Posts tagged read
People Who Own Tablets Are Glued to Them, Read More News
Oct 25th
The so-called tablet revolution in computing may still be young, but early research into how the devices are being used can tell us a lot.
About 11% of American adults now own a tablet, according to recent data from Pew’s Project For Excellence in Journalism. A large majority (77%) of those tablet owners use them every day and more than half consume news content from the devices.
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The study has a number of interesting details for those who are interested in the news and publishing industries. Reading news is a huge part of what people use their tablets for, and as Pew’s report points out, those users are more engaged and often consume more news content than they did before. Tablets are beginning to supplant PCs and, to a lesser extent, print media as a source of news and long-form content.
Lessons Beyond the Media Industry
Even though Pew’s research is geared toward the media industry, it has instructive lessons for others as well.
First and foremost, tablet owners are clearly more engaged when using the devices. Whereas the desktop has myriad distractions popping up left and right, tablets tend to be best for doing one or two tasks at a time. This is good for publishers, who struggle to keep the fractured attention of readers, but it’s also good for other brands.
As tablets appear poised to outsell PCs at some point in the next few years, people’s attention with be focused more on these devices than on desktop computers. Even in these early days of the tablet explosion, we’ve seen substantial growth in tablet-based e-commerce. This trend can be expected to accelerate when Amazon’s $200 tablet, the Kindle Fire, begins shipping in a few weeks. That device, which is more or less designed to encourage consumers to buy things, will also likely have the effect of helping to bring down the price of competing tablets. Most notably, Apple’s dominant iPad will likely see its price drop, even if it’s not necessarily a direct competitor to the Kindle Fire.
Native Apps vs. Web Apps
One noteworthy tidbit from the Pew survey, which may or may not have an impact on other industries, is the break-down of users who get their news from native apps as opposed to browsing to content on the Web.
Interestingly enough, 40% of respondents said they used the Web browser to access to news, compared to 21% who exclusively used apps. Many bigger publishers have made developing native apps a priority, believing that they will be easier to monetize than browser-based content. Indeed, some publications have seen an increase in readership after launching HTML5 Web apps than native applications could deliver.
How the native vs. Web app debate will shake out for brands generally is yet to be determined. For the time being, those that can afford should probably invest in building both. According to Pew’s research, 31% of tablet owners use both native and Web apps to consume news.
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Feel Secure Using Gmail Or Other Cloud Services? Read This. by @cjsherman
Oct 13th
Google, Microsoft and scores of other companies are pushing us all into the “cloud”—where all of our information is stored online and is instantly accessible from any internet-connected device. This instant, universal access is a phenomenal benefit for most people. And since many of these…
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Kindle Fire vs. Hugh Jackman: Bit.ly Knows What You Read vs. What You Share
Oct 6th
Matt LeMay, platform manager at Bit.ly, says that social data can tell us who we are – and who we want to be. Speaking at the Monktoberfest today in Portland, Maine, talked about some of the insights that Bit.ly gets from looking at sharing and click data for Bit.ly links. LeMay has learned that what people share isn’t what they click on – and if you want followers, be a cat, not a chicken.
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To kick off the talk, LeMay started by reading from his high school diary. In high school, LeMay says he was “a self-centered jerk” but he was able to escape from his past. With the Internet and social media, “you’re not going to be able to get away from what’s horrible about” yourself.
Except that social media users have learned the dangers of oversharing. It’s performance art, and users (most, anyway) are now savvy enough to present a picture of themselves that they want others to see.
But that’s not always effective. LeMay is in a position to see a lot of information about the links that people share and the links they actually click. Just because a link is shared widely, it doesn’t mean that it’s clicked on, and vice-versa. Links that are clicked a lot may not be that widely shared.
LeMay says that we’ve moved past the stage where “on the Internet, nobody knows you’re a dog.” We’ve now entered the cat/chicken phase. “The cat is who you are, the chicken is how you want to be seen.”
Kindle Fire vs. Hugh Jackman
To emphasize the point, LeMay scanned data from September 29, the same day that Amazon released the Kindle Fire.
Not surprisingly, information about the Kindle Fire topped the list of shared links. Another popular link was an article on “six ways to become likable” was widely shared. Each had thousands of shares, but but each share only had a few clicks (if any). The Kindle links averaged 17 clicks per link shared.
What was clicked on the most? It wasn’t about the Kindle Fire, it was a link to a trailer for Hugh Jackman’s latest film Real Steel. LeMay said it had few shares, but a lot of clicks per link shared. Thousands, in fact. The same is true of “a blog with pictures of people with tattoos of guns” (now sadly 404′ed, says LeMay). LeMay says that users were also going crazy for a Kelly Clarkson video premier and something about Kim Kardashian.
The Justin Bieber Problem
Bit.ly has also worked with the federal government in the U.S. on link shortening. NASA, says LeMay, almost always “wins” when it comes to shares and clicks. “Except one day, when the FDA warned Diamond Nuts that its marketing was about to get them classified as a drug, not a food.” That document, apparently, was quite popular.
Another key to examining data, says LeMay, is looking below the most popular results. Looking “just below” the very top results gave much more interesting. For instance, LeMay mentioned Twitter’s “Justin Bieber problem” – if they didn’t filter out the Justin Bieber tweets, it would always be a trending topic. Similarly, Bit.ly looks at the data “just below” the top shared and clicked links to see trends in data that might be missed.
The saddest trend that LeMay has seen? One of the fastest shares and clicked links that LeMay says that he’s seen was when Charlie Sheen published his call for a social media intern. “That was a sad day for all of us.”
Social Advice
In other words, people may want to be seen reading an article on being likable (or maybe they think their friends need it), they don’t want to be seen reading up on Kardashian. But they do.
That’s too bad, says LeMay. “Who you are is probably more interesting than who you think you ought to be… being a person is smarter than building your personal brand. We follow people. Kitteh beats chikin.”
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“Read” in Facebook – It’s Not a Button, So Be Careful What You Click!
Sep 22nd
While the focus of today’s Facebook announcements was the new Timeline profile, the Read, Watch, Listen media sharing apps have generated a lot of interest too. These so-called "social apps" haven’t been widely launched yet, but you can get a sense of what they will do by adding a couple of brand new newspaper social apps to your Facebook profile: The Guardian’s app and one from Washington Post.
Be forewarned though, with these apps you’re automatically sending anything you read into your Facebook news feed. No "read" button. No clicking a "like" or "recommend" button. As soon as you click through to an article you are deemed to have "read" it and all of your Facebook friends will hear about it. That could potentially cause you embarrassment and it will certainly add greatly to the noise of your Facebook experience.
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The Washington Post Social Reader allows you to read news from the Washington Post, plus various other sources.
The app’s homepage states that "once you’re using the app, the stories you read will be instantly shared with your friends, and your friends’ reads will be shared with you." The emphasis is ours, because you should be aware that everything you read is sent straight to your Facebook news feed.
When you add the app, you have to give permission for it to "Add to Timeline" every time you land on a story.
If you do actually read the article, it’s done inside of Facebook and you see a sidebar showing what others are reading.
The Guardian app, which you can add to Facebook by clicking here, is slicker. The design of the app feels very much like The Guardian’s actual website. As a publisher, I guess that does scare me a little. Because, that’s right, there are no ads from the publisher within Facebook. Although, it’s not much different from making your content available as an RSS feed and to apps like Flipboard.
As a user, whether I want to use Facebook as my daily news reading platform is another matter. Time will tell.
So to reiterate: anytime you read something from an app like The Guardian and Washington Post, it gets put into your timeline.
That has the potential to make your Facebook news feed very noisy, although it also explains why Facebook is attempting to create a newspaper-like experience on your Facebook homepage. I had misgivings about that, just as I have concerns over how much information this adds to my Facebook News Feed. Is it really necessary to share everything I read, or just as likely click on and end up not fully reading? If "read" in Facebook was a button, I would be much more selective.
Perhaps this is just the way Facebook is heading: everything automatically flows through your timeline. That’s scary, although it also means that more is automated – which means less manual updating.
How automated "read" updates pan out will depend on how Facebook’s users react to this. It’s going to be controversial. Because think about it: how long before one of your friends reads something in a Facebook social news app that they would’ve preferred not to display in their News Feed?
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Read, Watch, Listen: What to Expect from Facebook’s f8 Developers’ Conference
Sep 20th
There is a reason that Facebook delayed its developers’ conference until the fall this year, after having done it in the spring or early summer previously. Simply, Facebook has been busy. It will have been nearly a year-and-a-half since Facebook last held a major event (Skype calls do not really count) and that is a long time for the platform to decide and then implement where it is going next. We will learn exactly what the path is at f8 on Thursday.
So, what are we looking for? Facebook’s release strategy recently provides a good road map. Since the release of Google Plus, almost all of Facebook’s new features have been to counter Google’s push into its territory. Those are just reactionary moves, blips in the road. Content is going to be heavily featured at f8 and the true ground shaking updates will be announced this week.
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See Also:
How To Use The New Facebook Lists (And Why You Should)
Facebook’s Subscribe Button & Public Social Networking
Facebook Releases Smart Friend Lists to Counter Google+ Circles
Does Facebook’s Subscribe Button Betray What the Company Was Built On?
Read, Watch, Listen: 3 Major Implications of Facebook’s Media Sharing Platform
Facebook’s “Needs Review” Prompts Users to Strengthen the Social Graph
The Billion Dollar Boxing Match
There has been a trend recently where the major tech companies, while innovating at breakneck speed, are also taking their time with their major updates. Amazon, Apple, Facebook, Google and Microsoft are in a billion dollar boxing match. As any big puncher will tell you, there are only so many opportunities during a bout where you can attempt to land a stunning blow. The rest of the time is duck, dive, dodge, duck. Land a few jabs and wait your turn.
These jabs are what keep the tech media busy during the year. In Facebook’s case, they have spent the summer catching up with some of the features in Google Plus (jab, jab, jab) and are now ready to deliver a the Web a left hook to the jaw.
Facebook has been readying content partnerships all year to get ready for the announcements coming Thursday. The theme of f8 is “Read, Watch, Listen.” Facebook is readying itself to become the hub for content sharing across the Web. TechCrunch reported that there will be buttons specifically for read, watch and listen on the platform and perhaps as buttons across the entire Web Let’s take a look at what to expect.
Read
The “Read” portion of Facebook’s announcement is perhaps the most mysterious. Yet, it has the most precedent in what Facebook has rolled out in previous years and may be tied closely with the platform’s social graph. We imagine that “Read” buttons will somehow be tied to content partnerships with major news purveyors like Yahoo and AOL or e-books from Amazon.
Part of Facebook’s rollout of the concept of the social graph was the “Like” button and sharing across the Web. It would not be a surprise if Facebook is copying services like ReadItLater (or just partnering with it, perhaps). The idea would be to make it easy to share what you are reading and have articles and books shared through a “Read” button that gets sent to a vertical section within Facebook itself.
Watch
Think of it this way: is it a coincidence that Netflix CEO Reed Hastings is on the Facebook board of directors? Or that Hulu and Facebook started a major content sharing platform earlier this year?
Facebook is already one of the top destinations for video on the Web. Most of that is shared content from the likes of YouTube, Vimeo and local news. This is going to be rolled out even further and it will likely to two-pronged – content sharing from outside of Facebook and consumption from within.
Facebook’s relationship with Hulu and Netflix could be a sign of things to come. With Hulu, Facebook users can share links to what they are watching and Hulu generates clips (that can be commented on) from the shows that get embedded into Facebook. For instance, if you are watching the Two And A Half Men season premier on Hulu the next day and think that Ashton Kutcher’s line at the 10:30 mark of the show is (stupid, hilarious, intriguing), you tag that spot and share it with Facebook. We could see similar sharing capabilities with Netflix.
There is also the notion that you will be able to rent shows and movies within Facebook itself, a la iTunes. Think of a content store tied to your social graph. That has big implications if Facebook could pull it off with its partners.
Listen
While we do not know the specific details of the “Listen” products, we do have major clues. The primary indicators are MOG, Rdio and Spotify, all of which have been tied to Facebook over the summer. “Facebook Music” will likely be a conglomeration with MOG, Rdio and Spotify that will allow users to use Facebook as an iTunes-like streaming platform. In this way it becomes a conduit of content without having to go into the messy business of actually licensing music through the major music labels.
Profile Redesign
What does this all point to? Well, a major profile redesign could possibly be in the works to feature all of this new content. Mashable is reporting that Facebook will announce a redesign at f8 and the idea is to become “stickier.” There are scant details on what the design will look like, but imagine that content will be featured prominently on your Facebook landing page, embedded into the news feed and contained within different silos (for Read, Watch and Listen). Facebook could be the functional consumption hub of media on the Web along with the primary sharing tool and message board.
What do you want to see come out of f8? What are your thoughts of Facebook as the center of your media universe? Let us know in the comments.
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Read, Watch, & Listen: Facebook to Announce New Buttons at f8 Developer Conference
Sep 20th
The Facebook f8 developer conference, which is set for Thursday of this week, will focus on the socialization of content. According to inside reports, Facebook is planning to introduce ‘read’, ‘watched’, and ‘listened’ buttons at the upcoming conference. These buttons, which will supplement the Facebook ‘like’ button, will allow Facebook users to share and indicate appreciation for content with friends and subscribers.
An anonymous Facebook source told All Things D:
“This is really about extending its sharing tools and influence by a factor of 10. Facebook has talked about socializing the Internet, but this is actually the biggest step to doing it.”
Although it is not immediately clear what Facebook will do with the additional data these buttons collect, the information should enable Facebook to offer a more customized user experience. In addition, the segmented data set will provide advertisers with information that will allow them to more effectively target their audience using the Facebook ad platform.
In addition to the ‘read’, ‘watched’, and ‘listened’ buttons, Facebook is planning to launch a ‘want’ button. The social commerce ‘want’ button, which is anticipated to launch shortly after the new sharing buttons, will act as a social indicator regarding products a user would like to purchase.
Mark Zuckerberg’s Thursday morning keynote address is expected to focus on content sharing and content partnerships. The Facebook founder is expected to introduce multiple video, music, and content partnerships during the keynote. Although many of these partnerships have already been leaked, Zuckerberg is expected to announce additional partners as well as the framework that users will use to share interactions with content.
The appropriate motto of the upcoming f8 conference will be, “Read, Watch, and Listen.”
[Sources Include: TechCrunch, AllThingsD, Brian Solis, & ZDNet]
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Read, Watch, & Listen: Facebook to Announce New Buttons at f8 Developer Conference
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Read, Watch, Listen: 3 Major Implications of Facebook’s Media Sharing Platform
Sep 19th
According to reports, Facebook’s f8 developer conference this coming Thursday will have the motto "Read. Watch. Listen." Other than reminding me of a certain tech blog’s name, this motto excites me because of the promise it holds that Facebook will fully embrace multimedia. But that has some major implications, which will affect many in the Web ecosystem. In this post we highlight 3 of the biggest potential implications.
To summarize the developments so far. TechCrunch reported that there will be three new buttons announced: "Facebook users will be able to click Read, Listened, Watched on content in their news feed. And soon, “Want” as well." Meanwhile All Things D reported that “Read” partners include big online publishers such as Yahoo, “Watch” will be "a range of Web video sites" and “Listen” will be music services.
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This is in addition to previous reports that Facebook will integrate media services, such as music startups Spotify and MOG, into Facebook profiles.
The upshot of all of this is that Facebook is embracing sharing media on its platform, after a long time largely focused on people interactions. The social networking aspect won’t go away of course, it’s simply being extended to enable people to share what they’re consuming.
With that in mind, here are 3 big implications should Read, Write, Listen buttons be implemented as expected.
1. Facebook embraces third party content, after previously rejecting it – but this time Facebook is in control!
The first thing that struck me about the mooted new media sharing buttons is how it makes third party content a significant part of your Facebook experience.
One year ago, I was complaining here on ReadWriteWeb about how Facebook was removing third party widgets (a.k.a. "boxes") and tabs from Facebook users’ profiles. The widgets and tabs held information about which books you were reading, the latest movies you’ve watched, music you’d listened to…. wait, is this sounding familiar? While some of that data continued to flow through your Facebook news feed, it became less prominent and more ephemeral once boxes and tabs disappeared.
So third party content is set to become, once more, an important part of your Facebook profile. But this time Facebook controls the data. If you’re clicking a Facebook ‘read’ button, then the data you enter belongs to Facebook – although it’s likely that third party services will be able to access and use it.
That’s a significant point: Facebook will be in control. Although third parties will benefit greatly from this too. Music sharing services like MOG or Spotify – both confirmed partners in Facebook’s plans – will get their services in front of a vast audience.
2. Watch out GetGlue & Tumblr.
While details of how this will be implemented won’t be revealed until f8 later this week, the concept alone has striking similarities to two Web trends that have become increasingly popular over the past year: curating and checking in to media. That’s been exemplified by two startups in particular this year: Tumblr and GetGlue.
Here’s how Facebook’s new buttons will probably work (and yes this is speculation, but it won’t be too far off). Say you’re watching a movie via Netflix in your living room. You’ll have your smartphone and/or iPad handy, so as the final credits roll you’ll enter the movie name in Facebook and click a "Watched" button. Or you may be able to do this via Netflix’s website.
You can see that this use case is very similar to how GetGlue and other media check-in apps work. Indeed I currently share my GetGlue check-ins onto Facebook, like so:
It remains to be seen just how a "Watched" button will impact on my usage of GetGlue. Perhaps I will continue using GetGlue – after all, I rejected Amazon’s Kindle social network in favor of ‘the little guy’ Goodreads.
Why is Facebook’s proposed media sharing similar to Tumblr? Because the main reason people use Tumblr – and don’t forget it has grown exponentially over the past couple of years – is to "blog" media that they come across. The attraction of Tumblr and similar services like Posterous is that it’s so quick and easy to blog. Even so, many millions of people will never use Tumblr because they have no desire to have a blog. But many of those same people use Facebook.
It’s a short step from sharing a YouTube video on Facebook – which nearly everyone on Facebook has surely done at some point – to clicking a button saying that they’ve watched a movie, or read a book, or listened to a song. So suddenly millions of people will be sharing media they otherwise wouldn’t have done. Which may become a threat to Tumblr, because then the network effects of sharing media will move to Facebook’s platform.
In other words, today Tumblr is the social media service of choice for sharing bits of media. Tomorrow, that may be Facebook.
3. Google Plus will need to match this… and it’s more than capable of doing so.
Given my recent posts about the battle between Facebook and Google Plus, the ‘Read, Watch, Listen’ services look set to one-up Google Plus. Although who better to implement their own ‘Watch’ button than the owners of YouTube? Also Google has its own services that cover reading and listening – Google Books, Google Reader, Google Music and others – so they have a great opportunity to integrate all of those into Google Plus.
I’m looking forward to seeing the details of this new set of media sharing features on Facebook. The above is hopefully food for thought prior to the actual announcement, so let us know what you think.
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Email Viewing Habits: Where Do You Read Your Email? [Infographic]
Sep 17th
Litmus, a company that tracks and tests email campaigns has taken a close look at where people are viewing their email. The stats, at least according to Litmus, provide some interesting insights into email habits. Outlook is still king, Webmail is in sharp decline, and Google Chrome is gaining share very rapidly.
The comparison is from July 2010 to July 2011. According to Litmus, use of mobile devices to read email is cutting into Webmail severely. Opens in mobile devices have jumped from 7% to 15% in one year. Desktop opens dropped from 55% to 53%, and Webmail dropped from 38% to 32%.
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Litmus also looked at the client shares. Few will be surprised that Outlook tops the list at 37%. Hotmail comes in a distant second at 11%, followed by Yahoo Mail (10%), the iPhone (10%), Apple Mail (8%), and AOL clinging to just 1% of overall email opens. Only 2% of the clients fall under “others.”I was surprised to see that Gmail accounts for only 4%.
But Gmail adoption is on the rise, according to Litmus. Yahoo Mail dropped from 44% to 31%, and Gmail rocketed from 15% to 30%. Hotmail dropped a few notches, from 39% to 33%. Reporting on Gmail use shows that Web browser shares have shifted considerably over the last year. Safari use has dropped from 25% to 8%, Chrome use was negligible last year and now accounts for 30%. Explorer has dropped from 39% to 29%, and Firefox dropped from 35% in July 2010 to 32% this July. Chrome showed smaller gains when looking at Hotmail and Yahoo Mail – but IE is the big loser across the board.
The desktop usage numbers show Outlook remains well entrenched. It has dropped 4% from July 2010 to 72% in July 2011. Apple Mail has stayed unchanged at 15%. Thunderbird is down to less than 1% this year, with only .07% of opens. Post Box, a fairly new client based on Thunderbird, is up from .006% last year to .03% this year.
The big grain of salt with this is that Litmus is only seeing opens of mail from campaigns that it’s tracking. It’s not seeing all kinds of regular email and it’s probably not seeing the international picture particularly well. Where and how are you reading your email these days?
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Suffering Blogger’s Block? Read This and Write Away
Aug 24th
Whether you own a business blog or you’re a ghost blogger doing the dirty deed for a paying customer, odds are you have found yourself sitting in front of your computer thinking, “How in the hell am I going to write another post about [insert your relevant keyword here]?!”
Let’s face it, sometimes the well just runs dry. And since the majority of my business is blogging in the name of other people — as you might imagine — I’ve hit this wall often.
So what can you do to keep going? If it’s your blog, you can’t just walk away, as much as you might feel like it. The benefits of regular blogging are just too many.
And if you’re a ghost blogger, you can’t just email your client and say, “Sorry, Bub, I can’t think of anything to write about.” That’s what they’re paying you for.
So how do you write about the same phrases over and over and over and over without getting completely stale — much less not getting dinged for duplicate content? There’s no easy answer. BUT, I do have a few pointers that come directly from personal experience.
Walk Away
First things first. There comes a time when sitting at your computer becomes counterproductive. You know, when you sit and stare until your eyes feel as if they’re bleeding. Let’s be frank — at this point all you’re doing is wasting time. And time is money and all that jazz…
Do yourself a favor, close that laptop and do something else. It could be business related. Or better yet, take the rest of the day off. After all, we small business owners don’t get many of those, right? Even our days off are usually filled with…well, writing.
Give your brain a little time to relax. I know it seems simple enough, but how hard is this to do? Extremely. In fact, even on my supposed days off, I have trouble not sitting and staring at the TV while my brain is thinking up blog post ideas.
So perhaps the whole walk away idea isn’t the best, but it can’t hurt. Maybe take it up a notch and go take a yoga class. You know, quiet your mind and stuff.
Then What?
I know exactly what you’re thinking right now. You’re thinking, “Hey Chris, thanks for nothing.” Because the advice I’ve given so far really doesn’t solve anything. Sure it may offer temporary relief, but it only does so by circumventing the problem.
And you’re right, sort of. Yes, even if you take the day off, you’re still going to be sitting at your computer the following day trying to think up an idea for your next business blog posting. But I’d argue that you’d be doing it with a clearer head.
Either way, you still need a way to generate some new ideas. Bear with me, I’m working on it. Here’s what I’m going to do. I want to take a look at a company I provide ghost business blogging for. Names and keywords will be changed in order to protect the innocent, so to speak.
I’m going to give you their primary keywords, and them I’m going to list out some of the titles I have used for their blogs. Look closely and let’s see what I’ve done. Ready?
My Mini Business Blogging Case Study
Let’s call the company “Texas Roof Repair.” Their primary keywords are:
- Roof repair(s)
- Roofing repair(s)
- Roofing contractors
- Roof repair contractors
The rules: One of the keywords has to appear in each blog title.
Not a whole lot to work with, right? All the keywords are practically identical. Yet I have created well over 100 blog posts for them based on the keywords. Let’s take a look at the titles of some of them:
- 4 Roof Repair Myths Exposed—Ah the old “myths about your keyword” article. I promise you—you can find myths about your keywords easily enough. Just look at the facts about your service or product and twist it into how someone could misunderstand it.
- How Do Different Roof Repair Methods Work?—Pick a few of the services you offer and explain them. Nice and straight forward. Although, I wouldn’t use ALL of them in one post. Save some for later.
- 5 Reasons You May Need to Call a Roof Repair Contractor—There’s always a reason to acquire a product or service. Get creative and you can come up with 100 of them. Divide that by 5 and you have 20 posts.
- Roof Repair to Prevent Mold Growth—Hone in on one benefit of your product and explain it in detail. I look at this almost as ad copy. Although, technically I view all business blogging as a form of ad copy.
- Why You Should Hire a Professional for Roof Repair—If your business offers a service, you can always benefit from explaining why someone should hire you or another professional to perform the function instead of doing it themselves. Think about it: if you’re a financial advisor, people can benefit from hiring you instead of losing their money investing themselves. If you’re a plumber, people can benefit from hiring you do a job in 20 minutes that will not only take them 4 hours, but also be really freaking disgusting.
- Roof Repair—It’s Not Something to Take Lightly—This is one of those “oh if you don’t purchase this then DOOM AND GLOOM” sorts. Hey, it works for some people.
- How to Determine if a Roof Repair Contractor is Legitimate or Not—You can write this one a million different ways. But bottom line, you’re explaining how to find a good service provider by highlighting all the things you do right.
- Need a Reason to Get Roof Repair? Here’s a Great One—Again, focus on one reason rather than many.
- What Happens if You Don’t Get Roof Repair?—Spin it on them. Instead of saying why they need your service or product, explain to them what happens if they don’t purchase it. Go worst case scenario here.
- An In Depth Analysis of Roofing Repairs—This is another way to describe all the methods and facets of your service. Except this one is written more like an official report.
- Pros and Cons of Roof Repairs—Don’t be afraid to admit some of the downsides to your service. However, turn them into positives along the way with the Pros. Example:
Con: It costs more to hire a professional.
Pro: It keeps you from having to take a day off to try and fix it yourself.
- The Truth about Roofing Repair—Similar to the Myths one. Kind of an exposé sort of deal. I have fun with these types.
- Signs That Should Leave You Searching for Roof Repairs—Again, why might someone need your product or service?
- What Roofing Repair Contractors Can Offer You—Highlight the benefits that result from having a professional do the job for you.
Let’s Stop There
Look, I could go on all day. There are 14 of like a million. But the bottom line is this: there’s always another way to look at a topic. You just have to get creative and approach it from a different angle. Do you ever touch on an idea you explained before? Of course you do. It happens all the time. You just try to add a little something different each time. And space out similar ideas so that they aren’t still fresh on readers’ minds.
Still stuck? Take one of my ideas, mix it up again and insert your keywords. It will work!
But what about when you exhaust all the ideas I presented in my mini case study? Good question. Remember how I said I have a million more title ideas but I don’t have time or space to put them all here? Follow me on Twitter (Chris_HELP) and once this post goes live I’ll start tweeting out new versions of titles for the same keywords.
Hope that helps and I look forward to hearing from you guys!
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Suffering Blogger’s Block? Read This and Write Away
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Googlebot Learns to Read AJAX/JavaScript Comments
Nov 2nd
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