Posts tagged Optimizer
Network Solutions Announces The Launch of SEO Optimizer, A Simple, Cost … – PR Web (press release)
Sep 12th
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Network Solutions Announces The Launch of SEO Optimizer, A Simple, Cost …
PR Web (press release) Network Solutions has launched SEO Optimizer, an easy-to-use online tool that guides website owners through the process of optimizing their site to gain greater visibility online. SEO Optimizer brings the expertise of industry professionals into the … |
View full post on SEO – Google News
gShift Labs Unveils Its Web Content Optimizer 1.0 at Search Engine Strategies … – EON: Enhanced Online News (press release)
Aug 16th
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gShift Labs Unveils Its Web Content Optimizer 1.0 at Search Engine Strategies …
EON: Enhanced Online News (press release) SAN FRANCISCO–(EON: Enhanced Online News)–gShift Labs, the creator of a patent-pending SEO software system that is changing the way people think of and perform organic search, unveiled at SES San Francisco today the availability of Content Optimizer … gShift Labs Announces Agency Partner Program at SES San Francisco 2011 |
View full post on SEO – Google News
Google Website Optimizer: Using GWO to Boost PPC Conversions
Jan 19th
If you’re running a PPC campaign but you’re not continually tinkering with the performance of your landing pages–also known as conversion rate optimization (CRO)–then you’re probably missing some major opportunities. Many online business owners and paid search marketers balk at CRO because they feel it’s:
- Too expensive
- Too labor-intensive
- Too confusing
The truth is, conducting your own CRO experiments is relatively fast, simple and very effective thanks to Google Website Optimizer (GWO).
About Google Website Optimizer
Google Website Optimizer allows you to test different versions of a landing page so you can gather user performance data and select the page (or different elements of a page) that generates the most conversions. GWO offers users two types of conversion testing:
A/B (Split) Testing: Lets you test two versions of a page against one another to discover which page converts best. A/B testing is particularly helpful when you’ve got two entirely different PPC landing page designs you want to test.
Multivariate Testing (MVT): Lets you test multiple elements of a page simultaneously. You can test different headlines, different videos or a different call-to-action (CTA) on a single page. MVT helps you determine which mix of on-page elements generates the most conversions.
GWO Pros
- It’s FREE: Google Website Optimizer is a free tool. So if one of your concerns is budgetary, know that you don’t need to spend a penny to start testing.
- It’s easy: You don’t have to be a Web developer or a highly-skilled CRO expert to launch an A/B test. Setting up an experiment in GWO is relatively quick and easy.
- It offers tremendous value: Leveraging a free tool that’s able to help you increase sales is about as good as it gets when it comes to ROI.
GWO Cons
- It’s FREE: Yes, both a pro and a con. Since it’s free, GWO is pretty one-dimensional. There are a lot of things you can’t do that you are able to do with some of the really advanced paid CRO platforms like Test and Target and Liveball, such as….
- Tracking Multiple Conversion Paths: Unless you have access to engineers who can hack the tracking script, you can only test one conversion path in each experiment. This is a drawback because if you wanted to test a few different offers on a page, you’re restricted to testing only one at a time, and to test multiple offers on a page (say a home page for instance), you’ll need to run subsequent tests on each offer. NOTE: if anyone knows of a script hack to test multiple conversion paths simultaneously in GWO, feel free to drop a link in the comments.
- Can’t Control Traffic Split: GWO controls traffic distribution on experiments and attempts to split traffic equally between test pages, meaning there’s no ability to run a custom traffic split, like 60/40, 70/30, etc.
- Can’t Segment Visitors: With GWO, you’re unable to implement advanced visitor segmentation or to show different pages to new users vs returning visitors or based on search term or location, etc.
Regardless of its shortcomings, GWO is still a fantastic tool that allows the average business owner, webmaster or PPC marketer to get busy improving conversion rates immediately…and for free.
Setting Up an Experiment in Google Website Optimizer
Setting up an experiment in Google Website Optimizer for your PPC campaign pages is really easy. There are just a few simple steps in the process:
- Create an experiment
- Add tracking script to your original page, your test page and your conversion page
- Validate the script (Google does this)
- Start the experiment
Then, you’re up and running.
A Few Helpful GWO Tips
- Adding script: If you’re working with an open source CMS (like WordPress or Drupal, for example), you can copy and paste the script to the top and bottom of a page’s source code relatively easy. However, if you’re working with more dynamic pages outside a CMS and need a Web dev resource to implement script on the backend, you can task it to someone on oDesk pretty affordably.
- Creative elements: Even without the aid of a professional Web designer, it’s pretty easy to design different test pages. Again, if you’re using a CMS, you can create CRO test pages on your own by writing different copy elements, adding different images and using free resources on the Web to grab different CTA buttons.
The point is, GWO offers the quickest, easiest, most cost effective way to start testing and improving your PPC landing pages today. By implementing even the smallest of tweaks to text, forms or even adding trust symbols, for example, you can see 109% improvements in conversion like this:
And the beauty of using a free tool like GWO is it takes the guess work out of conversion rate testing. With the data from GWO, there’s no need to speculate.
Further Reading
If you want more information on creating better converting PPC landing pages, Google Webstie Optimizer and CRO, check out these resources:
- The landing page case study center at Copyblogger offers links to a number of fantastic tutorials and case studies.
- Oli Gardner over at Unbounce has been writing some really great articles on CRO and landing page testing.
- Conversion Rate Experts have a really comprehensive articles section and been doing some sick work with conversion rates for some heavy-hitters.
- The gang at Ion Interactive are always on the forefront of CRO and their Ultimate Landing Page Guide for 2010 provides tons of fantastic CRO resources.
Check out the SEO Tools guide at Search Engine Journal.
Google Website Optimizer: Using GWO to Boost PPC Conversions
View full post on Search Engine Journal
Google Website Optimizer & Goo.gl URL Security Issues
Dec 7th
There are two different security issues around Google products over the past 12 hours or so. The first is with Google Website Optimizer where there was the potential of an Cross-Site Scripting (XSS) attack. The second is with people using Goo.gl, Google’s URL shortener, within Twitter to grab…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News About Search Engines & Search Marketing
How does one become a SEO or Search Engine Optimizer?
Mar 3rd
What kind of computer or other background would be appropriate, what kind of studies and what is a typical salary. In short, tell me all you can about the subject. Thanks in advance.
SEO(Search Engine Optimizer) at Navominds ITES Pvt. ltd, Hyderabad, INDIA
Feb 10th
SEO(Search Engine Optimizer) at Navominds ITES Pvt. ltd, Hyderabad, INDIA
“The disease of trying to please everyone will eat you up. It is better to earn a bad name and live a good life than … more >>
Read more on SiliconIndia
How To Segment Google Website Optimizer Tests
Jan 22nd
How To Segment Google Website Optimizer Tests
Google Website Optimizer (GWO) is a great tool for getting started with conversion rate testing. We use it extensively and love the way that it abstracts a lot of the really complicated stuff and avoids the need to know and understand some pretty tricky statistics.
Read more on Search Engine Land
Ten Year Veteran Search Engine Optimizer Matt Earle, Launches New Search Engine Marketing Company
Jan 10th
Ten Year Veteran Search Engine Optimizer Matt Earle, Launches New Search Engine Marketing Company
Ten year veteran search engine optimizer, Matt Earle has founded a new company called SearchFaction. The new company will deploy the knowledge Mr. Earle has gained over the past ten years while at Just4Clicks, Kanetix.ca, henderson bas and Lines Overseas Management.
Read more on PRWeb via Yahoo! News
