Posts tagged Performance

Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers “more effectively analyze and optimize the organic search performance of specific landing pages on their sites.”

View full post on Search Engine Watch – Latest

4 Keyword Strategies for Squeezing Performance From Broad Match

Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent “click bleed” between ad groups; and find new exact match terms.

View full post on Search Engine Watch – Latest

How To Reduce Landing Page Clutter For Optimal AdWords Performance

When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Improve PPC Performance Now: How to Take Advantage of Seasonality

Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It’s also a simple and effective way to boost click-through and conversion rates.

View full post on Search Engine Watch – Latest

Optimize Your PPC With a Segmented Performance Analysis

To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here’s how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform.

View full post on Search Engine Watch – Latest

Updates to the currency feature in performance reports

We’ve been hearing from many of our publishers around the world that you’d like to have the option to view your performance reports in currencies other than your payment currency. We’re happy to let you know that this is now possible with a new currency feature in your AdSense account. 

This feature can be accessed directly in your account and will allow you to see your performance reports in a variety of currency options.
Please note that when viewing performance reports in a different currency from your payment currency, monetary values might not be completely accurate due to currency fluctuations.  In addition, changing your reporting currency will not affect the currency in which you get paid.
To find out more details about this feature, check out this Help Center article.  
We hope that with the launch of this feature, you’ll be able to better understand your ad performance.
Posted by Miki Noda – AdSense Payments Specialist

View full post on Inside AdSense

Google Shares Performance Stats On Search Network With Display Select Campaigns

Last fall, Google rolled out a new campaign type called Search Network with Display Select. The option was designed to make it easier for advertisers constrained by management resources to run both search and display ads, while shedding the waste advertisers typically saw when they combined search…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO New York Brings High Performance Digital Strategy to the New York Market – PR Web (press release)

SEO New York Brings High Performance Digital Strategy to the New York Market
PR Web (press release)
The digital marketing landscape in New York City has changed drastically due to the launch of SEO New York. The company caters to businesses in the New York metro area, and focuses on high performance marketing and lead generation. SEO New York is 

and more »

View full post on SEO – Google News

Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights

Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How To Use Images To Increase Your SEO Performance – Business 2 Community


Business 2 Community
How To Use Images To Increase Your SEO Performance
Business 2 Community
To boost your image's SEO value, chose keyword rich descriptions when you save images like “mens_baseball_cap.” Don't go overboard with the words you chose, just shoot for something descriptive and accurate. (*Note: there's great debate over whether 

View full post on SEO – Google News

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