Posts tagged POWERFUL

Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools

Wolfram|Alpha (W|A) is launching a new fee-based service named Wolfram|Alpha Pro. In today’s highly competitive environment, you may wonder why a W|A would ask people to pay for what many think should be free. Read on: you may decide to willingly open your wallet when you…



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How Facebook’s Sheryl Sandberg Became one of the Most Powerful Women in the World

sheryl-sandberg.jpegMark Zuckerberg is on his way to becoming one of the richest people in the world, but when it comes to influence in the worlds of politics and business, he sits in the shadow of his chief operating officer, Sheryl Sandberg.

Sandberg, 43, is credited for the success of Facebook’s advertising strategy. When she joined Facebook in 2008 it had 130 employees and no cash. Three years later Facebook was profitable, 2,500 people worked there and the userbase had jumped from 70 million to almost 845 million. But her career – and influence – began long before Zuckberg sought her out.

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“Don’t leave before you leave.”

Sandberg was born in 1969 in Washington, D.C., and at the age of two her family moved to Miami, where she grew up. She is the oldest of three siblings, David and Michelle.

As an undergraduate at Harvard, Sandberg majored in economics and took Lawrence Summers’ class in public sector economics. Her midterm and final grades were the highest in the class, and Summers ended up becoming the adviser on her senior thesis, “how economic inequality contributes to spousal abuse.”

When Summers became the chief economist at the World Bank in January 1991, he recruited Sandberg, hiring her as his research assistant. After two years of working for Summers, she took a job at McKinsey & Company, and married (and later divorced) a businessman named Brian Kraff. When Summers became the Deputy Treasury Secretary in the Clinton Administration, he asked Sandberg to join as his chief of staff. She accepted.

Sheryl Sandberg, Christine Lagarde - World Economic Forum Annual Meeting 2012

Sandberg and Christine Lagarde, managing director of the International Monetary Fund at the World Economic Forum, January, 2012

In Sandberg’s talks about women in the workforce, she reinforces the fact that women need to stand up for themselves, and speak up.

“Sit at the table,” she said in her 2010 TEDWomen Talk. “At the corporate level, women in C-level jobs the number of women tops in at 15%. How do we change those numbers? She asks a willing audience. “By keeping women in the workforce.” She adds that she is not here to judge anyone – and those who don’t want to stay in the workforce is okay. But her one caveat: This talk is specifically for women who do want to be in the workforce. “Success and likeability are positively correlated for men and negatively correlated for women,” says Sandberg. “And men are reaching for opportunities more than women.”


The Sheryl Sandberg resume

  • Currently:
    Center for Global Development – Director
    Walt Disney Company – Director
    Starbucks Corporation – Director
    World Economic Forum 2012 – Co-chair
    President’s Council on Jobs & Competitiveness – Member
  • Formerly:
    Google – VP of global online sales & operations

    McKinsey & Company – management consultant
    Secretary of the Treasury (Lawrence H. Summers) – chief of staff
  • Education:
    Harvard Business School – 1993-1995
    Harvard University – BA, Economics, 1987-1991

That was the first of three points she delivered. Second, she tells women to “make sure your partner is a real partner.” At the Grace Hopper Conference, Sandberg expanded on that statement, speaking to an audience of young women. She told them that it was okay to get involved with those “crazy types” when they’re young, but do not marry them. In 2004 she married her long-time best friend David Goldberg, who is also the CEO of SurveyMonkey. Together they have a five-year-old son and a two-year-old daughter.

Her third point speaks to her choice to have a family and a career. “Don’t leave before you leave,” she told the TED audience. Don’t leave the workforce to have kids and not return because you didn’t get that job you wanted before you left.

Sandberg demonstrated that first point during her time with Summers. She always made sure she was at the table, even if it meant asking others to move. In 1999, at 29-years-old, Summers became Treasury Secretary; Sandberg was his chief of staff. “If I was making a mistake, she told me,” Summers told The New Yorker. “She was totally loyal, but totally in my face.”

In 2000, the Clinton Administration came to an end. Sandberg left Washington for the Silicon Valley shortly thereafter. Google had been aggressively recruiting her – and finally she accepted their offer. She joined in 2001, at a time when Google was still new and not-at-all profitable. But she joined Google for the same reason that she decided to get involved in politics: there was a bigger mission at stake. At Google, that mission was to make the information more accessible and freely available. Sandberg is credited with making Google AdWords profitable. These ads don’t really affect the user experience; but on the flip side, they are gathering keywords from personal data found in email exchanges.

By 2008, it was time for a change again. Zuckerberg sought out Sandberg after they ran into each other at a party in the Valley. After months of negotiations, Sandberg decided to leave Google for Facebook, whose goal was “to make the world more open and connected.” It was a perfect fit.

Somaly Mam of Somaly Mam Foundation and moderator Sheryl Sandberg, Chief Operating Officer, Facebook speaking at the session ONE ON ONE: Somaly Mam

Sandberg and Somaly Mam of the Somaly Mam Foundation, October, 2011

The Business & Culture of Facebook

Sandberg started working at Facebook in 2008, when she was 38 years old. When she joined under the title of “director,” she was granted .1% of the company. That means that when Facebook begins to trade on Wall Street later this year, she will became one of the richest self-made women in the world. She just bought a house down the street from Facebook, and she’s going to stay there – at least, for the time being. In 2011, Forbes listed her as the number 5 most powerful woman in the world.

As an influencer, Sandberg focuses her energies on companies with broad, powerful missions. In politics, it’s about the greater good; at Google, she focused on making the world’s information accessible to all. And now she is at Facebook, where the goal is “to make the world more open and connected.”

At Facebook, Sandberg’s work not only influences politics and information-sharing, but is shaping the way humans think about communication. Because Facebook is not only a freshly minted public company – it’s a culture we live in.

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Facebook Marketing: a Powerful SEO-building Strategy – Set Piece Analysts

Facebook Marketing: a Powerful SEO-building Strategy
Set Piece Analysts
Facebook marketing has emerged as one of the most powerful SEO-building strategies in today's web business world. If you own a business site or blog and are looking for a platform to promote it to a wide community of audience, then you can try out

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Aviary Mobile Upgrade Gives Users Powerful Photo Editing Tools

aviary_v2_610.jpg

The golden age of mobile photography is upon us. Smartphones are now more capable at producing high-quality photos than digital cameras were just five years ago. Editing photos has been an evolving process but a lot of great services have been released to mobile users in the last year such as filters from Instagram or full-featured suites from Aviary and Skitch. Today, Aviary is making a dramatic update to its platform to gives users a set of powerful tools to edit photos on the go.

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Aviary, which has its roots as a popular photo editing browser extension, released the first version of its mobile toolset four months ago. Aviary’s software developer kit (SDK) can be implemented by mobile developers to add photo-editing functionality to any app. Users are now editing over 10 million photos on mobile a month and is growing 50% a month.

Version 2 of Aviary mobile releases a bunch of new feature and performance updates. Here is a breakdown of what is new:

One-touch auto-enhance: The ability to easily touch up a photo without going through a complicated editing process. Use one of Aviary’s pre-set optimization settings and enhance a photo with a tap.

aviary_enhance.jpg

Improved effects: 10 more effects with new border designs.

aviary_effects.jpg

Unique dials: This is really a user interface function. A dial instead of a slider for brightness and color palettes.

aviary_scroll.jpg

Stickers: Bowties, cigars, funny glasses.

New design: What would an update be to a mobile app if it did not completely throw out its old design and start anew. Sometimes this works for the better, many times it does not.

Minimal branding: This is perhaps the best rollout for this version of Aviary and hopefully it is not limited to just the mobile versions of the apps. Anyone that has used an Aviary extension before knows that the little blue lower-case A company logo pops up on just about everything you want to edit or take a screen shot of. This is now hidden and can be accessed by swiping to the last page of the app for details.

aviary_landscape.jpg

Aviary is up to date with all the mobile platforms. It can instituted by developers writing apps for Android 2.2 (API level 8) or higher or iOS 4+. It will also work on all browsers and tablets that support HTML5, JavaScript or Flash.

Aviary also wants to help developers make money through the mobile SDK. Users of apps that have Aviary embedded can purchase premium effects as well as original and branded stickers. Aviary will split the revenue with the app maker.

Does Aviary outshine Skitch or other photo editors on iOS and Android? The SDK is a clever bit of implementation for developers to add photo editing capabilities to apps. Let us know what you think of the newest version in the comments.

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Yahoo Update: Alibaba Group Hires Powerful Lobbying Firm

Although last week Yahoo was rumored to be considering selling its Alibaba Group holdings for a sum of $17 billion, the latest rumor indicates Alibaba Group may be considering purchasing all of Yahoo. Alibaba Group, which has now retained the powerful Washington D.C. lobbying firm Duberstein Group Inc., has expressed interest in a Yahoo deal [...]

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Combine PHP & Ajax as a Powerful Platform for Web Applications with Packt’s … – San Francisco Chronicle (press release)

Combine PHP & Ajax as a Powerful Platform for Web Applications with Packt's
San Francisco Chronicle (press release)
Packt is delighted to announce the release of PHP Ajax Cookbook, a collection of over 60 recipes with step-by-step directions to build SEO-friendly websites using standard Ajax tools. Written by Milan Sedliak, R. Rajesh Jeba Anbiah, Roshan Bhattarai,

and more »

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5 Powerful New Features to Leverage in YouTube Analytics [INFOGRAPHIC]

Yesterday, YouTube replaced Insight with the brand new YouTube Analytics. The new analytics tool, which is more robust than YouTube Insight, will provide detailed data regarding the audience and how that audience interacts with the video. The YouTube product manager, Ted Hamilton, said the following in a blog post: “One of the great joys of [...]

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Powerful SEO Tools for your Small Business Website – Noobpreneur.com (blog)


Noobpreneur.com (blog)
Powerful SEO Tools for your Small Business Website
Noobpreneur.com (blog)
but probably the most typical, yet the most effective website promotional methods are search engine optimization (SEO) and link building. All methods are focusing on this particular goal: Bringing in traffic to your website. No traffic, no business.
Introducing the Unsung Heroes of SEORisMedia.com (press release)
Useful Social Media and SEO Tools For DevelopersPromotion World (press release)
Elevated X Adult CMS Software Adds SEO EnhancementXBiz
State of Search -San Francisco Chronicle (press release) -AddPR.com (press release)
all 33 news articles »

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SEO Company Ahrefs.com Launches Powerful SERP Database Tool – AddPR.com (press release)

SEO Company Ahrefs.com Launches Powerful SERP Database Tool
AddPR.com (press release)
Ahrefs.com has launched fully updated variant of SEO services, that includes backlinks and SERP analysis based on its own database. Now Ahrefs' subscription plans include two types of analysis at a ti Ahrefs.com appeared about half a year ago with

and more »

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5 Unassumingly Powerful Tools For The B2B Marketer’s Arsenal by @beebow

In a sea of shiny social media marketing services, both mainstay and emergent, it can be easy to lose sight of the tried and true goodies we use every day for seemingly unrelated tasks.

There’s little room for pricy platforms with superfluous bells and whistles in the social-savvy B2B marketer’s…



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