Posts tagged Performance

20+ Metrics for Measuring B2B SEO Performance – KoMarketing Associates (blog)


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20+ Metrics for Measuring B2B SEO Performance
KoMarketing Associates (blog)
August 26, 2014: 18 Ways to Measure a Search Engine Optimization Campaign Last spring, I had the opportunity to instruct a course for MarketingProfs University's Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now …
Topics Not Keywords = The Future of SEOBusiness 2 Community
Unique strategies to be at the top of local SEORochester Democrat and Chronicle (blog)

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How to Properly Analyze Ad Text Performance

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.

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4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro

Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns. PPC lead gen campaigns are unique in the sense that a conversion doesn’t always mean a sale. A visitor may fill out a form, but there’s no guarantee they will ever turn into a customer. In fact, most vendor relationships tend to fail because leads aren’t properly tracking or can’t be attributed to sales, leading to both manager and client frustration. From the beginning of their relationship, both PPC manager and client must have a clear and shared […]

The post 4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro appeared first on Search Engine Journal.

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Improve Your AdWords Performance With These 3 Google Analytics Reports

You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here’s where to find these three reports and how to maximize their value.

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The New World Of SEO: How To Improve Your Website Performance – IMSoup


IMSoup
The New World Of SEO: How To Improve Your Website Performance
IMSoup
Thanks to the fact that Google has never released all the factors they base their algorithm rankings on, most of us simply speculate about the finer details. The better-known factors, such as keyword placement and URL, are both employed by most SEO

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How To Improve Shopping Ad Performance & Quality Score In AdWords

By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the…



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gShift Gives Marketers Additional Ways to Track Content Performance

SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics o

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Content Conundrum: The Vanity vs. Performance Dilemma

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn’t create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.

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Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study by @mattsouthern

Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study concludes that, businesses can significantly increase the performance of their paid search campaigns while decreasing  cost per acquisition by running Facebook ads in conjunction with paid search. The study was conducted by Kenshoo, a multi-channel digital marketing technology firm. Kenshoo analyzed the effect of adding Facebook advertising to Experian’s paid-search campaigns. The goal of Experian’s campaigns were designed to generate online credit report applications. The campaigns took place over a two-week test period in the […]

The post Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study by @mattsouthern appeared first on Search Engine Journal.

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Going from Good to Great: 5 Ways to Optimize Your PPC Performance by @ChappyMargot

For those of you not keeping up with the WordStream blog (shame on you!), you might have missed the awesome Grade and Get Paid contest we ran in late 2013. I won’t bore you with all the details, but as a quick summary, marketers were invited to use the AdWords Performance Grader twice to see how their PPC performance improved over a 30-day time period. I’m proud to brag that my fabulous client GetOutfitted stole the prize and took home the Olympic gold! When I say gold I’m referring to a rainbow-wrapped PPC gift basket of $25K to spend in Google AdWords for 2014, plus a one-year […]

The post Going from Good to Great: 5 Ways to Optimize Your PPC Performance by @ChappyMargot appeared first on Search Engine Journal.

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