Posts tagged Performance

4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro

Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns. PPC lead gen campaigns are unique in the sense that a conversion doesn’t always mean a sale. A visitor may fill out a form, but there’s no guarantee they will ever turn into a customer. In fact, most vendor relationships tend to fail because leads aren’t properly tracking or can’t be attributed to sales, leading to both manager and client frustration. From the beginning of their relationship, both PPC manager and client must have a clear and shared […]

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Improve Your AdWords Performance With These 3 Google Analytics Reports

You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here’s where to find these three reports and how to maximize their value.

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The New World Of SEO: How To Improve Your Website Performance – IMSoup


IMSoup
The New World Of SEO: How To Improve Your Website Performance
IMSoup
Thanks to the fact that Google has never released all the factors they base their algorithm rankings on, most of us simply speculate about the finer details. The better-known factors, such as keyword placement and URL, are both employed by most SEO

and more »

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How To Improve Shopping Ad Performance & Quality Score In AdWords

By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the…



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gShift Gives Marketers Additional Ways to Track Content Performance

SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics o

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Content Conundrum: The Vanity vs. Performance Dilemma

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn’t create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.

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Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study by @mattsouthern

Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study concludes that, businesses can significantly increase the performance of their paid search campaigns while decreasing  cost per acquisition by running Facebook ads in conjunction with paid search. The study was conducted by Kenshoo, a multi-channel digital marketing technology firm. Kenshoo analyzed the effect of adding Facebook advertising to Experian’s paid-search campaigns. The goal of Experian’s campaigns were designed to generate online credit report applications. The campaigns took place over a two-week test period in the […]

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Going from Good to Great: 5 Ways to Optimize Your PPC Performance by @ChappyMargot

For those of you not keeping up with the WordStream blog (shame on you!), you might have missed the awesome Grade and Get Paid contest we ran in late 2013. I won’t bore you with all the details, but as a quick summary, marketers were invited to use the AdWords Performance Grader twice to see how their PPC performance improved over a 30-day time period. I’m proud to brag that my fabulous client GetOutfitted stole the prize and took home the Olympic gold! When I say gold I’m referring to a rainbow-wrapped PPC gift basket of $25K to spend in Google AdWords for 2014, plus a one-year […]

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Ten Best Pay for Performance SEO Services Revealed in May 2014 by topseos … – Virtual-Strategy Magazine (press release)

Ten Best Pay for Performance SEO Services Revealed in May 2014 by topseos
Virtual-Strategy Magazine (press release)
The independent authority on online marketing services, topseos.com, has named the best pay for performance SEO firms in the search marketing industry for the month of May 2014. Numerous firms are put through a meticulous investigation of their
topseos.com Announces SEO.com as the Fifth Best Conversion Rate PR Web (press release)
topseos.com Unveils SEO Novus as the Eighth Best Search Engine Optimization DigitalJournal.com
topseos-canadacom Unveils Boostability as the Third Best SEO Firm in Canada IT Business Net
Busbyway
all 96 news articles »

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Increase Mobile Ad Performance Through Advanced Call Analytics – Webcast

Each day, more and more people are shopping with their mobile devices. To succeed in this market, you need deeper insights into your mobile ad campaigns. Join us Tuesday, June 3rd for this Digital Marketing Depot webcast to learn how to use call analytics to gain and leverage those insights….



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