Posts tagged Product

Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs

Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing. The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo…



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Facebook Launches Product Ads, A Possible Threat To Google? by @mattsouthern

Today Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat to Google Shopping ads. Facebook’s product ads allows marketers to advertise multiple products at once, or even display an entire catalog of products, and target them in different ways. Campaigns can be created targeting products to specific audiences, or Facebook’s ad tools can automatically target your products to what it finds to be the most relevant audiences. Similar to Facebook’s existing ad units, product ads can be customized for various customer touch points — from discovery […]

The post Facebook Launches Product Ads, A Possible Threat To Google? by @mattsouthern appeared first on Search Engine Journal.

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Download Legacy PLA Product Target Data Prior To March 23

Google will be removing auto target tab data from old product listing ad campaigns.

The post Download Legacy PLA Product Target Data Prior To March 23 appeared first on Search Engine Land.



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From Novelty To Foundational Product: The Evolution Of Google Maps

Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because…



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How to Win The Battle on Google’s Product Listing Ads Field by @FernandoSEMrush

There’s a battle going on right now and no online store is spared from it. The prize is high: Clicks and conversions and competition fierce. The battleground: Google’s real estate. And now with the merge of Product Listing Ads into Shopping Campaigns, e-commerce stores have even more ammo to fire at you. Yes, your competitors might be out doing you in product listing ads. Luckily, you can fight back. But first, you need to find out what they are doing better. How Your Competitors Might Be Winning 1. Showing Google Product Ratings Reviews from previous customers can help purchasers make that final buying […]

The post How to Win The Battle on Google’s Product Listing Ads Field by @FernandoSEMrush appeared first on Search Engine Journal.

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Target Adds Product Search to App in Time for Black Friday

Target looks to make Black Friday easier for shoppers with the release of new search features on its mobile app.

View full post on Search Engine Watch – Latest

Target App Now Features In-Store Product Search And Inventory Maps

Just in time for the frenzied holiday shopping season, Target is introducing product inventory search into its mobile app. The functionality is powered by Point Inside but doesn’t rely on beacons or other indoor location technologies. Following a 40-store trial earlier this year, Point Inside…



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SearchCap: AdWords Bugs, Roll The Dice On Google & Product Search With The Target App

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Will Now Let You Roll The Dice Ever want to roll a dice but not have one handy? Now you can just go to Google and search for [roll […]

The…



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SEO: Optimizing Product Content on Amazon – Practical Ecommerce

SEO: Optimizing Product Content on Amazon
Practical Ecommerce
In “SEO: The Case for Optimizing Amazon,” my article last week, I reviewed the growing importance of optimizing products for Amazon's massive internal search engine. In this article, I'll describe steps to accomplish that goal. Organic search

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Facebook’s Latest “You Are The Product” Message: We Will, We Will, Sell You

Facebook’s latest iteration of its privacy policy is both the shortest and clearest so far about what it means to do with your personal information: Squeeze it for all the money it’s worth. 

Your privacy settings won’t be changing, the social network explained Thursday in a blog post. But its rules for using your location and payment information (when that service is added) are getting an update to accommodate its expanding empire.

To augment—if not distract from—this reminder that it owns its users, Facebook simplified its privacy settings with color-coding and a “Privacy Basics” tutorial.  

From the Facebook blog post:

We’re updating our policies to explain how we get location information depending on the features you decide to use. Millions of people check into their favorite places and use optional features like Nearby Friends. We’re working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.

While couched in the language of “friends,” this is actually about targeted advertising. If Facebook knows exactly where you are, it know, it knows exactly which advertisements for local establishments to show you. 

See also: Mark Zuckerberg’s Mythic T-Shirt And Fake Silicon Valley Do-Goodery

Soon too, Facebook will be able to help you spend that money by tapping into your wallet with those targeted ads:

In some regions, we’re testing a Buy button that helps people discover and purchase products without leaving Facebook. We’re also working on new ways to make transactions even more convenient and secure.

Facebook’s new data policy is where you’ll find the explanation on the information collected when you buy something through the social network. This includes:

… your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping and contact details.

And more targeted advertising ensues. 

In keeping with Facebook’s 2011 settlement with the Federal Communications Commission, in which the social network agreed to give everyone a heads up on privacy changes, you’ve got seven days to comment on these changes. 

Lead image by mwichary

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