Posts tagged Quality

7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

Guest blogging may not be a great link building strategy anymore, but columnist Jayson DeMers reminds us that it’s still a valuable tactic.

The post 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging appeared first on Search Engine Land.



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Quality Content Factors: A List That’s Actually Helpful

We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are…



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Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…



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How SEO Actually Improves Content Quality

In spite of the many people that might state otherwise, SEO and content can actually be best friends – here’s a look at why.

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Bing Reveals What It Looks For In Content Quality When Ranking Web Pages by @mattsouthern

In a blog post published this week by Bing’s Senior Program Manager, Michael Basilyan, we learned how Bing’s algorithms assess content quality when ranking web pages. Bing’s algorithms look at not only how relevant a web page is to a specific query, but also the authority, utility, and overall presentation of the content. Behind every search is a real user with a real need for information, which is something Bing takes into consideration when returning search results. Bing looks at three particular aspects of content quality: Authority: How trustworthy is the content, the author of the content, and the website […]

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SearchCap: Bing Content Quality, Google Maps Evolves & Sofa Sunday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Create Useful Links, Think Like A User, Not A Content Producer Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce…



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Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation

Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm,…



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SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and…



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Google Maps Revamps Quality Guidelines For Local Pages

Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our…



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Quality Content Essential for SEO Success [Study]

2015-balloons

In order to capture as much search share as possible in 2015, SEOs need to be creating engaging, quality content.

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