Posts tagged Quality

How SEO Actually Improves Content Quality

In spite of the many people that might state otherwise, SEO and content can actually be best friends – here’s a look at why.

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Bing Reveals What It Looks For In Content Quality When Ranking Web Pages by @mattsouthern

In a blog post published this week by Bing’s Senior Program Manager, Michael Basilyan, we learned how Bing’s algorithms assess content quality when ranking web pages. Bing’s algorithms look at not only how relevant a web page is to a specific query, but also the authority, utility, and overall presentation of the content. Behind every search is a real user with a real need for information, which is something Bing takes into consideration when returning search results. Bing looks at three particular aspects of content quality: Authority: How trustworthy is the content, the author of the content, and the website […]

The post Bing Reveals What It Looks For In Content Quality When Ranking Web Pages by @mattsouthern appeared first on Search Engine Journal.

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SearchCap: Bing Content Quality, Google Maps Evolves & Sofa Sunday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Create Useful Links, Think Like A User, Not A Content Producer Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce…



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Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation

Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm,…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Maps Revamps Quality Guidelines For Local Pages

Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Quality Content Essential for SEO Success [Study]

2015-balloons

In order to capture as much search share as possible in 2015, SEOs need to be creating engaging, quality content.

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Hacking Your AdWords Quality Score: An Interview With Larry Kim by @johnrampton

At Pubcon 2014 in Las Vegas I was able to sit down and talk to Larry Kim, CTO of Wordstream, about PPC hacks. Larry recently put out on article on the top 10 PPC hacks ever, and in the interview I got him to dive into more detail about these hacks. I started by asking Larry what his absolutely top PPC hack is. Hear his response in the video below: Here are some key takeaways from the video: The number one thing PPC marketers should be focused on is Quality Score. It’s a very potent algorithm, Larry says, which takes […]

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4 Reasons Why Quality SEO Will Cost You, and Why It’s Worth It – Entrepreneur

4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It
Entrepreneur
SEO is expensive — let's just establish that now and get it out of the way. A quick Google search for “search engine optimization companies” will turn up results ranging from agencies that have a minimum monthly engagement fee of $5,000 to fly-by

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Filtering Low Quality Links in Bing SERP

The internet can often feel like a giant cesspool of low quality, illegal or malicious documents. The mere mention of malware, adware and viruses is enough to send even the most experienced internet surfers running for cover. And yet, these represent just the tip of the iceberg of poor quality documents. Searchers also have to deal with phishing sites, fraudulent sites or sites propagating scams, spammy sites…. Well, you get the picture. On top of this, users are often inundated with non-malicious, but low quality/ low content sites like parked domains, 404s and cheap content farms. To deal with this, […]

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