Posts tagged Performance

Using Buyer Personas to Boost Your Paid Search Performance by @andrea099

You’ve got your search terms and you’ve got your budget set, but do you really know who you’re marketing to when you create a new paid search campaign? Though buyer personas have been a key element of traditional marketing campaigns, they are often overlooked when creating campaigns for digital media. This is tragic, because understanding who you’re trying to attract with a PPC campaign and what their pain points are is critical to improving your campaign conversion rates and reducing your non-converting spend, meaning more sales and revenue for your business or agency clients. Don’t take the ‘spray and pray’ approach when […]

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Ten Best Pay for Performance SEO Agencies Revealed in December 2014 by … – Marketwired (press release)

Ten Best Pay for Performance SEO Agencies Revealed in December 2014 by
Marketwired (press release)
NAPLES, FL–(Marketwired – December 22, 2014) – The 10 top pay for performance SEO services have been named by topseos.com for the month of December 2014. Each month the independent investigation team spends time identifying and reporting the …
First Page SEO Named Fifth Top SEO Agency in Canada by topseoscom Consumer Electronics Net
Top Ecommerce SEO Agencies Ratings Named by topseos.com for December mediacaster

all 14 news articles »

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Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”…



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Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know

The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…



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SPONSOR MESSAGE: Performance Marketing 2.0: Audience Targeting and Building a Database of Intent

Across the digital landscape, advertisers increasingly have the ability to understand their customers, not just by their online searches, but also by behavioral and demographic data. Audience-centric performance advertising combines the power of purchase intent with this demographic and behavioral…



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“Content Performance Marketing” – 3 Steps to Future Success

As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.

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Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting

Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.

The post Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting appeared first on Search Engine Land.



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

It’s hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.

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20+ Metrics for Measuring B2B SEO Performance – KoMarketing Associates (blog)


Business 2 Community
20+ Metrics for Measuring B2B SEO Performance
KoMarketing Associates (blog)
August 26, 2014: 18 Ways to Measure a Search Engine Optimization Campaign Last spring, I had the opportunity to instruct a course for MarketingProfs University's Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now …
Topics Not Keywords = The Future of SEOBusiness 2 Community
Unique strategies to be at the top of local SEORochester Democrat and Chronicle (blog)

all 5 news articles »

View full post on SEO – Google News

How to Properly Analyze Ad Text Performance

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.

View full post on Search Engine Watch – Latest

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