Posts tagged position
Google Recalculates Average Search Position Metric
Jan 26th
In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position in the Google Webmaster Tools Top Search Queries and Google Analytics Search Engine Optimization reports.
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Google Changes Definition Of Average Search Ranking Position
Jan 25th
The Google Webmaster Blog and Google Analytics Blog announced they are changing how they define the average position in the search query report in Google Webmaster Tools and search optimization report in Google Analytics. The new definition will take the average of the top ranking of your site for…
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Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]
Oct 20th
A new study examines the CTR and user behavior for Bing. Bing’s top position gets 9.66 percent click-through rate (CTR), with the top page netting 26.32 percent total CTR. While Bing received lower total CTR, the top positions have even more …
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Pole Position Marketing to Offer Workshop in October on How to Integrate … – PR.com (press release)
Aug 25th
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Pole Position Marketing to Offer Workshop in October on How to Integrate …
PR.com (press release) CEO Stoney deGeyter, nationally recognized authority in SEO, and Jennifer Carroll, writer and social media/content marketing strategist, will discuss in-depth techniques for creating a marketing plan that combines good content, well-designed SEO and … |
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Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position
Jul 19th
AdWords Call Metrics are now available to all advertisers in the U.S. and Canada. Launched toward the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in…
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Google Chief Economist Supports Retiring Position Preference And Most Advertisers Should Too
Apr 7th
As of now the Google AdWords API does not support Position Preference and the option will be retired completely by early May, Inside Adwords reported. And Hal Varian, Google’s chief economist, said people are too focused on position when they should be tracking conversion.
“What matters is how the keyword performs in terms of clicks and cost, not where it ends up on the page,” he noted, and that most people thought the position reported was on page position when in fact it was auction position and bid amount influenced if it was at top or to the left.
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Google Shuts Down Position Preference For AdWords Bidding
Apr 5th
Google has announced it will be retiring AdWords position preference, which automatically sets bids to achieve a certain position on the page, in early May. The company is seeking to dissuade advertisers from putting an emphasis on the position of their ads. Yesterday, the company posted an…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How to land a search engine marketing (SEM) position – Las Vegas Review-Journal
Mar 24th
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How to land a search engine marketing (SEM) position
Las Vegas Review-Journal SEO specialists attempt to acquire traffic through a search engine's natural listings. By optimizing their company's or client's website around a number of keywords, themes or phrases, the site becomes a relevant source of information about those words … |
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