Posts tagged Next

SEO trends for 2015: what’s coming next (plus: scoring our 2014 predictions) – VentureBeat

SEO trends for 2015: what's coming next (plus: scoring our 2014 predictions)
Sadly, there are great companies out there that happened to hire unprofessional SEO providers – and they are the first to get hit by the massive fuzzy animal born in Matt Cutt's mastermind. Then, there are also great websites that were hit by negative

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Create Your 2015 Holiday SEO and Content List – Think Next Year Now!

In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas on your holiday marketing list for next year, right now.

View full post on Search Engine Watch – Latest

Black Friday Is NEXT Week. Is Your Local Business Ready?

The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare.

The post Black Friday Is NEXT Week. Is Your Local Business Ready? appeared first on Search Engine Land.

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Amazon’s Cloud Looks Unstoppable—And Databases Are Its Next Target

Amazon CEO Jeff Bezos

Last year, VMware president Carl Eschenbach told a group of business partners, “I find it really hard to believe that we cannot collectively beat a company that sells books.” He was, of course, referring to Amazon. And as it turns out, they can’t.

Indeed, that bookseller seems hell-bent on destroying the business of every other 20th century software company. So far, it looks like Amazon will succeed.

See also: Amazon Web Services: Big, Getting Bigger And Not Slowing Down

So much so, in fact, that at AWS re:Invent this week, Amazon Web Services (AWS) chief Andy Jassy declared that AWS could become Amazon’s “biggest business.” That’s a mighty bold statement for a company that did $74 billion in annual revenue last year, only $5 billion of which derives from AWS.

Bold, but quite possibly true. 

Setting Its Sights On The Enterprise: All Of It

It’s not surprising that AWS is growing, given its stature as the dominant public cloud platform. 

What is surprising is just how fast it’s growing. By some estimates it’s the fastest-growing software business in history. Jassy told the re:Invent faithful that AWS adds 1 million active customers each month, translating into a “recent revenue growth rate of >40% year over year.” 

Source: Ben Evans

Nor is AWS content to grow without troubling the existing software market. The company that recently insisted that it’s in the business of “enterprise pain management” clearly sees plenty of pain to manage, and isn’t content to simply build low-level infrastructure.

The Database Crown Jewels

Amazon showed its cloud ambition this week in multiple ways. But one that should most alarm the enterprise technology behemoths is Aurora, a high-end relational database-as-a-service offering that complements existing investments in MySQL and its home-grown NoSQL offering, DynamoDB.

As a Morgan Stanley analyst report details:

Amazon launched Aurora after 3 years in development, which in our view, may compete directly with Oracle (roughly half of all [database] spend), IBM and Microsoft relational database management systems, which according to Gartner is an annual $25-30B market. MySQL leads in open databases but lags Oracle’s traditional database platform. Amazon believes that its competitive advantage may came from the deep integration Aurora has with existing AWS infrastructure, allowing firms to keep all of their workloads easily managed on a single platform. Aurora is MySQL compatible, which they believe should make it easy for IT administrators to port their implementations to Aurora. Jassy believes that Aurora provides 5x performance, and at $0.29 / hour, 1/10th the cost of existing database solutions.

Data, particularly now, is the heart of computing. By introducing Aurora, Amazon has declared war on the core of the IT incumbents. Enterprises have sprinted full-speed into AWS with new applications, but have also already been migrating existing workloads to AWS. 

See also: Amazon’s Cloud Is The Fastest Growing Software Business In History

With Aurora, expect that pace to shift into overdrive, as the reasons to keep an app stuck on expensive Oracle in a data center are rapidly vanishing.

Yes, We Do Private Clouds

Also of significant concern is the way AWS is marching into the data center. Well, sort of. 

While Amazon remains firm in its belief that all workloads can run on its public cloud, it has thrown cloud-averse CIOs a bone by offering what it calls virtual private clouds (VPC). As Jassy says, “Our VPC has really become an extension of our customers’ own data center topology,” allowing enterprises to run data center workloads in an isolated corner of AWS.

Gartner estimates that the global enterprise IT market is worth $3.6 trillion. With its sop to “hybrid clouds” and its continuous introduction of products that remove the need to stick with less cloudy incumbents, Amazon has essentially declared it wants all of that IT spending.

On current form, it might not be wise to bet against AWS.

Lead photo of Jeff Bezos by Steve Jurvetson

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Social Media Marketing Tactics that Work – Next Week in Las Vegas

Maximize Your Social ROI – Register Now for SMX Social Media Marketing Are you looking for innovative new ways to boost your fan base, site traffic, and convert your fans into paying customers? Learn the latest tactics and best practices for 12 top social media platforms. Whether you’re managing…

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8 Ways to Prepare for Your Startup’s Next Board Meeting

Board meetings can be incredibly stressful, but you can alleviate some of that stress by preparing ahead, familiarizing yourself with key talking points and of course, anticipating important questions about your company’s progress.

Since it’s an activity we all have to face at some point, I asked 8 founders from YEC about the most important thing they do to prepare for upcoming board meetings:

Test Your Equipment

A lot of people know to do your homework on the guests you have attending the meeting and to prepare any and all documents, but you should also think about tech snags. I’ve often waited for intercoms to work, projectors to fire up, etc.

Just taking 10 minutes before a meeting to test things out could save your entire company! You want to seem as polished and prepared as possible, so there should be no detail, no matter how big or small, that works against you in this situation. Don’t assume that you’ve “got this” even though you’ve done it before; arrive early and get prepared.

Rob Fulton, Exponential Black

Make Board Preparation Part of Ongoing Activities

After hearing someone remark that they spent three days preparing for a board presentation but ran out of time in the meeting, I completely changed my approach to preparation. The company just lost three entire days of productivity from one guy, and probably weeks of productivity across the organization for each quarterly meeting.

Instead, change your process. The board presentation should be one output or use of information, but others in the company should get value from the work done. Some things are board only (e.g. key talent reviews), but most things—from forecasts to sales updates—can be used at all levels of the organization.

—JT Allen, myFootpath

Prepare Discussion Items Regarding Company Strategy

While you certainly need to be prepared to answer all questions—your board members will be presenting the status of your company—you should also be ready with high level strategic questions you want to put forward for discussion. This is your chance to get advice and input from a room full of very experienced individuals who are highly invested in seeing your company succeed.

Not only will their advice be useful, but you can also make sure that your vision remains aligned with your investors, and that their expectations have not diverged from what is practicable.

Peter Minton, Minton Law Group

Prepare With Your Team

Make sure that the entire company is aligned and everyone knows what’s going on. We run a series of mock board meetings with the management team to expose any potential weaknesses in the business or refine answers that might need additional clarity.

Not only is this communication extremely beneficial to the management team, but it helps us better maintain focus. When it comes time for the board meeting, we take a deep dive with various parts of the business. It’s amazing how in sync everyone has consecutively been.

George Bousis, Raise Marketplace

Review the Minutes From Previous Meetings

Before board meetings, I make sure to review the minutes and presentation from the previous meeting. It’s important each time to showcase the progress that your company is making toward the business’s milestones, and being able to quantify the progress you’ve made since the previous meeting is a key part of showing that trajectory and traction.

Reading through the previous meeting minutes also ensures that you will be reminded of any follow-up materials or items you may have needed to prepare or follow up on, too.

Doreen Bloch, Poshly

Send Materials in Advance

Have an agenda and communicate it in advance. Pull your numbers together into a professional and easy to read format (recent performance, milestones achieved, upcoming hurdles) and send them out in advance. Use the meeting to discuss financial and strategic topics, as well as as an opportunity to update investors on recent wins.

David Ehrenberg, Early Growth Financial Services

Know Your Numbers

Know your numbers cold. When presenting to the board you will be peppered with all sorts of questions. If you have your facts and numbers straight, and are able to deliver on command, all should be well.

Joseph DiTomaso, AllTheRooms

Identify your Biggest Challenges

Board meetings are a place to step away from daily operations at your company and think strategically. They’re an opportunity to decide the long-term direction of the company and what you need to get there. Identify your biggest challenges before the meeting, and use your board to ask for advice and resources. By aligning your needs regarding funding and execution, you’ll make your life much easier down the road. 

Pablo Villalba, 8fit

Photo by Simon Blackley

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Penguin – What Happens Next? 10 Data-Led Predictions

What will the latest update of Penguin bring and how can webmasters prepare?

View full post on Search Engine Watch – Latest

Microsoft Chief Nadella Will Be Back For More Next Year At Women’s Tech Conference

When Microsoft CEO Satya Nadella told thousands of women at the Grace Hopper Celebration for Women In Computing that people should rely on the corporate system and karma for raises and promotions, the audience was understandably confused. 

See also: Microsoft CEO Satya Nadella To Women: Don’t Ask For A Raise, Trust Karma

Nadella now finds himself in hot water over the remarks, but despite the criticisms, he is planning to attend the conference for at least the next four years. After yesterday’s keynote and subsequent outpouring of criticism, Maria Klawe—president of Harvey Mudd College, Microsoft board member and Nadella’s on-stage interviewer—asked him if he would return. He said yes.

“It has changed him, he’s learned something,” Klawe said in an interview. “He’s going to keep on learning. He will be much more knowledgable about women’s issues by the time he comes back here next year.”

After The Firestorm

Nadella’s statements sparked a firestorm of criticism, considering his advice was contradictory to what women have been told for years—if you want to move forward in your career, you need to be assertive and ask for what you want. The gender pay gap still exists, and on average, women earn only 78% percent of what men do.

See also: Microsoft CEO Satya Nadella Eats Humble Pie Over Remarks To Women

Shortly after we published a story on the incident, Nadella issued a tweet saying his remarks were “inarticulate,” and followed up with a statement to employees that evening in which he described his earlier remarks as “completely wrong.” Though according to one former Microsoft employee, Nadella’s advice is apparently the standard response at Microsoft to anyone, male or female, who asks for a higher salary. 

At Microsoft, that strategy might work. But for the vast majority of women in technology, it was spectacularly bad advice. 

Thankfully Klawe was quick to disagree during Nadella’s presentation. She provided the audience with helpful advice—know how much you deserve to be paid, and if you’re nervous about asking for a raise, practice with people you trust first. 

See also: Microsoft CEO Explains Why He Said Women Shouldn’t Ask For Raises

“I thought it was important to say I disagreed,” Klawe said. “It was important to very explicitly point out that even someone who is thought of to be as successful as I am is uncomfortable doing it.”

After an experience like Nadella’s, some technology leaders would be tempted to avoid conferences like this one. But Nadella, who spoke sincerely on Thursday about improving the gender balance and the importance of bringing more women into the technical workforce, will step into the breach once more.

Let’s just hope he doesn’t overcompensate by preparing his script well in advance and sticking to it no matter what.

Lead photo by The Anita Borg Institute, Steve Maller Photography

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Google: Penguin Refresh May Come As Early As Next Week

Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching a Penguin algorithm refresh sometime next week. This is not just a refresh, but a large re-write of the algorithm that took Google almost a full year to…

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Research The “Big 3″ Before You Write Your Next Blog Post by @DylanThomasAU

Despite the picture, I’m not talking about Allies of World War II. Nor am I talking about anything to do with the Heat or Celtics. I’m talking about a Big 3 that is way more common for most bloggers or writers. Let’s put it in context. Here’s what used to be my method for writing a blog post: Come up with an idea (hardest part) or find a nice keyword niche to target Furiously write the first draft Proofread, laugh at spelling errors, edit, and get confused over what point I was trying to make in paragraph three Cull and cut […]

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