Posts tagged need

11 SEO Tactics You Need to Know in 2015 – Search Engine Watch

11 SEO Tactics You Need to Know in 2015
Search Engine Watch
According to reports 70 percent of the links search users click are from SEO. Also, inbound leads (i.e. SEO) cost 61 percent less than outbound leads (i.e. cold calling). SEO has a better return on investment (ROI) as well. "SEO leads have a 14.6

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Dive Deeper: Questions You Need to Add to Your SEO Client Onboarding Process

As you work through your regular onboarding checklist, use this time to dig deeper with a few more probing questions to help you create a strategy that’s practically guaranteed to succeed.

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11 SEO Tactics You Need to Know in 2015

As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year.

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The Latest PPC Trends: What You Need to Know by @LarryAlton3

A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. Many changes have to do with shifting trends in the search and PPC industries, in terms of the strategies employed by search engine developers and the behavior of their users. A robust PPC strategy needs constant tweaking to be responsive to the rapidly changing market conditions. Those who are not keeping track of the service changes and industry developments may actually lose advertising market penetration over the coming year. Keep an eye out on the following […]

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Why You Need To X-Ray Your Data Center

Guest author John Gentry is vice president of marketing and alliances at Virtual Instruments.

The tree in your front yard may be a lot like your data center. It has a lot of stories to tell, and if you cut it down, the circles in the stump may reveal periods of drought, stretches of good weather, an instance of insect infestation or scars from a fire. The total visibility could cover years of history. But you have to cut the tree down to see it all.

Similarly, your data center’s equipment and software can reveal clues about your company’s approach to IT. But getting that visibility into your IT environment is a lot harder than chopping down a tree (though the frustration could have you reaching for an ax).

Over time, as aging data centers reach toward the cloud, their infrastructure has only grown more complex. Old mainframes from the 1970s or 1980s may still chug along today. Other rings in the “trunk” of your data center could reveal the shift to client/server architecture in the ’90s, distributed computing a decade or so ago, and today’s virtualized, cloud-oriented solutions. 

See also: “Mr. Windows” Bets Big On The Mesosphere Datacenter OS

Far from ancient history, all of those factors may still be alive in your organization, struggling to work together so modern customers can have the always-available, mobile-friendly experiences they expect. Unfortunately, this rising complexity, combined with stagnant budgets and staffing rates, can hamper the transparency necessary for healthy performance. 

A Brief History Of Data Center Performance Visibility 

The gap between a dynamic IT infrastructure and the ability to effectively manage it goes back as far as the mainframe, which was really the first version of the cloud. A shared system with information operations (IO) latency requirements and different workloads, the mainframe delivered phenomenal performance management because it was closed. But it was expensive and required deep technical expertise to maintain. 

When the industry moved to client/server systems, we saw the first wave of IT democratization and a wave of performance tools in the shape of enterprise systems management (ESM). Another 10 years down the road, network performance management (NPM) became the tool of the day as data centers connected out to their customers and partners and had to operate interdependently. 

Today, data centers are interconnected and virtualized all the way down the stack. But the business logic often exists deep within the layers of systems already deployed. ESM and NPM have been marginalized by a myriad of tools that deliver insight into one layer or another, and the comprehensive visibility gap has only widened with virtualization. The fact that most data centers are heterogeneous only exacerbates the problem, as staff struggle to juggle one vendor’s management tools alongside multiple others. 

See also: Cloud, Schmoud—To Really Succeed, Web Companies Need Their Own Data Centers

The quest for faster, better, cheaper (or at least cost-effective) performance management raises plenty of questions. What types of silos are you monitoring? Applications? Servers? Networks? Something else? And what about downtime?

In nearly every industry, the expectation for availability, which once factored in some measure of downtime, is now 24/7. In the financial sector, for example, high-frequency traders can lose big when systems falter for mere milliseconds. Slow-loading e-commerce sites will eventually tank. And health care organizations must avoid outages at all costs to ensure patient safety and consistent functionality throughout facilities. Not many industries can forgive poor performance, regardless of how difficult it is to address. 

Nearly every company is a technology company now, because practically all deliver products or services via some kind of Internet or mobile interface. They must have a firm grasp on performance issues and how to fix them before they corrupt the customer experience.  

The Challenge For Technology Companies

One of the biggest issues is that IT and staffing budgets haven’t grown on par with the increase in complexity. You can’t slack on performance, not if your company wants to attract new customers and retain existing ones. So your qualified staff, already spread thin, has to address problems immediately, not in days, weeks or months. 

And yet, teams often wait until problems or even outages are reported before they look at individual components and system logs. This process-of-elimination troubleshooting not only degrades performance experiences, it can actually make problems worse. In pursuit of deeper, more real-time transparency, CIOs have tried a variety of approaches, with mixed results. 

Some teams focus on application performance management (APM). They look primarily at the end-user experience, but when problems are red-flagged there, such tools lack the ability to dig deeper into the infrastructure to uncover and address the root causes. Other IT leaders emphasize device management or network operating centers above or beside APM. 

Those tools are useful in their own silos, but ensuring a high quality of holistic service and deliverability requires IT to analyze the concentric circles in the data center’s “trunk”—through every layer of infrastructure abstraction and back across the legacy technology, with an emphasis on IO. It’s the fastest growing, most expensive and least understood layer in the stack, and it has the most impact on performance. To bridge the visibility gap, you will need vendor-neutral monitoring, predictive analysis tools, automated reporting mechanisms and centralized management. 

Helping Performance Management Take Root

The challenge of maintaining high service in the face of massive annual data growth can be particularly difficult for older businesses, many of which have been layering on technology over several years or even decades. 

These organizations must now use cloud-based infrastructures while competing against younger, smaller and more agile competitors that aren’t burdened with legacy issues. It’s no longer sufficient to manage just one element, such as APM. All are critical to the total experience in their own right. 

To start, companies must acknowledge that service-level agreements (SLAs) geared toward the server tier or the storage tier are no longer viable on their own. The SLAs should address the whole business; they have to, in order to optimize the speed of delivery, agility and cost. 

Above all, organizations must bear in mind that, wherever legacy and modern systems work together, total visibility is essential. It’s the sun, soil and water necessary for their data centers’ health—and growth. 

Hard-drive X-ray by Jeff Kubina; tree trunk photo by Kathleen Conklin; mainframe photo by Martin Skøtt; data center server photo by Bob Mical

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Everything You Need To Know About HTTP2

Hypertext Transfer Protocol, known colloquially as HTTP, has been the foundation of the Web’s data communication since 1999, but its age is beginning to show.

Now the Internet Engineering Task Force (IETF) has just announced the completion of HTTP2, set to be the first major update to the protocol in 16 years. Mark Nottingham, chair of the IETF HTTP Working Group, announced the news Tuesday.

Once HTTP2 goes through an editing process at the IETF, it will be approved and published as a Web-wide standard protocol. Here’s what this means for users.

Why Update HTTP?

For the past 16 years, HTTP has basically done the heavy lifting of bringing Web pages to your browser. When you type a URL into your browser bar—readwrite.com, for instance—you’re actually creating an HTTP request to the Web server that instructs it to find and deliver a particular Web page.

But HTTP has its limits. Modern Web pages pack in more features than just about anyone imagined back in 1999, making it more resource-intensive than ever just to load them in a browser. Each feature counts as a separate HTTP request; the resulting flurry of requests slows down your load rate.

It’s time for an update.

Where Did HTTP2 Come From?

Once upon a time, Google invented SPDY, its homegrown Internet application-layer protocol primed for the Chrome browser. SPDY improved on HTTP and picked up some traction, but it was still an alternative to the norm, not the standard.

See also: What Web Users Need To Know About SPDY

SPDY became the basis for HTTP2, and Chrome developers have been working with the IETF on the protocol ever since. Last week, Chrome announced that because HTTP2 now exhibited every benefit SPDY had, Google would remove SPDY support in favor of HTTP2.

How Does HTTP2 Improve On HTTP?

The first thing users might notice with HTTP2 are faster load times on existing websites, thanks to a multiplexing feature that can deliver more HTTP requests at once.

Currently, many developers minimize HTTP requests with hacks like spriting and inlining, which cut down on those requests by, for instance, combining several images into a single file that gets loaded all at once. But these hacks can create their own problems—and anyway, no one should have to hack a good protocol just to give users barely acceptable performance. With HTTP 2, a larger number of requests is no longer a problem, but something it expects.

Nottingham listed several other HTTP2 advantages in a blog post

Will HTTP Be Obsolete?

The IETF is working to demonstrate the ways HTTP2 will improve upon HTTP, but the reality is that we live in a world where people still use Internet Explorer 8.

“We can’t force the world to migrate, and because of the way that people deploy proxies and servers, HTTP/1.x is likely to still be in use for quite some time,” the HTTP2 FAQ reads.

Can I Visit A Site Using HTTP2 Now?

Not yet! If you’re a developer, you can explore a few dozen test implementations. But the rest of us will need to wait until the services we use support it. If you’re a Chrome user, you might be one of the first to test it out—Google has promised to support it as soon as possible

Photo by Yuri Samoilov

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Do You Need To Hire An SEO? – Business 2 Community


Business 2 Community
Do You Need To Hire An SEO?
Business 2 Community
hire an seo Google continues to get better at evaluating external clues to determine the value of a website and thus its relevancy to searchers. Small business owners can control a lot of these things themselves by having an active social media

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What You Need to Know About Publishing Press Releases for SEO – Business 2 Community

What You Need to Know About Publishing Press Releases for SEO
Business 2 Community
In some cases your press release can have SEO value if it gets picked up and shared by users on social media. The best way to start the cycle of getting social media exposure for your press release after you publish it is to share about it on your

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Everything You Need to Know About Online Reviews [INFOGRAPHIC] by @wonderwall7

As many e-commerce, local, and even enterprise companies know, online reviews can make or break a business. The infographic below describes some of the trends in online reviews, including: In the US, Amazon is the leading review site. 42% of all its customers have left at least one review. Other top US review sites include Google+, Yahoo, Yelp, and TripAdvisor Yelp is the review site with the most global traffic 84% of all consumers read online reviews, reading an average of 4-6 reviews before they begin to trust a business 76% of customers are willing to pay more for hotels […]

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Need a Blog Topic? Use These Four Ideas by @jeanmariedion

If you’ve resolved to write more blog posts in 2015, you’re certainly not alone. After all, the 2015 B2B Content Marketing study from the Content Marketing Institute suggests 70% of companies are creating more content now than they did a year ago, and 80% of those companies are using blogs. There’s no question that blogs are effective. They’re a long-form medium, so you can be as wordy or verbose as you’d like to be, with no little “more” button cutting off your flow. They’re easy to share, so they can become their own social media posts. And they can be remarkably persistent, […]

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