Posts tagged Publicly
Facebook has long encouraged its adult users to share personal details as publicly as possible. Now it officially wants teens to overshare as well, in ways that might also make them better fodder for advertising.
Facebook announced today that teenage users can now make their posts public on Facebook. Previously, the social network limited users between the ages of 13 and 17 to distributing posts to their extended network—i.e. friends and friends of friends. Teenage users also now have the option to turn on the “follow” setting for their accounts, letting public updates appear in news feeds.
In an apparent attempt to mitigate the impact, Facebook has set the default sharing setting for new teen accounts at “friends only,” compared to the previous default of “friends of friends.”
The settings change syncs up Facebook’s sharing policy with that of its unit Instagram, where users aged 13 and over can share filtered images with the world. The social network claims the new settings will actually increase teen’s privacy and safety online, because Facebook will use pop-ups to remind teens that public posts can be seen by anyone the first few times they opt for a wider audience.
The move could be in response to the decline in teenagers on Facebook as many teens favor private messaging services like Snapchat.
A Perceived Privacy Problem
Facebook has thus joined the ranks of other social networks that allow teens to share information publicly, including Twitter.
Although teens are heavy consumers of social media, studies show they’re reasonably well aware of who they’re sharing information with. A recent Pew Internet study showed that 60 percent of teenage Facebook users set their profiles to “private,” meaning that only friends can see their photos and status updates.
More Ad Eyeballs
By posting publicly, teenagers open themselves up as an opportunity for marketers. Data from public posts can be used in advertising, and Facebook has made no secret of the fact that users are, in fact, the product. Teens, more susceptible to peer pressure, will be the perfect target for tailored advertisements.
Lead image via Flickr user Nicola since 1972, CC 2.0
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Zynga CEO Mark Pincus named his gaming company after his late American bulldog, a beloved yet health issue-ridden breed with a short life expectancy. Ninety-five percent of four-year-old Zynga’s business depends on Facebook. Will Zynga’s overdependence on Facebook make it repeat the story of the bulldog it was named after?
Zynga priced its shares in the $8.50-$10 range. It aims to be the biggest tech IPO since Google’s in 2004.
When the company began trading on NASDAQ this morning, the public offering kicked off at the high end at $10 per share. Forbes reports that shares did not see a customary first-day trading pop. It has, however, sold 100 million shares at $10 each. Zynga is valued at $7 billion.
A few days ago, analysts predicted that Zynga would under-perform, and that shares were priced too high for a company with such a high-risk business model. Sterne Agee analyst suggested a $7 target. Within the first 10 minutes of trading, it dropped below its initial public offering price.
In its developer agreements, Facebook promises Zynga that it won’t make any Facebook games. If it does, Zynga can bolt. In its initial filing, Zynga noted that almost all of its unique monthly active users were from Facebook. But Facebook will not flat out buy Zynga because Google is a Zynga investor – and Facebook certainly doesn’t want to pay off one of its main rivals. That’s why Zynga is keeping its options open.
In October, Zynga launched Project Z, a social network designed for games and discussions about them. It’s hosted on Zynga’s own site, and was designed as a way to gain a bit of independence from Facebook. One month prior to the announcement of Project Z, and one day after Facebook’s f8 conference, Google launched Zynga’s CityVille on Google+, hinting at another node of independence from Facebook. Google had been building a game platform for a year or more prior to the CityVille Google+ announcement. Some analysts believe that Google Plus games will rival Facebook.
Even still, Zynga’s mobile games are tied to the social graph, and Project Z uses Facebook Connect.
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World’s Largest Free Source of Real-Time Keyword Ranking Data Now Publicly … – MarketWatch (press release)0
World's Largest Free Source of Real-Time Keyword Ranking Data Now Publicly …
MarketWatch (press release)
"As a reliable public benchmark, the STAT Codex has the potential to become a part of how we talk about SEO every day-in the same way that comScore or Hitwise are used to talk about online market share," he says. The company timed the launch of the …
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Foursquare’s Push API, which the company first unvieled to developers in February, will be publicly released sometime this afternoon, according to a post on BetaBeat.
Select developers have had access to the API since the company’s last hackathon and have been using it to build applications that take advantage of the Foursquare’s push notifications. The API will go into a public beta just a few days before the company’s global hackathon on Saturday.
So what kind of uses will this API have? BetaBeat’s Adrianne Jeffries describes it as a “magical tool that will allow developers to build apps that can remind you to buy milk when you walk past the grocery store.”
A more specific example would be 4sqtransit, a service that sends up-to-date public transit schedule information to people when they check into a transit stop. It works by pairing a Foursquare user’s check-in with data about transit stops and schedules from another database. Depending on their location, it sends a text message to the user containing the next few departure times.
4sqtransit creator Matt McCormick explains in further detail:
When a user checks in on Foursquare, I receive a notification from the Foursquare Push API that the user has checked in, with details about which of my users checked in and where they checked in at. My service then matches this Foursquare user to the user in my database to determine which transit agency they use, which they specified when they signed up for my application. I then query that transit agency for the nearest transit stop, based on the GPS coordinates of the user’s check in location from Foursquare, and calculate the distance from the user to the transit stop. If the stop is within 100 meters of the user’s check in location, then I move forward and deliver the stop times, otherwise I ignore the check in. To deliver stop times, I again query the user’s transit agency for the stop times in the next 2 hours and send this information to the user by text message, using Twilio.
Pretty neat. It should be interesting to see how this API is used once it’s available to a wider group of developers. For samples and documentation, check out its listing on Github.
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In the world of a highly visual web, data has remained largely static and visually uninteresting. Visual.ly aims to change that with extensive infographic aggregation and a set of automated graphic data representation tools.
What Visual.ly Is an…
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You might want to file this under the “perhaps this was obvious, but we needed another app to show us” category, but if you check in, Tweet your location and otherwise publicly broadcast your GPS coordinates for all the world to see on the Internet, other people can see where you are.
Creepy is a desktop app for Windows and Linux and it’s a stalker’s dream come true. The big question, though, is should you stop sharing? And is it really all that creepy?
Last year, all the talk was about PleaseRobMe, a website that simply showed where people were checked in. It did nothing more than a Twitter search for the Foursquare domain, but it brought to attention the idea that whenever you publicly broadcast your location, you also publicly broadcast your absence from home. You know, the place with the valuables.
Creepy takes this idea a step further. It takes a couple minutes to gather all the data – which it searches for according to Twitter or Flickr username – before showing a very detailed map of every Tweet, check-in and geo-tagged picture that person has posted to the Internet for months on end. And depending on how a particular piece of information was sent, such as from a smartphone with an accurate GPS signal, the results can be, well…creepy. We’re talking “Yep, I was next to that oak tree in the park when I took that picture” creepy.
So, should you stop broadcasting your location? I vote no. (And not because I want to stalk you, I swear.) I share my location all the time and for a number of reasons. It enables random and serendipitous connections to occur. I can look back and have all sorts of contextual information as I weave my way through the world. I can plug it all in to services like MemoLane and get a time-ordered snapshot of my own life, as I share it online. And in turn, it gets fed through algorithms and stuffed into features like Foursquare’s latest recommendation service, which looks at where I’ve been and suggests where I may want to go next. And that’s just the first step for what can be done with all of this location information.
I also get second hand value from all this public location sharing. I see people’s check-ins on Twitter and can figure out that the coffee shop down the street is the place to be. Tweets can help with a host of scenarios, from public health issues to mysterious explosions in Portland.
Of course, I may be a bit overzealous in my location sharing. It’s on, by default, for everything – pictures, check-in services (which are public) and Tweets. Go ahead – download Creepy and enter @rwwmike and you’ll see my recent trips to Palm Springs, CA and Austin, TX. You’ll see my bike ride across town to Golden Gate Park. You’ll see snapshots of food and beer and bikes.
This isn’t for everyone. If you have bad relationships with your exes or lawyers coming after you for bills, you might not want to live so publicly. And are we that far off from insurance companies gathering check-in information and using it to calculate your premiums? But that’s what Creepy is about, right? It’s saying “Look, you’re sharing your life on the Internet and really, everyone can see.” The question is, do you care? (And perhaps, far more importantly, should you care?)
Creepy is available for Windows and Linux with a Mac version on the way.
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