Posts tagged Rate

10 Ways to Improve Your Churn Rate

What have you done recently to improve your churn rate?

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Avoiding SEO Pitfalls During Conversion Rate Optimization – Search Engine Land


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Avoiding SEO Pitfalls During Conversion Rate Optimization
Search Engine Land
Overall, it's a great system — except when considering SEO for that page. Many times, the content for Page A and Page B may be identical, only varying layout or imagery. This type of test can accidentally lead to duplicate content being listed in

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Avoiding SEO Pitfalls During Conversion Rate Optimization

There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!

The post Avoiding SEO Pitfalls During Conversion Rate Optimization appeared first on Search Engine Land.



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Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google

If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through?

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A New Click Through Rate Study For Google Organic Results

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one…



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Discussing Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7

Roles that focus specifically on conversion rate optimization (which,  according to Qualaroo, is the “method of using analytics and user feedback to improve the performance of your website,” as well as improving other metrics as identified as KPIs), have become more popular in the last few years. One person who is excelling in this area is Tiffany daSilva, a consultant and former head of Head of Conversion Rate Optimization at Shopify, an e-commerce website builder and platform. Tiffany was gracious enough to answer a few questions covering CRO, e-commerce, and more. Do you think CRO should be part of a marketing strategy, […]

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Discussion Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7

Roles that focus specifically on conversion rate optimization (which,  according to Qualaroo, is the “method of using analytics and user feedback to improve the performance of your website,” as well as improving other metrics as identified as KPIs), have become more popular in the last few years. One person who is excelling in this area is Tiffany daSilva, a consultant and former head of Head of Conversion Rate Optimization at Shopify, an e-commerce website builder and platform. Tiffany was gracious enough to answer a few questions covering CRO, e-commerce, and more. Do you think CRO should be part of a marketing strategy, […]

The post Discussion Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7 appeared first on Search Engine Journal.

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14 Conversion Rate Optimization Tools Every Expert Needs by @StevenMacd0nald

At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we? For the same traffic, we get more revenue. It makes sense. So as marketers, how are we doing? According to the TrustRadius survey on Conversion Rate Optimization, 72 percent have implemented some CRO processes while only 18 percent consider conversion optimization as a part of their DNA, which is a bit like saying you do […]

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How to Reduce Your Site’s Bounce Rate by @navneetkaushal

The searcher lands on your website. Browses through your content and leaves. No clicks, no conversions. Either he didn’t find what he was looking for or your web page was too difficult for him to use. A high bounce rate says your website attracts a large number of visitors who are not your potential customers or what you are selling is not relevant to them. It is a signal that your website and your marketing strategy needs a serious redesigning. What is Bounce Rate? In simple words, bounce rate is the number of people who came to your site and […]

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9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate

Sometimes you can move the needle — and dramatically — outside of obsessing and laboring over obtaining improving rankings in search engines. Simply increasing your click-through rates on the organic rankings you’ve already achieved can increase sales and revenue, even without…



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