Posts tagged Professionals
What Influence Did Steve Jobs Have On Web Video? Industry Professionals Speak – ReelSEO Online Video News
Oct 7th
 ReelSEO Online Video News |
What Influence Did Steve Jobs Have On Web Video? Industry Professionals Speak
ReelSEO Online Video News They don't practice Video SEO or social video marketing in the sense of having online conversations. But they get a pass from me because they built the technology that makes us do all that, and want to do all that. They build machines that make a lot … |
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SEO Copywriting Firm Positions Professionals As Expert Sources With New … – Online PR News (press release)
Oct 6th
 Online PR News (press release) |
SEO Copywriting Firm Positions Professionals As Expert Sources With New …
Online PR News (press release) SEO Content Solutions, one of America's most prominent SEO copywriting firms, now provides media placement and outreach campaigns designed to position professionals as experts in influential industry magazines, trade journals, and blogs. … |
View full post on SEO – Google News
Adobe Announces 6 Powerful Tablet Apps for Creative Professionals
Oct 3rd
Adobe is making big news on the first day of its Adobe MAX conference. First they announced that they are buying Web font pioneerTypeKit. Then came the news that they have acquired framework provider Nitobi and its powerful PhoneGap code. In keeping with the theme of mobile innovation, the company has announced Adobe Touch Apps, a family of six applications to enable creative professionals to produce dynamic work that will run anywhere.
Touch Apps will be part of the Adobe Creative Cloud. That includes Photoshop, which Adobe will release as a mobile app that will work with a finger or a stylus. The six Adobe Touch Apps will be able to run across devices and be transferred into the company’s Creative Suite CS5.5. Check out what Adobe has in store after the jump.
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Stylus? What Stylus?
An interesting note in Adobe’s press release, “With stylus capabilities expected to become a key feature on some next generation tablets, Adobe Touch Apps are designed to work with both finger and stylus input.”
Honestly, I am not sure where Adobe is getting their stylus expectations. The only tablets that have integrated any decent stylus-based apps are from HTC in the Flyer and EVO View. The iPad certainly is not nor probably will be a stylus-based operating system and no other Android tablet features a stylus.
The six apps in Adobe new touch-based creative suite all look to be powerful additions to tablet creativity software. They are: Photoshop, Collage, Debut, Ideas, Kuler and Proto. Each will cost $9.99 and Android compatibility is coming in November. Adobe expects to make an announcement on iOS availability in early 2012, except for Ideas, which is already available on the iPad. Let’s take a look at each of them.
At $9.99 A Piece, Are They All Worth It?
Photoshop Touch: This is the type is what users have been clamoring for. Not just a great photo editor on a tablet, but Photoshop itself in all of its geeky glory, come to the tablet. It features a tablet-exclusive feature called Scribble Selection Tool that allows users to easily extract objects in an image what using their finger to highlight what they want to keep and what they want to remove. It also has Facebook integration for easy sharing and Google Search and can sync to Adobe’s Creative Cloud.
Collage: Combine images, drawings, text and Creative Suite files. Can import images, draw, add text and apply color themes. Files can be accessed through Photoshop later.
Debut: Once you create in Collage or Photoshop, users can then show their work anywhere with Debut. The app opens Creative Suite files and then can be given feedback with a markup tool.
Ideas: This is the drawing tool used for vector-based projects. Want to create a t-shirt while on the road? Can bring in images that can be edited with Ideas and then exported to Photoshop or Adobe Illustrator.
Kuler: Color. This is the app that can dynamically create color schemes that can be used in other projects. There is an odd social engagement layer (I am not a designer, do they vote on colors?) where partners can share their color themes. Swatches can then be exported to other Creative Suite files.
Proto: Interactive wireframes and prototypes for websites and mobile apps. The prototypes can be exported as industry standard HTML, CSS and Javascript.
While Photoshop, Collage and Proto are obvious for the designer on the go at $9.99, are Kuler, Ideas and Debut worth that much? They seem secondary to the main Adobe experience and likely could be packaged together for $9.99 for the set.
Designers – Is this the best set of tools available for creative projects on a tablet? Are they something you are likely to use? Let us know in the comments.
View full post on ReadWriteWeb
SEO Professionals Should Be Great Social Media Professionals Too!
Aug 23rd
The SEO skill set has evolved (and continues to). While being a great link builder, knowing how to write content for SEO and understanding best practices for optimizing a website are still incredibly important, they are not the only things we as SEO professionals need to understand in order to do our jobs well and produce real results for our clients. In today’s online world, having a solid understanding of how social media works and how it can be leveraged for SEO is critical to developing long lasting and quality SEO campaigns.
These are just some of things we as SEO professionals have to know about social media:
Understanding the Differences Between Social Networks
Not all social networks were created alike. While there is some overlap, each network has a unique audience that uses that site for specific reasons. And there are certain rules of etiquette that companies are expected to abide by when joining a site. For instance, since Tweets are so short, it’s not uncommon to see multiple postings by the same account every day. It’s fully expected, as Twitter is meant to be a “real time” source of information. However, flooding Facebook with hourly updates is often seen as spamming. Even though you are promoting the same content, the rules have changed.
How to Automate Tasks
We know that you could spend hours a day (if not all day) posting, submitting, uploading, Tweeting, sharing, linking, bookmarking and so forth. Now spread those actions across several accounts and there is no way you could get everything done between 9-5. Never mind the fact that most of your social connections might not even be active 9-5.
Knowing what tools are available to help automate your social media tasks is critical. Do you know how to schedule future Tweets and Facebook updates? Are your accounts linked so it’s one-and-done? Do new blog posts automatically go live on your social profiles? If you can automate these tasks, you can save yourself countless hours.
Leveraging Social Media as a Promotional Tool
Matts Cutts has said“A lot of times people think SEO versus social media marketing, and a lot of the times it makes sense to keep a holistic view. First you have to have great content … then you need to tell people about it, and social media marketing can be a great way to do that.” Having great content is only the first step. It doesn’t matter how educational/informative/amazing a piece of content is if nobody sees it.
For example, look at LinkedIn groups. You couldn’t more finely define your target audiences if you wanted to. LinkedIn users have willingly identified and categorized themselves by their industry, job title, level of experience, skill sets and so forth. You can choose exactly what kind of person would be most interested in/receptive to your content. That kind of laser focus means you aren’t wasting your time on the wrong audience.
Understanding Social Signals
The Facebook-Bing integration, indexing Tweets, Google+1. The search engines admit that social signals are an influencing factor on their algorithms. Social media is directly affecting SEO! If you don’t understand why author authority is important for link building (trusted social personalities have more search engine “appeal” than generic spam accounts), then you aren’t getting the most value out of your social media marketing and your SEO will suffer.
Social media and SEO have a lot more to do with each other than you might think. Neither can exist in separate silos if you really want to get the most value from your time and efforts. A great SEO professional has to understand the ins and outs of social media, as well as how to leverage social SEO to help their clients succeed.
Check out the SEO Tools guide at Search Engine Journal.
SEO Professionals Should Be Great Social Media Professionals Too!
View full post on Search Engine Journal
Search engine optimisation and PPC professionals get 70% pay increase – ComputerWeekly.com
Aug 22nd
 Independent Online |
Search engine optimisation and PPC professionals get 70% pay increase
ComputerWeekly.com Search engine optimisation (SEO) and pay per click (PPC) are vital to the online advertising model. SEO improves a website's visibility in company search online. PPC is the model where advertisers pay websites each time a reader clicks on the advert. … Demand for SEO, social marketing on the rise Digital and social media specialists see 70 per cent pay rise Digital search specialists see pay soar |
View full post on SEO – Google News
The New Google Algorithm Farmer – What SEO/SEM Professionals Need to Know – Promotion World (press release)
Mar 10th
 ReelSEO Online Video News |
The New Google Algorithm Farmer – What SEO/SEM Professionals Need to Know
Promotion World (press release) If you read our recent article titled "Google Moving Against Content Farms – What Does This Mean for SEO?" you probably were already on the look-out for the coming algorithm change. Now that the algorithm has taken effect, the SEO/SEM community … What SEO Experts Advise For Those Penalized By Google's Farmer Update PubCon South Summary – Day Two Google: Remove Low Quality Content If You Were Impacted By Farmer/Panda |
View full post on SEO – Google News
SEO Software for Non-SEO Professionals Helps Business Owners Ramp up their … – Benzinga
Feb 10th
 PR Web (press release) |
SEO Software for Non-SEO Professionals Helps Business Owners Ramp up their …
Benzinga When Jan-Pro Canada wanted to reduce their reliance on pay-per-click advertising, they turned to gShift Labs' SEO Software to help them build their strategy … SEO Tips for Your Website Managing 'Free' Web Traffic From Search Ain't Free, But It's Worth It Forrester: SEO must move beyond search engines |
View full post on SEO – Google News
Backlinks Tracker For Seo Professionals – EIN News (press release)
Jan 25th
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Backlinks Tracker For Seo Professionals
EIN News (press release) LAS VEGAS, NV – January 24, 2011 — SEO-Design firm, Web Coast Designs, LLC, announced today the introduction of the first product in their series of 2011 … |
View full post on SEO – Google News
Backlinks Tracker For Seo Professionals – PressReleaseNetwork.com (press release)
Jan 25th
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Backlinks Tracker For Seo Professionals
PressReleaseNetwork.com (press release) Information from Press Release Network may be freely distributed to any publication. Wherever applicable, please cite Press Release Network as the news … Backlinks Tracker For Seo Professionals |
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