Posts tagged needed
Feeding The Panda Offers Needed SEO Guidance For Site Owners After Google Update – PR Web (press release)
May 29th
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Feeding The Panda Offers Needed SEO Guidance For Site Owners After Google Update
PR Web (press release) Continuing in their tradition, Mike and Troy have dispensed with hype to focus on clear, results driven instruction on what web site owners and marketers in the field of SEO can do in order to keep their sites ranking well. … |
View full post on SEO – Google News
Node.js at Facebook – Why it’s Needed and What’s Holding it Back
May 5th
Robert Kieffer, an a engineer at Facebook and the company’s internal Node.js evangelist, gave a talk at NodeConf today. He says the company isn’t doing enough with Node.js yet. So instead of an explanation of how to deploy Node.js to thousands of servers, he’s talked about why Facebook needs Node.js and the things holding the company back from adopting it widely.
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Some critics aren’t impressed because many of the problems Node solves can be solved with other technologies such as libev, Tornado, EventMachine, etc. So why should we be interested in Node.js? Kieffer because it breaks down the silos between developers. He says that at almost every place he’s worked, people are pigeon-holed into specific roles: front-end developer, backed-end devloper, etc. But that means that it’s hard for developers to pitch in to help other teams.
For example, Kieffer once worked for a company that was making an online document editor, back before Google Docs. He was the only front-end JavaScript developer on the project. A customer asked the company to build a Web-based calendar mockup. The CEO of the company, eager to please, decided that the team should actually build a full-featured app, not just a mock-up. Kieffer was stuck building the whole thing in a very short period of time by himself, because the other developers on the team weren’t able to write JavaScript. In a world where the same language was used for front, middle and back-end development, more people could have pitched in on the project.
So why isn’t Facebook widely embracing Node.js yet? Facebook prioritizes performance, as illustrated by HipHop. Even 1% improvement matters. But reliability is just as valued. Facebook has 600 million users – they will find any weakness in any new technology introduced. For a company like Facebook, there’s no one for its developers to look to as an example for how to do things. Also, rolling out new technology to thousands of servers is a non-trivial matter.
However, Facebook is using Node for a few things. One is JSGameBench, an HTML5 game benchmarker. Another is a mobile JS framework that has yet to be announced, but will probably be open-sourced. But the bulk of the Node.js work is being done by the Chat team for traffic analysis and load testing.
So how do you “cross the chasm” with an experimental technology like Node? Kieffer suggests an internal group, like the one he runs at Facebook. You can coordinate with other believers and get speakers to come in and enlighten others. You should also embrace your critics, he says, because they will point out problems with your ideas and keep you from screwing up early on. Finally, consider starting by applying Node.js to non-critical applications.
(Lead image by Massimo Barbieri)
View full post on ReadWriteWeb
Internet Marketer Lists Skills Needed to Become Successful in SEO Online Marketing – Emailwire (press release)
Apr 5th
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Internet Marketer Lists Skills Needed to Become Successful in SEO Online Marketing
Emailwire (press release) COM, April 04, 2011 ) Chicago, IL – TraDigital Communications founder, Gerald Young, admits that it is the hardest task in the world to find an Search Engine Optimizer (SEO) with expertise in every phase of marketing a client's products or services … |
View full post on SEO – Google News
8 Reasons SEO Audits are Needed Before Sites are Built
Mar 29th
If you’ve worked in the SEO industry for any significant length of time, you’ve inevitably had a situation arise where a brand new site was being planned or an existing site was being overhauled and you were brought in to ensure the new (or new version) site would get SEO.
And unless you have magic fairy dust at your beck and call, you have also had to deal with the fact that you were called in after the new site was already planned. Or more likely, the build was already taking place. Or worse, already done and in launch mode. Unfortunately this is the wrong time to be doing SEO, let alone performing an SEO audit.
1. Keyword Focus
If you don’t know what keywords to focus on, you can’t truly know or understand the topical focus you need to convey across the entire site. Sure, you may have content already written – maybe even from a previous site. Except without current data on now-trending topics, your message could now be irrelevant. Or even if it’s relevant, it could be lacking the focus necessary to current search trends.
In an SEO audit, keyword research is paramount. Not only to hone in on timely relevance and trending, but to also help reveal who the true competitors are that are currently ranking for those main topics you need to focus on.
2. URL Structure
All too often, marketers or site designers or developers know there needs to be content related to services or products, and information about the company or business, yet without first having an SEO audit performed, URLs can’t properly be seeded without that keyword research being performed. And only after the keyword research is performed can you understand what the URL structure needs to look like.
3. Content Organization
URL structure is integral to content organization, and builds on topical organization. Without a proper SEO audit, you don’t know the best way to organize the content on a site. Sure, you can guess, or “think” you know, yet that’s like rolling the dice believing (falsely) that “good enough” is well, good enough. If you don’t get your content organization plan hammered out before site build or rebuild, you end up causing topical dilution.
4. Content Depth
Without a proper SEO audit, how do you know the amount of content you need, whether it’s on an individual page, an entire section, or the whole site? Only a proper audit can reveal the sweet spot in your goal setting plans for competitive success. And only the sweet spot, weighed against topical focus priorities, will reveal how much content you need.
5. Inbound Link Planning
Only a proper SEO audit can reveal the details of a link building plan, based on the combination of the previous four reasons you need to do the audit first. From what keywords you’ll need in your inbound link mix, to what the URLs will be you’ll be targeting, to which groups of content need how much link building effort to support, supplement or overcome content depth factors.
6. Social Media Needs
Without a proper audit, social media initiatives are another shot in the dark. Maybe you’re going to succeed at reaching your prospective clients or customers, yet even if you do, you won’t be able to maximize the value of your effort without that site audit.
A properly performed audit will reveal details about your target market, competitive landscape and opportunities for social media initiatives. Again, the sweet spot grid will help identify some of these, as will an understanding of those topic priorities.
7. Production Costs
I can’t tell you how many times I’ve been brought in to perform an audit after production has begun. Let’s just say “too many”. Given all of the issues I’ve described above, it’s going to inevitably mean some of that production effort will have to be scrapped if you want to get the full value from your SEO efforts. URL changes, content re-organization, topical messaging, starting link building campaigns…
All of these cost additional money that can always be saved by first having that audit performed.
8. Sanity
This is actually an important reason – not just for the sake of the person performing the audit. Every person involved in the process, whether they’re willing to acknowledge this factor or not, will suffer a lot less stress, a lot less chaos when an audit is performed first.
Real World Barriers
Quite often, you’ll find key players in the web initiative will have a vested interest in having the site build started or even completed before SEO is considered. Usually it’s a financial issue – “we have to get the new site out there sooner – we can’t afford to wait a week or a month…”
Sadly, that’s usually because people have made promises or commitments they are unwilling to break. Sometimes its fear based, other times its more subtle fear – pride, stubborn thinking, ego-driven need to maintain control of a process. And yes, sometimes its even a matter of “any site is better than no site”.
Nonetheless, when taking a detached view of everything involved and the ramifications of failing to have that audit performed before the site build, everything points to the sequence needing to be audit first, build later.
Check out the SEO Tools guide at Search Engine Journal.
8 Reasons SEO Audits are Needed Before Sites are Built
View full post on Search Engine Journal
Google Blogger Interface Gets a Much Needed Facelift
Mar 16th
Google has announced that Blogger will roll out major changes sometime in 2011.
Click to read the rest of this post…
View full post on Search Engine Watch Blog
Why SEO Services Are Needed – Live-PR.com (press release)
Mar 8th
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Why SEO Services Are Needed
Live-PR.com (press release) 08.03.2011 11:19:22 SEO that is Search Engine Optimization can help your business flourish by drawing more and more people to your website, for that SEO Services London play a crucial role in developing your website to the best. … |
View full post on SEO – Google News
