Posts tagged Next

LG Cuts Corners: Its Round Smartwatch Is Due Next Week

Looks like Moto 360 won’t be the only round smartwatch in Android Wear’s inner circle. LG just pushed out a YouTube video that basically leaks its own plans to introduce a circular model at the IFA 2014 show in Berlin next week. 

LG’s decision to blast the corners off its smartwatch line should come as no surprise. Much of the anticipation surrounding the Moto 360, the third device to support Google’s smartwatch software, stems from its classic and stylish round hardware design. It’s a look that sets it apart from the other Android Wear devices, the rectangular LG G and Samsung Gear Live, neither of which excited critics or consumers following their introduction at the Google I/O developer conference last June. 

A few screenshots we managed to glean from the video: 

The timing appears strategic. LG likely plans to steal the Moto 360’s thunder with its new watch, possibly to be called the LG G Watch R, as it will debut right after the 360 launch. It will also potentially slide in right head of Apple’s reported press event on September 9, where it might—depending on which rumors you believe—introduce its own smartwatch alongside the new iPhone 6.

See also: What Not To (Android) Wear: One Woman’s Search For Smartwatch Bliss

Even if LG manages to grab attention, it could have trouble keeping it unless it addresses some major issues with its previous watch. Chief among them are comfort—the LG G feels like a board if your wrist is on the smaller side, thanks to its size and strap placement—and battery life. The current model offers a day to a day and a half of wear before the power cell requires a recharge, which is a pretty miserable scenario for active users on the go.

The changes that do appear to be on board include a side button and several new watchfaces, some of which feature step and distance tracking, a compass and a few analog-style designs. 

To check out the LG’s YouTube video for yourself, see below. 

View full post on ReadWrite

Facebook Learns People Hate Clickbait; You Won’t Believe What Happened Next

Three months after Facebook product head Mike Hudack’s infamous rage against the media landscape his company helped create, the world’s largest social network is taking a stand against “clickbait”—stories with misleading, incomplete or sensational headlines that don’t stand up to the actual content. 

“It’s hard to It’s hard to tell who’s to blame,” Hudack wrote on Facebook, the media portal from which one in three Americans get the news (according to  the Pew Research Center). “But someone should fix this sh-t.” 

Facebook to the rescue! 

On Monday, the company announced on its newsroom page that it would now

help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and they don’t want to see.

Facebook vs. Clickbait

Will this cure the ills diagnosed by Hudack and suffered by CNN, the Huffington Post, BuzzFeed and Vice, all of which Hudack called out by name? What of Ezra Klein and his new website, Vox, for which the Facebook employee reserved his most toxic vitriol?

“Personally I hoped that we would find a new home for serious journalism,” Hudack wrote of Vox. “And instead they write stupid stories about how you should wash your jeans instead of freezing them.”

One wonders how Facebook might actually cure the clickbait plague., Consider this response to Hudack’s post by The Atlantic‘s Alexis Madrigal, which cites Hudack’s boss, Mark Zuckerberg:

My perception is that Facebook is the major factor in almost every trend you identified. I’m not saying this as a hater, but if you asked most people in media why we do these stories, they’d say, “They work on Facebook.” And your own CEO has even provided an explanation for the phenomenon with his famed quote, “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” This is not to say we (the (digital) media) don’t have our own pathologies, but Google and Facebook’s social and algorithmic influence dominate the ecology of our world.

If anything, the clickbait nature of the news Hudack raged against three months ago is rapidly heading toward peak clickbaititude. You don’t need to look any further than the Saved You A Click account on Twitter or the Onion’s recently-launched BuzzFeed satire, Click Hole.

“Saving you from clickbait and adding context since 2014,” according to its Twitter bio, Saved You A Click queers the pitch on countless spammy headlines via cut-to-the-chase retweets that put the answer before the headline. The account’s 148-thousand followers testify that the service is much appreciated. 

Click Hole, meanwhile, features content so ridiculous, it’s occasionally indistinguishable from its for-realsies analogue. Some examples:

Facebook, it its anti-clickbait post, says its users don’t care for high-calorie, low-nutrition content:

Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed. However, when we asked people in an initial survey what type of content they preferred to see in their News Feeds, 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through

Clickbait Is The Disease; Data Is The Cure

Facebook will attempt to protect users from such stories Mark Zuckerberg with … analytics! Specifically, the social network won’t specifically punish Upworthy-style headlines in which “you won’t believe what happened next,” or other open questions. Instead, it’ll check how much time users spend on a link they’ve click and/or spent discussing it. 

Facebook explains it this way:

If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.

No doubt this will come as a shock to the media outlets Facebook has so aggressively pursued in the last few years to make the social network its portal to more traffic.

Of course, if it doesn’t work, then Zuckerberg and Hudack will know who to blame. That’d be us, the clickbait loving users. 

Lead image by Project Healing Waters Fly Fishing – Northern VA

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New Bing Search Feature Keeps Context From One Query To The Next

In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search…

Please visit Search Engine Land for the full article.

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Microsoft’s Catapult Project To Power All Bing Data Centers Next Year [Report]

After a successful test, Microsoft says it will expand its Catapult server project to all Bing datacenters in 2015. When Microsoft first detailed the project two months ago, the company said it would use the new technology in one datacenter starting early next year. But according to PC World,…

Please visit Search Engine Land for the full article.

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Best of both worlds: How to create a long-tail SEO strategy for social media … – The Next Web

Best of both worlds: How to create a long-tail SEO strategy for social media
The Next Web
Ever find it difficult to rank for relevant keywords in search or gain traction on social? Most marketers have faced the challenge of getting their business to stand out amongst the chatter. It's a marketer's job to really understand how each

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Google Is Hiring Hackers To Stop The Next Heartbleed

Google wants to make it harder for malicious attackers—and that includes the National Security Agency—to exploit software bugs that infect your computer or steal personal data.

On Tuesday, the company revealed Project Zero, a team within Google that will work to reduce the number of people harmed in targeted attacks stemming from “zero-day” vulnerabilities, security holes that aren’t previously known and for which there are no readily available fixes. 

Why is Google announcing this effort? Because Project Zero is hiring.

Google is looking for security researchers to work on discovering flaws in software, as well as researching and understanding the motivations of malicious attackers. Google didn’t say how many researchers the company is adding, but the company already has many people working on security issues.

Those interested in a job as a resident hacker will be working alongside folks like self-proclaimed “Security Princess” Parisa Tabriz, who leads the team of security engineers on Google’s Chrome browser, and Neel Mehta, who helped discover the Heartbleed bug.

Heartbleed was one of the most damaging vulnerabilities in open-source software discovered to date. It left two-thirds of the Web at risk of eavesdropping for two years thanks to a flaw in OpenSSL, a widely used piece of security software.

Project Zero will work to improve the security of software used by large numbers of people, as well as research the techniques hackers are using to target these vulnerabilities. Google says it will report bugs to the software’s vendor, and once it’s made public—meaning there’s a patch available—people will be able to learn more about the particular vulnerability, including how long it took the software vendor to fix it.

And though Google didn’t dwell on this point in its announcement, it did mention “state-sponsored actors” as a threat. Google has previously said that its systems were targeted by Chinese hackers who may be sponsored by elements of that country’s military, and former NSA contractor Edward Snowden revealed that the US intelligence agency has targeted Gmail and other Google services. Project Zero aims to protect against those threats as well as criminal hackers.

Photo by Alexandre Dulaunoy

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5 Social Media Marketing Tools to Take Your Business to the Next Level by @esornoso

As Internet marketing continues to search for the ultimate way to find, attract, and retain clients, the marketplace is becoming more and more saturated with tools that promise to boost your ROI and get more people talking about your business. The biggest problem for many businesses, especially small ones, is working out which ones actually deliver on those promises. Because of this, I’ve selected five great social media marketing tools that actually work and can help improve your SMM. Peekit This free video service is a fun and interesting way to see what people are talking about on Vine. Simply type in a […]

The post 5 Social Media Marketing Tools to Take Your Business to the Next Level by @esornoso appeared first on Search Engine Journal.

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WordStream Raises $12 Million In VC Funding, What’s Next For Them by @mattsouthern

PPC software company, WordStream, announced today that they have raised $12 million in led by Baird Capital of Chicago. “This is the biggest fundraising round WordStream has ever done!” said WordStream CEO Ralph Folz, “As exciting as things have been in the past few years, our team is pumped about what the future holds.” WordStream detailed what they intend to do with the $12M funding. Innovation: WordStream is using customer feedback to drive the new ideas they will be bringing to their product offerings. Examples of those ideas include their Landing Pages and Leads offerings, released at the end of last […]

The post WordStream Raises $12 Million In VC Funding, What’s Next For Them by @mattsouthern appeared first on Search Engine Journal.

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Google Previews The Next Big Release Of Android: “L”

Google announced the preview of its latest version of Android today at its I/O developer conference. Google isn’t yet ready to give the newest version of Android a name, instead calling it the “L” preview (Google names version of Android in alphabetical order after tasty desserts).

The biggest change for the “L” version of Android will be a completely new design and user interface that Google calls “material design.” The new design allows developers to build apps that will work for every size screen without having to code for individual smartphones and tablets. Animation, typography, color, design components and layout are the featured changes of the “L” preview of Android.

Google’s head of Android engineering Dave Burke showed off some of the new user experience and elements of material design in Android “L” including new material themes and animation capabilities, 3D views with real time shadows, and shared “transition elements” that assist in switching from one app to another.

Here are some other features of Android “L” that you need to know.

Design, Performance And 64-Bit

Sundar Pichai, chief of Google's Android division, introducing the L Developer Preview.

Sundar Pichai, chief of Google's Android division, introducing the L Developer Preview.

Android “L” enhances the notification in the operating system as well including new lockscreen, prioritized and “heads up” notifications. 

“L” also introduces new authentication system for Android smartphones and tablets called “personal locking.” It recognizes when a smartphone is in a trusted environment by noting if it is near the Android Wear smartwatch it is paired with.

Google updated the mobile Web experience in “L” as well, employing the themes of material design in the Android Chrome browser. Animation for material design works at 60 frames per second, giving it a smoother appearance.

Chrome’s “recent pages visited” will be more card-like in “L,” rather than appearing like browser tabs. The stacked card style of the recent pages visited includes apps as well, blurring the distinction between apps and the Web.

App indexing—Android deep linking—that was announced with Android KitKat 4.4 in October 2014, has been updated for the “L” preview allowing users to search through a browser but directly open an app. App indexing is being opened up to all 3rd party Android apps as of today.

Android Runtime—ART—is officially replacing Dalvik as the compiling engine in “L” as ReadWrite reported last November. ART supports ahead-of-time (AOT) and just-in-time and interpreted compiling. ART supports ARM, x86 and MIPS computer processors.

Android is finally gong 64-bit with ARM processors, as Apple did when it announced the iPhone 5S last year. 64-bit Android has increased addressable memory space, cross platform support and doesn’t require modification in Java. 

Graphics performance in Android has been improved in “L” with new tessellation and computer and geometry shaders to bring videogame quality graphics to smartphones and tablets. 

The battery support in Android “L” for battery life called Project Volta that features a variety of functions to help apps cut down on battery use.

The Android “L” software developer kit will be available from at starting tomorrow. 

Lead image by Owen Thomas for ReadWrite

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Google Strikes The Next Blow In The Cloud-Storage Wars: Unlimited Space

Just days after Microsoft announced a price cut for its online-storage offering OneDrive, Google has struck back. Its new cloud service, Drive for Work, will do battle with Microsoft, Dropbox and others for the bargain-basement price tag of $10 per user per month. What you get for that price: Unlimited storage.

No word yet on what happens to your files if your monthly payment doesn’t process on time, though.

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