looking at the segment of users who completed the tutorial, retention and revenue are slightly ahead of their benchmarks and those users are leveling up more frequently than other users,” Oiknine said in an email to ReadWriteMobile. “However, only 65% of users are completing the tutorial. Based on this data, Xco goes into action and decides to make the tutorial more prominent in the UX after first launch of the app.”
This is a familiar scenario for many mobile games. The ability to track early sessions is extremely important. In this case, a quick tweak to the app to push more people towards the tutorial would benefit the longevity of the app.
The cohort method of analytics differs from just tracking sessions or daily average users. It provides a level of detail that other metrics (what Oiknine calls “vanity metrics”) do not.
“With daily cohorts, app developers can make critical changes fast enough so that they don’t lose the valuable users they’ve acquired,” Oiknine said.
Apsalar’s Daily Cohorts allows publishers to group users together in a single segment by the day they launched the app. For instance, users that downloaded the app the first day it was available can be grouped as “Day 1″ users and their history can be tracked as a single segment. Same with Day 2 users etc.
Apsalar’s platform focuses on engagement and monetization. Daily Cohorts is a change for the company as it used to provide weekly cohort analysis, which means that the information gained from initial users could not be acted upon immediately. A week is a long time for a newly-downloaded app and can cost the publisher thousands of dollars (and a plethora of poor reviews) if the app is subpar or users are not sticking with it.
To a certain extent, Apsalar’s Daily Cohorts falls into the realm of “predictive analytics” but with real-time data. The ability to track and group user sessions from the earliest possible moment will give developers a better understanding of how future users will interact with the app. The idea is to get actionable data as soon as possinle. Apsalar can then engage the user across apps with its Mobile Engagement Management (MEM) system that segments the user base on a common criteria.
Apsalar’s puts up its Daily Cohorts against a variety of other services that offer similar functions. Mobile analytics company Flurry, what Apsalar considers its chief competitor, tracks user sessions and has a “Re-Engagement” model to monetize user behavior. PlayHaven has the ability to track user behavior in real-time in mobile games and update an app accordingly.
Developers: What do you think of Apsalar’s Daily Cohorts? Is there anything similar on the market that you prefer to use? How important are early-stage analytics to the success of your app? Let us know in the comments.
View full post on ReadWriteWeb
Embed Real-Time Group Chat With Sazneo
Jan 24th
British software vendor Sazneo has launched a version of their chat software that you can now embed in any Web service or application. We last wrote about Sazneo about a year ago. “Sazneo Embed is ideal for companies that love the idea but are reluctant to introduce a new application onto busy desktops that already have email, instant messaging or social media tools.” said Brett Davis, CEO. “Many of our clients have already started putting Sazneo into their internal applications and a number of SaaS businesses are now embedding it into their own products to offer a group messaging capability to their clients.”
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The chat window looks like this and there are simple instructions on their support site here that tell you how to embed it using iFrames and their API. The service supports multiple channels and is similar to numerous other group chat clients such as Skype or IRC.
Sazneo has changed their pricing: there is a 10-user version available for $5 per user per month, and larger teams will pay $8 per user per month. You can evaluate the service for 30 days for free for either plan.
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Monetate Launches Agility Suite, Enables Unlimited Real-Time Testing & Updates Without IT
Jan 16th
Monetate Agility Suite launches today, giving marketers the ability to run tests and make site changes on the fly, even from a tablet or smartphone. Five products inside the toolkit enable unlimited A/B or multivariate testing with real-time data,…
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GinzaMetrics Aim to Improve Lagging E-Commerce Campaigns in Real-time – Search Engine Watch
Jan 9th
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GinzaMetrics Aim to Improve Lagging E-Commerce Campaigns in Real-time
Search Engine Watch by Miranda Miller, January 9, 2012 Comments Global SEO software company GinzaMetrics recently announced conversion tracking improvements that track organic search and e-commerce transactions through their life cycle, offering real-time recommendations … Large-Scale Content Optimization Tactics For Enterprise Sites 12 SEO Content Commandments For 2012 (Part I) The Value of Site Search Data |
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GinzaMetrics Aim to Improve Lagging E-Commerce Campaigns in Real-time
Jan 9th
Global SEO software company GinzaMetrics recently announced conversion tracking improvements that track organic search and e-commerce transactions through their life cycle, offering real-time recommendations for underperforming product segments. T…
View full post on Search Engine Watch – Latest
Entertainment Check-In App GetGlue Now Features Visual Stream, Real-Time Convo And Personalized Guides
Dec 20th
Today GetGlue, the service that lets users “check-in” to watching TV shows, reading books, listening to music and even thinking about products, announced major updates for its website and iPhone app.
If you haven’t heard of GetGlue, don’t worry. Here’s how it works: After you’ve checked in to the entertainment you’re experiencing, GetGlue tells you who else is thinking about it, how many times you’ve checked-in, where it is trending on the site and how many others are currently checked into it. It connects people around entertainment, a trend that is increasingly becoming more mainstream as social TV expands. GetGlue saw an 800% increase from the beginning of the year to September.
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Users can now vote, reply and check-in right from the stream, and preview a show, movie or artist.
The conversation tab brings up friends and comments from fans that are also checked-in at the moment. Because users can keep up with conversations in real-time, this feature seems like it will become a natural part of social TV.
In this update, both GetGlue iPhone app and GetGlue.com now feature guides based on a user’s own tastes, friends’ activity and GetGlue community trends. These guides make recommendations tailored to the user’s taste graph, focusing on shows, movies and music. In the redesign, GetGlue.com will now look more like the app.
One major site feature update to note on GetGlue.com is the check-in button, which is now located in the top navigation bar.
GetGlue users feel comfortable telling their friends what they’re watching, listening to and reading whereas doing a similar thing on Facebook makes most feel uncomfortable.
Last year GetGlue partnered with entertainment companies such as HBO, Showtime, Fox and PBS, among others. Earlier this year, it hit the million user mark. In April, GetGlue received a record number of check-ins,which was right around the same time it improved its mobile app, added badges and more. And all this without instituting frictionless sharing.
GetGlue started off as a browser extension, later transforming into a semantic and social recommendation service combined with an emotionally charged space for discussion around popular shows and movies. Earlier this year, GetGlue made a shift toward location, adding geo-location sports check-ins and Foursquare integration.
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The Right Stuff: Heavy Duty Real-Time Airline Flight Tracking Tools
Dec 3rd
Seemingly every day, more real-time or near real-time data becomes accessible on the internet. Over the next few weeks, I’ll be writing about many different types of real-time resources, but today, I’ll be focusing on real-time flight data—virtually addicting tools for frequent…
Please visit Search Engine Land for the full article.
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GeoIQ Releases Real-Time Streaming Social & Device Data & Mapping API Platform
Nov 3rd
Location data provider GeoIQ today detailed a new offering called GeoIQ Social. This is a real-time streaming API that delivers location-enabled data from Twitter, Pachube-enabled sensor hardware and other platforms into a map-friendly output format that can be updated as the data changes. Boom!
Sentiment analysis, user ranking, data from sensors and potentially much more can all be taken into account in requesting data from the API. Connectors have been built for “all sorts of databases including PostgreSQL, MySQL, Oracle, HBase, and MongoDB as well as an even newer types of databases and APIs like Google Fusion Tables.” Awesome.
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The company concludes its discussion of the new API by saying it intends to extend far beyond where it is today in dynamic data and dynamic mapping. “Without giving it all away,” writes Chris Helm, Head of Analytics at GeoIQ, “we’re thinking along the lines of realtime analytics, dynamic event alerting and more tools for easy collaboration.”
That sounds fabulous to me. When physical place and the real-time social web come together in the form of streaming data APIs, the possibilities for augmenting time, place, civil society and the meaning of the web are substantial.
Discuss
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Sina Weibo Rolls Out Real-Time Search Engine
Nov 2nd
Sina Weibo confirmed that it has launched a real time search engine that allows people to search from a wide range of categories – posts, users, events, groups, votes, and apps.
While Baidu is the search giant in China, microblog Sina Weib…
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