Posts tagged Proving
Amazon Introduces an Ad-Supported Kindle (Proving an E-Reader Is Just an Ad for a Bookstore)
Apr 11th
Amazon has just announced that it’s releasing a new Kindle: “Kindle with Special Offers.” This version is $25 off the regularly priced e-reader (that is, for $114 instead of $139), because those “special offers” include advertising.
The e-books themselves won’t have ads in them, but the home screen and the screensaver will. Sponsors for the first series of screensavers include Buick, Proctor & Gamble, and Visa.
Ads themselves hardly qualify as “special” and neither does the rather paltry discounted price. But to sweeten the deal, Amazon says there will be “special offers” available to these Kindle owners, including half-off Amazon Gift cards, discounted Audible books and Amazon mp3 albums, and a $10 credit when you buy one of 30 Kindle bestsellers with your Visa card.
Sponsor
Amazon is also introducing “AdMash,” a new free Kindle app and website where “customers choose the most attractive and engaging display advertisements that will become Kindle sponsored screensavers,” which the press release notes will be presented on the Kindle’s high-contrast, no-glare electronic-ink display. Special.
The $25 discount doesn’t really feel like a good trade-off for customers who are willing to tolerate advertising on their Kindle. (Are folks willing to tolerate ads in their e-readers? It seems like more publishers are toying with the idea that they are.)
Granted, I frown at this as someone who goes out of her way to block ads on websites and as someone who’s willing to spend the extra money to buy an app rather than use a free, ad-supported version. But those apps typically mean the difference between free and a couple of bucks. I’m not sure the behavior or the price-point is comparable to a piece of hardware.
My initial reaction to the new Kindle might be much ado about nothing. After all, the Kindle isn’t much more than a piece of hardware that advertises the Amazon bookstore itself.
Earlier this year, Wired co-founder Kevin Kelly speculated that the continual decline in Kindle pricing suggested that the device would be offered for free by Amazon this fall. But free isn’t the same as ad-supported. And a $25 discount to have an ad-supported device seems even less special.
View full post on ReadWriteWeb
Year Of Rabbit Proving Big Real Time Search Ad Play
Feb 3rd
Amid the warm wishes for the Chinese New Year, there are a lot of advertising plugs. Seems Google may need to add spam filters if their real time search results are not to become inundated with irrelevant information.
I watched the tweets and Facebook posts scroll by for about 15 minutes and saw a large number of ads mixed in with the New Year wishes.
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View full post on Search Engine Watch Blog
Sound Strategies Proving Effective For Article Marketing In Seo – PR-USA.net (press release)
Dec 26th
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Sound Strategies Proving Effective For Article Marketing In Seo
PR-USA.net (press release) … on a regular basis as a tactic that is allowing them to seize the kind of search engine rankings that used to be the domain of large SEO companies only. … Using Articles In Online Marketing Continues To Yield Strong Results |
View full post on SEO – Google News
SEO Metrics: Proving Value With Research, Data And Tact
Aug 18th
When it comes to SEO, it is a quantitative marketing medium that is all about metrics and results. That means if you can’t provide data/research that proves value, as well as analytics and reporting to back your results, you’re basically asking for a whole lot of drama. Putting together the research behind a business case [...]
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View full post on Search Engine Land: News About Search Engines & Search Marketing
