Posts tagged Networks

Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties

Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for “thin content” spam. Private Blog Networks, BPNs, are generally…



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Anti-Router Stops Google Glass From Connecting to Wi-Fi Networks by @mattsouthern

Those who are paranoid about being spied on by things like drones, security cameras, hidden microphones, or Google Glass will now have some peace of mind. The Verge reports that there’s now a new little device on the market called Cyborg Unplug. Stick Cyborg Unplug into a power outlet and it will sound an alarm whenever surveillance device such as the ones listed above enters the vicinity of your home. Cyborg Unplug also gives you the ability to prevent those devices from connecting to your Wi-Fi network. If you really have something against Glass users, you can take it a […]

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YouTube Converts More Customers Than All Other Social Networks [STUDY] by @mattsouthern

VentureBeat reports that, when it comes to paid advertising on social media platforms, YouTube is king. YouTube is the clear winner in a few key areas compared to other social platforms, including introducing new products to customers, and helping consumers make purchasing decisions. The information was taken from a new study Aol Platforms released today. The report looked at data found within 500 million clicks and 15 million conversions during the first quarter of 2014. Social purchase interactions were tracked through Convertro’s attribution technology. This then determined which platforms had affected online sales and at what point in the purchasing […]

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Google Wages War on European Link Scheme Networks

Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.

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Google Targets Two European Link Networks Yesterday Morning

Over the weekend, Google has sent out mass link penalty notifications throughout Europe for those sites partaking in specific link networks with the goal of manipulating their rankings in Google. Google’s Johannes Mehlem posted on Twitter that Google has “taken action on one European…



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The Unbearable Sameness Of Social Networks

When Facebook rolled out cover photos in 2011, it was a big deal. It was part of the Timeline redesign, the biggest shift in how people used Facebook in years. The large image at the top of your profile was an opportunity to show off something more than your headshot, giving friends (and also strangers) greater insight into your life.

Then, Google got on board, and embraced massive cover photos on its Google+ social platform in 2013. While Google’s profile image is different from Facebook’s—it’s a circle, not a square—the similarities were obvious.

Earlier this year, Twitter took the cover page out of Facebook’s playbook and rolled out their own design, one that looks, remarkably (or not) like Facebook. 

Now even LinkedIn—notoriously the anti-Facebook—will look like Facebook. Today the company announced users will soon be able to add background images to their profile pages to, as one spokeswoman said, “help members stand out.”

What doesn’t stand out? The individuality of these social networks. 

Now that social networks—professional or otherwise—are beginning to look all alike, the already muddied question of which social network to use for what purpose is even less clear. Can I now connect with my friends on LinkedIn? Do I post baby photos on Twitter? What is Google+ for?

To illustrate just how similar all these social networks have become, take a look at the screen caps of social media profiles below. 

Lead image by Flickr user U.S. Army, CC 2.0; screenshot images by Selena Larson for ReadWrite; Photoshopped LinkedIn profile page by Madeleine Weiss for ReadWrite

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LinkedIn Releases Report: LinkedIn Users Have More Buying Power Compared To Other Networks by @mattsouthern

LinkedIn released a report today, stating that their research proves there is an opportunity for businesses to leverage the buying power of professionals on the LinkedIn network. Professionals are consumers too, and LinkedIn’s Patty Cox says some of the most influential consumers are on the LinkedIn network. She goes on to call these professional consumers, “Prosumers”, and states: Research demonstrates these individuals are an attractive audience for marketers, with more buying power than members on other social platforms and strong influence across many product and service categories. According to LinkedIn’s research, Prosumers are 152% more likely to be active in […]

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Google Takes Down 7 Japanese Link Networks

Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months.

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Google Takes Action Against Greek Link Networks

Google is continuing their fight against link networks internationally. Google’s Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies).

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How To Choose The Right Social Media Networks For Your B2B Business

One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. The benefits of…



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