Posts tagged Product

Google Tests Showing Product Ads In Knowledge Graph Carousel Area

About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on the Moz Google+ page an image of him seeing…



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Google Tests Product Images Within Organic Listings

It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic listing that shows not just rich snippet data for…



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With New Product, ReachLocal Looks to Turn the Corner on SEO – Street Fight

With New Product, ReachLocal Looks to Turn the Corner on SEO
Street Fight
ReachLocal Among the many cutting-edge innovations in local marketing, search engine optimization is getting to be old hat; in fact, its age and relative familiarity can result in a widespread lack of interest and dedication to using SEO as a primary

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Survey: Search Engines Dominate Mobile Product Research

Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of…



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Bing Product Ads Now Open to All U.S. Advertisers

Bing’s Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.

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Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta

After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing’s version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price…



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Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services.

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Content Marketing Tips For Launching A New Product: Interview With Guy Kawasaki by @murraynewlands

As part of our SEJ interview series, none other than Guy Kawasaki joins us to share some of his invaluable advice about content marketing and launching new products. When Guy isn’t launching his own products, he’s advising some of the world’s biggest brands on how to launch theirs. Content marketing has proven to be a highly […]

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Murray Newlands

Murray Newlands

Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual.
Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”.

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Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]

Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large scale Google Shopping campaigns, a team at PLA…



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