Time sure does fly – we’ve now reached the end of our ‘20(14) publisher stories’ blog series. Thanks for following the series and for sharing your own stories. Read on to meet this week’s featured publisher and check back soon for more publisher stories.

Total Race was created by five friends and racing enthusiasts. Covering Formula 1, stock car racing and IndyCar, the site receives 135,000 monthly visitors  and employs a team of 15 editors and reporters.

Total Race partners, Ivan and Erick, were already familiar with Google AdSense and using it as a monetization solution for their other web projects. The decision to also choose it for totalrace.com.br was an easy one says Erick and today “AdSense earnings represent around 70% of our total advertising income”.

(Don’t forget to enable english captions using the Captions button under the YouTube video)

The team also partnered with DoubleClick for Publishers (DFP) Small Business to manage their advertising and save them time. Erick is pleased with this decision stating “the process from start to finish is very fast and easy to use. I’d highly recommend this tool for publishers seeking more detail and control of their advertising campaigns”.

According to Erick, these products have been fundamental in the growth of the site. With the structure they bring, he’s ready to focus further on taking his passion for racing to an even wider audience.

Watch the Total Race story.

Posted by Barbara Sarti – Inside AdSense Team
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