Posts tagged Owners
5 Reasons Why Small Business Owners Distrust SEO
Mar 1st
While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful?
View full post on Search Engine Watch – Latest
5 Reasons Why Small Business Owners Distrust SEO – Search Engine Watch
Mar 1st
 SYS-CON Media (press release) (blog) |
5 Reasons Why Small Business Owners Distrust SEO
Search Engine Watch by Adam Stetzer, March 1, 2012 Comments Insiders find every aspect of search engine optimization (SEO) fascinating. But the real world doesn't. An SEO professional may live and die by every algo update and latest social signal split-test, … Affordable SEO Packages Now Available from Escape the Matrix LLC SEO is Just Marketing. Deal With It. via TopRankBlog How SEO Boosts Web Traffic, Patient Appointments |
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Google: 95 Percent Of US Smartphone Owners Use Search
Feb 27th
Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new, global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
[Research] Half of U.S. Cellphone Owners Research In-Store Goods With Their Devices
Jan 30th
The rise of mobile commerce is going to give traditional retail stores a headache. Results from a survey done by the Pew Internet and American Life Project shows that 25% of cellphone owners used their phone to look up the price of a product before buying it at a store. More than half of cellphone owners used their phones to determine what product to buy while in a retail store.
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Pew’s research only touched on the notion of consumers researching products before buying them. The survey did not include a segment on mobile payments, where consumers actually paid for the retails goods in-store with their cellphones. That is an important distinction. Retail stores could stem the tide of users researching products on their phones and buying the product elsewhere if the industry were to combine the research process with the actual transaction.
About 38% of American cellphone owners called a friend for advice about a purchase while shopping. 25% looked up prices for a product found in a store while 24% looked up product reviews. The cumulative total was that 52% of U.S. adult cellphone owners used their cellphones while shopping over the holiday season and 33% use their cellphones specifically for online information of physical goods.
According to Pew, one in five of these “mobile price matchers” would eventually make a purchase online instead of at the retail store. That translates into 5% of all cellphone owners who made purchases online after stepping foot in a retail store. That may not seem like a big number but when it comes to big retail, each percentage point could mean millions if not near billions of dollars. The old retail adage of “just get them in the store” is starting to slip as easy access to information sits in every consumers’ pockets.
Of the mobile price matchers, 37% decided not to purchase the product t all, 35% purchased the product at the store, 19% purchased the product online and 8% purchased the product at another store.
The biggest takeaway from Pew’s findings is that mobile commerce starting to significantly affect the conversion rates of physical retail stores. How can retail stores stem the tide of consumers deciding to make a purchase elsewhere once they already have them in the store?
The strategy revolves around having a strong mobile Web presence. That does not necessarily mean an actual native app. If you are in a retail store researching with your phone and you Google the product, the retail store should be one of the first results. With the location abilities of smartphones, the search could even tell you what store or neighborhood you are actually in. The retailer could then be able to offer a deal or an incentive to buy and offer to complete the transaction through the device. The mobile Web app could hook into your mobile wallet and bill you directly or instruct the consumer to see the cashier where payment could be made by either near field communications (NFC) or by scanning a QR code. The idea is to control both the research and the transaction. Channel the consumer to your product.
Did you research your holiday spending on your phone? How have your shopping habits changed since you bought a smartphone? Let us know in the comments.
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Ajax Union Search Engine Agency Reaches Out to Business Owners with Upcoming … – PR Web (press release)
Jan 22nd
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Ajax Union Search Engine Agency Reaches Out to Business Owners with Upcoming …
PR Web (press release) Ajax Union, an SEO company based in Brooklyn, NY, just announced an upcoming webinar about online reputation management, hosted by Ajax staff members Sarah Mogin and Tierney Oberhammer. Small business owners are invited to sign up at http://www. … |
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seo.co.uk Owners Deny They Purchased Domain For £3.75 Million – San Francisco Chronicle (press release)
Jan 1st
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seo.co.uk Owners Deny They Purchased Domain For £3.75 Million
San Francisco Chronicle (press release) Hitesh Patel and Vadym Gurevych of Bullseye Media LTD have been fielding questions over the last 30 days on the purchase price of their recently acquired domain name: seo.co.uk. Both have denied the rumored sale price of £3.75 million. … |
View full post on SEO – Google News
SEO NZ Opens For New Zealand Business Owners – PR Web (press release)
Dec 19th
 PR Web (press release) |
SEO NZ Opens For New Zealand Business Owners
PR Web (press release) SEO Partner now offers localized search engine optimization to New Zealand, CEO James Schramko proceeds with company expansion plans. Page one rankings is now within the reach of business owners in the area, with our brand new SEO NZ done-for-you … |
View full post on SEO – Google News
Orange County SEO Offers SEO “Bootcamp” Training for Business Owners Nationwide – PR Web (press release)
Dec 6th
 PR Web (press release) |
Orange County SEO Offers SEO “Bootcamp” Training for Business Owners Nationwide
PR Web (press release) Having a team trained in SEO virtually guarantees your success. Businesss Web Coach is offering a new SEO training package. This training teaches business website owners and their staff the details of how implement their own search engine optimization … |
View full post on SEO – Google News
In Carrier IQ Scandal, iPhone Owners Avoid a Privacy Scare
Dec 1st
What started last week as a relatively minor controversy over one company’s tracking of smartphone users’ behavior has ballooned into a full-fledged scandal. The curious digging of developer and researcher Trevor Eckhart revealed that an application called Carrier IQ (CIQ) has been logging and transmitting a ton of information about what people are doing with their phones, including personal data like phone numbers dialed, URLs visited and the content of text messages. First the Electronic Frontier Foundation came to Eckhart’s defense after CIQ sent a cease-and-desist letter to the developer. Now U.S. Senator Al Franken is demanding answers from CIQ.
The controversy initially swirled around Android-based smartphones from a variety of manufacturers. Last night, iPhone hacker Chpwn reported that he had found traces of CIQ in Apple’s iOS operating system, although what he found looks less alarming than what Eckhart initially saw elsewhere.
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What Can Carrier IQ See on the iPhone?
The only data Chpwn could see being accessed by CIQ on the iPhone were things like the carrier, country, active phone calls and physical location (assuming location services are turned on). He did not find things like message content or any keystroke-logging type of activity. Whatever the app does log, it appears that it only works when the phone is in diagnostic mode, so preventing the data from being transmitted is no insurmountable task.
Chpwn’s findings were verified by the Verge, who said they located a file called IQAgent and spotted references to the URL collector.sky.carrieriq.com on an iOS device. Exactly what kinds of data the iPhone is collecting or transmitting is not exactly clear, but so far it looks like it’s fairly minimal.
After the scandal heated up for about 24 hours, Apple put out a statement saying that they haven’t logged personal information using Carrier IQ and that they’re actually in the process of removing the software from iOS. Whether or not that decision had already been made, now looks a good time to axe the program, especially considering Apple’s history with iPhone privacy controversies.
What Exactly is Carrier IQ and Why is it a Big Deal?
In all the freaking out going on about Carrier IQ, it would easy to assume that this is some kind of large-scale espionage program targeted at consumers for the benefit of large corporations or even curious government officials. In reality, Carrier IQ is intended to be used a diagnostic tool to help carriers and device manufactures optimize their networks and hardware.
That may well be true, but what Eckhart discovered last week goes well beyond diagnostics and may even constitute large-scale wiretapping of the type that citizens and government officials could be prosecuted for.
This is an evolving story and as the EFF and Senator Franken have made clear, Carrier IQ has a list of questions to answer. We trust that between those inquiries and the continued diligence of hackers and mobile security experts, a more thorough picture will be painted over the days and weeks to come.
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