Posts tagged Quality

If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program?

Google has continually denied that an account-level Quality Score exists — yet this unseen metric still seems to have an impact on AdWords performance.

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Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam

Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.” Brian Ussery first spotted this change, noting how Google has been fighting the use of guest…



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Why Quality Content Is The Core For Any SEO Strategy – Business 2 Community

Why Quality Content Is The Core For Any SEO Strategy
Business 2 Community
Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesn't engage readers. It doesn't build valuable links. It doesn't attract search engines, generate
Search Engine Optimisation (SEO) Specialist Offers Cardiff Businesses Free DigitalJournal.com

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SEO: Google’s Search Quality Rating Guidelines Leak – Internet Marketing News

SEO: Google's Search Quality Rating Guidelines Leak
Internet Marketing News
The rating guidelines are used by Google's human raters, who evaluate search results based on factors like relevance and usefulness. The ratings are then used by Google to check the effectiveness of algorithm tweaks. The new version is dated March 2014

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SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location Extensions Google is introducing the ability to set up location extensions at the account…



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Google’s Quality Rating Guide Leaked Again; Here Is Version Five

Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page…



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Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

The latest version of Google’s “human rater handbook” aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor.

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New AdWords Quality Score Info: What You Need To Know

By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!…



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How To Improve Shopping Ad Performance & Quality Score In AdWords

By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the…



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Implementing the SEO Quality Gate

It’s important to have an internal process in place to ensure content is optimized before it goes out into the world. To do this, we can utilize the SEO Quality Gate.

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