Posts tagged Paid
The Paid Search Uncertainty Principle
Feb 9th
In 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely reveal both the position of a particle at a point in time and its momentum. The more the…
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How Targeting People Will Change Paid Search
Feb 1st
Google’s privacy policy revisions and the continued expansion of Google + are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads.
View full post on Search Engine Watch – Latest
Google & Bing: We’re Not Involved In “Local Paid Inclusion”
Jan 31st
It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and Bing. The “Local Paid Inclusion” service launched…
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Rawporter Wants To Make Us All (Paid) Broadcast Journalists
Jan 31st
A startup is hoping to combine two hot web trends, crowd sourcing and microearning, into a single savior for cash-strapped, broadcast newsrooms.
Rawporter, an iPhone app that will soon be rolled out for Android, turns almost anyone into a local news cameraman or camerawoman. Instead of dispatching a camera crew to a fire during rush hour and risk they won’t get there until after the flame is out, a television news reporter can create an assignment from Rawporter’s Web interface and send it to anyone with the app who may be in the area of the fire.
Sponsor
The service already has a semi-endorsement from Janis Krums, the Staten Island ferry passenger who became a celebrated citizen journalist for taking his iconic “Miracle on the Hudson” photo. In a promotional video, Krums says if a service like Rawporter had existed in 2009, he may have gotten fairly compensated for his photo.
Speaking at Columbia University’s social media weekend in New York on Saturday, Rawporter co-founder Rob Gaige said the assignment feature allows producers to tell photographers how much they’ll be paid. Photo and video journalists retain rights to the work they create using the app and can share it with their followers on Facebook, Twitter and other social networks.
“Our job is to make your job easier,” Gaige told conference attendees, most of whom were journalists, and many of whom were not buying assertions that Rawporter would not threaten their already tenuous job security.
Even an instructional video on Rawporter’s Web site notes that traditional news crews are “too costly and too slow for today’s news market” and that viewers don’t want to see “a reporter talking about the aftermath” when they can watch an event as it unfolds.
The app itself is relatively straightforward to use.It feels a lot like Instagram, except it also offers push notifications from news outlets looking for content. I’ve been using it since Saturday and, so far, no assignments have been tossed my way but, then again, as far as I know I have not been in the vicinity of any newsworthy events.
For producers looking to fill a sudden news hole, there’s not a lot of user-generated content to choose from just yet (aside from videos shot at the conference where Gaige was speakinbg, the most recent video is from a Jan. 23 vigil following the death of former Penn State football coach Joe Paterno).
Rawporter just launched in November, so it may take awhile for accidental journalists to discover the site, and for producers to figure out if they’re breaking union contracts by outsourcing camera work for $10 or $25 a clip.
View full post on ReadWriteWeb
Paid Search Ads Bring Big In-Store Results [Study]
Jan 23rd
A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies.
View full post on Search Engine Watch – Latest
SEO Positive Plans to Launch New Paid Search Site – PR Web (press release)
Jan 23rd
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SEO Positive Plans to Launch New Paid Search Site
PR Web (press release) SEO Positive unveils plans to design a brand new website that will focus solely on advertising its Pay Per Click services. SEO Positive predicts that 2012 will be an interesting year for PPC. After launching a brand new corporate website in early … |
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Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY
Jan 19th
Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In fact, Google’s stock is down over 9% in after hours trading. That being said, part of those earning results showed that paid clicks on Google’s network is up 34% year…
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Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records
Jan 17th
comScore reports significant YoY increases in online holiday shopping revenue, with a new record of $37.2 billion in retail e-commerce spend over November and December. In addition, paid search budgets increased 31 percent over 2010, while click c…
View full post on Search Engine Watch – Latest
Paid Search: The Bright-Line Divide
Jan 16th
There are plenty of good reasons to advertise on your brand name. Advertising on your brand allows you to: Control the message. The text of the message can be kept fresh, highlighting promotions, shipping cut-off dates, whatever makes sense for the brand. Direct traffic. Site-links provide an…
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Report: Social Media Spending Threatens To Overtake Paid Search Among SMBs
Jan 5th
Borrell Associates has come out with an extensive new report about small business (“SMBs”) and social media adoption. It contains forecasts and spending estimates as well as other data about SMB usage of social media as a marketing tool. There’s a great deal of data already in the…
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