Posts tagged race
In a gritty intersection on Folsom Street, the famous thoroughfare of San Francisco’s SoMa district, the past and future of wearables face off.
On the south side, there’s Mr. S Leather, which has offered a certain genre of hardware to its clientele for decades. Across the way, in a sun-dappled loft, there’s a new outpost of Intel. Since they became employees of the giant chipmaker in March, the hardware and software engineers of Basis Science have been working on a new fitness-tracking smartwatch.
If Mr. S’s wares make people’s heart race, then Basis wants its gear to be on hand to record every beat. On Tuesday, Intel is announcing the Basis Peak, a device it will start selling in November for $199, in matte-black and brushed-aluminum styles. Amazon, Best Buy, and REI will stock the device.
A Fitness Tracker With Heart
Like Basis’s original B1 band, the Peak will capture users’ heart rate all day. That’s a key differentiator from simple fitness trackers like the Jawbone Up and Fitbit.
So what’s new? The Peak will—how to put this delicately?—actually do the job right. There are a host of improvements in the Peak, from the charger design to the setup process to the wristbands, but the most important is in its core heart-rate function.
The problem with the B1’s optical heart-rate technology, Basis CEO Jef Holove acknowledged in a recent interview, is that it got heart rate right for most of the day, but it failed to capture the swings in heart rate that people achieve during vigorous exercise.
If you look at the backside of the B1 and the Peak, you notice a glaring difference: Basis has dramatically boosted the power of the LEDs that light up your skin to read minute variations in your blood vessels that indicate your pulse. That power boost allows the Peak—as the name suggests—to better capture variations in heart rate. (Basis’s sensors also detect perspiration and body temperature.)
At the same time, the Peak still uses all-day heart-rate data to assess your overall health, including factors like sleep quality. (There’s some controversy among scientists over Basis’s claims about sleep tracking via heart rate.)
“We still value 24/7 tracking,” Holove told me. “It turns out you can do both.”
And a little more, too: Basis says a future software update will let the Peak, which has a touchscreen, display notifications from a paired smartphone. That will put it in competition with the likes of the Pebble, smartwatches running Android Wear, and the forthcoming Apple Watch. The Peak’s price and capabilities put it in the middle of the pack—more expensive than a Pebble, cheaper than a Moto 360 or Apple’s heart-rate-tracking smartwatch.
But health measurement will remain the crucial differentiator for the Basis Peak. Its jacked-up heart-rate capabilities will make it more appealing to runners and cyclists, who are more likely to spend $199 on a piece of gear that tracks their heart rate.
The challenge for Basis and Intel will be to market the Peak to the rest of us.
“Our job is to make heart rate relevant to people who don’t have a clue about heart rate,” said Holove. “People who are intrinsically motivated, the thing they love about devices like us is how much data we give them. It’s like sports tuning. But the vast, vast majority aren’t that. They’re extrinsically motivated.”
What that means is that most people need some kind of push to pursue healthy habits. Basis’s companion mobile apps for iOS and Android will provide that, giving users a sense of “virtual progress,” Holove said, until they can see visible improvements in their health from pursuing new habits like exercise.
From the brief look I got at the Peak, Basis under Intel has made more than just virtual progress. The device is a substantial improvement over the B1, which I found deficient in both performance and design. But it’s entering a far more crowded market. If the Peak on Holove’s wrist is measuring an increase in his heart rate today, he’s got good reason.
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SEO Agency Supports Local Charity in Dragon Boat Race
Econsultancy (press release) (blog)
SEO agency Hallam Internet supported Loughborough based charity Rainbows Childrens' Hospice this weekend by participating in a Dragon Boat Race at Nottingham's Riverside Festival. The event, organised in support of the Loughborough charity, saw 50 …
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Just as you wouldn’t typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race.
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The race to build a better Bitcoin is well underway, as libertarian entrepreneurs vie to create new cryptocurrencies with greater anonymity protection that would make transactions even less traceable.
Too bad that won’t do much to address Bitcoin’s real problems.
See also: What Bitcoin Needs To Grow Up
Bitcoin has had a tumultuous six months, ever since the digital cryptocurrency started blowing up in a speculative frenzy last November. It’s blown off a lot of steam since then, and Bitcoin trading volume dropped substantially since its peak—not the greatest sign for the much heralded currency of the future, even if it has rebounded a bit in the past month.
Even though Bitcoin continues to take steps toward mainstream acceptability—Dish Network recently became the largest company to accept bitcoin payments, and Apple has apparently lifted its earlier restrictions on Bitcoin apps—it remains beset with challenges.
Among these would be the incompetence of several Bitcoin focused organizations. Butterfly Labs, which failed to deliver $1 million in missing mining rig orders. Mt. Gox, which infamously “misplaced” users’ money and caused a major financial crisis. And let’s not forget the Bitcoin Foundation itself, which elected a Disney child star with little business credibility as its new director, and faced a wave of resignations.
They would also include an exploitable glitch in the software called transaction malleability. A flaw that means that it’s possible to alter the details of a transaction to make it appear as if one occurred when it really did not, the Bitcoin Foundation is working on it, albeit slowly—they’ve known about the issue since 2011 and there’s no resolution yet.
Responsible Bitcoin companies have patched this on a case-by-case basis, but the question is whether they should even have to, or if the Bitcoin Foundation should be working on a universal patch.
For whatever reason, however, members of the better-Bitcoin brigade are much more interested these days in ensuring untraceable digital transactions than in dealing with any of the currency’s other problems. It’s not terribly surprising, given that anonymity issues are largely technological rather than social or managerial. Yet it’s exactly that kind of technological obsession that has made Bitcoin such a crapshoot for ordinary users.
The Dawn Of Darkcoin
Bitcoin is pseudonymous. Darkcoin promises total anonymity.
According to Wired, there’s been a clear rise in favor toward cryptocurrencies that put a premium on anonymity. Darkcoin, for example, has jumped in value since May, to almost $8.98 from just 75 cents a coin. It now holds the fourth highest market capitalization among cryptocurrencies, after Bitcoin, Litecoin, and Nxt. (Bitcoin, of course, remains the leader by a landslide.)
Darkcoin is unique because it promises more anonymity than other currencies, something the pseudonymous Bitcoin has never promised. According to Evan Duffield, the software developer who launched Darkcoin this January, that’s a sore spot for a lot of people.
“A large community believes that the way Bitcoin’s blockchain is designed is a problem,” Duffield told Wired. “Darkcoin has this anonymity aspect to it, which is attractive to a lot of people.”
Darkcoin has the highest profile of the new anonycoins, although several other altcoins have risen to the challenge of creating a totally anonymous currency. Anoncoin and Zerocoin are two others that, using different approaches to the same problem, are attempting total cryptographic anonymity.
For its part, Darkcoin ensures theoretical anonymity with a feature called Darksend—in which any user’s transaction is combined with the transactions of two other users. Unlike Bitcoin, which records every user’s transactions on a public and widely shared cryptographic “blockchain,” Darkcoin transactions are more shadowy.
While there are many legitimate reasons to desire an anonymous currency, it’d be naive not to consider the possibility of illicit use. And that’s something Bitcoin users have worked fervently to distance themselves from.
The Quest For A Better Bitcoin
Jerry Brito, senior research fellow at the Mercatus Center at George Mason University and director of its Technology Policy Program, wrote about the changed Bitcoin environment at a recent conference, where hobbyists had given way to professionals: “Fewer ideologues and more [venture capitalists] roamed the show floor, the hallway talk was more of regulatory compliance and business models than cryptoanarchy.”
Where have all the Bitcoin idealogues gone? At the time of this writing, they’ve got more than 300 other cryptocurrencies to put their faith in.
In an uncertain digital world where fears of NSA spying and federal seizures abound, it appears that many are going toward more anonymous currencies, causing the Darkcoin boom.
A lot of people are embracing anonymity and the problems it would solve. But it’s financial uncertainty, not pseudonymity, that is Bitcoin’s biggest weakness. To build a better Bitcoin, this is not the problem developers should be looking to solve.
Photo by Darkcoin.io
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When Microsoft CEO Satya Nadella said his company would forget past blunders—like missing the boat on smartphones—and focus on the future, he wasn’t kidding. The Surface maker is planning on entering the rapidly growing smartwatch market with its very own wristworn contender, Forbes reports.
According to sources “with knowledge of the company’s plans,” the device will be festooned with sensors and will incorporate technology and expertise from Microsoft’s Kinect motion-detecting controller, specifically in optical engineering, to continuously track heart rate. The gadget will supposedly feature a color display oriented on the underside of the wrist, presumably for privacy protection, with an overall appearance similar to Samsung’s Gear Fit.
Unlike Samsung’s device, however, Microsoft’s version will work with Androids, iPhones and Windows Phones when it debuts, possibly this summer.
Image collage by Adriana Lee for ReadWrite
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Ready, Set, Race! Anticipating the Great Urban Race in Boston
When I turned 21, the first thing I did wasn't buying my first legal drink, putting on my poker face at a casino, or showing off my dance moves at a club. Instead, my older brother and I applied to be on the Amazing Race, a reality TV show in which …
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Total Race was created by five friends and racing enthusiasts. Covering Formula 1, stock car racing and IndyCar, the site receives 135,000 monthly visitors and employs a team of 15 editors and reporters.
Total Race partners, Ivan and Erick, were already familiar with Google AdSense and using it as a monetization solution for their other web projects. The decision to also choose it for totalrace.com.br was an easy one says Erick and today “AdSense earnings represent around 70% of our total advertising income”.
(Don’t forget to enable english captions using the Captions button under the YouTube video)
The team also partnered with DoubleClick for Publishers (DFP) Small Business to manage their advertising and save them time. Erick is pleased with this decision stating “the process from start to finish is very fast and easy to use. I’d highly recommend this tool for publishers seeking more detail and control of their advertising campaigns”.
According to Erick, these products have been fundamental in the growth of the site. With the structure they bring, he’s ready to focus further on taking his passion for racing to an even wider audience.
Watch the Total Race story.
Posted by Barbara Sarti – Inside AdSense Team
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