Posts tagged Names
topseos.in Names the Thirty Best SEO Companies in India for May 2013 – SFGate – San Francisco Chronicle
May 15th
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topseos.in Names the Thirty Best SEO Companies in India for May 2013 – SFGate
San Francisco Chronicle Each month topseos.in evaluates and ranks the top online marketing companies in order to determine which companies providing SEO services are the best based on merit. Businesses access the rankings each month when looking for a dependable SEO … |
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topseos.in Names the Thirty Best SEO Companies in India for May 2013 – San Francisco Chronicle
May 14th
 PR Web (press release) |
topseos.in Names the Thirty Best SEO Companies in India for May 2013
San Francisco Chronicle Each month topseos.in evaluates and ranks the top online marketing companies in order to determine which companies providing SEO services are the best based on merit. Businesses access the rankings each month when looking for a dependable SEO … SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint Brainwork Technologies Launches New SEO Packages Cogitating On Organic … Own a small business? SEO can boost your Google rank |
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Intel Names Brian Krzanich As New CEO
May 2nd
Intel has named a new chief executive officer. The chipmaker has dubbed former chief operating officer Brian Krzanich as its new leader, replacing Paul Otellini who announced that he would retire from the company last November.
Krzanich has been at Intel for more than 30 years, starting in 1982. He was promoted to COO in January 2012 and has been operating as executive vice president since Nov. 2012. He started at Intel as an engineer and worked his way up through the ranks before becoming head of Intel’s worldwide manufacturing in 2010. In that position Krzanich was responsible for all of Intel’s factories and chip manufacturing worldwide.
The move to promote Krzanich mirrors that of Otellini himself. Otellini had worked at Intel for 32 years before becoming CEO in 2005, replacing Craig Barret. At the time, Otellini was seen as an odd choice for Intel as the company had historically promoted senior executives who had been trained as engineers. Otellini was trained as a businessman with a degree in economics and a Master’s in Business Administration. Krzanich comes from an engineering background and has served as an Intel plant manager before his ascension to the executive ranks.
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The New iPad, Samsung Galaxy Note 8.0 And Other Ridiculous Product Names
Apr 16th
Here’s one for you: how is it that some of the smartest, richest, market-savviest companies on the planet – allegedly – can’t seem to figure out how to name their products in a way that isn’t strikingly confusing?
The “new iPad” is not to be confused with the iPad 2. The new iPad is in fact, iPad 3. Only, Apple doesn’t call it that – nor do they market it as “new iPad” anymore, either. Rather, it is now branded as “iPad with Retina display” – with the “R” capitalized, though not the “d.”
Don’t ask me why.
While the iPad with Retina display is newer than iPad 2 it does not come with a model number. Nor does the iPad Mini. At least, not yet. I assume that Apple will still sell “iPad Mini” – likely at a lower price – when the newest “Mini” model is released. Which I’m also guessing will be called “iPad Mini with Retina display.” Or maybe iPad Mini 2.
After that, all bets are off.
Which brings up the question: how is it that some of the smartest, richest, market-savviest companies on the planet – allegedly – can’t seem to figure out how to name their products in a way that isn’t strikingly confusing?
Welcome To Branding Hell
What comes after iPhone 5? iPhone 5S, perhaps? Or iPhone 6? Is there any real difference?
And will it come pre-loaded with iOS 7?
Yet despite the inexplicable naming conventions that Apple uses for its products, it’s not the worst perpetrator – not even close.
Which is better? The HTC One or the HTC First? How is it possible that HTC offers multiple “Ones” at the same time? Which “one” do you want?
- HTC One
- HTC One S
- HTC One SV
- HTC One V
- HTC One X
- HTC One X+ (no, I did not make that up)
I’m not even going to attempt to wade through the angrily confusing versions and price points of software products, such as Microsoft Office. There’s “Premium,” “365,” “Enterprise,” Mid-Sized Business” – to name only a few!
Technology is here to help us. Otherwise, it does not belong. Technology with a confusing name is, therefore, suspect. If you can’t even get the name right, what else might be wrong with it?
A Galaxy Far, Far Away
Consider Samsung. Go into an AT&T store, for example, and there you find at least six different “Samsung Galaxy” devices. These are not to be confused, however, with the various “Galaxy Nexus” devices. In other words, the Galaxy brand name now means essentially nothing.
If you don’t believe me, just answer this question: which Galaxy is right for you? A Samsung Galaxy S III or a Samsung Galaxy Note II? Will you even bother to find out? Should you have to try?
What? There’s a line of various Galaxy “Tabs”?
Does Samsung not want my business?
And is the Galaxy Note 8.0 four times better than the Galaxy Note II? (Or do Roman numerals count for more?) Wait. Will the next version of the Galaxy Note 10.1 be a 10.2?
Nor is it possible to divine the brand meaning – and thus the brand value – of the Motorola Droid line versus Android versus Nexus – all of which is owned by Google. Which I’ve heard is now overseen by the Google Chrome team.
Do companies just pick names out of a hat?
If not, then how much money did Nokia pay its marketing staff to promote the Lumia 820 as “our most versatile phone?” Was it more or less than they paid the team that branded the Lumia 920 as “our most amazing phone?”
In just the U.S., there is a Lumia 710, 800 810, 820, 822, 900 and 920. I dare you to uncover the meaning, intent, price, value, speed and/or ability of any of those based on their actual name. According to Nokia’s own site, the Lumia 900 is available “from $0.01″ whereas the Lumia 800 is “from 526.72.”
Why? It seems backwards.
And, no, I am even going to try and select which of these fourteen different Blackberry smartphones is right for me.
Are these companies even paying attention? Maybe it’s time for some brand simplification to put some sense in the market place.
Image courtesy of Shutterstock.
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BNP Paribas Real Estate names twentysix search as UK SEO partner – The Drum
Feb 5th
 The Drum |
BNP Paribas Real Estate names twentysix search as UK SEO partner
The Drum This is the first time the global real estate company has appointed an SEO agency in the UK: twentysix search has now been tasked with developing and implementing a search and content strategy to increase BNP Paribas Real Estate's online visibility and … |
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Publishing Gun-Owner Names: Can Public Information Be Too Public?
Jan 5th
On December 23, the Journal News published an interactive map showing the names and addresses of all pistol-permit holders in two New York counties. Some 43,000 comments later, the battle over the paper’s move rages on. Incensed gun owners claimed the article made their homes targets for thieves and drew unwarranted attention to them “like it was some sort of sex offender registry.” More than 20,000 people responded by circulating the author’s address, phone number on social media in a “How do YOU like it?” strategy.
It didn’t end there. On January 3, Putnam County officials refused the paper’s request for its pistol permit records, citing the risk of “endangering citizens.”
Is it Legal?
The fight will probably go to the courts, and the county will probably lose, because the newspaper is perfectly within its legal rights to publish the information. The information was obtained legally, and everything published was available, for free, to any resident who asked.
According to Mark Rumold, a staff attorney with the Electronic Frontiers Foundation, the issue is cut-and-dried: “I can say, in no uncertain terms, that publishing the information was legal and squarely protected by the First Amendment. Whether or not publishing the information was the right thing to do, or smart, or in the public interest, is probably a question of journalism ethics that I’m not qualified to answer.”
Another criticism – leveled at both the newspaper that published the data and the gun owners who later published the author’s address – is that it’s a question of “intent.” According to that argument, if the intent of the publication was to shame the named parties, the First Amendment doesn’t protect that.
Again, Rumold dismisses the argument: “The First Amendment, if it protects anything, certainly protects the publication of truthful, lawfully obtained information about a topic of significant public interest. That protection includes shielding a newspaper from civil liability – for example, for violations of privacy.” He adds that the line gets blurry in some “edge cases,” such as publicizing a rape victim’s name, but, in his opinion, “this case doesn’t even approximate that level of privacy intrusion.” So until someone comes out and says “Let’s all meet at 5pm to steal their guns,” Uncle Sam is fine with it.
But Is It Right?
As ReadWrite’s Fruzsina Eördögh pointed out in a recent article on minors’ privacy rights, having the ability to do something isn’t a green light to go ahead and do it. Journalists choose not to print information all the time, if they believe that information could cause harm.
Legal does not equal ethical.
Clearly, the paper published the list to attract readers, and that worked in spades. It’s less obvious that it considered the additional ramifications of its actions. Still, all of the permit holders referenced in the article are over 21 and (one would hope) aware of the fact that their permits were open to the public. If they were not made aware of that fact, the fault lies with the permitting system – not the newspaper. Rumold agrees: “In my opinion, for those upset about the publication of the information, I think their grievance is with New York’s legislature’s for making the information a public record.”
What Happens Next?
Governing bodies clearly have failed to anticipate the kind of proactive publication modern technology allows. While publishing a database of public information may be perfectly legal, it could very well cause unintended headaches. Over the next few years, we’ll probably see a lot more protections against massive data aggregation pop up in the form of data throttling or outright bans on publication, followed by court challenges to all those moves.
We’ll see how that all plays out, but for now, it looks like the press has the advantage.
Lead image courtesy of Shutterstock.
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topseos.com.au Names the Best Search Engine Optimization Companies in … – San Francisco Chronicle
Dec 8th
 Search Engine Journal |
topseos.com.au Names the Best Search Engine Optimization Companies in …
San Francisco Chronicle The independent authority on Search vendors in Australia, topseos.com.au, has released their monthly list of the best SEO companies for the month of December 2012. The thirty best SEO companies named in the list have all been put through a meticulous … Best Practices for Building Your 2013 Enterprise SEO Campaign SEO or SEM, Which is Better? Why Google and SEOers Are Not Friends (Nor Ever Will Be) |
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topseos.com Names HigherVisibility Second Best SEO Company for November … – San Francisco Chronicle
Nov 20th
 San Francisco Chronicle |
topseos.com Names HigherVisibility Second Best SEO Company for November …
San Francisco Chronicle The list of the best contains the top SEO firms which have been independently analyzed and researched during a meticulous evaluation process. As a result of this process, HigherVisibility has been named the second best search engine optimization … Taking the snake oil out of SEO SEO Services India Company, Profit By Search Declared As #1 SEO Company … S-E-Oh my Goodness! What SEO Means for your Business |
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Thunder SEO Names John Bertino as Director of Business Development – Equities.com
Aug 31st
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Thunder SEO Names John Bertino as Director of Business Development
Equities.com Thunder SEO, an online marketing agency in San Diego, California, has hired John Bertino as the new Director of Business Development. “We are excited that John has joined Thunder SEO to head the company's business development expansion,” said Max … |
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The SMB Guide To Changing Business Names & SEO – Search Engine Land
Aug 6th
 Search Engine Land |
The SMB Guide To Changing Business Names & SEO
Search Engine Land Dr. Geoff Bell*, a dentist in Carlsbad, CA (you're welcome Doc), has a problem child – his son. Things had been going well. People hadn't been flossing (I'm looking at you, dear reader), he was ranking #1 for “Carlsbad root planing” and business was … |
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