Posts tagged Product

From Novelty To Foundational Product: The Evolution Of Google Maps

Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because…



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How to Win The Battle on Google’s Product Listing Ads Field by @FernandoSEMrush

There’s a battle going on right now and no online store is spared from it. The prize is high: Clicks and conversions and competition fierce. The battleground: Google’s real estate. And now with the merge of Product Listing Ads into Shopping Campaigns, e-commerce stores have even more ammo to fire at you. Yes, your competitors might be out doing you in product listing ads. Luckily, you can fight back. But first, you need to find out what they are doing better. How Your Competitors Might Be Winning 1. Showing Google Product Ratings Reviews from previous customers can help purchasers make that final buying […]

The post How to Win The Battle on Google’s Product Listing Ads Field by @FernandoSEMrush appeared first on Search Engine Journal.

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Target Adds Product Search to App in Time for Black Friday

Target looks to make Black Friday easier for shoppers with the release of new search features on its mobile app.

View full post on Search Engine Watch – Latest

Target App Now Features In-Store Product Search And Inventory Maps

Just in time for the frenzied holiday shopping season, Target is introducing product inventory search into its mobile app. The functionality is powered by Point Inside but doesn’t rely on beacons or other indoor location technologies. Following a 40-store trial earlier this year, Point Inside…



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SearchCap: AdWords Bugs, Roll The Dice On Google & Product Search With The Target App

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Will Now Let You Roll The Dice Ever want to roll a dice but not have one handy? Now you can just go to Google and search for [roll […]

The…



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SEO: Optimizing Product Content on Amazon – Practical Ecommerce

SEO: Optimizing Product Content on Amazon
Practical Ecommerce
In “SEO: The Case for Optimizing Amazon,” my article last week, I reviewed the growing importance of optimizing products for Amazon's massive internal search engine. In this article, I'll describe steps to accomplish that goal. Organic search

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Facebook’s Latest “You Are The Product” Message: We Will, We Will, Sell You

Facebook’s latest iteration of its privacy policy is both the shortest and clearest so far about what it means to do with your personal information: Squeeze it for all the money it’s worth. 

Your privacy settings won’t be changing, the social network explained Thursday in a blog post. But its rules for using your location and payment information (when that service is added) are getting an update to accommodate its expanding empire.

To augment—if not distract from—this reminder that it owns its users, Facebook simplified its privacy settings with color-coding and a “Privacy Basics” tutorial.  

From the Facebook blog post:

We’re updating our policies to explain how we get location information depending on the features you decide to use. Millions of people check into their favorite places and use optional features like Nearby Friends. We’re working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.

While couched in the language of “friends,” this is actually about targeted advertising. If Facebook knows exactly where you are, it know, it knows exactly which advertisements for local establishments to show you. 

See also: Mark Zuckerberg’s Mythic T-Shirt And Fake Silicon Valley Do-Goodery

Soon too, Facebook will be able to help you spend that money by tapping into your wallet with those targeted ads:

In some regions, we’re testing a Buy button that helps people discover and purchase products without leaving Facebook. We’re also working on new ways to make transactions even more convenient and secure.

Facebook’s new data policy is where you’ll find the explanation on the information collected when you buy something through the social network. This includes:

… your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping and contact details.

And more targeted advertising ensues. 

In keeping with Facebook’s 2011 settlement with the Federal Communications Commission, in which the social network agreed to give everyone a heads up on privacy changes, you’ve got seven days to comment on these changes. 

Lead image by mwichary

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How Skimlinks Built A Company As Global As Its Product

This post is presented by Business Is Great Britain.

The Internet is global, so why shouldn’t your company be, too?

Alicia Navarro, the founder and CEO of Skimlinks, learned early on that when you’re selling products or services over the World Wide Web, people can access them worldwide. That means customer service, technical support, and all other aspects of your business ought to be just as easy for them to reach.

Skimlinks helps Web publishers make money by turning mentions of products into affiliate links—clickable, trackable  links for which retailers pay sites when customers end up buying things. Since Web publishing and e-commerce have global appeal, Navarro has had to learn to run her business to reflect that. From its beginnings in Sydney, Australia, Skimlinks now has 65 employees spread around the world and dual headquarters in London and San Francisco.

In an interview with ReadWrite, Navarro gave us some pointers on running a business that’s gone global faster than you may have expected.

Give The People What They Want

Skimlinks has been an exercise in quick shifts from the very beginning. Navarro originally set out to build a social decisionmaking service. Her custom program for affiliate linking—the predecessor to Skimlinks—was simply a way to make money off of it.

“I found that when I was pitching for [venture capital] money or customers for our white-label service, nobody was interested in our social decisionmaking tool,” Navarro said. “They were all interested in this unsexy monetization technology that I built. I realized that if I wanted to survive, I’d have to throw away everything I’d built for the last year and instead commercialize this so that other websites could use it to make money on their sites.”

See also: Pinterest’s Second Attempt At Making Money Actually Sounds Smart

Today, Skimlinks runs on 1.5 million sites run by 40,000 individual publishers, with 18,000 merchants and affiliate networks as partners. Affiliate marketing is thought to have gotten its start in 1996, when Amazon launched its Associates program, and it’s done nothing but grow since. Forrester now estimates that spending on affiliate marketing will grow to $4.5 billion by 2016.  

The first step to a successful global business is identifying a product people universally want. Navarro’s original idea could never have become a global business because it wasn’t universally appealing. But making money off of a website, it turns out, is.

Begin Where The Opportunity Is

Navarro is a native Australian, but lives and works in London today. Leaving her homeland was a matter of finding a locale where she could find local investors for her business, something she was unable to secure in Australia.

“There was one venture capitalist in Sydney, that was it,” she said. “I pitched to him and the answer was no, and that was it, I was stuck.”

After that, Navarro said she “did what every self-respecting Australian does when they’re trying to find an answer and I went on a walkabout.” 

Six weeks of backpacking led her back to London, where she’d previously lived in her mid-twenties.

See also: 10 Great International Cities For Your Business

“I ended up deciding to move back to London because I’d managed to secure a first customer for the white-label service and I’d managed to find office space at an incubator,” she said. “The choice I guess was between the US and the UK, but I had a UK visa, I knew more people there, and I was more comfortable there. So I moved to London where I could be a full-time entrepreneur, and where my first customers were.”

Keep It Together

Fast-forward to 2014. Skimlinks has a London office, a San Francisco office, and is about to open a New York City office, too. Even with that breakneck expansion, Navarro has cofounders and employees who have been with her since her Australia days.

The key to keeping that international mixture smooth, Navarro said, is by maintaining a similar culture in each office through frequent visits from veterans of the business.

“We deliberately timed the move to San Francisco with two-and-a-half years of being in London,” she said. “We thought, now we have a solid-enough base in London that we can risk breaking it into two different teams.”

Navarro made sure that two of her original team members made it on to the San Francisco team, and built the rest of the satellite office around them.

See also: 12 Things You Should Do Before Entering a Business Partnership

“I made sure that the new office was seeded with what I call cultural ambassadors—people who are from the original team, who are strong representatives of the brand, who would be the kernel of the new office’s culture,” she said.

Finally, Navarro herself spends most of the year traveling in between the two offices, and plans to include the New York office in that rotation soon.

“II think the companies that don’t succeed are the ones that hire a standalone employee and expect them to operate on their own in isolation,” Navarro said. “It requires a lot of flying, face-to-face time, and a lot of founder time back and forth to not only support that person but not make them feel lonely.”

A global product, an opportune starting point, and a central business culture that unite the far-flung corners of her business are the pillars of Navarro’s success with Skimlinks. Now as she expands to mobile as well as desktop, to clients in Asia and beyond, and to yet another new office, Navarro doesn’t have any plans to change her method of attack.

“I think we do those three things very well and it’s enabled us to expand to San Francisco and we’re now replicating that path as we set up our New York office,” she said.

A product with global appeal—and a globetrotting personal touch. Those are Navarro’s secrets. Can you make them yours, too?

Photo courtesy of Alicia Navarro

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Walmart Brings Product Search To The In-Store Experience

Walmart has updated its Android app (and soon iOS app) to offer an improved in-store experience with search at the center. The new Walmart “Search My Store” feature offers a view into the future of in-store app usage. The combination of real-time online inventory and indoor location is…



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Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…



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