Posts tagged Profitable
App Store Makes Programming Cool, But Rarely Profitable
Nov 7th
Fast Company blogger Chris Stevens warns app developers may be gambling with their time and money as they build programs to sell in Apple App Store. For every Appillionaire, Stevens explains, there are thousands who lose money.
Success, like in …
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Strategy Roundtable For Entrepreneurs: Guerilla PR & SEO Most Profitable … – ReadWriteWeb
May 3rd
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Strategy Roundtable For Entrepreneurs: Guerilla PR & SEO Most Profitable …
ReadWriteWeb One recurring theme that kept coming up is that entrepreneurs are finding guerilla pr and SEO as two of the most effective and affordable customer acquisition strategies. At yesterday's private roundtable we also had this discussion, so I thought I … |
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Strategy Roundtable For Entrepreneurs: Guerilla P.R. & SEO Most Profitable Customer Acquisition Strategies
May 3rd
At last week’s roundtable, we had five entrepreneurs pitching. One recurring theme that kept coming up is that entrepreneurs are finding guerilla p.r. and SEO as two of the most effective and affordable customer acquisition strategies. At yesterday’s private roundtable we also had this discussion, so I thought I would mention it in today’s recap.
First up, Raj Sheth from Bangalore, India, presented Recruiterbox, a SaaS recruitment management tool for small businesses, with co-founders Raghu Kancherla and Girish Redekar. Raj presented a 3 million total available market of Google App users as his target audience. My sense is the market is not as broad, and most small businesses do not hire very actively. The fast growth ones do, and one possible filter on this segmentation would be venture funded businesses. Groupon China happens to be a customer of Recruiterbox, and found them through organic search. Guerilla p.r. and an affiliate program would also help with customer acquisition.
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AskHerFriends.com
Next, Ben Blomerley from Fountainebleu, France, pitched AskHerFriends.com, an online gift ideas service where a guy looking for a gift for his girlfriend could ask her friends for ideas. Nifty idea, but the business model is predicated upon selling merchandise that is curated from affiliate networks like Commission Junction. My question was around the size of the catalog that can be pulled together that will render affiliate commissions and will meet quality standards of this business. So, while I find the concept intriguing, I’d still like to get a feel for the market sizing to gauge how big a company this would become.
GemKitty
Then Danny Wong from Shanghai, China, presented GemKitty, a custom jewelry design site that is having difficulty finding its core customer base. As we peeled the onion, I felt the merchandising strategy is really weak, and the products are relatively undifferentiated. Undifferentiated products are hard to generate excitement and traction around in the highly crowded web, and I suggested they look at DeNovo which sells highly differentiated, limited edition jewelry as a good example of what good merchandising looks like. I believe, they need to do a DeNovo like concept, although, possibly at a lower price-point.
inCircled
Arun Ravi from San Francisco, California, discussed inCircled, a proposed new social network that would be significantly more selective about only involving ‘inner circle’ friends. The concept is way too broad, and what I would like to see is a massive refining of the product strategy to a more focused, segmented application on top of Facebook or LinkedIn or some other established network, rather than an entirely new network.
Magne Consulting
Last up was Ayesha Hazra from Kolkata, India, discussing Magne Consulting, a retail strategy consulting firm. Ayesha had questions about her scaling challenges, so I asked her what her capacity was in terms of servicing clients. Well, today, she has only booked about 5% of her total capacity in terms of business development, so scaling is a moot question. She needs to worry about business generation, not scaling.
You can select the business you like best of those discussed through a poll on the 1M/1M Facebook page.
You can select the business you like best of those discussed through a poll on the 1M/1M Facebook page.
The recording of this roundtable can be found here. Recordings of previous online roundtables are all available here. You can register for upcoming roundtables here.
Sramana Mitra is the founder of the One Million by One Million (1M/1M) initiative, an educational, business development and incubation program that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy, and is author of the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Mitra was a columnist for Forbes. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. She has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology.
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Case Study: Developer Says Android More Profitable than iOS
Mar 10th
There’s an interesting case study over on Computerworld this week regarding mobile application revenue generation, and this time, it’s not an iPhone success story – it’s just the opposite. JR Raphael takes a look at one development firm that’s actually earning more revenue via its Android application, a popular mobile game called Pocket Legends, than it is on iOS.
Not only is the game more profitable on the Android platform, its makers say, the Android users are more engaged, too. They play the game more often and click on more ads.
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According the article, Spacetime Studios, the development firm behind Pocket Legends, a 3D MMO with hints of “World of Warcraft,” says that its daily user activity on Android is more than twice that on iOS. It sees more downloads per day on Android (9,000 vs. 3,000-4,000 on iOS) and is used around three times more on Android compared with iOS.
The end result is that the game earns – get this! – 30-50% more revenue on Android than on iOS.
That’s certainly a story you don’t hear very much.
How? In-app Purchases, Virtual Goods, Ads
The game itself is free, as many Android titles are. The revenue it generates comes from in-app purchases and virtual goods, as well as mobile ads.
We already know that in-app purchases are a better form of monetization than mobile ads for mobile social networking and social gaming applications. And we know that in-app purchases are on a huge growth trend this year – expected to grow over 600% in 2011, to account for nearly 30% of all mobile app payments. So is it any surprise, really, to hear that such monetization is working? No.
What is surprising is to hear that the game’s in-app purchases are higher on Android than iOS (iPhone, iPod Touch, iPad), especially because iOS has had official support for in-app purchases for some time, while official support from Google for Android apps has still yet to launch. (It’s expected this quarter). That means developers are currently using third-party services to fill their needs in this area for now.
Another factor in Spacetime’s monetization scheme, it should be noted, is ads. Here, the trend it sees is higher clickthough on Android than iOS – again, up to three times as many clicks as on iOS. Comptuterworld quotes Spacetime CEO as saying: “this led us to stop advertising on Apple and throw all of our marketing dollars onto Android. It really just makes sense from a financial point of view.”
Nope, that’s not something you hear much either.
Outlier or Trend? You Tell Us
Of course, one case study, while interesting, does not make a trend. But this has to at least pique your interest. It certainly did ours.
Are you a mobile developer seeing similar revenue trends on Android vs. iOS? I’d like to know. Get in touch.
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Sep 10th
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Medical SEO Tips: Making a Medical Practice Profitable via SEO – The Brainchild Group – Marketing News (blog)
Aug 27th
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Medical SEO Tips: Making a Medical Practice Profitable via SEO
The Brainchild Group – Marketing News (blog) Producing an effective and profitable SEO campaign can sometimes seem like a daunting task, but with a little article by moi, and a few tweaks to one's SEO … |
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