Posts tagged Personalized
[Data Visualization] How Yahoo’s Homepage Delivers Personalized News to 700 Million People
Feb 10th
With all the attention focused on Facebook and Google, it’s sometimes easy to forget how many people visit Yahoo on a typical day. The site has over 700 million users and gets a massive amount of page views each day. As the company struggles to figure out what its future focus should be, one thing they’ve prioritized highly is content.
Every day, Yahoo displays about 13 million different news story combination on its homepage. Those stories are personalized based on demographic data and reading behavior, and the company keeps track of what kind of stories do well with which groups of people.
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To do that, Yahoo utilizes a complex set of algorithms it calls the Content Optimization and Relevance Engine (CORE). The system crunches 1.2 terabytes of data per hour to determine which stories to deliver to which users. The result is a line-up of stories on the homepage that’s customized for each user, based on calculations that take milliseconds to crunch as the page loads. It also lead to a substantial increase in engagement on Yahoo’s site, where click-throughs to news stories have increased by 300% since this technology was first implemented.
To illustrate how this works, Yahoo has created an interactive data visualization that shows visitor traffic data in nearly real time. Using it, one can drill down into specific age groups, genders and story types to see what people’s aggregate reading habits look like.
You can view and play with the data visualization here. They even designed the UI in HTML5 rather than Flash so you can check it out on your iPad.
View full post on ReadWriteWeb
How Yahoo’s Homepage Delivers Personalized News to 700 Million People (Visualization)
Feb 10th
With all the attention focused on sites like Facebook and Google’s properties, it’s sometimes easy to forget how many people visit Yahoo on a typical day. The site has over 700 million users and gets a massive amount of page views each day. As the company struggles to figure out what its future focus should be, one thing they’ve prioritized highly is content.
Every day, Yahoo displays about 13 million different news story combination on its homepage. Those stories are personalized based on demographic data and reading behavior, and the company keeps track of what kind of stories do well with which groups of people.
Sponsor
To do that, Yahoo utilizes a complex set of algorithms it calls the Content Optimization and Relevance Engine (CORE). The system crunches 1.2 terabytes of data per hour to determine which stories to deliver to which users. The result is a line-up of stories on the homepage that’s customized for each user, based on calculations that take milliseconds to crunch as the page loads. It’s also lead to a substantial increase in engagement on Yahoo’s engagement, where click-throughs to news stories have increased by 300% since this technology was first implemented.
To illustrate how this works, Yahoo has created an interactive data visualization that shows visitor traffic data in nearly real time. Using it, one can drill down into specific age groups, genders and story types to see what people’s aggregate reading habits look like.
You can view and play with the data visualization here. They even designed the UI in HTML5 rather than Flash so you can check it out on your iPad.
View full post on ReadWriteWeb
Google Users Dislike Personalized Search Results [Survey]
Feb 9th
Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Google search survey said no, compared to 15.5 percent who said yes.
View full post on Search Engine Watch – Latest
Survey: People Largely Negative About Google’s Personalized Search Results
Feb 8th
Earlier this month market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
10 Reasons to Use Foursquare Explore for Personalized Local Searches
Jan 16th
Foursquare recently announced “Explore”, their new web-based tool that takes geosocial and local search to a new level. Check out these enticing perks that come along with the new features.
Beyond mobile check-ins for badges and mayorship battle…
View full post on Search Engine Watch – Latest
Google’s More Personalized Results Won’t Let You Block Search Results
Jan 13th
Google’s results became a lot more personal this week but one thing you can’t do, at least right now, is block search results from showing up in the future. We’ve been hearing a lot of reports that this feature is missing and yes, we reported that the block search results from…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Entertainment Check-In App GetGlue Now Features Visual Stream, Real-Time Convo And Personalized Guides
Dec 20th
Today GetGlue, the service that lets users “check-in” to watching TV shows, reading books, listening to music and even thinking about products, announced major updates for its website and iPhone app.
If you haven’t heard of GetGlue, don’t worry. Here’s how it works: After you’ve checked in to the entertainment you’re experiencing, GetGlue tells you who else is thinking about it, how many times you’ve checked-in, where it is trending on the site and how many others are currently checked into it. It connects people around entertainment, a trend that is increasingly becoming more mainstream as social TV expands. GetGlue saw an 800% increase from the beginning of the year to September.
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Users can now vote, reply and check-in right from the stream, and preview a show, movie or artist.
The conversation tab brings up friends and comments from fans that are also checked-in at the moment. Because users can keep up with conversations in real-time, this feature seems like it will become a natural part of social TV.
In this update, both GetGlue iPhone app and GetGlue.com now feature guides based on a user’s own tastes, friends’ activity and GetGlue community trends. These guides make recommendations tailored to the user’s taste graph, focusing on shows, movies and music. In the redesign, GetGlue.com will now look more like the app.
One major site feature update to note on GetGlue.com is the check-in button, which is now located in the top navigation bar.
GetGlue users feel comfortable telling their friends what they’re watching, listening to and reading whereas doing a similar thing on Facebook makes most feel uncomfortable.
Last year GetGlue partnered with entertainment companies such as HBO, Showtime, Fox and PBS, among others. Earlier this year, it hit the million user mark. In April, GetGlue received a record number of check-ins,which was right around the same time it improved its mobile app, added badges and more. And all this without instituting frictionless sharing.
GetGlue started off as a browser extension, later transforming into a semantic and social recommendation service combined with an emotionally charged space for discussion around popular shows and movies. Earlier this year, GetGlue made a shift toward location, adding geo-location sports check-ins and Foursquare integration.
View full post on ReadWriteWeb
New European Law ‘Targets’ Personalized Ad Targeting On Facebook
Nov 28th
A new directive by the European Commission may stop advertisers from leveraging users’s information when advertising on Facebook. The Telgraph reports that the EC is looking into the way that Facebook “eavesdrops” on users and how personal data is made available for ad targeting….
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google Offers Gets Even More Personalized
Oct 14th
Earlier this week, Google Offers added new personalization features to figure out what you like by asking what types of offers you’d like to receive, and where exactly you hang out the most. The first section focuses on things to do, places to go, shopping, health & beauty and services. The second portion is all about where you hang out, whether that’s specific neighborhoods within a city or various cities across the country. It also asks you where you work and where you live. The last step in the sign-up process includes looking at a few sample emails based on your submitted preferences in order to see if those offers are of interest to you. Google Offers launched in Portland in June 2011, and had expanded to the Bay Area and New York City by July. In September, it added five more cities. Google Offers is now live in 12 cities nationwide.
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What Location Means for the Daily Deals Space
In May 2011, Groupon launched Groupon Now, a service that uses your location to find real-time, on-demand deals at local establishments that are available for only a few hours and don’t “tip” like traditional Groupon deals. This was achieved through a partnership with Loopt, and put Groupon squarely in the mobile and location spaces. That same month, Groupon was rumored to be in talks with Foursquare which would help it edge into the social space.
Google first jumped into the location-based daily deals space with its purchase of The Dealmap, which aggregates local offers, presenting them on a Google-powered map. This tied in quite well with Google Latitude, which offers consumers an unsocial way to check-in and score deals without ever having to tell their friends what they’re up to. As is evident with the recent launch of Foursquare’s Radar feature, location is edging toward push notifications over check-ins. Google Offers is quite the opposite of pushy – and their quite step toward personalized offers that are only sent when there’s something of interest might actually be the quieter, smarter way to engage consumers.
View full post on ReadWriteWeb
How Personalized Search Continues To Challenge Marketers, Consumers – MediaPost Publications
Sep 15th
 Business 2 Community |
How Personalized Search Continues To Challenge Marketers, Consumers
MediaPost Publications In fact, some SEO experts have been tackling issues surrounding personalized search for more than a year. In a detailed post about personalized search written in 2010, Dave Harry, Reliable SEO founder, describes how it operates, … SEO, SEM, and YOU Good News for Webmasters Looking For Top Seo Services Company |
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