Posts tagged Quality

Video Bamboo – 4 Ways Video Content Can Hurt User Engagement, Content Quality, and SEO

Video content can be an important part of a rounded content strategy, but it can also cause serious SEO problems. Here are four ways your video content can cause engagement problems, along with how to keep that from happening.

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Extending Quality Assurance to the Entire Development Team

Even though this may slow your quality assurance procedure, it’s worth it – embrace the process.

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Update: Google Says Big AdWords Quality Score Bug Is Fixed

Google said a fix was rolling out and that the work was completed Sunday, March 29. See updates below.

The post Update: Google Says Big AdWords Quality Score Bug Is Fixed appeared first on Search Engine Land.



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Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West

Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.

The post Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West appeared first on Search Engine Land.



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Using Personas to Drive Quality Traffic: An Interview With Grant Simmons, Homes.com

In advance of his session at ClickZ Live New York, Grant Simmons of Homes.com shares tips for using personas to drive quality traffic to your website.

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6 Important Metrics to Assess the Growth, Value, and Quality of Any Site by @cognitiveSEO

To most webmasters, their site is like their baby. It’s the most beautiful and perfect thing in the whole wide world. The fact is, people get too attached to their site and can’t see ways to improve. But as Google gets harsher and swifter with their penalties, you should think of assessing the quality and value of your site. Web owners shouldn’t wait for a penalty to begin assessing their websites. Lacking a complete analysis could leave you one step behind competitors who are proactive and not reactive. In this article, I will presented a series of site metrics that you should consider when […]

The post 6 Important Metrics to Assess the Growth, Value, and Quality of Any Site by @cognitiveSEO appeared first on Search Engine Journal.

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Bing Updates Quality Score

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.

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Bing Ads Rolling Out Updates To Quality Score Reporting

Changes are designed to make quality score more informative and easier to use.

The post Bing Ads Rolling Out Updates To Quality Score Reporting appeared first on Search Engine Land.



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7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

Guest blogging may not be a great link building strategy anymore, but columnist Jayson DeMers reminds us that it’s still a valuable tactic.

The post 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging appeared first on Search Engine Land.



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Quality Content Factors: A List That’s Actually Helpful

We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are…



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