Posts tagged Much

The Apple Watch Will Cost How Much?!

<em>Editor’s Note: This was originally published by our partners at <a href=”″>PopSugarTech</a>.&nbsp;</em>

Whoa — we did not expect a price tag this steep for the Apple Watch. During Apple’s September announcement, CEO Tim Cook said the smartwatch would start at $349. But today, is reporting that the wearable tech could cost up to $5,000 for the 18-karat gold Apple Watch Edition. It’s likely that the initially announced $349 price is referring to the Apple Watch Sport edition. The outlet also claims that the stainless steel band version will cost around $500.

Go on a vacation or buy a superluxe Apple Watch? Up to you.

Apple’s head of retail recently unveiled that the Apple Watch won’t arrive until Spring, to the dismay of many who just want an iOS smartwatch on their wrist already. Would you drop a couple grand on a smartwatch? Let us know.

Read More From PopSugarTech:

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#Halloween E-Commerce: How Much Do People Spend to Celebrate October 31st? [INFOGRAPHIC] by @wonderwall7

With my favorite holiday of the year fast approaching, and my annual viewings of The Nightmare Before Christmas and Hocus Pocus out of the way, I thought this infographic on e-commerce spending surrounding Halloween was really interesting. Can you believe that almost $7 billion is spent annually on costumes? Add that to decorations and candy, and Halloween can be a pricey holiday for many Americans. Enjoy these other facts about Halloween online purchasing behavior. Infographic provided by Nextopia

The post #Halloween E-Commerce: How Much Do People Spend to Celebrate October 31st? [INFOGRAPHIC] by @wonderwall7 appeared first on Search Engine Journal.

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Women In Tech Have Much Better Advice For “Male Allies”

If you ask a woman what it’s like working in tech, she’ll likely tell you a story about a time she felt harassed, frustrated, or simply on the verge of quitting the industry. 

At a panel discussion at Twitter on Tuesday night, these stories were told by successful women from a range of backgrounds—from a teenager who frequents hackathons and founded a startup, to industry veterans with decades of experience fighting for leadership roles in technology companies.

On Wednesday, Twitter will host its first-ever Flight mobile developer conference, and to kick off the event, Twitter hosted #WomenInFlight. Over 100 people converged at Twitter headquarters in San Francisco—the audience was mostly women, though there were a number of men in attendance, including Twitter CEO Dick Costolo. 

See also: White Male “Allies” Have Surprisingly Little To Say About Fixing Sexist Tech Culture

Each story was unique, but the panel of six women, along with the audience, commiserated as each was told. Sometimes there was laughter. Sometimes, audible groans. 

“A lot of my friends who are women in tech or women in engineering have talked about when they’re going to quit,” Tracy Chou, software engineer at Pinterest, said on the panel. “The median experience of being a woman in tech or woman in engineering is worse than the median of being a man.”

What “Male Allies” Should Know

Twitter Women In Flight

The panel participants were surprisingly cordial, speaking openly about their own experiences with sexism in the workplace, while sporadically interrupted by a fire alarm test in the building.

Conversation meandered from serious to silly—panelists talked about innovating blow dryers to help women get ready faster, and whether or not egg freezing is a perk akin to free lunch.

One point discussed several times was what advice these women would give to men, or “male allies,” who want to be supportive of women in the industry and help create a more open and diverse workplace. 

At the Grace Hopper Celebration earlier this month, a botched “male allies,” panel attracted criticism for it’s myopic conversation and advice. The group of white men on stage provided women with the same advice they’ve heard and followed numerous times, and there were some misunderstandings between what the panelists discussed and what women in the audience had experienced themselves. 

See also: Microsoft CEO Satya Nadella to Women: Don’t Ask For A Raise, Trust Karma

Chou, who attended the Grace Hopper conference, pointed out that the group of men returned the following day to listen to women describe the hardships and harassment they’ve suffered with the hope of having a better understanding of what it is women in technology go through each day.

Chou said that one of the most important things men can do is educate themselves about different behaviors and biases that prevent women from working in tech.

“I meet a lot of men who aren’t intending to be sexist, but are willfully ignorant about what goes on,” she said.

She added that many women end up doing “grunt work,” like bug triage and housekeeping, more often than their male counterparts, and decision-makers or company leaders should be cognizant of what tasks they’re assigning to the team to prevent women from doing the same ones repeatedly.

Patty McCord, leadership consultant and former chief talent officer at Netflix, suggested that taking steps to learn about the industry from a different point of view can help company leaders make better decisions regarding hiring technical talent or improving company culture.

“Wake up each day and say, ‘Today I’m going to learn something about what it’s like from someone else’s perspective,'” she said. “Ask yourself if this is behavior you would want your daughter to experience.”

Taking steps to ensure an open culture also includes giving women the opportunity to interview candidates for jobs—not just to make women feel comfortable with the interview, but also to weed out any potential employees that might contribute to a toxic or sexist environment.

“I’ve had a lot of negative experiences being an interviewer and having men treat me as not worth talking to,” Chou said. “So that’s a useful screening tactic to make sure the culture is good.”

This Is Why Women Quit

Forty one percent of women leave careers in technology after ten years, compared to just 17% of men. Chou said that this speaks to a larger problem with the industry.

“I’ve been an engineer for four and a half years, and I’ve thought about quitting tech many times,” Chou told the audience. “I’m not entirely convinced I’ll make it to the 10-year mark. Sometimes it is just very painful, there is a lot of frustration around being undervalued or not treated the same in different situations, like at tech conferences.”

See also: Gillian Jacobs Discusses Her Upcoming Grace Hopper Documentary

While many people and organizations are focusing on the “pipeline,” or encouraging more young girls to pursue interests in programming or computer science, the attrition rate of women who stay in such roles is low. It’s nice to focus on encouraging girls to hack things, but what happens when they become adults who may not be treated equal to male counterparts?

For young girls to have successful careers in technology, Chou said, the culture must change.

Chou is a vocal advocate for improving diversity in the workplace. After the Grace Hopper Celebration in 2013, she asked the industry, “Where are the numbers?” Her call to action inspired a number of companies, both small and large, to release data that shows who tech companies hire. And frequently, those numbers illustrate a white, male workforce.

Starting Young

Successful code education programs create opportunities for young women and people of color, but the discriminatory “brogramming,” culture might be one that’s learned young, too.

Ming Horn, a high school senior, founder of Khode Up, and ambassador for Girls Who Code, described how the behavior of young boys at tech conferences and hackathons can be just as bad as that of their adult counterparts.

See also: How Square’s Coding Program Helps Female Students Become Entrepreneurs

“One thing that’s happened quite often is that there are tons of random polls on [hackathon] Facebook pages,” she said. “These recently have been things like, ‘Who are the hottest girls on the hackathon scene?’ and ‘How can I go and pick up chicks?’”

These are posted by freshman or sophomore students, she said. What’s more, whenever girls point out that the polls are inappropriate, guys will tell them it’s just a joke.

Why Does Twitter Care?

Women In Flight

Of all employee diversity statistics released in the last few months, Twitter stuck out as one of the companies with the lowest percentage of women in technical roles—just 10% of its tech workforce is female.

Perhaps that’s one reason Twitter was so keen on hosting this panel the night before its massive developer conference. Costolo’s attendance suggests both he and the company are taking diversity and inclusion seriously.

“This is a really great time to get a bunch of women together, and kick [Flight] off right,” Jana Messerschmidt, vice president of global business development and platform at Twitter, said in an interview. “At Google I/O, they actually tracked the number of female attendees for the first time, that’s something that we’re looking at as well. We’re trying to ensure that we have a very diverse developer community that are able to extract value from the Twitter developer platform.”

Undoubtedly developers in attendance found value not only in being in a roomful of people who were not bashful about sharing their experiences, but feeling confident that the tech industry is taking steps to change. And hopefully that open, inclusive environment will extend to Flight itself, too. 

Lead photo courtesy of @Womeng; attendee photo courtesy of Vanessa on Twitter

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Why Data Scientists Get Paid So Much

Sure, it might be more fun to be a painter, teacher or police officer. But if you’re looking for the highest paid profession, data science is hard to beat.

Yes, CEOs make more, coming in at a median salary of $740,589. But among the jobs available to the remaining 99.999% of us, data-scientist salaries are hard to beat. In fact, for job postings nationwide, data-scientist salaries are 113% more than average salaries for all job postings, according to

But while “data science” may sound cut-and-dried to outsiders, the practitioners who really deserve their big bucks are anything but. Making data science sing is a matter of mastering statistics, math and programming, and then deploying them to derive insights using the same business understanding—and gut instinct—that drives most company-executive decisions.

Which, of course, means that only a fraction of data scientists do their jobs well.

Data Is Money

The average data scientist today earns $123,000 a year, according to But the operating term here is “today,” since data science has paid increasing dividends since it really burst into business consciousness in 2012.

This corresponds with increasing frustration as organizations struggle to make sense of their data, a fact highlighted in a Gartner report on Big Data adoption. When asked what the biggest Big Data challenges are, most of the answers roughly translate to, “We have no idea what we’re doing.”

I don’t want to depress you, but it’s just going to get worse. Ninety percent of the world’s information was created in the last two years. Eighty percent of all enterprise data is unstructured, which means it’s not the neat and tidy data that for decades has been held in relational databases, which in turn plug nicely into “business intelligence” tools, enterprise data warehouses and other traditional data analytics systems.

Today’s data needs different tools. And it requires a different sort of data scientist.

A Very Hard Role To Fill

It’s not surprising that data scientists get paid so much. After all, they’re extraordinarily hard to find, given the combination of skills necessary to do data science well. While there’s some truth to the joke that “a data scientist is a data analyst that lives in California,” it’s also true that data science is real—and really hard.

The reason is that data science, done right, involves three different areas of expertise. 

As Mitchell Sanders notes, a good data scientist blends domain knowledge (i.e., they know the banking or retail or whatever industry they operate in), math and statistics expertise, and programming skills. Too many organizations think that they just need one of these areas covered. In fact, far too many overlook the people already within their own organizations: those that have the domain knowledge necessary to asking intelligent questions of their data. 

This is why I’ve long agreed with Gartner analyst Svetlana Sicular’s assertion that “companies should look within” for data scientists. As she notes, “Organizations already have people who know their own data better than mystical data scientists.” (Or, as Sicular also notes, “Learning Hadoop is easier than learning the company’s business.”

Such context is critical, but not sufficient, as Sanders stresses:

Understanding correlation, multivariate regression and all aspects of massaging data together to look at it from different angles for use in predictive and prescriptive modeling is the backbone knowledge that’s really step one of revealing intelligence…. If you don’t have this, all the data collection and presentation polishing in the world is meaningless.

While some companies purport to be able to fill in data science knowledge gaps, the reality is that data science is hard … and hence richly rewarded. 

Human, All Too Human

Still, given the difficulty of deciphering meaning in mountains of data, it must be frustrating for data scientists to regularly see gut instinct trump data, as a new study by Fortune Knowledge Group reveals. The survey of 720 senior business leaders found that 62% of business leaders said they tend to trust their gut, and 61% said real-world insight tops hard analytics when making decisions.

In other words, they rely on real-time application of domain knowledge to hard problems facing their organizations.

It doesn’t have to be this way. For data scientists who want to truly earn their $123,000 salary, they need to figure out ways to marry statistics, math and code to the “softer” world of instinct born of experience. Those who figure this out will be able to not only ask and answer harder questions, but they’ll also find their C-level executives more likely to heed their advice. 

Lead image courtesy of AMC’s Breaking Bad

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Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”

Filmmakers behind “America: Imagine the World Without Her” have accused Google of keeping their movie’s showtimes and locations from appearing in search results. As it turns out, “America” isn’t the only film not getting fair play from the search engine. Based on…

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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes…

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Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

A newly released report from Shareaholic claims the top five search engines — Google, Bing, Yahoo, and AOL — have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search…

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The Cloud-Computing Market Could Be Much, Much Bigger Than We Thought

A billion dollars isn’t what it used to be. Indeed, anyone that hanging around the cloud computing industry for the past couple of years has been barraged by $1 billion strategic commitments from big vendors like IBM and HP. While $1 billion sounds like a big number, it’s not always clear how much of those billions are being spent on hand-waving marketing versus serious cloud engineering. 

Even if we credit these efforts as serious attempts to transform old-school enterprises into new-school cloud vendors—and we should—what’s more interesting is to understand just how much business is actually moving to the cloud.

A startup out of Portland, Oregon, called Cloudability may be able to tell us. And the answer is, “far more than we may have imagined.”

Billions In The Clouds

Cloudability gives companies visibility into how much money they’re spending for cloud computing services like Amazon Web Services (AWS). Last week, Cloudability crossed the $1 billion mark in cloud spending managed by its system. That’s $1 billion in cloud spend in the three years since its founding, $999,000,000 more than the company managed in 2011.

For a still relatively small startup to be notching those kinds of numbers, it suggests that even our most optimistic estimates of cloud computing spend may be low.

Earlier this week I talked with Cloudability’s CEO, Mat Ellis to get his thoughts on the significance of its own $1 billion announcement and why cloud spending is accelerating.

One of the big shifts driving more money being spent on AWS and other cloud services, Ellis points out, is the cloud is becoming an essential part of the “compute supply chain.” In other words, rather than vertically-oriented IT services built and running within the company’s own data centers, companies are shifting more IT services to public cloud services and plugging into published APIs rather than write their own code. 

A shift is taking place away from isolated, departmental deployments to public cloud resources and instead “enterprises-wide spending.” Some of this is driven by a desire to shift spending from capital expenditure to operational expenditure. Some of it is simply driven by increasing comfort with public cloud security and performance. Whatever the reason, enterprises are clearly spending lots of money on cloud computing.

Analyzing And Controlling Cloud Spend

The growing amount of dollars going into enterprise cloud deployment is why a company like Cloudability can exist. As Ellis suggests, while everybody knows cloud is growing, “what they don’t know is the havoc it’s having inside companies as they try to manage their spending.” Developers who report into a line of business are tasked with writing applications. How is of less importance. This ‘bottom-up’ IT phenomenon is “a big reason cloud cost analytics have become mandatory for large buyers of cloud services” because, “if you’re spending lots of money on cloud, you have to manage it actively,” according to Ellis.

Which, of course, is exactly what we saw happen with the growth of the open source movement.

Open source, beloved by developers even as it was initially shunned by company executives, became part of the business fabric of software development without the business leaders ever realizing what happened. Cloud spending has followed this same path. Unlike open source, where lawyers got involved to ensure nobody was giving away critical IP, in cloud computing it’s very become a mater of managing cost.


As Ellis points out, this isn’t about cutting cloud spending, but rather about channeling it:

Cloud analytics really isn’t about cutting costs, like most people think, but rather to see where it’s happening and where it could be best spent. In fact, nearly all of our enterprise customers are using us to help them expand their cloud usage, but in a controlled and efficient way. Once you’ve demonstrated this stuff works and makes you a profit there’s really no stopping it.

Developers, Developers … Developers!

When I asked Ellis what all this means for traditional IT, his response was immediate: “The CIO role is fundamentally changing.” Not changing in a “the CIO is doomed” sort of way, but changing in terms of a fundamental shift in what the chief information officer does.

CIOs, Ellis says, generally understand that the entire way they buy, sell and support IT services is shifting. One of the biggest challenges CIOs have is when and how to really engage with the cloud. I quoted Fidelity Investments’ CIO in recently, “We know about all the latest software development tools. What we don’t know is how to organize ourselves to use them.” This is true of CIOs and public cloud services, too. The spirit is willing; the flesh proves very weak.

But the first step is to understand how their users are spending money, Ellis points out.

As for developers, cloud’s impact on them is huge, too. Ellis suggests that, “They’re now operating in territory beyond the code they write,” with “corporate visibility into their spending that forces new levels of fiduciary responsibility.” But, again, it’s not really a matter of cutting down spending, but instead “analytics tools like ours give them the ability to justify asking for more resources to do more things.”

More resources to do more things. Billions more.

Image courtesy of Shutterstock

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SEOs: Negative SEO On Google Much Easier Now – Search Engine Roundtable

SEOs: Negative SEO On Google Much Easier Now
Search Engine Roundtable
As you all know, negative SEO is not new, in fact, Google has said it is rare but possible since 2007. Sites as large as Expedia may have suffered from it and Google had to reword their documentation on the topic. But now that we have SEOs threatening …
Cloak Hosting Declared Best SEO Hosting by

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At Five Years Old, Microsoft’s Bing Search Engine Has Much To Show Yet More To Grow

Microsoft’s Bing search engine turns five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is…

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