Posts tagged Product

Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…



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How To Keep Your Product Advertising Game Sharp

Contributor Matt Ackley from Marin provides data and insights on the latest product advertising trends and best practices.

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Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications

The other day, Google officially announced structured snippets, basically Knowledge Graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based on some early testing, the range goes from…



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How To Turn A Product Description Into Great Product Story by @hirenponkia

“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat on its head. Dinosaurs won’t come tumbling out, and it’s about that hard to woo customers. You’d need to sell your products — but everything you know about selling needs to wait. On the web, something else takes precedence: It’s called “connect”. As Mark Macdonald of Shopify.com suggests, start by finding your buyer persona. Figure out what makes them tick. What are her problems? What keeps him ranting about the niche your product is relevant to? You are […]

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Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads

The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running. A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as…



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Google Extends Nearby In-Store Product Listing Ads to Desktops

Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.

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7 Tips for Pricing Your SaaS Product by @YEC

Not too high but not too low — make sure your SaaS product is priced just right.

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Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop

The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that…



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Product Listing Ads – An Evaluation

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.

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Google Introduces Product Ratings on PLAs

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who’ve opted in will continue.

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