Posts tagged Quality

SEO: Google’s Search Quality Rating Guidelines Leak – Internet Marketing News

SEO: Google's Search Quality Rating Guidelines Leak
Internet Marketing News
The rating guidelines are used by Google's human raters, who evaluate search results based on factors like relevance and usefulness. The ratings are then used by Google to check the effectiveness of algorithm tweaks. The new version is dated March 2014

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SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location Extensions Google is introducing the ability to set up location extensions at the account…



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Google’s Quality Rating Guide Leaked Again; Here Is Version Five

Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page…



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Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

The latest version of Google’s “human rater handbook” aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor.

View full post on Search Engine Watch – Latest

New AdWords Quality Score Info: What You Need To Know

By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!…



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How To Improve Shopping Ad Performance & Quality Score In AdWords

By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Implementing the SEO Quality Gate

It’s important to have an internal process in place to ensure content is optimized before it goes out into the world. To do this, we can utilize the SEO Quality Gate.

View full post on Search Engine Watch – Latest

Implementing the SEO Quality Gate – Search Engine Watch


Search Engine Watch
Implementing the SEO Quality Gate
Search Engine Watch
Brands are doubling down on content and becoming publishers in the true sense of the word. With all this investment in content creation, it's become critical to have internal processes to ensure content is optimized before it goes out the door. Enter

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Content Creators Ranking Checklist: How Quality Scores Influence

Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.

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Google Reveals 4 Things You Need to Know About Quality Score

Google has published a whitepaper called “Settling the Quality Score” and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.

View full post on Search Engine Watch – Latest

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