Posts tagged race

7 Ways Content Marketing is Like a Relay Race

Just as you wouldn’t typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race.

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The Race For A Better Bitcoin Is On—But It May Still Miss The Point

The race to build a better Bitcoin is well underway, as libertarian entrepreneurs vie to create new cryptocurrencies with greater anonymity protection that would make transactions even less traceable.

Too bad that won’t do much to address Bitcoin’s real problems.

Bitcoin has had a tumultuous six months, ever since the digital cryptocurrency started blowing up in a speculative frenzy last November. It’s blown off a lot of steam since then, and Bitcoin trading volume dropped substantially since its peak—not the greatest sign for the much heralded currency of the future, even if it has rebounded a bit in the past month.

Bitcoin Barriers

Even though Bitcoin continues to take steps toward mainstream acceptability—Dish Network recently became the largest company to accept bitcoin payments, and Apple has apparently lifted its earlier restrictions on Bitcoin apps—it remains beset with challenges.

Among these would be the incompetence of several Bitcoin focused organizations. Butterfly Labs, which failed to deliver $1 million in missing mining rig orders. Mt. Gox, which infamously “misplaced” users’ money and caused a major financial crisis. And let’s not forget the Bitcoin Foundation itself, which elected a Disney child star with little business credibility as its new director, and faced a wave of resignations

They would also include an exploitable glitch in the software called transaction malleability. A flaw that means that it’s possible to alter the details of a transaction to make it appear as if one occurred when it really did not, the Bitcoin Foundation is working on it, albeit slowly—they’ve known about the issue since 2011 and there’s no resolution yet.

Responsible Bitcoin companies have patched this on a case-by-case basis, but the question is whether they should even have to, or if the Bitcoin Foundation should be working on a universal patch.

For whatever reason, however, members of the better-Bitcoin brigade are much more interested these days in ensuring untraceable digital transactions than in dealing with any of the currency’s other problems. It’s not terribly surprising, given that anonymity issues are largely technological rather than social or managerial. Yet it’s exactly that kind of technological obsession that has made Bitcoin such a crapshoot for ordinary users.

The Dawn Of Darkcoin

Bitcoin is pseudonymous. Darkcoin promises total anonymity. 

According to Wired, there’s been a clear rise in favor toward cryptocurrencies that put a premium on anonymity. Darkcoin, for example, has jumped in value since May, to almost $8.98 from just 75 cents a coin. It now holds the fourth highest market capitalization among cryptocurrencies, after Bitcoin, Litecoin, and Nxt. (Bitcoin, of course, remains the leader by a landslide.)

Darkcoin is unique because it promises more anonymity than other currencies, something the pseudonymous Bitcoin has never promised. According to Evan Duffield, the software developer who launched Darkcoin this January, that’s a sore spot for a lot of people.  

“A large community believes that the way Bitcoin’s blockchain is designed is a problem,” Duffield told Wired. “Darkcoin has this anonymity aspect to it, which is attractive to a lot of people.” 

Darkcoin has the highest profile of the new anonycoins, although several other altcoins have risen to the challenge of creating a totally anonymous currency. Anoncoin and Zerocoin are two others that, using different approaches to the same problem, are attempting total cryptographic anonymity. 

For its part, Darkcoin ensures theoretical anonymity with a feature called Darksend—in which any user’s transaction is combined with the transactions of two other users. Unlike Bitcoin, which records every user’s transactions on a public and widely shared cryptographic “blockchain,” Darkcoin transactions are more shadowy. 

While there are many legitimate reasons to desire an anonymous currency, it’d be naive not to consider the possibility of illicit use. And that’s something Bitcoin users have worked fervently to distance themselves from.

The Quest For A Better Bitcoin

Jerry Brito, senior research fellow at the Mercatus Center at George Mason University and director of its Technology Policy Program, wrote about the changed Bitcoin environment at a recent conference, where hobbyists had given way to professionals: “Fewer ideologues and more [venture capitalists] roamed the show floor, the hallway talk was more of regulatory compliance and business models than cryptoanarchy.”

Where have all the Bitcoin idealogues gone? At the time of this writing, they’ve got more than 300 other cryptocurrencies to put their faith in.

In an uncertain digital world where fears of NSA spying and federal seizures abound, it appears that many are going toward more anonymous currencies, causing the Darkcoin boom. 

A lot of people are embracing anonymity and the problems it would solve. But it’s financial uncertainty, not pseudonymity, that is Bitcoin’s biggest weakness. To build a better Bitcoin, this is not the problem developers should be looking to solve.

Photo by Darkcoin.io

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Microsoft Is Also Reportedly Piling Into The Smartwatch Race

When Microsoft CEO Satya Nadella said his company would forget past blunders—like missing the boat on smartphones—and focus on the future, he wasn’t kidding. The Surface maker is planning on entering the rapidly growing smartwatch market with its very own wristworn contender, Forbes reports.

According to sources “with knowledge of the company’s plans,” the device will be festooned with sensors and will incorporate technology and expertise from Microsoft’s Kinect motion-detecting controller, specifically in optical engineering, to continuously track heart rate. The gadget will supposedly feature a color display oriented on the underside of the wrist, presumably for privacy protection, with an overall appearance similar to Samsung’s Gear Fit.

Unlike Samsung’s device, however, Microsoft’s version will work with Androids, iPhones and Windows Phones when it debuts, possibly this summer.

Image collage by Adriana Lee for ReadWrite

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Ready, Set, Race! Anticipating the Great Urban Race in Boston – Huffington Post

Ready, Set, Race! Anticipating the Great Urban Race in Boston
Huffington Post
When I turned 21, the first thing I did wasn't buying my first legal drink, putting on my poker face at a casino, or showing off my dance moves at a club. Instead, my older brother and I applied to be on the Amazing Race, a reality TV show in which

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20(14) Publisher Stories: Total Race revs up their success using Google AdSense

Time sure does fly – we’ve now reached the end of our ‘20(14) publisher stories’ blog series. Thanks for following the series and for sharing your own stories. Read on to meet this week’s featured publisher and check back soon for more publisher stories.

Total Race was created by five friends and racing enthusiasts. Covering Formula 1, stock car racing and IndyCar, the site receives 135,000 monthly visitors  and employs a team of 15 editors and reporters.

Total Race partners, Ivan and Erick, were already familiar with Google AdSense and using it as a monetization solution for their other web projects. The decision to also choose it for totalrace.com.br was an easy one says Erick and today “AdSense earnings represent around 70% of our total advertising income”.

(Don’t forget to enable english captions using the Captions button under the YouTube video)

The team also partnered with DoubleClick for Publishers (DFP) Small Business to manage their advertising and save them time. Erick is pleased with this decision stating “the process from start to finish is very fast and easy to use. I’d highly recommend this tool for publishers seeking more detail and control of their advertising campaigns”.

According to Erick, these products have been fundamental in the growth of the site. With the structure they bring, he’s ready to focus further on taking his passion for racing to an even wider audience.

Watch the Total Race story.

Posted by Barbara Sarti – Inside AdSense Team
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