Posts tagged Prime
Online Car Parts Retailer Plans to Accelerate to SEO Prime – PR Newswire UK (press release)
Mar 25th
|
Online Car Parts Retailer Plans to Accelerate to SEO Prime
PR Newswire UK (press release) Everyone is talking about search engine optimisation and Irish car parts retailer, MicksGarage, have their foot on the accelerator. This week they partnered with a Dublin-based SEO company, to get to page one on Google search results. The hunt for … |
View full post on SEO – Google News
Online Car Parts Retailer Plans to Accelerate to SEO Prime – PR Newswire (press release)
Mar 25th
|
Online Car Parts Retailer Plans to Accelerate to SEO Prime
PR Newswire (press release) Everyone is talking about search engine optimisation and Irish car parts retailer, MicksGarage, have their foot on the accelerator. This week they partnered with a Dublin-based SEO company, to get to page one on Google search results. The hunt for … |
View full post on SEO – Google News
Online Car Parts Retailer Plans to Accelerate to SEO Prime – MarketWatch (press release)
Mar 25th
 MarketWatch (press release) |
Online Car Parts Retailer Plans to Accelerate to SEO Prime
MarketWatch (press release) DUBLIN, March 25, 2013 /PRNewswire via COMTEX/ — Everyone is talking about search engine optimisation and Irish car parts retailer, MicksGarage, have their foot on the accelerator. This week they partnered with a Dublin-based SEO company, to get to … |
View full post on SEO – Google News
Amazon Prime Stalks Netflix, Hulu With Zombieland Pilot
Mar 25th
The time to cut the cord on cable television has never been better. Between Netflix and Hulu Plus, consumers are treated to a variety of original programming financed and produced not by mega studios but by digital content companies that have little interest of seeding their content to cable channels. Netflix’s House of Cards has been a critical success and Hulu has some sleeper hits like Battleground.
With the investment in original content from its top competitors, Amazon will not be left behind.
Amazon today announced that it is picking up the pilot to Zombieland, a television series adaption from the movie staring Woody Harrelson, Emma Stone and Jesse Eisenberg. The move to pick up Zombieland is part of a larger original content play from Amazon as the company has promised to produce 13 series from a variety of pilots. Amazon is specifically focusing on comedy and children’s programming for its original content.
Zombieland and other pilots from Amazon will be featured on its Prime Instant Video streaming service. Amazon will pick the 13 series from its array of pilots based on user feedback.
The Zombieland series will be produced by the movie’s original creative team including writers Rhett Reese and Paul Wernick. The roles occupied by the likes of Harrelson and Stone have been recast to Kirk Ward and Maiara Walsh, respectively.
Zombies are all the rage right now. The Walking Dead is killing it on cable. The adaptation of Max Brook’s novel World War Z is coming to the big screen in June with Brad Pitt.
Content Marketing At Its Best
People started scratching their heads a few years ago when companies like Netflix and Hulu started bidding on original series from prominent production companies. Why would Netflix spend millions of dollars to obtain House of Cards? Or make one final season of Arrested Development? This was not the business model we had come to expect from these companies. Netflix traditionally licensed content from the archives of major studios for its streaming service, not created its own.
As the original programming has come to the screen, the play has made a lot more sense. House of Cards has a lot of people talking and the only way to see it is to have a Netflix streaming account. Users will have to get a Amazon Prime account to see the likes of Zombieland.
Essentially, these original programs are giant marketing ploys. When it comes down to it, the point of marketing is to get people talking about your product. When people talk about your product, there is a chance they will actually spend money to use it. House of Cards certainly has people talking. If Zombieland the series is as good as Zombieland the movie, Amazon could see an uptick in Prime customers.
HBO has been doing this for years, from Oz to the Sopranos to Game Of Thrones. The difference now is that you do not need a cable subscription to get great exclusive programming.
Great For Cord Cutters
For consumers, the original content wars are the best thing to happen to television since the cable wars erupted in the 1980s. For the first time, television watchers are able to get true a la carte viewing options, choosing from here or there for what they want to watch as opposed to choosing various “bundles” of channels from the cable companies.
Consumers that want to rid themselves of the monthly cable bill will have plenty of content to choose from and not just the shows that aired years before. In the end, everybody wins (except for, maybe, the cable companies).
Lead image courtesy Shutterstock.
View full post on ReadWrite
Is Google Launching Its Own Version Of Amazon Prime?
Mar 5th
According to a report today from TechCrunch, Google is at work on its own version of Amazon’s premium fast-shipping subscription service, Amazon Prime. The service would be called “Google Shopping Express” and could undercut Amazon Prime’s $79 annual membership rates by as much as $15. TechCrunch’s report names Google e-commerce product manager Tom Fallows as the head of the project.
Assuming the report reflects what’s on the way (Google had not responded to inquiries at press time), Google’s Prime competitor would partner with brick and mortar retailers – Walmart, Target and the like. The service would tie into the Google’s Amazon lookalike shopping portal, Google Shopping.
We’d be interested to see what a Google Shopping Express-like service might offer in the way of digital perks – after all, Amazon Prime not only nets its users free two-day shipping, but also access to instant streaming videos and Kindle e-book lending perks. Fortunately, Google has plenty of virtual goodies of its own to offer in the Play store.
It may dominate in areas like search and mobile, but Google remains an underdog in e-commerce, where giants like Amazon and Ebay run the show. And after the Google Wallet buzz fizzled out – you know, since no one could actually use Google Wallet - its efforts in online shopping and payments have been pretty quiet.
It might not be enough to make the new service a success, but same-day shipping would at least speed up the process for anyone out there still waiting to for their Nexus 4 to show up in the mail.
Images via Shutterstock and Google.
View full post on ReadWrite
The Mysterious Relationship Between Bing Business Portal And Nokia Prime Place
Dec 6th
People have strongly criticized Google for confusing local marketers by having two places to update and enhance local business information (Google Places, Google+ Local Pages). But there’s also something confusing about what Microsoft appears to be doing in local listings management. The…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Retail PPC: Geo-target your Distribution to Compete with Amazon Prime
Nov 20th
Retail PPC: Geo-target your Distribution to Compete with Amazon Prime Nearly every eCommerce store competes with Amazon on some level. Regardless of store size, if you’re selling well-established brands, there is a very strong chance that your customers have Amazon as an alternative option. With the rollout of Amazon Prime, we’re now forced to compete [...]
The post Retail PPC: Geo-target your Distribution to Compete with Amazon Prime appeared first on Search Engine Journal.
View full post on Search Engine Journal
5 YouTube Stars Ready For Prime Time
Sep 14th
BuzzFeed announced its hire of Web video pioneer Ze Frank today. For a media organization touted as the master of Facebook and Twitter clicks, the question is, what took so long? YouTube is a vast ocean of talent untapped by marketers, ad agencies, news organizations, non-profits, political campaigns – really, anyone interested in conquering the Web video landscape. Here are five stand-out personalities.
By the nature of their business, top YouTubers are the Web’s all-around players. They’re excellent at spotting trends, as it behooves them to address said trends onscreen. Many started out writing, shooting, and editing their own videos. They’ve successfully built their own brands, negotiating advertising and promotional deals. They’re excellent community managers, constantly fielding comments, criticisms, and incorporating feedback into their work. Every successful YouTuber is an analytics whiz, monitoring audience engagement across various platforms.
While many YouTubers enjoy the freedom the video-sharing platform gives them, their areas of expertise put them in a unique position to help organizations in need of an online push. Here are 5 Top YouTubers that would be a big get for any company.
• Ray William Johnson
VidStatsX YouTube Ranking: 1
Subscribers: 5.8 million
Video Views: 1.98 billion
YouTube’s first millionaire (April 2011), Johnson invented the viral video commentary format with his show, entitled =3, copied by Comedy Central’s Tosh.0. Besides =3 on his main channel, Johnson does the popular Your Favorite Martian channel, featuring mostly original songs with animated music videos; he’s set to release an album this year. Johnson has appeared in local theater productions in Los Angeles and has nurtured other YouTube talent like Meekakitty and The Will of DC. RWJ is signed with Makers Studios.
• Ryan Higa
VidStatsX YouTube Ranking: 2
Subscribers: 5.6 million
Vieo Views: 1.3 billion
The reigning YouTuber until last year when he was dethroned by Johnson, Higa has enjoyed a few small roles on TV. He started a Web-based reality show and toured the country with his YTF. A vlogger, sketch comedy artist and occasional musician, Higa is part of “You Offend Me, You Offend My Family” (YOMYOMF), one of the Google-funded premium content channels. Like Johnson, Higa has been responsible for building other top YouTubers’ careers, including KevJumba.
• Jenna Marbles
VidStatsX YouTube Ranking: 5
Subscribers: 4.1 million
Video Views: 740 million
The first woman to break into YouTube’s Top 10, the comedic Marbles is a relative newcomer to YouTube. In only two years, the growth of her popularity is unparalleled, and she has been credited with singlehandedly reinvigorating the vlog, a YouTube form that many thought was on its way out. While most of the top-performing women on YouTube produce content for women in the beauty and style sections, Marbles appeals to both men and women. Unlike Higa and Johnson, though, her videos are not for kids.
• Philip DeFranco
VidStatsX YouTube Ranking: 20
Subscribers: 2.2 million
Video Views: 966 million
DeFranco started vlogging because of Ze Frank, he told his audience at last year’s VidCon, so it’s fitting he is on this list. The pupil has overcome the master in terms of profit and audience, with DeFranco creating multiple wildly successful YouTube shows and tapping YouTube talent like Tobuscus and new media entrepreneur Sarah Penna. DeFranco’s latest venture, SourceFed, is the first clear success of the Google-funded YouTube premium content. Called the “Jon Stewart of YouTube,” he delivered covereage of the Republican and Democratic National Conventions that was the most-viewed on YouTube’s Election Hub. He also hosted this year’s Shark Week on the Discovery Channel. DeFranco is part of the Revision3 studio and makes six figures a month, though he recently said in a Reddit Ask Me Anything session that he pays himself $100,000 a year, investing the rest into his business.
• Tyler Oakley
VidStatsX YouTube Ranking: 702
Subscribers: 240,000
Video Views: 28 million
Representing the LGBT crowd, vlogger Oakley is more influential in the YouTube space than his subscriber numbers suggest. For example, last year he created a viral sensation by tweeting Miles Jai’s video “Like Mah Status.” Besides YouTube, Oakley is also influential on Twitter and Tumblr. He was this year’s Taco Bell Twitter correspondent at the Video Music Awards.
View full post on ReadWriteWeb
The Philippines: next prime destination for SEO outsourcing? – Washington Times
Aug 15th
 Washington Times |
The Philippines: next prime destination for SEO outsourcing?
Washington Times Manila, August 15, 2012 – “Come 2014, the Philippines will have toppled off all other countries in the worldwide SEO landscape. That's a given.” Xight Interactive CEO Jason Acidre, author of popular online marketing blog Kaiser the Sage, asserts that … |
View full post on SEO – Google News
29 Prime Affiliates Offers New Reseller Opportunities – San Francisco Chronicle
Jul 7th
|
29 Prime Affiliates Offers New Reseller Opportunities
San Francisco Chronicle Search Engine Optimization specialist 29 Prime has announced that it is now offering reseller partnership opportunities to call centers interested in selling the company's line of small business and personal SEO solutions. 29 Prime currently works with … |
View full post on SEO – Google News
