Posts tagged Reach
One-Stop Appliance Parts and Repair Company in Conroe Hires SEO Team to Reach … – PR.com (press release)
Feb 2nd
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One-Stop Appliance Parts and Repair Company in Conroe Hires SEO Team to Reach …
PR.com (press release) PG's SEO program boosts Conroe Appliance Repair's Web site on Bing, Google, Yahoo!, and other available search engines to help residents throughout Conroe and the surrounding communities cut through the clutter of multiple Web listings and zero in on … |
View full post on SEO – Google News
Reach and Frequency: SEO Secret to Brand Building on Google?
Jan 29th
SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings?
View full post on Search Engine Watch – Latest
Reach and Frequency: SEO Secret to Brand Building on Google? – Search Engine Watch
Jan 29th
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Reach and Frequency: SEO Secret to Brand Building on Google?
Search Engine Watch by Mark Jackson, January 29, 2012 Comments For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. That is to say, you might pick your … Is SEO Dead? How to Get Ahead of Google |
View full post on SEO – Google News
YouTube’s Reach Begins to Eclipse Television
Jan 24th
YouTube’s statistics continue to boggle the mind. It revealed today that it serves 4 billion videos every day, a 25% increase in the past eight months. YouTube users upload one hour of video every second, which has prompted Google to create an annoyingly cute website to visualize this awesome stat. At the end of 2011, YouTube reported that it served a trillion videos that year, about 140 views for every living human being.
As Reuters notes, Google reported that only about 11% of YouTube views are monetized. That’s not all the revenue Google makes from YouTube, since its Universal Search features YouTube video results prominently alongside search ads. But the YouTube business is still under construction, and it’s growing fast. As YouTube’s reach begins to dwarf even television, the whole landscape of video content changes.
Sponsor
Big Content Partnerships
One way YouTube seeks to unseat television is by replacing its most important content. It’s cozying up with pro sports leagues and Disney movies, and Google chairman Eric Schmidt has toured the world talking to TV execs about the future. As part of its redesign in late 2011, YouTube launched tons of original content channels.
The other piece of this arrangement is Google TV, for which Google has rather wild ambitions. At Le Web last year, Schmidt told attendees, “By the summer of 2012, the majority of televisions you see in stores will have Google TV embedded in it.” That’s quite a promise, but if Google can establish itself as a source of great original video content, the arrangement will be tempting for manufacturers.
Google’s not moving into this space unchallenged. There’s plenty of smoke surrounding rumors of Apple’s plans to expand Apple TV beyond the hobby phase. iTunes is a valuable store of video content. But YouTube’s importance in video cannot be overstated. Between the amateur creators that made YouTube what it is and the high-profile content deals on the table, Google has a key to the future of TV one way or another.
Social Video
Beyond the video content, YouTube can do things that TV can’t. YouTube’s late-2011 redesign put Google+ front and center, making one’s social circles a part of watching and sharing videos. It even included prominent Facebook integration to make sure YouTube users could easily share somewhere, even if they aren’t using Google+.
Google+ has lots of YouTube integration on its end as well. There’s a floating YouTube search tab alongside the Google+ stream, and participants in a Hangout, the Google+ video chat service, can watch YouTube videos together. But Google+ is even a way to create YouTube content. Hangouts can be recorded and saved straight to a user’s YouTube account.
YouTube’s infrastructure allows Google to make even globally important, live events into social affairs. Tomorrow’s State of the Union address will be broadcast live on YouTube, and then President Obama will answer questions live on the new White House Google+ page in a Hangout. Anyone can submit questions beforehand via the White House YouTube channel.
TV, as it currently stands, cannot compete with these kinds of features. YouTube, along with its integration into Google+, can reach more people in more significant ways than traditional TV can. That’s not an exaggeration; by YouTube’s fifth birthday in 2010, it reported “nearly double the prime-time audience of all three major U.S. television networks combined” every day. Since then, YouTube’s daily audience has doubled again.
How much YouTube video do you watch per day?
View full post on ReadWriteWeb
Tax Relief Firm in Kansas City Hires Local SEO Marketer to Reach More Missouri … – openPR (press release)
Jan 12th
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Tax Relief Firm in Kansas City Hires Local SEO Marketer to Reach More Missouri …
openPR (press release) (openPR) – Advanced Tax Solutions, LLC, a comprehensive tax relief service in Lee's Summit, Missouri, is pleased to announce the recent launch of its new SEO marketing campaign developed in partnership with Prospect Genius, a leader in local online … |
View full post on SEO – Google News
Dumpster Rental Pro in Leominster Hires Local SEO Marketer to Reach More … – openPR (press release)
Jan 8th
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Dumpster Rental Pro in Leominster Hires Local SEO Marketer to Reach More …
openPR (press release) (openPR) – Guido's Service, Inc., a cost-conscious dumpster rental and trash removal service in Leominster, Massachusetts, is pleased to announce its new SEO marketing campaign developed by Prospect Genius, an Internet advertising firm. … |
View full post on SEO – Google News
Appliance Repair Service in Beverly, MA, Area Uses SEO Firm to Reach More … – openPR (press release)
Jan 6th
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Appliance Repair Service in Beverly, MA, Area Uses SEO Firm to Reach More …
openPR (press release) Matt Gallo, a spokesman for Prospect Genius, reports that these results are achieved through an integrated approach to search engine optimization (SEO). "By using a variety of complementary SEO techniques," he explains, "A+ Plus Appliance Service … Appliance Repair Company in Lancaster, PA, Joins SEO Pros to Help Local … |
View full post on SEO – Google News
Appliance Repair Service in Huntington, NY, Joins SEO Pros to Reach Local … – PR.com (press release)
Dec 25th
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Appliance Repair Service in Huntington, NY, Joins SEO Pros to Reach Local …
PR.com (press release) By working with a Web marketer that specializes in SEO, TACO Service Dept. will be able to improve their online exposure and increase their customer base. As a result, it will be easy for local residents to find their appliance repair services when … |
View full post on SEO – Google News
SEO Positive Utilises Facebook Best Practice Guide To Help Businesses Reach … – Benzinga (press release)
Dec 18th
 PR Web |
SEO Positive Utilises Facebook Best Practice Guide To Help Businesses Reach …
Benzinga (press release) SEO Positive has found that more and more clients are tuning in to the benefits of advertising on Facebook. Paid search and social media make for an unlikely yet winning combination as companies are able to target and interact with specific social … MarketTarget Offers Reputation Management to Compliment San Diego SEO Services |
View full post on SEO – Google News
SEO Positive Utilises Facebook Best Practice Guide To Help Businesses Reach … – PR Web (press release)
Dec 15th
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SEO Positive Utilises Facebook Best Practice Guide To Help Businesses Reach …
PR Web (press release) SEO Positive has found that more and more clients are tuning in to the benefits of advertising on Facebook. Paid search and social media make for an unlikely yet winning combination as companies are able to target and interact with specific social … |
View full post on SEO – Google News
