Posts tagged OBSNews.com
Press Release Distribution Online: A Talk with Bruce Clay at SMX West on OBSNews.com
May 20th
www.OBSNews.com Interview with Bruce Clay, search industry veteran and founder of Bruce Clay, Inc. (www.BruceClay.com), at the SMX West 2009 conference in Santa Clara, CA by OBSNews.com editor, anchor and co-founder Patrick McGilvray, JD The interview concerns the use of online press releases and their uses as drivers of traffic from a search engine optimization (SEO) perspective. Mr. Clay described advanced strategies concerning online marketing via the repeated use on online press release distribution. “The primary objective of (online) press release is getting your brand out and getting traffic. And if you can get traffic it’s justified to do it. I think it something that’s well worth doing,” said Mr. Clay. “If you can get into Google News, it’s worth it’s weight in Gold,” he added. “You want to be involved with right distribution,” Clay said when queried about using distribution sources that reach the most appropriate audience. His final question concerning online press release distribution “Is it newsworthy?” wasn’t just rhetorical. He mentioned how important it is to write press releases with enough important and topical newsworthy aspects so that readers will actively pass on a recommendation to friends via a viral or social network effect based upon a quality Internet press release.
SMX West 2009 Danny Sullivan & Chris Sherman on OBSNews.com with Patrick McGilvray
Mar 1st
www.obsnews.com This interview of Danny Sullivan and Chris Sherman of SMX (Search Marketing Expo) by Patrick mcgilvray of obsnews.com was conducted on Tuesday, February 10, 2009 in Santa Clara, CA. Danny Sullivan mentioned in his keynote address on Tuesday morning that the distinction between search engine optimization and search engine marketing was not serving the search community, and, instead, suggested that practitioners describe their roles in search marketing by reference to separate disciplines they specialize in like optimization to generate organic listings and pay per click advertising. The recent description of buying online advertising from search engines as SEM (or search engine marketing) was less than ideal, he suggested because it downplayed the vital marketing role that ‘optimizers’ play in a concerted marketing effort for a business. Chris Sherman, for his part, discussed the shifting focus of search engine marketing from the highly technical aspects of the related crafts, to one that has a broader business appeal such as return on investment and client conversions for business success.
