Posts tagged Paid
DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories
May 1st
I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to…
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Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas
Apr 30th
Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it has a commercial relationship…
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Top 5 Mistakes People Make Buying Paid Search Software
Apr 26th
Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes.
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Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
Apr 23rd
“Web TV” bridges the gap between user generated content and professionally produced “premium” content and is exemplified by YouTube’s partner channel program. What possibilities await paid search in the territory this new style of content opens up?
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Foursquare Paid Search Ads to Launch in June
Apr 21st
Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms currently used on the app’s “Explore” tab.
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Conversion Rate Optimization In Paid Search: Why Click Through Rate Matters
Apr 20th
One might find it strange to talk about click-through rate (CTR) optimization when talking about conversion rate optimization, since these indicators do not initially seem related. Yet, while these metrics are not always correlated, they sometimes – and actually often – are. However, a high…
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Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]
Apr 19th
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last year, according to the latest IAB Internet Advertising Revenue Report, prepared by PwC U.S.
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A Beginner’s Guide to Paid Search
Apr 17th
As a beginner in the paid search realm, learning the ins and outs of the industry takes some time. So get started now! Here are best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking.
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Elevate Your Paid Campaign ROI – Attend SMX Advanced June 5-6
Apr 12th
Recharge your paid search tactics with expert-level PPC sessions at SMX Advanced, June 5-6 in Seattle. These master classes on paid tactics won’t waste your time with basics; SMX Advanced sessions are for experienced search marketers only. Here are the PPC agenda highlights from this year’s…
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YouTube Live Adds Real Time Analytics, Paid Live Streaming & More
Apr 11th
YouTube Live did something completely different to celebrate its first birthday. Its gave three gifts to YouTube Partners, wrapped up as new features, further opening a new category of content for partners to create and advertisers to consider.
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