Posts tagged Ranks
Forrester Ranks Mobile Marketing Companies, Ignores the Brightest Startups
Jan 30th
The necessity of having a clear and cohesive mobile marketing strategy has never been greater. Companies that do not have a mobile marketing strategy now are light years behind the curve in the face of booming smartphone adoption and changing consumer behavior. Research firm Forrester took a look at some of the biggest and best mobile marketing companies to see how they stack up and what benefits they can add for companies.
There is a problem with Forrester’s research. Mainly, it looks only at the biggest and best. It is an enterprise-focused report that narrows in on nine mobile marketing companies and the strengths behind each. Fundamentally, this is the wrong approach to take in a world where dozens of innovative startups are tackling the idea of mobile marketing with fresh ideas and eager teams.
Sponsor
The nine vendors that the Forrester Wave research report focused on are: AKQA, iCrossing, Ogilvy, Possible Worldwide, Razorfish, Rosetta, SapientNitro, TribalDDB and VML.
It is important to note the criteria in which these companies were chosen for inclusion in the report:
- A comprehensive mobile services offer: the ability to provide core mobile marketing services with strategy, native and mobile Web development, messaging, advertising and management.
- Experience developing mobile programs: five years of experience.
- Strong and growing revenue stream from mobile marketing: met or exceeded Forrester’s threshold for revenue from mobile services.
- Recognition of mobile work from peers and marketers: Forrester asked agencies to name mobile marketing competitors. It also asked “11 mature mobile marketers” to share the list of agencies in their selection process. A company needed to be on each list three times to be included in the report.
As you can see, the criteria makes the selection process stacked in favor of established entities. The “leaders” of this survey were SapientNitro (with the highest score across all criteria), AKQA, Ogilvy, TrialDBB and Razorfish. All the other companies figured into the “strong performers” category.
Clients looking for mobile marketing strategies would do well looking to these companies. They have strong development teams and good strategic initiatives. Most include analytics and audience insight into their offerings. There is nothing wrong with choosing a so-called industry leader, even if the criteria in which is was chosen is inherently flawed.
Yet, if you are looking for tools that are more powerful or are under the radar of this enterprise-focused group, there are a variety of terrific startups across the country. For instance, Apsalar has an innovative and ambitious set of mobile marketing tools and robust analytics. Flurry and Localytics are both great startups with intense analytic tools and engagement philosophies. In the gaming world of native apps, PlayHaven has a great dashboard to produce results. Jumptap is emerging as a leader in targeted mobile marketing.
Each of these companies has one or two tools that could be of significant use to companies looking to make a splash with their brand on mobile devices. What they often lack in comparison to the so-called leaders is the experience (as an established company) and the development shops that enterprise-grade mobile marketers have. More often, they can be classified as “tools” better than fully well-rounded mobile marketing shops. There are perhaps a dozen more startups in the mobile marketing arena that are worth consideration.
There is nothing wrong with going to a smaller company that has the tools that are right for you. Often the smaller companies will be more attentive to your needs. What they lack in scale they make up for in innovation and eagerness. That is not to say that the bigger mobile marketing shops are not eager but the point is that there are plenty of options. A company does not have to match some set of obscure criteria to be a great option for mobile marketing needs.
View full post on ReadWriteWeb
topseos.com Ranks ResultFirst as Best Pay For Performance SEO Company for … – Press Media Wire
Jan 14th
|
topseos.com Ranks ResultFirst as Best Pay For Performance SEO Company for …
Press Media Wire The independent authority on Search vendors, topseos.com, has named the best pay for performance SEO companies in the online marketing industry for the month of January 2012. ResultFirst has been named the best SEO service which offers services on a … |
View full post on SEO – Google News
Google’s Chrome Page No Longer Ranks For “Browser” After Sponsored Post Penalty
Jan 3rd
Searches for “browser” no longer bring up the Google Chrome home page after Google applied a penalty against the page because of Google’s own sponsored post campaign. Google said even though it felt there were no “remaining violations” of its guidelines, the search engine’s…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
topseos.com Ranks ResultFirst as Second Best Pay For Performance SEO Company … – Press Media Wire
Dec 13th
|
topseos.com Ranks ResultFirst as Second Best Pay For Performance SEO Company …
Press Media Wire ResultFirst was named as the second best service provider in an evaluation of leading pay for performance SEO companies who provide search engine optimization services based on the overall ability to achieve search results for their clients. … |
View full post on SEO – Google News
Google Keyword Tool Now Ranks Keywords by High, Medium, Low
Nov 1st
Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now showing a ranking between High, Medium, and Low instead of the green bar that you used to see when you searched for terms.
Until today, the gree…
View full post on Search Engine Watch – Latest
Microsoft Launches Tool For Checking Browser Security (Guess Who Ranks Best)
Oct 11th
Microsoft launched a website today designed to give users a detailed look at how secure their browser is. The site, called Your Browser Matters, automatically detects the visitor’s browser and returns a browser security score on a scale of four points.
Not suprisingly, Microsoft’s own Internet Explorer 9 gets a perfect score. The latest stable releases of Firefox and Chrome, however, each score 2.5 and 2 points, respectively. Other browsers like Safari are not able to be analyzed by the site, which returns a message saying “We can’t give you a score for your browser.” Presumably, the domain yourbrowsermattersunlessyoureamacuser.com was too long to be marketable.
Sponsor
Chrome loses points for failing to clearly identifying risky downloads, not automatically blocking insecure content from HTTPS pages and failure to mitigate certain types of attacks.
Google’s Matt Cutts took to Google Plus today to defend his employer’s Web browser. “It’s the same ‘Look, we have more checkboxes filled in’ type of marketing that was more common in the boxed software era,” Cutts said, adding that Chrome indeed does have the ability to block insecure content on secure pages.
The latest version of Firefox fares even worse, racking up a mere two points.
Microsoft’s new site is primarily intended to encourage users of older versions of Internet Explorer to upgrade. The bane of the existence of Web developers everywhere, Internet Explorer 6, only gets one point. To its credit, Microsoft has gone to great lengths to ensure that the next version of its browser is both secure and compliant with Web standards.
View full post on ReadWriteWeb
Google.com Ranks SEOChampion.com #1 Search Engine Marketing Agency in Las Vegas – San Francisco Chronicle (press release)
Oct 10th
|
Google.com Ranks SEOChampion.com #1 Search Engine Marketing Agency in Las Vegas
San Francisco Chronicle (press release) The Google.com rankings worldwide is a result of a thorough evaluation of all search engine marketing firms in Las Vegas and the most clicked seo agencies on Google search, and are based on Google's SEOChampion.com sales online of its monthly internet … |
View full post on SEO – Google News
Google.com Ranks SEOChampion.com #1 Search Engine Marketing Agency In Las Vegas – Daily Markets
Oct 10th
|
Google.com Ranks SEOChampion.com #1 Search Engine Marketing Agency In Las Vegas
Daily Markets The Google.com rankings worldwide is a result of a thorough evaluation of all search engine marketing firms in Las Vegas and the most clicked seo agencies on Google search, and are based on Google's SEOChampion.com sales online of its monthly internet … |
View full post on SEO – Google News
Webimax Ranks #1 in Search Engine Optimization by topseos.com for October 2011 – San Francisco Chronicle (press release)
Oct 2nd
|
Webimax Ranks #1 in Search Engine Optimization by topseos.com for October 2011
San Francisco Chronicle (press release) topseos.com, the independent authority on search vendors, has named Webimax as the number one search engine optimization provider in their list of the Best SEO companies for October 2011. The independent authority on search vendors, topseos.com, … The Best Search Engine Optimisation Companies Ranked in the United Kingdom by … |
View full post on SEO – Google News
