Posts tagged Quality

Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West

Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.

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Using Personas to Drive Quality Traffic: An Interview With Grant Simmons, Homes.com

In advance of his session at ClickZ Live New York, Grant Simmons of Homes.com shares tips for using personas to drive quality traffic to your website.

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6 Important Metrics to Assess the Growth, Value, and Quality of Any Site by @cognitiveSEO

To most webmasters, their site is like their baby. It’s the most beautiful and perfect thing in the whole wide world. The fact is, people get too attached to their site and can’t see ways to improve. But as Google gets harsher and swifter with their penalties, you should think of assessing the quality and value of your site. Web owners shouldn’t wait for a penalty to begin assessing their websites. Lacking a complete analysis could leave you one step behind competitors who are proactive and not reactive. In this article, I will presented a series of site metrics that you should consider when […]

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Bing Updates Quality Score

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.

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Bing Ads Rolling Out Updates To Quality Score Reporting

Changes are designed to make quality score more informative and easier to use.

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7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

Guest blogging may not be a great link building strategy anymore, but columnist Jayson DeMers reminds us that it’s still a valuable tactic.

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Quality Content Factors: A List That’s Actually Helpful

We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are…



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Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…



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How SEO Actually Improves Content Quality

In spite of the many people that might state otherwise, SEO and content can actually be best friends – here’s a look at why.

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Bing Reveals What It Looks For In Content Quality When Ranking Web Pages by @mattsouthern

In a blog post published this week by Bing’s Senior Program Manager, Michael Basilyan, we learned how Bing’s algorithms assess content quality when ranking web pages. Bing’s algorithms look at not only how relevant a web page is to a specific query, but also the authority, utility, and overall presentation of the content. Behind every search is a real user with a real need for information, which is something Bing takes into consideration when returning search results. Bing looks at three particular aspects of content quality: Authority: How trustworthy is the content, the author of the content, and the website […]

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