Posts tagged Personalized
Survey: People Largely Negative About Google’s Personalized Search Results
Feb 8th
Earlier this month market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that…
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10 Reasons to Use Foursquare Explore for Personalized Local Searches
Jan 16th
Foursquare recently announced “Explore”, their new web-based tool that takes geosocial and local search to a new level. Check out these enticing perks that come along with the new features.
Beyond mobile check-ins for badges and mayorship battle…
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Google’s More Personalized Results Won’t Let You Block Search Results
Jan 13th
Google’s results became a lot more personal this week but one thing you can’t do, at least right now, is block search results from showing up in the future. We’ve been hearing a lot of reports that this feature is missing and yes, we reported that the block search results from…
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Entertainment Check-In App GetGlue Now Features Visual Stream, Real-Time Convo And Personalized Guides
Dec 20th
Today GetGlue, the service that lets users “check-in” to watching TV shows, reading books, listening to music and even thinking about products, announced major updates for its website and iPhone app.
If you haven’t heard of GetGlue, don’t worry. Here’s how it works: After you’ve checked in to the entertainment you’re experiencing, GetGlue tells you who else is thinking about it, how many times you’ve checked-in, where it is trending on the site and how many others are currently checked into it. It connects people around entertainment, a trend that is increasingly becoming more mainstream as social TV expands. GetGlue saw an 800% increase from the beginning of the year to September.
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Users can now vote, reply and check-in right from the stream, and preview a show, movie or artist.
The conversation tab brings up friends and comments from fans that are also checked-in at the moment. Because users can keep up with conversations in real-time, this feature seems like it will become a natural part of social TV.
In this update, both GetGlue iPhone app and GetGlue.com now feature guides based on a user’s own tastes, friends’ activity and GetGlue community trends. These guides make recommendations tailored to the user’s taste graph, focusing on shows, movies and music. In the redesign, GetGlue.com will now look more like the app.
One major site feature update to note on GetGlue.com is the check-in button, which is now located in the top navigation bar.
GetGlue users feel comfortable telling their friends what they’re watching, listening to and reading whereas doing a similar thing on Facebook makes most feel uncomfortable.
Last year GetGlue partnered with entertainment companies such as HBO, Showtime, Fox and PBS, among others. Earlier this year, it hit the million user mark. In April, GetGlue received a record number of check-ins,which was right around the same time it improved its mobile app, added badges and more. And all this without instituting frictionless sharing.
GetGlue started off as a browser extension, later transforming into a semantic and social recommendation service combined with an emotionally charged space for discussion around popular shows and movies. Earlier this year, GetGlue made a shift toward location, adding geo-location sports check-ins and Foursquare integration.
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New European Law ‘Targets’ Personalized Ad Targeting On Facebook
Nov 28th
A new directive by the European Commission may stop advertisers from leveraging users’s information when advertising on Facebook. The Telgraph reports that the EC is looking into the way that Facebook “eavesdrops” on users and how personal data is made available for ad targeting….
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Google Offers Gets Even More Personalized
Oct 14th
Earlier this week, Google Offers added new personalization features to figure out what you like by asking what types of offers you’d like to receive, and where exactly you hang out the most. The first section focuses on things to do, places to go, shopping, health & beauty and services. The second portion is all about where you hang out, whether that’s specific neighborhoods within a city or various cities across the country. It also asks you where you work and where you live. The last step in the sign-up process includes looking at a few sample emails based on your submitted preferences in order to see if those offers are of interest to you. Google Offers launched in Portland in June 2011, and had expanded to the Bay Area and New York City by July. In September, it added five more cities. Google Offers is now live in 12 cities nationwide.
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What Location Means for the Daily Deals Space
In May 2011, Groupon launched Groupon Now, a service that uses your location to find real-time, on-demand deals at local establishments that are available for only a few hours and don’t “tip” like traditional Groupon deals. This was achieved through a partnership with Loopt, and put Groupon squarely in the mobile and location spaces. That same month, Groupon was rumored to be in talks with Foursquare which would help it edge into the social space.
Google first jumped into the location-based daily deals space with its purchase of The Dealmap, which aggregates local offers, presenting them on a Google-powered map. This tied in quite well with Google Latitude, which offers consumers an unsocial way to check-in and score deals without ever having to tell their friends what they’re up to. As is evident with the recent launch of Foursquare’s Radar feature, location is edging toward push notifications over check-ins. Google Offers is quite the opposite of pushy – and their quite step toward personalized offers that are only sent when there’s something of interest might actually be the quieter, smarter way to engage consumers.
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How Personalized Search Continues To Challenge Marketers, Consumers – MediaPost Publications
Sep 15th
 Business 2 Community |
How Personalized Search Continues To Challenge Marketers, Consumers
MediaPost Publications In fact, some SEO experts have been tackling issues surrounding personalized search for more than a year. In a detailed post about personalized search written in 2010, Dave Harry, Reliable SEO founder, describes how it operates, … SEO, SEM, and YOU Good News for Webmasters Looking For Top Seo Services Company |
View full post on SEO – Google News
The Best Personalized Magazines for Android Tablets
Jul 6th
You’ve probably seen the popular iPad app Flipboard; there are a number of competitors on iOS, most notably Zite. That crowded market looks different on an Android tablet though, so what’s an Android tablet owner to do? I’ve tested the four personalized magazine-style news apps that most closely resemble Flipboard and here are my impressions. These apps are great to kick back with on a Sunday morning with a cup of coffee or on a plane ride. (If you can avoid the many conversations people on the plane will want to have with you about your Android tablet.)
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Taptu and Pulse
Taptu is a lot like Pulse, which is many peoples’ favorite way to read news on an Android Tablet. I mean it’s a lot like Pulse, now that it’s no longer a mobile search app like it used to be.
The background colors are different. It syncs with social media accounts so you can read updates from LinkedIn, Facebook or Twitter alongside topical and source-based feeds. Topic granularity is good, the interface is attractive and the app is free.
Syncing with Google Reader is limited to 100 feeds, which makes it of little use to me personally. Pulse is limited as well, but that might not matter to many other people.
FeedSquares
Feedsquares syncs with Google Reader and displays all your subscriptions and articles in an attractive interface of squares. Feedquares is also free and could be visually ideal for some users.
Feedly
Feedly syncs with Google Reader and has no limit to the number of feeds you can import. It offers updates in a very clean layout with more white space than any of the alternatives. It’s a cross-platform app that also works on the iPad, iPhone and in desktop browsers. It’s a smart, well-developed service. When the iPhone version launched in January, I said it might be the best mobile feed reader on the market.
Those are the best alternatives to Flipboard that I’ve been able to find for Android tablets. All of them are pretty good and I think Feedly is great. Many other people swear by Pulse. These aren’t quite like the magazine type apps you see on iOS, but they can make for a great weekend afternoon of casual reading none the less.
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LinkedIn Unveils Personalized Ads Based on User Data
Jun 23rd
Now that LinkedIn has gone public and is beholden to the quarterly demands of shareholders, it is time to ramp on potential revenue streams. As such, the professional social network announced today that it will roll out personalized ads based on information from users’ network.
LinkedIn changed its privacy policy earlier this month to make it easier for users to share content. Doing so will increase the amount of data that LinkedIn has of its users Web activities. The combination of shared content with peer and brand recommendations will be what LinkedIn’s personalized ads will be based on.
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As we wrote when LinkedIn went public, the value of its users is in the data it holds on them. That is especially true when it comes to one of the primary uses of the network – job recruitment. It is no coincidence that one of the examples LinkedIn used in its blog post announcing the new ad platform is a job recruitment ad. Take a look.
The second example LinkedIn uses is a self-service platform called LinkedIn Ads. From the blog post; “The ads show how public actions of your network, including product recommendations and the number of followers of that company, can help you decide whether or not you should take the time to learn more about the product or service.”
This approach to advertising brings LinkedIn closer to how Facebook utilizes its data to serve pertinent ads based on topics in status updates between friends. In terms of monetization, the prime benefits of platforms like LinkedIn and Facebook are the rich data that they have on their users and being able to bring them relevant information. Whereas Facebook will surface ads “related to this post” on brands or media (like books or movies), LinkedIn will help show relevant job listings or services that may help users with their employment.
LinkedIn’s new privacy policy is a long document. The company says that it is focused on making sure that users have as much control over their information as possible. That does not mean it will not sell ads against that data if at all possible. LinkedIn allows users to opt out of personalized ads.
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