Posts tagged need

Black Hat vs. White Hat SEO – Everything You Need To Know – Business 2 Community

Black Hat vs. White Hat SEO – Everything You Need To Know
Business 2 Community
Search Engine Optimization (SEO) is an integral part of online marketing and can often mean the difference between success and failure for any business. As such, individuals and organizations are seeking new strategies to better their SEO efforts and

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5 New iOS 8 Features Developers Need To Get Their Heads Around

The latest iteration of Apple’s operating system is finally here, just a few short days before the iPhone 6 itself—both versions—makes its actual appearance.

Developers have had access to iOS 8 since June so they could explore new features, test their apps, and see what’s changed. If you’re just catching up now, here are some of the biggest changes you’ll encounter as a developer when you start working with iOS 8.

Adaptive User Interface

It’s time to start thinking differently about user interfaces.

In iOS 7 and previous versions, developers needed to consider different ways users might encounter their apps—primarily the landscape (horizontal) and portrait (vertical) views. The introduction of Auto Layout, a tool to simplify the process of fitting apps to screens, in Apple’s developer suite Xcode minimized that particular headache.

See also: Hold Up! Here’s Why You Might Want To Postpone That iOS 8 Upgrade

Now, says Step Christopher, iOS team manager and instructor at Big Nerd Ranch, Apple wants to change the way developers think about designing apps completely. “Apple no longer wants us to be thinking of specific screen modes,he said during a demo. “Instead they want us to target general sizes and let them flow out to the different devices and orientation as appropriate.”

Christopher thinks this means that soon Auto Layout may be the only, or at least most way to design apps for Apple products. “If you’re not using Auto Layout it’s something you need to get up to speed on very quickly,” he said.

Context Sensitivity

Today’s Apple users increasingly want smarter devices. That includes day modes and night modes for apps that adjust their brightness according to the time.

Users may also notice that more apps want to access the phone’s location data. That’s already becoming a bigger thing, but as iOS 8 makes it an easier feature for developers to include, it’ll become even more popular.

iOS 8’s new capabilities allow for context sensitivity in regard to motion, too. Since the latest Apple devices have sensors to detect altitude and movement, those sensors are now fair game for app development. New apps, or apps converted for iOS 8 could potentially deliver different displays to users who are walking than to those who are driving.

Extended Functionality

Apple didn’t just release 4,000 new APIs for developers. In iOS 8, it also made it easier to add API functionality to apps in general.

See also: How To Download And Install Apple’s iOS 8 Beta

APIs allow developers to add new functionality to their apps without reinventing the wheel. However, testing the new apps has been challenging so far because developers are only able to see how they’ll look using the new software, not hardware.

Now that Apple has finally released new phones, testing how APIs work on the latest phones running iOS 8 will be a little less frustrating.

Outside The Box

The Notification Center is going to play a much larger role with apps in iOS 8. More developers may want to take advantage of the ability to display new kinds of notifications from different apps.

Some developers are even referring to one kind of new notification, which Apple calls “Today Extensions,” as “widgets” since they bring some of an app’s functionality outside the app proper.

Zach Waldowski, a software developer at Big Nerd Ranch, demonstrated that adding extensions to app functionality is as simple as opening up Xcode, clicking “Application Extension” and adding it to your app.

Swift

No discussion of iOS 8 is complete without a mention of Apple’s new in-house development language, Swift.

Introduced at the World Wide Developer’s Conference, the language is designed to be simpler to use than Objective-C, while still being compatible with Objective-C. Apple hopes an easy-to-use language will encourage more developers to build on iOS 8.

See also: Apple’s Swift Language Goes Pro, Reaches Version 1.0

Swift just got upgraded to version 1.0, which means it’s officially out of beta. Apps that include some—or more—Swift coding are now allowed in the app store. That gives more developers an incentive to try it out for new apps right as the new devices are coming out.

Photo by Global Panorama

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4 SEO Link-Building Changes You Need to Know – Business 2 Community

4 SEO Link-Building Changes You Need to Know
Business 2 Community
Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. Don't worry; we've got you covered. If you're trying to figure out how to keep abreast of – and navigate

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Need to Know SEO: 6 Hot Tips – Business 2 Community


Business 2 Community
Need to Know SEO: 6 Hot Tips
Business 2 Community
Need to Know SEO: 6 Hot Tips image Innovation in the palm of your hands Small businesses, bloggers, and marketers all want their Web pages to rank. Whether you have a little or a lot of experience with Search Engine Optimization (SEO), you probably …
Best Local SEO Companies Awarded by 10 Best SEOVirtual-Strategy Magazine (press release)
SEO Dublin Firm SEO Genesis Offers Free Consultations for Irish BusinessesFree Press Release Center (press release)

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What Makes Enterprise SEO And Does Your Site Need It? – Search Engine Land


Search Engine Land
What Makes Enterprise SEO And Does Your Site Need It?
Search Engine Land
But what makes an enterprise website – i.e., a site that will benefit from enterprise SEO? When it comes to enterprise SEO, it's less about the size of the company and more about the number of pages, especially products or services. If your website has
Best Enterprise SEO Firms Recognized for Superior Work in September 2014Virtual-Strategy Magazine (press release)

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What Makes Enterprise SEO And Does Your Site Need It?

Even if you don’t have an enterprise company, the size of your website may necessitate enterprise SEO. Columnist Tom Schmitz addresses issues of importance to operators of big web sites, no matter the size of the business.

The post What Makes Enterprise SEO And Does Your Site Need It? appeared…



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11 Things You Need to Know About Yandex SEO – Search Engine Journal

11 Things You Need to Know About Yandex SEO
Search Engine Journal
Yandex has several SEO requirements that differ from other search engines, which makes SEO in Russia a different ball game. This also makes Yandex one of the most interesting search engines to optimize for because it's different from what SEO …

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Despite Google’s Need To Go Deeper When Indexing, Google Fixes Self Indexing Glitch

Over the week, there were various reports of Google going against their own webmaster guidelines, by indexing their own search results. Last night, Google updated their robot.txt file to ensure they block their own search results from being in the Google search results. The guidelines read: Use…



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SEO and PPC Need to Stop Being Enemies

If SEO and PPC worked together, marketers could do their jobs much better – and make a lot more money for their companies.

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SEO and PPC Need to Stop Being Enemies – Search Engine Watch

SEO and PPC Need to Stop Being Enemies
Search Engine Watch
There, I said it. I'm willing to put down my battle ax if you're willing to cease fire. For as long as there have been search engines, there have been two views of the best way to own them. Paying vs. earning. Bidding vs. optimizing. PPC vs. SEO. You
The Tug-of-War Between SEO and PPCDigitalJournal.com
Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your Business 2 Community

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