Posts tagged Next

SMX West Starts Next Tuesday; All Access Conference and Free Expo+ Passes Still Available

Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 SEO strategies to implement in 2015 – The Next Web

The Next Web
7 SEO strategies to implement in 2015
The Next Web
Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last. Like most technology, what was
The Future of SEO is Not SEOCMSWire
Google SEO: Should Titles & H1 Tags Be Exactly The Same?Search Engine Roundtable
SEO and AdWords
Digital Journal
all 6 news articles »

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Online to Offline: The Next Generation of Search

Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop.

View full post on Home – SearchEngineWatch

Next #SEJThinkTank Webinar: Site Audit #2 by @dantosz

After analyzing four audience-submitted websites from our last webinar, we’ve decided to make site audits a regular part of our #SEJThinkTank schedule.

The post Next #SEJThinkTank Webinar: Site Audit #2 by @dantosz appeared first on Search Engine Journal.

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Search Engine Land’s SMX West Is Next Week – Here’s How to Attend

Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why An Open-Source Pro Sees His Next Act In Security

Security is boring—at least until you don’t have it anymore. Then it becomes exciting for all the wrong reasons. 

In our increasingly interconnected world, it’s also painfully difficult. How do you secure connections to internal devices and external services that you do not and, indeed, cannot own? For enterprises trying to lock down sensitive corporate data in a world awash in personal devices and cloud computing, it’s an exercise in futility. 

Maybe. Maybe not.

Zack Urlocker

Zack Urlocker was just named COO of Duo Security, a Benchmark and Google Ventures-backed security company that aims to make two-factor authentication omnipresent and painless. Is this Urlocker’s next unicorn? After all, as SVP of products and marketing at MySQL, he helped to drive a $1 billion sale by Sun. Later, he went on to run operations at pre-IPO Zendesk (now worth $2 billion). 

Urlocker clearly knows how to build unicorns, but is security ripe for a unicorn-sized exit? 

To better understand the allure of security to Urlocker, I caught up with him to discuss the shift from databases and help desk software to security.

Security Is Big For All The Wrong Reasons

Security has been a big market for a long time, but for all the wrong reasons. And while we like to think of security as someone else’s problem (at least, until our own data is pilfered), a Ponemon study shows that we all bear the costs:

Source: Ponemon

And while malicious criminal attacks account for 42% of data breaches, human error comes in second place (30%). Lost devices or other errors in human judgment open up corporations to all sorts of security problems. 

Making It Easy

The problem for most people, however, is that securing their devices and, hence, their data, can be a pain. Often we won’t bother until we’re forced to do so.

I remember when I first implemented two-factor authentication. My IT team had been pushing me to do it for nearly a year, and I kept resisting because I didn’t want the bother. It didn’t help that some things (like calendars) were shared with other family members on their devices. The thought of having to constantly update the passwords on their devices, and not merely mine, seemed to not be worth the effort.

That is, until my daughter’s Gmail account was hacked.

In this case, the hacker goaded me as I madly tried to get ahead of him to change her passwords. He used the Gmail account to get into her Facebook and other accounts, and used all of them to send vile messages to her and her friends. As I tried to stop him, he IM’d me to laugh at my efforts. It was frightening.

It was the wake-up call I needed, and I implemented two-factor authentication for myself and my family immediately afterward. We haven’t had a problem since (though I wish I could keep my credit card numbers from getting stolen every few months.) 

Since that time, two-factor authentication has become increasingly easy, thanks to companies like Duo Security, which Facebook, Box, Palantir, Yelp, Whatsapp, Etsy, and over 5,000 other companies use to provide simple security to hundreds of millions of users. In fact, Duo has developed solutions that secure 80% of the ISPs globally. 

As Urlocker told me, 

Duo makes strong security easy to buy, easy to use and easy to roll into production. Usually security means making things hard for people. With a SaaS solution, it’s easy to deploy. You can get Duo Security up in running in 15 minutes or a few days for major rollouts compared to weeks or months with traditional solutions. And it works, too! 

That ease of use is essential. I’m a reasonably savvy technologist. No one in my family is. For them to be comfortable with two-factor authentication, it has to be as simple as typing in a password. (Or, in this case, a code sent to them via SMS.)

Learning From Open Source

So how did Urlocker get here from open source land? Duo, so far as I know, isn’t offering its software free over the Internet and charging for support. What can open source teach us about security?

Security, it turns out, has an equally open community, sharing both code and insights into how to secure code. 

Importantly, as he told me, it’s critical to “know how bad guys operate and where the vulnerabilities hide,” not to mention “how customers behave.” The best open source software makes difficult processes easy for developers. Duo is trying to accomplish the same thing for security. 

Which means not foisting silly security policies on users (i.e., forcing them to change passwords every 90 days to equally obscure and hard-to-remember passwords). Duo provides multiple ways for users to authenticate, but the one I like best involves sending push notifications and allowing me to simply to respond.

As the thinking goes, anyone can get my password. But getting my password and my mobile device? That’s hard.

Not surprisingly, then, Urlocker find that certain SaaS categories, like Zendesk, Box, New Relic, HubSpot and Duo Security, “definitely operate at a similar scale” to open-source software, “but with much better conversion rates than we ever had in open source!”

That’s good for Duo, of course, but also for corporate security. Which makes it easier to sleep at night, even if the hackers never do.

Photo by Tim RT

View full post on ReadWrite

Next #SEJThinkTank Webinar With @LorenBaker – “Understanding Dynamic Google SEO: Local, Device, Social, & News” by @dantosz

. Loren will show you how to track these different ratings and share methods you can use to create a integrated digital strategy

The post Next #SEJThinkTank Webinar With @LorenBaker – “Understanding Dynamic Google SEO: Local, Device, Social, & News” by @dantosz appeared first on Search Engine Journal.

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Next #SEJThinkTank Webinar With @LorenBaker – “Understanding Dynamic … – Search Engine Journal

Search Engine Journal
Next #SEJThinkTank Webinar With @LorenBaker – "Understanding Dynamic
Search Engine Journal
SEO is no longer about one type of ratings. Google now serves different results based on query themes, the location of the user, personalization, devices used, and types of content available. Loren will show you how to track these different ratings and

and more »

View full post on SEO – Google News

HTC Could Be The Next Android Partner To Ditch Google In Smartwatches

HTC’s rumored smartwatch may shun Google’s Android Wear operating software, according to a new report from the Chinese tech-leaks service Upleaks. If so, that would make HTC the latest Android smartphone maker to edge away from Google’s wearable-technology software in order to go it alone against the Apple Watch.

The Upleaks report offered a slew of alleged details about a device codenamed “Petra,” a smartwatch HTC may debut at the Mobile World Congress conference in Barcelona next month, according to rumors.

In particular, the Upleaks post asserts that Petra will run a real-time operating system developed internally at HTC, one that will “support” both Android and Apple devices. Presumably that means the watch will be able to link up wirelessly to either iPhones or Android smartphones, although exactly how that will work or how useful it will be remains anyone’s guess.

That kind of cross-compatibility is a rarity in the smartwatch world—outside, that is, of Pebble’s iconoclastic line of wearables.

More Details, More Questions

According to the Upleaks post, the Petra will also:

  • Use the ST Micro STM32L151 chipset
  • Feature a 1.8-inch PMOLED flexible display
  • Claim a three day battery life—thanks, apparently, to the chipset’s ultra-low power consumption
  • Offer Bluetooth and a GPS sensor
  • Be waterproof to a depth of three feet
  • Come in three sizes and two colors
  • Launch in the first quarter of 2015

Upleaks has been generally reliable in the past. This past October, the Upleak Twitter account posted images of HTC’s Nexus 9 tablet ahead of its official announcement. The site also tweeted accurate leaks about the as-yet unreleased LG G Watch back in June 2014.

Still, there are plenty of details still up in the air. It’s not clear, for instance, if Petra is part of the recently announced partnership between HTC and fitness company Under Armour. Or, for that matter, that Petra is even a full-fledged smartwatch, much less HTC’s only—or even primary—offering in the space. Last year, for instance, there were rumors of an HTC-made wearable based on Qualcomm’s ill-fated Toq smartwatch.

HTC also has an existing commitment to Android Wear that’s now in question. Back when Android Wear was first announced, HTC was confirmed as one of Google’s smartwatch partners—but since that announcement, we’ve seen exactly zip from HTC on that front.

Android Wears Out Its Welcome

HTC isn’t the only Android stalwart who might want to get out from under Google’s thumb. Samsung continues to eschew Android on its wearables in favor of its homegrown mobile OS; all but one of its smartwatch offerings have run on the open-source Tizen operating system (the underwhelming Gear Live being the lone exception). Meanwhile, despite offering two Android Wear smartwatches, LG seems to have a new smartwatch based on WebOS in the works, which was spotted at CES this past January.

It’s probably no coincidence that hardware makers are tugging at the leash as the Apple Watch nears launch. Apple, of course, will have complete control over the device’s hardware and software, a combination that has led to unprecedented success with the iPhone over the last few years.

LG, Samsung, and now (apparently) HTC would undoubtedly love to manage something similar on their own. Moreover, if HTC makes its smartwatch cross-platform compatible, it could have a much bigger consumer base than those of either the Apple Watch or Android Wear.

On the other hand, going it alone means losing out on the huge ecosystem of apps that Android and Android Wear have at their disposal. We’ll know for sure once MWC kicks off in Spain in a few weeks.

Lead photo courtesy of Google

View full post on ReadWrite

The Next Six Months Of SEO Are Going To Look Like This… – Business 2 Community

The Next Six Months Of SEO Are Going To Look Like This…
Business 2 Community
Between work and travel I haven't been been able to publish the obligatory predictions article for the new year. But better late than never. Rather than talking about what's going happen over the next year in SEO, I want to talk about the next 6 months

View full post on SEO – Google News

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