Posts tagged Process

The 7 Step Process For Writing a Blog Post That People Will Actually Read by @sujanpatel

Here are seven steps for writing a blog post that people will actually read.

The post The 7 Step Process For Writing a Blog Post That People Will Actually Read by @sujanpatel appeared first on Search Engine Journal.

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Dive Deeper: Questions You Need to Add to Your SEO Client Onboarding Process

As you work through your regular onboarding checklist, use this time to dig deeper with a few more probing questions to help you create a strategy that’s practically guaranteed to succeed.

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Perfectly Safe Directory Submissions Your SEO Process – Search Engine People (blog)


Search Engine People (blog)
Perfectly Safe Directory Submissions Your SEO Process
Search Engine People (blog)
The important thing to remember here is not to view directories purely as an SEO strategy to boost your website rankings. You should avoid using fixed keyword heavy anchor text and under no circumstances try to squeeze your entire directory push into a
5 Ways Paid Search Can Support SEO In RetailMarketing Land
The death of SEO and the rise of OptimisationBizcommunity.com
The Main Ingredients of an Effective SEO MixBusiness 2 Community
ITBusiness.ca -Browser Media (blog) -Digital Journal
all 26 news articles »

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How Etsy Reinvented Its Development Process

When your company is a platform for the livelihoods of thousands, you’re probably not going to have a good time with your full-scale code rewrite.

Unless you’re Etsy, that is. By involving more than 10,000 users in the rewrite from Day One, the “handmade marketplace” has all but skipped the user-frustration step of the process for its complete revamp of a new Listings Manager for sellers.

According to Russ Posluszny, Etsy’s engineering manager of shop management, this is the largest collaboration between Etsy developers and Etsy users yet.

See also: How Etsy Turned Into A Gadget Paradise

“This is the second largest prototype Etsy has ever done in terms of sheer numbers,” he said. “But in the level of participation, it was our most intensive.”

It’s part of a unique process called Etsy Prototypes, where users can opt in to testing new features before they officially hit Etsy. The program launched in 2011, and there are now 50,000 active users testing prototypes. It’s become such an important outlet for user feedback, it’s actively shaping the site’s development process moving forward.

Development The Etsy Way

The revamp began when Etsy realized that its sellers weren’t using the site’s listing tools the way the company expected them to. Users seemed to be fighting against the product in order to do what they wanted to do.

These listing tools were designed for sellers to update one item at a time. But Etsy’s research showed that sellers were far more likely to do batch updates in which they listed multiple items to their page at once. The existing tools made this tedious. 

Interviews with sellers helped identify the problem. But that was just the beginning of an arduous back-and-forth as developers forged ahead in one direction, leaving users to test the prototype and recommend big changes, starting the cycle anew.

To speed up the process, Etsy Prototypes keeps developers, designers, product managers, and users constantly in contact. Users connect and receive feedback quickly through a forum. Designers and developers use a process similar to the “agile management” used in app production to ship their latest versions.

This includes a “living style guide,” in which designers bypass ordinary wireframes and select from existing code segments to build functional interfaces very quickly. (It certainly helps that all designers at Etsy double as coders.) User feedback is implemented into new versions of the prototype with a turnaround as quick as a few hours.

“Sellers understand their business needs better than anyone else ever could,” said Nickey Skarstad, a senior product manager on Etsy’s shop management team. “By partnering with our community in the development process, we can check and balance our progress against their needs and constantly make sure we’re on the right track.”

Inside The Technology Stack

Open source was also a huge aspect of the project. The Etsy codebase is primarily written in PHP, but also uses the JavaScript framework Backbone, a small JavaScript MVC library, for establishing conventions and patterns to organize the data on Etsy pages. Straightforward HTML and CSS are used for front end design. These technologies are all open source, although Etsy’s codebase itself is closed.  

One task with a lot of payoff was integrating Marionette, a layer on top of Backbone for large JavaScript applications. Over the course of the project, Etsy took advantage of and contributed to the Marionette open source framework so much that Etsy programmer Jason Laster became one of Marionette’s lead maintainers. 

While the new listing tool has been all but ready to go since the fall of 2014, the company decided not to release it until after the busy holiday shopping season. Sellers subscribed to an Etsy mailing list have known about the upcoming feature since last year, and membership in the prototype forum has grown from 11,000 to 23,000 in a day after Etsy announced it on its blog.

These users can opt to begin using the feature right away. Others may choose to keep going with the “classic tool” until Etsy retires it next month.

“The folks that use Etsy are using it to run their business, and it’s really critical that we don’t cause disruption there,” Posluszny said. “Small hurdles like learning new products can cause roadblocks in running their business. It’s important to allow users to learn at their own pace.”

Photo by Jared Tarbell

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A 2015 Process to Removing a Google Link Penalty by @JordanKasteler

If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Even if you don’t have a penalty at this time, you’ll want to review the inbound links coming into your site. It’s always better to be proactive because by the time you realize you have a penalty it’s too late. This is the 2015 process for removing a penalty and analyzing potentially hazardous links. Tools Needed: Google Webmaster Tools Tools like Link Research Tools and URL Profiler Google Docs Website email account (@yourdomain.com) Step 1: Gather Information Start by […]

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Webinar Recap: Managing the Online Editorial Process with Kelsey Jones by @dantosz

On Thursday, January 8th, SEJ hosted our very first webinar. We’d like to send a huge “Thank You!” to all the attendees who took time out of their busy day to join us. The webinar was hosted by SEJ founder Loren Baker and included a fantastic presentation by our Managing Editor, Kelsey Jones, titled “Managing the Online Editorial Process”. Kelsey’s presentation included actionable advice on how to manage any size blog: including how to build a community, choose writers, and develop content ideas. Watch the Webinar Recording If you missed out, you can watch a recording below: Or, you can view Kelsey’s slides on Slideshare.  […]

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Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership

Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes in place for authoring and production of different types of content.

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Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries

Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile. The Penguin 3.0 release was communicated very poorly by Google. With Google…



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How to Speed Up the Link-Building Process

Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly.

View full post on Search Engine Watch – Latest

Hiring for Growth: 13 Fail Proof Ways to Streamlining the Process by @YEC

When your new company actually starts to grow, the celebration might be short-lived—growing pains are very real, particularly when it comes to staffing up in a shorter time frame than you’re used to. Every decision you make during a growth spurt impacts your future, but no individual decision matters as much as the people who show up to work for you each day. Curious about how to avoid costly, time-consuming hiring mistakes—and how to streamline the recruiting process overall—we asked 13 founders and YEC members who’ve been there to share their best tips for hiring smart. Test in Small Doses Rather than diving all […]

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