Posts tagged past

Keeping The Internet’s Past Alive—And “Boring As Hell” (In A Good Way)

On March 9, Gigaom abruptly laid off its entire staff, including me. It’s heartbreaking to lose a job like that, but support networks have a way of making you feel certain new opportunities are on the way.

What’s not certain is the past. During my two years at Gigaom, I wrote close to 1,000 articles. My senior colleagues have five times more in their archives. We have no idea if or when Gigaom.com will be taken down. It’s as if years of our lives could disappear in an instant.

There are support networks for this kind of situation as well. The Internet Archive, for example, has been grabbing Gigaom’s web pages as fast as it can, according to archivist and software curator Jason Scott. I had the chance to sit in on Scott’s SXSW panel and felt the worry lift from my shoulders just the slightest bit.

Remembering The Internet—All Of It

Most of us know the Internet Archive from the Wayback Machine, which allows you to drop in and browse a website at any point in its history. Here’s Gigaom founder Om Malik bragging about Business 2.0 beating Wired in a game of softball in 2004:

Internet Archive doesn’t just do web pages. It preserves software, books, movies and anything else that could someday disappear or change form. As of January, you can play classic games like Oregon Trail in-browser. You can easily spend hours basking in the nostalgia.

The Oregon Trail

A lot of these games are incredibly rare. There’s ET the Extra-Terrestrial, a game that sold so poorly that Atari buried most of the copies in a landfill until they were recovered last year. And then there is Munchkin, which was banned after Atari sued its creator Philips over its likeness to Pac-Man.

The games’ addition created a huge splash in the media. It was the first time most people had access for decades, unless they still had a copy and the hardware to run it, or the knowledge to find a ROM through a service like BitTorrent.

History Should Be Boring, In A Good Way

“What I really want is for it to be boring as hell,” Scott said, meaning that historical materials should be so at our fingertips that it no longer feels novel to access them. (While on stage, he casually began browsing the web in browser pioneer Netscape.)

That means emulating the experience of playing a game or visiting a webpage (the pixel should feel and react the same), but also providing documentation so future generations know why the heck a game that kind of does look a lot like Pac-Man is so important. It’s just a big online museum that preserves some of humanities’ greatest works the same way the Louvre takes care of the Mona Lisa. 

Scott acknowledged Internet Archive’s coverage areas can be spotty. Part of that is the legal gray area that can come with posting commercial works. Internet Archive usually complies with takedown requests if a product is still being sold. A possible solution is posting works behind a paywall, so their creator can still get their due. But once it becomes public domain, it is already preserved in its original form.

Save Everything

Scott urged audience members to preserve as much of their personal work history as possible. That means putting brainstorming napkins, every version of a software program and colleague’s business cards in a shoebox and taking it back out 10, 20, 40 years in the future. We can’t rely on one web site or company to take care of its own preservation.

“The vast majority of human photos are up on Facebook and nowhere else, and that’s a dangerous thing,” Scott said. “I of course believe grab everything.”

After that, he said, entropy and time can choose which digital works we choose to remember.

This past week has made me optimistic that the world will choose to remember Gigaom. But even if it doesn’t, I feel safer knowing that when I’m 80 I can hop into the Wayback Machine and relive a few of those 1,000 articles.

Lead photo by DRs Kulturarvsprojekt; screenshots courtesy of the Internet Archive

View full post on ReadWrite

Girl Scout Cookies Finally Go Digital, But Online Safety Remains In The Past

In the face of lagging sales, the century-old Girl Scouts of the USA organization will finally allow its young entrepreneurs to utilize technology to make sales. 

Called Digital Cookie, the marketing software will equip Girl Scouts to sell cookies online in one of two ways depending on their market area, the Girl Scouts of the USA announced. Some scouts will invite customers to peruse their customized online cookie websites. Others will take in-person orders using a new mobile sales app. As with all orders, online cookie sales will only be available during Girl Scout cookie season, a six-to-eight week period in winter that varies by location. (Check the Girl Scout website to see when cookies are available near you.)

It’s about time for the 102-year-old organization that puts emphasis on girls’ futures modernized. As STEM skills become increasingly important to a wide number of careers, Girl Scouts will finally get a chance to exercise their technology skills while selling cookies.

“The future of the Girl Scout Cookie Program, Digital Cookie will introduce vital 21st-century lessons about online marketing, app usage, and e-commerce to more than 1 million excited Girl Scouts who will be in the driver’s seat of their own digital cookie businesses,” the GSUSA announced in a press release.

STEM careers aside, there’s likely a second reason for the GSUSA’s final relent—lagging cookie sales. Increasingly health-savvy Americans and a crumbling economy and lower Girl Scout membership have led to fewer treats being sold in recent years. According to the GSUSA, digital sales should increase the $800 million annual sales significantly. 

See also: Maybe The Carnegie Science Center Didn’t Just Diss Science-Minded Girls

Digital Cookie is the first online platform to ever be approved by the GSUSA, which previously banned online sales claiming concerns for both the scouts and their cookie customers. You may have noticed one side effect of these safety concerns in the fact that most Girl Scouts no longer go door to door, but sell cookies with a troop leader at a booth in a public place.

Rather than utilizing standard (and pricey) digital privacy precautions however, GSUSA is instead requiring all scouts and their supervisors take an Internet safety pledge before using Digital Cookie. Among other tenets of the pledge: scout supervisors must approve any and all changes girls make before they go live, and no identifying information about the scout may be posted publicly on the site. Seems legit. 

As was the case with the low-tech technique of cookie selling, 100% of all profits made on Digital Cookie will go right back to the Girl Scout council that sponsors the sale. Just how much goes to the troops themselves, however, came up for debate last year when lawsuits between local Girl Scout councils and the GSUSA indicated that a hefty chunk of cookie proceeds go toward funding the GSUSA’s pensions rather than Girl Scout activities. 

Digital Cookie participation will depend on market area, but the GSUSA announced that the “majority” of girl scout councils will be on board for the 2014-2015 cookie season, with more adopting a version 2.0 by the end of 2015. Visit the Digital Cookie site to see if you can buy Girl Scout cookies digitally in your area.

Photo by Marit & Toomas Hinnosaar 

View full post on ReadWrite

Girl Scout Cookies Finally Go Digital, But Online Safety Precautions Are Still In The Past

In the face of lagging sales, the century-old Girl Scouts of the USA organization will finally allow its young entrepreneurs to utilize technology to make sales. 

Called Digital Cookie, the marketing software will equip Girl Scouts to sell cookies online in one of two ways depending on their market area, the Girl Scouts of the USA announced. Some scouts will invite customers to peruse their customized online cookie websites. Others will take in-person orders using a new mobile sales app. As with all orders, online cookie sales will only be available during Girl Scout cookie season, a six-to-eight week period in winter that varies by location. (Check the Girl Scout website to see when cookies are available near you.)

It’s about time for the 102-year-old organization that puts emphasis on girls’ futures modernized. As STEM skills become increasingly important to a wide number of careers, Girl Scouts will finally get a chance to exercise their technology skills while selling cookies.

“The future of the Girl Scout Cookie Program, Digital Cookie will introduce vital 21st-century lessons about online marketing, app usage, and e-commerce to more than 1 million excited Girl Scouts who will be in the driver’s seat of their own digital cookie businesses,” the GSUSA announced in a press release.

STEM careers aside, there’s likely a second reason for the GSUSA’s final relent—lagging cookie sales. Increasingly health-savvy Americans and a crumbling economy and lower Girl Scout membership have led to fewer treats being sold in recent years. According to the GSUSA, digital sales should increase the $800 million annual sales significantly. 

See also: Maybe The Carnegie Science Center Didn’t Just Diss Science-Minded Girls

Digital Cookie is the first online platform to ever be approved by the GSUSA, which previously banned online sales claiming concerns for both the scouts and their cookie customers. You may have noticed one side effect of these safety concerns in the fact that most Girl Scouts no longer go door to door, but sell cookies with a troop leader at a booth in a public place.

Rather than utilizing standard (and pricey) digital privacy precautions however, GSUSA is instead requiring all scouts and their supervisors take an Internet safety pledge before using Digital Cookie. Among other tenets of the pledge: scout supervisors must approve any and all changes girls make before they go live, and no identifying information about the scout may be posted publicly on the site. Seems legit. 

As was the case with the low-tech technique of cookie selling, 100% of all profits made on Digital Cookie will go right back to the Girl Scout council that sponsors the sale. Just how much goes to the troops themselves, however, came up for debate last year when lawsuits between local Girl Scout councils and the GSUSA indicated that a hefty chunk of cookie proceeds go toward funding the GSUSA’s pensions rather than Girl Scout activities. 

Digital Cookie participation will depend on market area, but the GSUSA announced that the “majority” of girl scout councils will be on board for the 2014-2015 cookie season, with more adopting a version 2.0 by the end of 2015. Visit the Digital Cookie site to see if you can buy Girl Scout cookies digitally in your area.

Photo by Marit & Toomas Hinnosaar 

View full post on ReadWrite

3 Lessons in Content Marketing From the Past by @BrianHonigman

Content marketing seems to be all anybody in the marketing world talks about these days. Although it seemingly took the industry by storm overnight, content marketing has actually been around for a very long time. This is partially because content marketing is pretty loosely defined. To paraphrase the Content Marketing Institute’s definition, content marketing is essentially creating something (content can come in many formats) that you think will be of value to a target group in hopes of attracting customers and driving future profitable action. Given that rather nebulous definition, it only makes sense that if you look back at marketing […]

The post 3 Lessons in Content Marketing From the Past by @BrianHonigman appeared first on Search Engine Journal.

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Using The Past To Predict The Future For Local Search

What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over time.

The post Using The Past To Predict The Future For Local Search appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

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An SEM Christmas Carol: Q4 Past, Present & Yet To Come

SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future?

The post An SEM Christmas Carol: Q4 Past, Present & Yet To Come appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

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Seo Taiji opens up about past scandal + wishes ex-wife Lee Ji Ah happiness – allkpop

Seo Taiji opens up about past scandal + wishes ex-wife Lee Ji Ah happiness
allkpop
During this episode, the panel carefully asked Seo Taiji about his former wife Lee Ji Ah. Starting at the 0:38 mark in the video above, Seo Taiji opened up about his feelings regarding the scandal, and thought back to when it first broke out. "At that

and more »

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Past, Present, And Future: Why SEO Might Transform, But Will Never Die – Forbes

Past, Present, And Future: Why SEO Might Transform, But Will Never Die
Forbes
Search engine optimization (SEO) has been around for as long as search engines have been popular, but the constantly evolving complexity of search algorithms have digital marketers wondering what's next for their ranking strategies and if they'll even
Does the HTTPS Ranking Update Matter for Your SEO?Business 2 Community

all 2 news articles »

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Google’s Amit Singhal Shares The Top 10 Search Milestones Of The Past Decade by @mattsouthern

Amit Singhal, Google’s head of search, posted about his 14-year work anniversary on Google+ today and also shared what he feels are the 10 biggest Google search milestones since 2004.  In 2004, 4 years after Singhal started working for Google, the company introduced their IPO. They’ve made a range of big bets since then, Singhal says, but the heart of Google is still search. Singhal also shares that there were a whopping 890 improvements to Google Search last year alone, and the company intends to keep moving forward and making things better. “In 2024, the Google of 2014 will seem ancient, […]

The post Google’s Amit Singhal Shares The Top 10 Search Milestones Of The Past Decade by @mattsouthern appeared first on Search Engine Journal.

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Google Made 890 Improvements To Search Over The Past Year

In a Google+ post from Google’s head of search, Amit Singhal, Google shares they have made “more than 890 improvements to Google Search last year alone.” In 2009, Google told us they made between 350 to 400 changes to search and in 2010, they said they made 550 improvements to…



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