Posts tagged Performance
The Art of Internet Performance
Mar 16th
We have all had some sort of emotionally meaningful experience on social media, whether it’s re-connecting with an old friend, finding out that someone is pregnant or just gave birth, following a celebrity’s up-to-the-minute news or just getting called out by your mom for Facebook PDA. As we reported yesterday in this Q&A with Facebook’s content strategy team, Facebook is just trying to quietly recede into the background so that you can unveil the drama of your life. There’s no time like the present. Ya dig?
This is where Hennessy Youngman comes in. The dude is actually not who he says he is, which is a clue that yes, this is a performance. Hennessy Youngman is Jayson Musson’s persona, and he shows up in online YouTube episodes of a series he likes to call “Art Thoughtz.” Hennessy has taken it upon himself to be an Internet art historian of sorts – or should we say Art Critic – most likely discussing issues of race, gender, art history, the Art World and life. He appears on the Internetz wearing an Angry Birds hat, some awesome bling and a delightfully dirty sense of humor. His latest episode is about how we perform our identities online, which is in and of itself performance art. Pioneering video artist Nam-June Paik would be proud of Hennessy. Here’s why.
In Lucy Liggett’s essay on museum.tv, she writes that it is Paik who actually challenged our experience, understand and definitions of “television,” as it were.
Nam June Paik pioneered the development of electronic techniques to transform the video image from a literal representation of objects and events into an expression of the artist’s view of those objects and events. In doing so, he challenges our accepted notion of the reality of televised events. His work questions time and memory, the nature of music and art, even the essence of our sensory experiences. Most significantly, perhaps, that work questions our experience, our understanding, and our definitions of “television.”
In Youngman’s new video, which is featured on thesocietypages.org, he suggests that performance art is no longer unique and isolated to the few. It is open to the many, to the Internet users, to the world. It is here that we all perform – from the Occupiers to the random Facebook-ers and Twitter users – to everyone who put themselves out there. If we are vulnerable on social media, we will get our 15 minutes of fame. In the same way Paik challenged our ideas about television, Youngman asks us to rethink our experience of social media. Hennessy warns that the video is mad long – it is only 10 minutes long – but I implore you to stick around. I guarantee it’s worth that sliver of your hour.
Image via Wikimedia Commons.
View full post on ReadWriteWeb
Using Wordstream’s AdWords Performance Grader For An Instant Audit
Mar 16th
No matter how good you are at something, you can always use a second opinion. For paid search, getting even a surface level audit of your AdWords account can be fairly expensive. A consultant would have to access your account, pull your reports, check your settings, and evaluate your Quality…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Refining Your Attribution Model to Gain Clarity on Media Performance
Mar 16th
To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact the value of each touch. Once values are agreed upon, you’re off to the races!
View full post on Search Engine Watch – Latest
4 Ways to Boost Your SharePoint Performance
Mar 8th
The folks at Quest Software have written a white paper describing their top performance killers for SharePoint (registration required). It is worth summarizing the results here, for those of you that still use this tool and are getting complaints from your end users, or who haven’t looked at your storage requirements lately.
- Watch your BLOBs, as in binary large object storage. Everything that takes up lots of room in SharePoint, like documents or PDFs, ends up being stored in its underlying SQL Server database as a BLOB. “If versioning is turned on in the SharePoint environment, then each new version of a file requires a new BLOB, so a 10 MB PowerPoint presentation that has been altered 10 times takes up 100 MB of space even though it is just one file,” says the report. The best situation is to move these BLOBs to other environments. Microsoft offers two options: external BLOB storage and remote BLOB storage, and both are fairly new. You should take a look at what is involved in deploying both of them. Microsoft has said that they will continue to support remote BLOB storage in the future.
- Streaming videos can be an issue. “By their nature, media files are large – and they need to be retrieved fairly quickly.” Getting them out of a SharePoint repository might be taxing on your network bandwidth. Better to use a video sharing service and just put a link to them in your SharePoint repository.
- Clean out your old files. Quest says that “60-80%+ of content in SharePoint is unused or used only sparingly in its lifespan.” That is a lot of unused file storage that is hogging up your space. Time to do some house cleaning.
- Does it scale? If you have had your SharePoint installation for some time, you probably have it running on some underpowered hardware that needs review, particularly the disk storage system that you are using to support the application. “Microsoft recommends 2 IOPS per GB for optimal performance, so a 4 TB database needs 8000 IOPS. A common local SCSI array might deliver performance on the order of 200-300 IOPS.”
Of course, Quest has its own Storage Maximizer for SharePoint product that can help fix each of these issues, but even if you don’t consider their product, tracking down any of these problems is one way to help boost your Sharepoint performance and cut down on storage requirements.
View full post on ReadWriteWeb
AppMobi Accelerates Android HTML5 Performance With new directCanvas SDK
Mar 6th
A lot has been made over the last couple of days of how Android renders HTML5 a lot slower than iOS. This comes as a revelation to absolutely no one. HTML5 development studio appMobi thinks it has a fix. At the Game Developers Conference today appMobi announced the availability of its directCanvas SDK for Android that promises refresh rates up to 10 times faster.
Android will eventually catch up in the HTML5 department. Chrome for Android will be a great step when more developers and consumers have Ice Cream Sandwich devices in hand. Sencha spent a lot of time improving Android performance in its release of Touch 2. appMobi now steps up with directCanvas for Android, which will be nearly identical to its iOS offering. For those not able to stop at appMobi’s booth at GDC, the company has provided ReadWriteMobile with beta access to the Android directCanvas SDK, check below for the details.
If you are unfamiliar with directCanvas, the simplest explanation is that it works like the standard HTML5 Canvas with superfluous functionality stripped away. Instead of making several n calls, it only makes the ones needed to render frames for the game or app that is running it. By stripping away extra ingredients directCanvas is lightweight and able to run faster.
The Android SDK for directCanvas supports Android 2.2. Froyo all the way through Android 4.01 Ice Cream Sandwich. That inherently means that it works for Honeycomb as well even though Honeycomb’s source code as never released (it is in the documentation of ICS). It also accelerates sound and physics calculations, just as the iOS version. appMobi released an update to directCanvas in December aimed at solving HTML5′s audio problems and that functionality is being baked into many f the product releases the company has this year.
Between appMobi and Sencha, Android’s HTML5 performance should drastically increase this year. In the HTML5 ecosystem each company is the ying to the other’s yang and put them together and each are pushing the entire environment forward.
The only way to get access to appMobi’s Android directCanvas SDK right now is to go to the company’s booth at GDC or, you know, visit ReadWriteMobile. Visit this site from your mobile device (http://appmobi.com/gdc/vip/) or scan the QR code below.

If you do try out the beta, let us know how well HTML5 for Android performs with directCanvas in the comments.
View full post on ReadWriteWeb
The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators
Feb 29th
A typical way of thinking of a SEM program is to look at multiple metrics individually, such as the average rank, cost per click, click through rate, conversion rate, cost per action, return on ad spend. Analyzing these metrics separately is a good start but does not allow search marketers to get…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Daily Wrap: Facebook Profile Suggests Future Job Performance and more
Feb 21st
A new study finds it’s possible to judge your potential job performance using your Facebook profile. This and more in today’s Daily Wrap.
Sometimes it’s difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

What Facebook Says About Your Potential Job Performance
How you appear on Facebook matters more and more each day. A new study suggests it may be possible to gauge a potential hire’s potential performance by checking out their Facebook page.
From the comments:
Helder José – “users who socialized were more likely to be extroverted and friendly.”
Well, I guess that bias rules out as prospective employees people such as Larry Page and many of today’s business leaders who happen to be introverts and prefer to work in solitude and spend time maturing their ideas instead of drinking and socializing. Steve Jobs was not that friendly either, I guess I can also safely rule out anyone whose personality resembles that of Steve Jobs.
I guess Facebook is not as useful as you suggest. It might be useful to find the most profitable rat racers but for outstanding top people: not so much. I can hardly imagine top people investing much time on Facebook.
More Must Read Stories:

A Year Later, the BlackBerry PlayBook is Finally Fully Baked
Better late than never, right? Research In Motion has released the next iteration of its BlackBerry PlayBook OS that (finally) brings some core functions to the tablet that were missing when the slate was released in April 2010. That includes a dedicated email client with a unified inbox, calendar and contact apps, improved document editing and an updated BlackBerry Bridge. It will also run select Android apps. (more)

What People Hate About Their iPads and Kindle Fires
People love their tablets. The devices have only been a hot consumer gadget for about three years, but already they’ve changed so much about how people read, browse the Web, watch video and get work done. Apple still leads the pack, having sold more than 15 million iPads in the last quarter alone, but Android-based tablets like Amazon’s Kindle Fire are selling like crazy as well. (more)

Bottlenose 2.0 Is a 6th Sense for the Social Web
I just received surprise news that Bottlenose hit version 2.0. It’s an intelligent social dashboard, but don’t think “another social dashboard.” Here’s the breakdown: If you think in customers, use Nimble. If you think in interpersonal connections, use Engag.io. But if you want a social dashboard for ideas, that’s what Bottlenose is for. (more)

The App Store Is A Republic
It comes down to this fundamental question: How much responsibility do you want for the workings of your device? The religious divide between iOS and Android hinges on this point. There are nerds – and I always use the term affectionately – whose nerdliness depends upon that responsibility. Without it, they feel no control over their computer. There is no doubt that Android places more of that responsibility on the user than iOS does. (more)

Apache 2.4 Sets Sights on Cloud
Apache 2.4 is going to take a lot of pain out of managing Web servers, says Jim Jagielski, president of the Apache Software Foundation (ASF). The 2.4 release, which has been about six years in the making, brings a host of performance improvements, reduced memory usage, and a number of features that make the Apache HTTP Server more suited for cloud environments. (more)

Storify, Loving You Isn’t Easy: Here’s Why
Storify has been teasing an update, seemingly associated with advanced search features, and like most Storify users, I can not wait to see it. While the bulk of the product is fabulous, there are a few constant issues with the service that drive me to distraction. (more)

Options Evolving for Mobile HTML5 Developers to Get Paid
The groundwork for a robust mobile Web app ecosystem was laid in 2011. The HTML5 spec evolved and major players began taking note that, hey, there might be some potential with the mobile Web … if only it could be monetized. Mobile developers are certainly testing out HTML5 apps and where the developers go, the tools providers will follow. (more)

Google Flight Search Goes Mobile
Last year, Google added a new category of in-house search results for flights to Google.com on the desktop. They’re now available on mobile as well. It will take you all the way to checkout, but you can’t buy tickets directly through Google. Yet. (more)

China Can Try, But It Can’t Censor Its Social Web
What do Eric Schmidt, Mark Zukerberg and the Chinese government have in common? They’ve all made failed attempts to remove anonymity from the social web. For different reasons. (more)
Keep up with ReadWriteWeb by subscribing to our RSS feed or email newsletter. You can also follow ReadWriteWeb across the web on Google+, Facebook, Twitter or LinkedIn.
View full post on ReadWriteWeb