Posts tagged Product

Google Product Listing Ads Come to YouTube Allowing Retailers to Promote Own Products by @mattsouthern

Today Google announced an integration between its product listing ads and YouTube videos in a feature its calling TrueView for shopping. TrueView for shopping allows marketers to take full control over the ads that appear alongside their videos, right down to the product images, details, and calls to action. Whether you’re making a video review of a product, an instructional video on how to use a product, or perhaps a top 10 list of the best items in a product category — you can now show the right ads at the right time, encouraging viewers to click to buy the […]

The post Google Product Listing Ads Come to YouTube Allowing Retailers to Promote Own Products by @mattsouthern appeared first on Search Engine Journal.

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How We Turned a Failed Product into a Six Figure Business in Less than a Month by @syedbalkhi

For some, OptinMonster seems like an overnight success. But it’s actually a failed project that was turned into a 6-figure business in less than a month.

The post How We Turned a Failed Product into a Six Figure Business in Less than a Month by @syedbalkhi appeared first on Search Engine Journal.

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4 Tips to Improve Your Product Feed for Advertising

Here are some easy steps to take that don’t require significant coding expertise or investment in costly feed management and optimization tools.

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Product Reviews for Links? Be Careful!

Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive.

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Google to Launch New Product for Connecting Searchers With Local Services by @mattsouthern

Buzzfeed reports that sources close to Google are saying the search giant is planning to launch a new product for connecting people directly to local service providers. The new product will be built right into Google search, with some AdWords integration as well. It is said to be designed to interpret a searcher’s intent, and match them up directly to a home service provider that can help them. So if you’re searching for the nearest electrician, for example, Google will be able to recognize this and connect you to the appropriate local business. That’s all that is known right now […]

The post Google to Launch New Product for Connecting Searchers With Local Services by @mattsouthern appeared first on Search Engine Journal.

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SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords appeared first on Search Engine Land.



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Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany

Star ratings for specific products appear in product listing ads.

The post Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany appeared first on Search Engine Land.



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Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs

Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing. The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo…



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Facebook Launches Product Ads, A Possible Threat To Google? by @mattsouthern

Today Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat to Google Shopping ads. Facebook’s product ads allows marketers to advertise multiple products at once, or even display an entire catalog of products, and target them in different ways. Campaigns can be created targeting products to specific audiences, or Facebook’s ad tools can automatically target your products to what it finds to be the most relevant audiences. Similar to Facebook’s existing ad units, product ads can be customized for various customer touch points — from discovery […]

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Download Legacy PLA Product Target Data Prior To March 23

Google will be removing auto target tab data from old product listing ad campaigns.

The post Download Legacy PLA Product Target Data Prior To March 23 appeared first on Search Engine Land.



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