Posts tagged Product

Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads

The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running. A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as…



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Google Extends Nearby In-Store Product Listing Ads to Desktops

Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.

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7 Tips for Pricing Your SaaS Product by @YEC

Not too high but not too low — make sure your SaaS product is priced just right.

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Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop

The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that…



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Product Listing Ads – An Evaluation

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.

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Google Introduces Product Ratings on PLAs

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who’ve opted in will continue.

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Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google by @mattsouthern

Google announced today via the Inside AdWords blog that they’re introducing product ratings on Product Listing Ads (PLAs). Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads. The changes will affect Google users in the United States. Shoppers searching on Google will now see product ratings appear in the form of stars and review counts on Product Listing Ads across google.com and google.com/shopping. Review data for the product will be compiled from multiple sources including merchants, third party aggregators, editorial […]

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Ratings Come To Google Product Listing Ads In The U.S.

Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today — just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on…



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New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute

If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new ‘mobile link’ attribute has been added to…



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Pre-PPC Strategies For Launching a New Product

These three steps, iterated until you get what you’re looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.

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