Posts tagged Optimizing
3 Keys to Optimizing Your PPC Campaign Structure
Jan 31st
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.
View full post on Search Engine Watch – Latest
Optimizing for Search Engines: By Language or By Country?
Jan 26th
When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our horizons we begin to form connections with those who not only speak different language but bring a whole set of different cultural expectations to their business dealings online. There are [...]
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Optimizing The Business Of Your B2B Search Program
Jan 18th
With 2012 stretched out before us, it’s a perfect time for B2B marketers to make sure that the year ahead is poised for success. By now you have laid the groundwork, and have clear learnings from your 2011 search efforts to build upon. But … are you operationally structured for success? The…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
11 SEO Tips For Optimizing For Local Search – Business 2 Community
Dec 27th
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11 SEO Tips For Optimizing For Local Search
Business 2 Community Optimizing for local search requires the same rigorous SEO work required for any page, but there are some additional things you can do to boost your appearance for local searches. Claim your spot on Google Places – Set up a Google Places account if you … |
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Tips For Optimizing Content In Mobile Commerce SEO
Dec 5th
This month, a lot of mobile commerce sites are being put to the test for the first time. Mcommerce sites are expected to cross the 10% mark in their contribution to online retail sales, and retailers will be collecting usage data to figure out what users like and dislike. In my own shopping…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Liveblogging Pubcon: Optimizing Personalized Search.
Nov 8th
Welcome back to Pubcon! Lunch is (almost) over and everybody’s heading back to the sessions. First up is the state of personalized search with Brian Combs, Greg Boser, and Christine Churchill. It’s scheduled for 1:30 but we’re starting late due to lunch stragglers.
Brian is up first. 6 months ago he said we were at a crossroad, but it’s more like a maze. Things are changing.
In fact, Brian doesn’t even include Google screenshots in his powerpoints anymore because they’ll probably change before he presents the deck.
Some things however, stay the same. There’s still odd search results in local. Here’s a good example.
Review spam is still prevalent. I know this all too well. Google places support is still weak.
Is Google implementing Bugs or Features? They’re updating data on their own, grabbing images from all over, and allowing malicious reports to close down Google place pages. If Google is relying on 3rd party data, what happens when those 3rd parties stop updating?
Use this to your advantage. Find where Google is pulling that info from and clean it up.
He’s giving examples of Google places pulling images of breasts instead of a doctor’s office. you should monitor that, and figure out why it’s pulling those instead of your preferred images. I’m blogging that bit simply so I can get the word breasts onto search engine journal. Sorry Melissa.
Local SEO is still the wild west of SEO. Brian says it reminds him of SEO several years ago. You need to vette your vendor. Are they using fake reviews? Do they claim a special relationship with Google? Do they speak in half truths? If so, be wary.
Another great tip when selecting a local SEO vendor: ask them who owns the Google account. Make sure you own it and have access. Not owning that Google account could cause problems when you part ways in the future.
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View full post on Search Engine Journal
Optimizing Your Website for Mobile and Tablet Devices
Oct 20th
Is your site optimized for the mobile and tablet generation? There’s no such thing as being lost in the woods anymore thanks to mobile and tablet technology, which gives consumers the power to directly connect from the palm of their hands. T…
View full post on Search Engine Watch – Latest
Optimizing 3 Types of Content on YouTube, Flickr, SlideShare
Oct 18th
Everyone’s primary goal in search optimization is to get their own site’s content to rank first (or as close as possible to first) for specific keywords. If, however, you are having a bit of trouble doing that, it doesn’t hurt to help content…
View full post on Search Engine Watch – Latest
7 Tips for SEO Keyword Optimizing Your Tweets – Business 2 Community
Oct 11th
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7 Tips for SEO Keyword Optimizing Your Tweets
Business 2 Community A few popular (retweeted) tweets using an effective SEO keyword strategy increases traffic to your website and helps with search engine optimization at the same time. Raise visibility for your company website by choosing the right keywords and tweeting … Web Design Ain't Over Until the SEO Sings |
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