Posts tagged Performance

Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…



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SPONSOR MESSAGE: Performance Marketing 2.0: Audience Targeting and Building a Database of Intent

Across the digital landscape, advertisers increasingly have the ability to understand their customers, not just by their online searches, but also by behavioral and demographic data. Audience-centric performance advertising combines the power of purchase intent with this demographic and behavioral…



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“Content Performance Marketing” – 3 Steps to Future Success

As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.

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Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting

Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.

The post Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting appeared first on Search Engine Land.



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The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

It’s hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.

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20+ Metrics for Measuring B2B SEO Performance – KoMarketing Associates (blog)


Business 2 Community
20+ Metrics for Measuring B2B SEO Performance
KoMarketing Associates (blog)
August 26, 2014: 18 Ways to Measure a Search Engine Optimization Campaign Last spring, I had the opportunity to instruct a course for MarketingProfs University's Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now …
Topics Not Keywords = The Future of SEOBusiness 2 Community
Unique strategies to be at the top of local SEORochester Democrat and Chronicle (blog)

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How to Properly Analyze Ad Text Performance

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.

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4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro

Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns. PPC lead gen campaigns are unique in the sense that a conversion doesn’t always mean a sale. A visitor may fill out a form, but there’s no guarantee they will ever turn into a customer. In fact, most vendor relationships tend to fail because leads aren’t properly tracking or can’t be attributed to sales, leading to both manager and client frustration. From the beginning of their relationship, both PPC manager and client must have a clear and shared […]

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Improve Your AdWords Performance With These 3 Google Analytics Reports

You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here’s where to find these three reports and how to maximize their value.

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The New World Of SEO: How To Improve Your Website Performance – IMSoup


IMSoup
The New World Of SEO: How To Improve Your Website Performance
IMSoup
Thanks to the fact that Google has never released all the factors they base their algorithm rankings on, most of us simply speculate about the finer details. The better-known factors, such as keyword placement and URL, are both employed by most SEO

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