Posts tagged Ready
Facebook Deprecating 50+ Page Insights Metrics – Are You Ready?
Feb 8th
Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven’t already stopped using the deprecated metrics, you probably have your work cut out for you to quickly get the updates in place.
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Is Twitter Ready For Some Football?
Feb 3rd
Sunday’s Super Bowl is full of betting possibilities, but one line we couldn’t find in Vegas is whether or not Twitter will crash because of heavy traffic during the game.
This year’s NFL playoffs have already set one record for the most tweeted sports moment in history, when a Tim Tebow pass stunned the Pittsburgh Steelers on the first play of overtime against the Denver Broncos. The 9,420 tweets per second were not enough to cripple Twitter, but on New Year’s Eve in Japan 16,197 per second brought the service down. There is speculation that this year’s Super Bowl will set new records for both Facebook and Twitter.
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We’ve asked Twitter if they’ve made an contingencies for Sunday’s game and will update as soon as we hear back from them. Such an incident doesn’t just affect users, but also loads of sports apps that let users track chatter about the game using Twitter’s API.
Most recent Twitter crashes have occurred as a result of a clearly-defined moment: midnight on New Year’s in a part of the world where Twitter is more popular than Facebook was a good candidate. For Twitter to crash on Sunday, we suspect there would have to be a key, game-shattering play like the Tebow pass. With even more people tuning into the game it would most certainly shatter that record, although it’s unclear whether it would be enough to bring the site down.
Super Bowl commercials aren’t likely to produce a Twitter-crashing moment, either, as most of the commercials have already been leaked online. So many surprises have already been given away already that today marked the first time since 1988 that USA Today did not publish a list of Super Bowl advertisers on the Friday before the game.
Predictions
- A close game will produce a moment that makes it into the Top 10 list of most tweeted events: most likely it’s a game-ending play or a referee’s announcement after video review of a disputed call.
- That moment makes the Top 10 but does not cause Twitter to crash.
- That moment doesn’t come close to breaking the all-time tweets-per-second record of 25,088 set in December when a popular anime film was shown on Japanese television.
- And not that it has anything to do with tech or Twitter, or anything other than geographic bias, but the Patriots win a fourth Super Bowl with a 31-21 win.
View full post on ReadWriteWeb
Get Ready For a World of Connected Devices
Feb 3rd
“This mission is too important for me to allow you to jeopardize it.” HAL; 2001: A Space Odyssey
Editor’s note: this is a longer version of ReadWriteWeb Editor-in-chief Richard MacManus’ article for the SAY Media newsletter. The newsletter is delivered weekly and features SAY Media’s take on media, culture, venn diagrams and the occasional Kubrick homage. You can sign up for it here.
Over half of all devices at this year’s CES, the world’s largest consumer electronics trade show, were Internet connected. Nearly 60% of those were non-traditional computing devices such as TVs, cars, refrigerators and washing machines. Connected devices are proliferating throughout our homes and the world around us. Which means consumers are about to become a whole lot more connected to the world.
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According to the GSMA, a worldwide association of mobile operators and related companies, there are 9 billion connected devices in the world today. By 2020, there will be 24 billion and over half of them will be non-mobile devices such as household appliances. The GSMA estimates that connected devices will be a US$1.2 trillion market by 2020. So marketers and publishers better get ready for this new world too.
Reaching Consumers in Their Connected Cars
Connected devices will be a US$1.2 trillion market by 2020. So marketers and publishers better get ready for this new world too.
Consumers now expect to have a personalized media experience wherever they go. Look at how online music services have ramped up over the past year, in particular Pandora, Spotify, Rdio and MOG. With these services consumers can personalize their music listening on their computers, smartphones, tablets – and now their cars. The implication is that you’ll need to reassess how people discover and keep informed about your product or service. People will listen to the car radio less now, for example, because they can access a personalized music stream in their car via services like Spotify and Rdio.
At this year’s CES, car manufacturers such as Mercedes-Benz, Ford and Audi were touting new media and communications features. Commonly referred to as a connected car, the prevailing trend is to integrate smartphone apps into the car’s dashboard. This enables drivers and passengers to listen to online music, access news and other content, stream video and more.
Because media is so much more personalized now, you will be able to target your message more precisely to the audience you want to reach.
The bad news for marketers is that this narrows the range of broadcast media where you can reach consumers even more. The car radio will soon be usurped by online content, whether it be for music or news. The good news is that because media is so much more personalized now, you will be able to target your message more precisely to the audience you want to reach. That’s because streaming media inside cars and throughout the home dramatically increases the amount of interest data collected about users. For example every song listened to on Spotify – no matter if it’s played on a computer or inside a car – is logged by Spotify (and increasingly Facebook) into a database with the rest of that user’s music preferences. It will all be anonymized, because privacy will become the biggest hot topic for users in this new era, but it’ll still be very valuable demographic and interest data for marketers.
To give you an indication of how pervasive the trend of connected cars is becoming, look at the evolution of Ford.
The American firm first introduced Internet technology inside its cars with Sync, launched in 2007. Sync is voice-activated technology which connects your smartphone and MP3 player to your car’s dashboard and steering wheel. There are currently 4 million Ford cars in North America that have Sync running. The latest evolution of Sync is called MyFord Touch, an in-car communications and entertainment system which makes it even easier for drivers to consume Internet content.
In short, the connected car is going mainstream. In Ford’s newest hybrid car, the 2013 Fusion, one of the main features is its connection to the Internet.
Connected cars are set to ramp up rapidly in the coming years. The GSMA predicts that the automotive sector will account for 1.4 billion (nearly 6%) of the world’s 24 billion connected devices by 2020. If you’re a marketer or publisher, that’s a platform you’ll want to be on!
Internet TVs & Personalized Media
For the consumer, it’s all about personalizing one’s media experience. The TV is another device where this trend is playing out.
Formats will evolve. We’ll see TV stars and brands creating their own YouTube channels and releasing short bursts of content to the Web.
Traditional TV networks have already been disrupted by time-shifting devices, which enable consumers to fast forward through ads. The next step is bypassing TV networks altogether, as consumers increasingly access TV content via the Web. YouTube is undergoing a transformation as we speak: from a place to watch cat videos on a PC, to a place to watch high quality professional video content on a TV set.
While popular TV network shows such as Mad Men and Breaking Bad will continue to reach a large swath of people, Internet TV opens up opportunities for new types of video content to emerge and become popular too. Formats will evolve. We’ll see TV stars and brands creating their own YouTube channels and releasing short bursts of content to the Web. But also, we’ll see web applications arise that mix TV content with Internet programming. This is fertile ground for publishers to innovate and for marketers to latch onto to reach niche audiences.
The rise of Internet TV was evidenced at this year’s CES by Samsung’s announcements.
Samsung is the world’s number 1 TV brand and it launched significant upgrades to its Smart TV product line. Samsung’s 2012 model TVs will enable users to consume a mix of traditional TV programming and Web apps. The devices are ready, now it’s time for new types of content and apps to bloom.
The next big thing in computing isn’t a new model smartphone or laptop. It’s the Internet empowering everything else around us.
Another trend to watch is the increasing interactivity of TV. A key part of Internet TVs is moving beyond the remote control and into other forms of user interface. With a new feature that Samsung calls “Smart Interaction,” viewers will be able to control their TV using gesture and voice controls, as well as face recognition. This is similar to how Microsoft’s Kinect works on XBox. It will be an increasingly common form of user interface, as 24 billion devices go online over the next 8 years. Publishers and marketers will need to adapt to these new forms of interaction.
The next big thing in computing isn’t a new model smartphone or laptop. It’s the Internet empowering everything else around us. Our cars, TVs and many other devices. Which means we all need to think about engaging digital Internet experiences for the car, TV and every device imaginable – because that’s where audiences are heading.
View full post on ReadWriteWeb
Click Ready Marketing, An Atlanta SEO Company, Announces New Small Business … – San Francisco Chronicle (press release)
Jan 14th
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Click Ready Marketing, An Atlanta SEO Company, Announces New Small Business …
San Francisco Chronicle (press release) These new plans include: YouTube Slideshow Video Creation, SEO Press Releases, Paid Mommy Blog Reviews, Link Building, FaceBook Marketing, Google Places Optimization, and Google Adwords to just name a few of the offsite services included in these new … |
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South Korea Ready to Intervene as Kim’s Death Clouds Outlook – BusinessWeek
Dec 19th
 ABC News |
South Korea Ready to Intervene as Kim's Death Clouds Outlook
BusinessWeek By Eunkyung Seo and Andy Sharp Dec. 19 (Bloomberg) — South Korea said it's prepared to intervene in markets as the death of North Korean leader Kim Jong Il clouded the outlook for an economy already faltering on weak export demand. … S. Koreans in disbelief, but life goes on NEWS | SAN DIEGO Kim's death not 'rating trigger' for South Korea, Fitch says |
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Get Ready for IPv6
Dec 2nd
It’s an IPv4 world today, but the days of IPv4 are numbered.
As of February 2011, the Internet Assigned Numbers Authority (IANA) had allocated all remaining public IP address ranges to the five global regional Internet registries. A quick look at this IPv4 Exhaustion Counter below shows a total of 13.24 /8 (8-bit) IPv4 address ranges remaining, for a total of less than 3,400 remaining unallocated IPv4 addresses. Essentially, this means
IPv4 is played out.
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In this sponsored brief by Ed Tittel and Jeff Carrell, you can dive into the basics of IPv6 and start planning your network’s transition.
How to Prepare for IPv6 Networking explains the benefits of IPv6 (it’s not just more addresses), what’s needed to support IPv6 and a case study for IPv6 setup. If you’re not acquainted with IPv6 yet, it’s time to get started.
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A Black Friday Marketing Checklist: Are You Ready?
Nov 23rd
Ecommerce sites face their busiest days at the end of the week, so before we break for turkey, it’s a smart idea to go through a basic checklist to make sure you’re ready.
Have you added changes to homepage announcing your specials? Regardless…
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By the Time You Get Your Ice Cream Sandwich, Mobile Flash Will Be Ready
Nov 21st
According to several reports, Flash for Android 4.0 Ice Cream Sandwich will be ready by the end of 2011. This will be the final release of mobile Flash as future versions of Android will support it. At this time that only means that Samsung Galaxy Nexus users do not get Flash and since that device (or Ice Cream Sandwich) is not yet widely released, Flash for new Android device users is not likely to be a problem.
The question becomes: does mobile Flash really matter? For Android in general, the answer is yes, Flash does matter. For Android 4.0? Maybe. It all depends on how many Android Gingerbread users get the ICS push within the next couple of months and how much they rely on Flash. Most Gingerbread devices will eventually see ICS updates. Yet, with HTML5 being pushed by developers, this is a fork that Android users will hardly notice.
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What this really comes down to is Old Android verse New Android. New Android devices and applications do not really need Flash. Sure, it is nice to have, but not a necessary piece of software on mobile devices these days. With PhoneGap tools and HTML5, developers have been able to avoid Flash for a while now. Most new applications, even those made with Adobe AIR, do not need Flash specifically to function.
On the other hand, there is a lot of functionality that will be missed without some aspects of Flash for mobile on Android devices. Those using Android 2.3.4-7 have Flash pre-installed without likely realizing that it is there. That was also the first full build of mobile Flash that worked in the way that it was supposed to (even though technically it was available in Froyo 2.2). As of early November, 43.9% of Android users have Gingerbread. That means that they will eventually have ICS. Yet, if Flash is coming out by the end of the year then nearly 95% of those users will probably not miss it since it will take longer than that for the OEMs and carriers to push ICS to those devices (many of which just got Gingerbread in the first place).
For almost all users, the timetable for mobile Flash for Android 4.0 is a non-factor. Even for the next generations of Android (Jelly Bean?), the lack of it will not be a problem as mobile Flash is destined to soon become irrelevant with HTML5. Flash for older Android devices is not going anywhere and, according to Pocket-lint, mobile Flash continue to be support with critical bug fixes and security updates.
Do you really need mobile Flash on your Android Ice Cream Sandwich device? If you do, why? Let us know in the comments.
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Google Ready to Battle Comcast with Own Cable TV Service?
Nov 8th
Google just released a software update to improve user experience for Google TV users, amid speculation they are planning to take on cable giants such as Comcast by offering paid cable TV services. This latest update features a simplified interfac…
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