Posts tagged News
How Yahoo’s Homepage Delivers Personalized News to 700 Million People (Visualization)
Feb 10th
With all the attention focused on sites like Facebook and Google’s properties, it’s sometimes easy to forget how many people visit Yahoo on a typical day. The site has over 700 million users and gets a massive amount of page views each day. As the company struggles to figure out what its future focus should be, one thing they’ve prioritized highly is content.
Every day, Yahoo displays about 13 million different news story combination on its homepage. Those stories are personalized based on demographic data and reading behavior, and the company keeps track of what kind of stories do well with which groups of people.
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To do that, Yahoo utilizes a complex set of algorithms it calls the Content Optimization and Relevance Engine (CORE). The system crunches 1.2 terabytes of data per hour to determine which stories to deliver to which users. The result is a line-up of stories on the homepage that’s customized for each user, based on calculations that take milliseconds to crunch as the page loads. It’s also lead to a substantial increase in engagement on Yahoo’s engagement, where click-throughs to news stories have increased by 300% since this technology was first implemented.
To illustrate how this works, Yahoo has created an interactive data visualization that shows visitor traffic data in nearly real time. Using it, one can drill down into specific age groups, genders and story types to see what people’s aggregate reading habits look like.
You can view and play with the data visualization here. They even designed the UI in HTML5 rather than Flash so you can check it out on your iPad.
View full post on ReadWriteWeb
Why You’re Seeing Games in the Facebook News Feed
Feb 9th
Last week Facebook IPO rumors swirled about the Internet. Few in the tech world were able to focus on anything else. Facebook’s estimated $75-$100 billion IPO had tech-meisters and analysts drooling. Finally, the world’s largest social network decided to put a price on everyones’ personal data.
But there was an official announcement that dropped just days before the IPO: Games would start appearing in the main news feed.
Only one month before, Facebook began including games in the mobile news feed. If you’re already feeling annoyed, remind yourself that this is nothing new. Remember when sponsored stories began appearing in the news feed?
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In Zynga’s IPO filing, it noted overreliance on Facebook. But it’s not a one-way street here. Facebook & Zynga are intertwined, and at times it’s nearly impossible to tell them apart.
In the risks section of Facebook’s S-1, it explained that Zynga is responsible for about 12% of Facebook’s revenue, and is also important in terms of direct advertising revenue and payments. Zynga is also the largest provider of Facebook games, accounting for 80% of Facebook Credits revenue.
Adding Zynga games to the Facebook news feed isn’t the only change that Facebook announced on Monday, January 30. Games will also appear as a Timeline unit so that you will be able to see your own and other peoples’ gaming achievements. There is now an app request on the main site, too. If you want to view game activity as its own news feed, you can do that to – just select the friend activity news feed under Apps and Games. Games.com’s Joe Osborne notes that this news feed is similar to the Google+ Games Stream, as the two continue competing for gamers’ eyeballs, time and money.
Facebook relies on Zynga apps for revenue. The Facebook news feed is one of the most heavily trafficked and viewed aspects of the entire social network. If Facebook wants to keep Zynga happy, why wouldn’t it include games in the main news feed? Besides, games are already popping up in the mobile news feed. It was only a matter of time before games began appearing on the main site news feed.
View full post on ReadWriteWeb
Numbers Shift but Online News is a Steady Trend
Feb 9th
Have you seen the numbers lately? Brands and marketers like to leverage numbers to create a (desired) reception based on reader perception. Obviously, bigger numbers reflect more popularity and added reason for investors to celebrate. The New York Times issued a recent article on Facebook, calling attention to a subjective view of numbers. For instance, [...]
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Overstock Coupon SEO Scam Targets College Kids – King of How To News
Feb 8th
 King of How To News |
Overstock Coupon SEO Scam Targets College Kids
King of How To News That said, a recent report involving an Overstock coupon SEO scam is showing that even major corporations are guilty of shady marketing strategies. According to an article published in the Wall Street Journal, the company offered at least one Overstock … |
View full post on SEO – Google News
Driving Video Views & Engagement With SEO & Social Media – ReelSEO Online Video News
Feb 7th
 ReelSEO Online Video News |
Driving Video Views & Engagement With SEO & Social Media
ReelSEO Online Video News Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of … Brightcove: Social Media Trumps Search for Viewer Engagement |
View full post on SEO – Google News
SHAZAM! Interactive Super Bowl Ads Drive Engagement – ReelSEO Online Video News
Feb 7th
 ReelSEO Online Video News |
SHAZAM! Interactive Super Bowl Ads Drive Engagement
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… Google has been giving users "instant previews" … What Time Does The Super Bowl Start? What Channel Is It On? |
View full post on SEO – Google News
RedBox And Verizon Team Up On Streaming Service To Challenge Netflix – ReelSEO Online Video News
Feb 7th
 ReelSEO Online Video News |
RedBox And Verizon Team Up On Streaming Service To Challenge Netflix
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… Google has been giving users "instant previews" … |
View full post on SEO – Google News
Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors – ReelSEO Online Video News
Feb 6th
 ReelSEO Online Video News |
Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… Google has been giving users "instant previews" … |
View full post on SEO – Google News
“Look Around” With The Red Hot Chili Peppers Interactive Music Video – ReelSEO Online Video News
Feb 6th
 ReelSEO Online Video News |
"Look Around" With The Red Hot Chili Peppers Interactive Music Video
ReelSEO Online Video News He is also founder of The Viral Orchard (http://www.viralorchard.com), an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, … |
View full post on SEO – Google News
OK Go & Chevy Bring The Future Of Video Marketing To 2012 – ReelSEO Online Video News
Feb 6th
 ReelSEO Online Video News |
OK Go & Chevy Bring The Future Of Video Marketing To 2012
ReelSEO Online Video News He is also founder of The Viral Orchard (http://www.viralorchard.com), an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, … |
View full post on SEO – Google News
