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How To Get Hired At A Top SEO Agency Part 4: What Not to Do in An Interview – Search Engine Journal
Feb 2nd
 Search Engine Journal |
How To Get Hired At A Top SEO Agency Part 4: What Not to Do in An Interview
Search Engine Journal The last question I asked our panel of SEO experts was “What is your best interview story Good, bad or funny?” Four of the five SEO experts told experiences of things that you should not do in an interview. This just shows how important it is to be … |
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How To Get Hired At A Top SEO Agency Part 4: What Not to Do in An Interview
Feb 2nd
See Part 1 and Part 2: What most applicants are lacking and Part 3: Rocking The Interview. The last question I asked our panel of SEO experts was “What is your best interview story Good, bad or funny?” Four of the five SEO experts told experiences of things that you should not do in an [...]
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How YouTube is Part of a Global Economic Transformation
Feb 2nd
The Internet may have grown up first in the United States, but it’s a global phenomenon now. The same can be said for the fast-growing body of educational content on the web. YouTube announced a new batch of partners that were added to its Education Channel today and noted that nearly 80% of the viewership of educational content on the site came from outside the United States. Less than 70% of the site’s total traffic is International, so the educational content is disproportionately viewed by global audiences.
Both YouTube and iTunes U are serving up huge quantities of educational content to a world already in the throws of a 50 year revolution in global education. In some ways they represent exactly the kind of education that a new world needs, too: learning that augments existing education and fosters life-long development of non-routine analytical and interactive skills. That’s a recipe for good times.
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YouTube now hosts more than 500,000 educational videos, on a wide variety of topics. The new mobile-friendly iTunes U also offers 500,000 educational resources and says that 60% of its viewership comes from outside the United States. This global consuption of US-created online educational content may be the newest chapter in a radical transformation of global education over the past 50 years. Life in this world is not like it used to be just a few decades ago, and the availability of world-class education on-demand, at almost no cost, is likely to help things change all the more as this century unfolds.
Global Transformation
“During the past 50 years, the expansion of education has contributed to a fundamental transformation of societies in OECD countries,” wrote the authors of this year’s lengthy report Education at a Glance 2011: OECD Indicators. (500 page PDF, Organisation for Economic Co-operation and Development)
“In 1961, higher education was the privilege of the few, and even upper secondary education was denied to the majority of young people in many countries. Today, the great majority of the population completes secondary education, one in three young adults has a tertiary degree [Colleges, universities and polytechnics] and, in some countries, half of the population could soon hold a tertiary degree.”
In other words, it’s not an uneducated world gaining its first access to the information available in these free online education repositories. What’s happening is augmentation of already historic global education levels.
Below: The United States used to be the most educated society in the world. That’s no longer true. Click to view full size. From the OECD.
“Half a century ago, employers in the United States and Canada recruited their workforce from a pool of young adults, most of whom had high school diplomas and one in four of whom had degrees – far more than in most European and Asian countries,” reports the OECD. “Today, while North American graduation rates have increased, those of some other countries have done so much faster, to the extent that the United States now shows just over the average proportion of tertiary-level graduates at age 25-34.”
“It has become increasingly evident that to realise human potential in today’s societies and economies, lifelong learning is required, not just an initial period of formal schooling.” – OECD
The OECD recognizes that formal education has a meaningful connection to economic development, but that the two are not equivelant. “The level of education that an adult has completed may be a proxy for the competencies that contribute to economic success, but it is a highly imperfect measure,” the report says.
“First, each country has its own different processes and standards for accrediting completion of secondary or tertiary education. Second, the knowledge and skills acquired in education are by no means identical to those that enhance economic potential. And third, it has become increasingly evident that to realise human potential in today’s societies and economies, lifelong learning is required, not just an initial period of formal schooling.” (emphasis added)
That lifelong learning no doubt contributes to the global audience that amasses around this educational content online. For a high school teacher to be able to give their lectures not to 30 students at a time, but to 100,000 viewers around the world on YouTube has got to be a powerful opportunity. If many of those viewers are adults, so be it.
What’s hot? Non-routine analytic and non-routine interactive skills. Those are things that a good YouTube or iTunes U video about world history or global ecology can help improve.
Learning new information that helps inform our understanding of the world is, in fact, growing more important for economic well-being than the development of routine skills.
According to a presentation (10 page PDF) by Francesc Pedró, Senior Policy Analyst at the Center for Research and Information, OECD, the last 50 years have seen a dramatic change in the types of skills in demand in the workforce. A trend began, at least in the United states, as far back as 1985: demand for “routine manual skills” has held relatively steady, demand for non-routine manual skills has plummeted. Demand for routine cognitive skills climbed through 1970, then fell. What’s hot? Non-routine analytic and non-routine interactive skills.
Those are things that a good YouTube or iTunes U video about world history or global ecology can help improve, your non-routine analytic and interactive skills. More than for just economic well-being, those are skills that positively impact quality of life in many ways.
Disruption
“A new phase of education change awaits the world, for those who embrace it,” writes radical Canadian educator Joe Bower in a summary of last month’s 2012 International Congress for School Effectiveness and Improvement (ICSEI) in Malmö, Sweden.
A central message of the 25th ICSEI conference was that change brings challenge but also opportunity, with the need to find new means of collaboration, participation and networking to reshape education for the shifting demands ahead. A whole range of papers and presentations from 450 delegates from over 50 countries set an optimistic tone, with strong commonality in themes of respect, trust, new power relations and moving to evaluation as joint enterprise. In presentations from Iceland to Malaysia there were common threads of renewing teacher professionalism, establishing change via collaborative networks, and emphasizing systems perspectives through linkage and understanding, rather than prescription and grading…
“The central message of ICSEI 2012 was of strong common issues facing schools and their communities in far separated contexts, with global similarities in connecting responses. A few countries stood out in stark contrast, chastising schools and denigrating teachers, seeing change not as opportunity for partners in prospect, refashioning and renewing learning, but as a threat to be sanctioned in audit prescription. But whilst those systems are shrill and close at hand, a more pervasive and positive way forward was signposted in Malmö to a new responsible professionalism, embracing complexity and change, more loosely configured in uncertainty yet promise.”
Good luck, teachers of the world, keeping up with the Internet. It’s great to hear that so many are embracing change, surely caused by technology, as an opportunity and not a threat.
That’s the kind of life-long learning that professional development has always required but that will go on in a global context for perpetual learning with increasing access to high-quality educational content online.
That’s a recipe for a very different world than the one we lived in last century.
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The SEO’s Guide to Google Analytics 5: Getting Used to New Features Part I – Search Engine Journal
Feb 1st
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The SEO's Guide to Google Analytics 5: Getting Used to New Features Part I
Search Engine Journal And in the final part of this series, we will get all super geek with your analytics by creating fancy SEO dashboards. In this article, I'll show you a few places you can look along to get used to the new layout and reporting features. Google Analytics – New Version Update |
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How To Get Hired At A Top SEO Agency Part 3: Rocking The Interview
Jan 31st
You did it! You got an interview at the SEO agency of your dreams! Since you’ve started reading this series you now know the main things they are looking for in a SEO , you’ve mastered the SEO skills that most are lacking, and now you just need to nail the interview. A big fear [...]
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How To Get Hired At A Top SEO Agency Part 2: What most applicants are lacking
Jan 26th
Next in our series of finding what top SEO agencies are looking for when hiring, we ask our panel of experts “What skills are most people you interview lacking?” Here is what they had to say. Ash Buckles Google + | Twitter Technical programming/scripting experience. Having a clear understanding of how web servers operate, [...]
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Finding killer SEO keywords for content marketing: Part 1 – Brafton (blog)
Jan 24th
 Brafton (blog) |
Finding killer SEO keywords for content marketing: Part 1
Brafton (blog) When was the last time you updated your SEO keyword list? Coming up with competitive keywords is essential to web visibility and content marketing. Choosing keywords is one of the most commonly accepted components of an SEO or content marketing … New Research From WordStream Reveals Top 10 Industries Contributing to … |
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How To Get Hired At A Top SEO Agency: Part 1 – Search Engine Journal
Jan 24th
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How To Get Hired At A Top SEO Agency: Part 1
Search Engine Journal The image from Indeed.com shows how companies have finally figured out that having a well planned SEO strategy is a vital part to their companies success. To fill the demand of these companies, SEO agencies are always on the look out to recruit the … |
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12 SEO Content Commandments for 2012 (Part II) – Business 2 Community
Jan 21st
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12 SEO Content Commandments for 2012 (Part II)
Business 2 Community We already covered six of the 12 commanments of SEO content writing. Let's keep rolling… 7. Thou shalt share thy* content on social media Social media is growing like a weed. According to one statistic, one in nine people on planet earth is on … |
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YouTube Tries to Make “Doing Good” Part of its Everyday Routine
Jan 19th
One of Google’s earliest YouTube employees is now leading a new charge at the company: Trying to figure out how to make YouTube a better service for social good – focusing on nonprofits, education, and free expression/activism.
YouTube has long worked with nonprofit-types to help them spread their causes and raise money. About 16,000 organizations are currently in its program for nonprofits, which gives them access to special YouTube features and support, Google says. And YouTube, the video service, is already a tremendous mouthpiece for activists.
But a new team, led by former YouTube product head Hunter Walk, is designed to integrate the notion of “doing good” into everything YouTube develops, from product features to support to broader vision. With the extra support, there’s no reason YouTube shouldn’t have 100,000 organizations in the program, Walk says.
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This isn’t the equivalent of “YouTube.org,” Walk says, referring to Google’s separate nonprofit arm. Instead, he’s trying to “align vision and accelerate development of product, policy, and programs” around social good - within YouTube’s everyday routine.
Sounds good, in theory. But how will it work practically? Some examples include:
- YouTube will continue to help nonprofits in the ways it already has, plus new resources, like a how-to “Playbook Guide: YouTube for Good,” which it’s releasing today. This 25-page guide covers topics including “Storytelling for Causes” and “Campaigning on a Shoestring.”
- Internationalizing. Right now, YouTube’s nonprofit program is only available in the U.S., U.K., Canada, and Australia. But YouTube’s impact is felt around the world — it’s arguably more important in places where it’s a rare source of free, unfiltered information. (On a per-capita basis, Saudi Arabia is actually the biggest consumer of YouTube content, Walk says.) Google needs to figure out how to recognize nonprofit accreditation in other countries, give them the ability to collect money, etc.
- Help match nonprofits with people who can help them make videos — film schools, digital agencies, whoever.
- Get features built into YouTube that serve the unique needs of nonprofits. For instance: How can a video view turn into someone doing something, whether it’s giving money or time or trying to call for policy change?
- An “innovation week for good” sometime in the next few months, led by YouTube Europe engineering director Oliver Heckmann, during which YouTube employees can spend the week hacking on these types of projects.
Walk has already assembled a small team within YouTube — 10 people — to focus on driving the project. But much of the work will be led by several times that many people within their functional teams at YouTube, Walk says. Remember, the goal is to make this part of the way YouTube does business, not a special cause.
Will it work? It’s easy to get cynical or skeptical about something like this.
Is this just Google trying to make itself look good as it draws more scrutiny from governments and the tech industry? Is it really fair to expect a public company to put the planet before its profits? Is this just a sneaky way to lock more groups into the YouTube and Google ecosystems?
Google is, of course, hardly the only tech company that puts time and money toward the greater good – Apple, for instance, is holding an event tomorrow in New York focused on education.
But the fact that such a prominent Google employee – Hunter Walk – is leading the effort, and is staking some of his reputation on the project, suggests YouTube is serious here.
And for a tool that can be such a powerful mouthpiece for organizations and societies who need a louder voice, that’s a development worth supporting.
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