Posts tagged Much

The FAA Finally Suggests Drone-Use Rules—And They Don’t Allow Much

The Federal Aviation Administration finally released its proposal for rules to regulate unmanned aircrafts 55 pounds and under. Revealed Sunday, the proposal would relax some restrictions on remote-controlled multirotor vehicles—popularly known as drones—but still forbids activities such as drone delivery and crop inspection.

See also: Leaked FAA Proposal Forecasts Turbulence For Drone Rules

The proposal looks remarkably similar to an FAA proposal leaked in late November. It would require drone operators to hold a pilot’s license and would ban drone flights outside of daylight hours. It also requires that drone operators keep their drone in their “line of sight,” which would make crop and pipeline inspection tough and package delivery impossible.

The FAA is seriously late with its drone proposal. Multirotor copters are already allowed in airspace across the world. And the FAA’s draft rules are coming out weeks after the issue crashed on the White House lawn.

See also: Why We Need A New Word For Drones

Meanwhile, small drone use has surged. Hobbyists have a wide selection of recreational drones to choose from. Aircraft pilots are increasingly reporting drone sightings alongside planes, and are concerned about collisions. Large companies like Amazon are looking into commercial uses for drones under 55 pounds, and just might have the influence to sway drone regulations from their current restrictive state into their favor.

Nearly ten years in the making, this FAA draft proposal must still undergo public comment and revision before becoming final, and that could take a year—which could make it unlikely that the FAA will meet its self-appointed September 2015 deadline for drone regulations.

Photo by Michael MK Khor

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How Much Do You Invest in Relationship Building? by @imlukeguy

Marketing has always been a struggle for businesses – and some methods require more finesse than others. For example, some experts suggest running Facebook ads is a valid marketing method to sell products. But after spending $500, it is possible to not get even one purchase. That’s when you slam the keyboard and tell yourself Facebook is a hoax. And many would agree with you. But, ask yourself this: Have you ever bought from a stranger without some sort of trust there? Um, no. Back to my example. You’ve spent the $500 in ads and you’re just blown away. Questions flood your mind.Why isn’t anyone […]

The post How Much Do You Invest in Relationship Building? by @imlukeguy appeared first on Search Engine Journal.

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Why SEO is much easier than you think – The Globe and Mail


Business 2 Community
Why SEO is much easier than you think
The Globe and Mail
Search-engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user experience, …
6 Degrees of SEO Separation – From Data to Content PerformanceSearch Engine Watch
5 SEO Myths That are Killing Your ContentBusiness 2 Community
2015 SEO tactics: 3 ways to make Google your BFFOrlando Business Journal (blog)
Econsultancy (blog) -Fourth Source -SME Insider
all 8 news articles »

View full post on SEO – Google News

Why SEO Is Much Easier Than You Think – Entrepreneur

Why SEO Is Much Easier Than You Think
Entrepreneur
Search-engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user experience, …

and more »

View full post on SEO – Google News

Huge Smartphones Will Be Big In 2015—We Don’t Have Much Of A Choice

ReadWritePredict is a look ahead at the technology trends and companies that will shape the coming year. 

According to a report released Monday from analytics firm Flurry, people went nuts for phablets in general—and Apple’s gizmos in particular—over the holiday season.

The report revealed that more than half of new devices activated over Christmas week belonged to Apple, at 51%, while Samsung and Nokia nabbed just 18% and 6%, respectively. Flurry also noted that the trend toward large “phablet” phones heated up, from 3% of devices two years ago to 13% this year.

See also: The Top 5 Smartphones Of 2014

On the surface, the numbers seem to indicate consumers’ growing obsession for phablets. But it’s a backward look that only tells half the story. To understand what that breakdown means and how it may affect the upcoming year in mobile, you have to take into account a few other details.

A Huge Fish In A Shrinking Pond

“For every Samsung devices [sic] that was activated, Apple activated 2.9 devices,” Flurry wrote. “For every Microsoft Lumia device activated, Apple activated 8.8 devices.” The firm also states that Christmas 2014 “saw a big jump in the number of phablets activated.”

That’s a notable outcome in a holiday season that saw “flat” electronics sales overall. According to MasterCard’s holiday spending report, consumer sentiment is shifting away from buying goods to purchasing “experiences.” Any gadget that can stand out in such a dull retail environment must offer something consumers really want—like a huge screen.

This year marks Apple’s entry into the phablet market, so it’s tempting to chalk up the company’s success to finally satisfying people’s voracious appetite for massive phones. But there’s an inconvenient stumbling block to that narrative: Consumers barely had any other choice.

See also: Mastering Apple’s Gigantic iPhone 6 Plus With Puny Hands

You can actually count the number of decent small phones with one hand.

The following are five compact smartphones, perhaps the best of the lot, and all of them pale in comparison to their larger siblings. Yet, not even these offer a display smaller than 4.3 inches:

  • LG G2 Mini: 4.7 inch display
  • Samsung Galaxy S5 Mini: 4.5 inch display
  • HTC One Mini: 4.5 inch display
  • Sony Xperia Z1 Compact: 4.3 inch display
  • Sony Xperia Z3 Compact: 4.6 inch display

Some believe even smaller 4-inch screens are already dead. This year, the demise of Apple’s last 3.5-inch screen put the iPhones 5S and 5C next on the chopping block. But that says less about public sentiment than mobile makers intentionally killing off or shortchanging compact phones as they foist colossal devices at consumers. 

iPhone 6 Plus, iPhone 6, iPhone 5S

Next year, things may be different. Reportedly Apple may go back to compact 4-inch displays with an “iPhone 6S Mini.” The fact that there’s even a rumor of Apple harking back to a more diminutive size suggests there’s plenty of desire left for wee devices. If the story pans out, the move might even set off a race back to petite phones. 

Power Plays, Big And Small

Of course, some people will cling to phablets, no matter what. Like me. For years, I held out for an advanced compact smartphone, but the iPhone 6 Plus changed my mind. 

Part of the reason was the luxurious feel of a bigger screen. This year, our time spent on mobile displays finally eclipsed television, making for another trend that shows no sign of slowing. Watching videos on a larger phone display has obvious appeal. 

But that wasn’t the real reason. 

The iPhone 6 Plus and Samsung Galaxy Note 4 offer battery life that dwarfs their smaller versions. Logically, bigger phones hold bigger power cells. So if Apple unleashes a small iPhone next year, it would have to solve that challenge (or hope that battery technology finally surges forward). Software optimizations help, but they’re no more than workarounds for lackluster lithium-ion cells.

Not Everyone’s Flipping For Phablets

Likely next year, the mobile conversation will shift away from who’s launching a big phone to the other big initiatives they support, like wearables, mobile advertising, mobile payments, real-world services and smart cars, TVs and homes. 

See also: 2015: The Year Of The Mobile Singularity

For the devices themselves, what’s left will revolve around battery life and technologies designed to mitigate the annoyance, including fast-charging features and stop-gap solutions like wireless charging and energy management optimizations. Expect these to become even more important talking points in 2015. 

Also, if an advanced small Apple iPhone really is on the menu next year, then industry watchers will be glued to those numbers even more than usual. Because if someone can make a compact smartphone that’s operable with a single hand and doesn’t force compromises on users, it could undercut sales of big mobile devices. 

Consider that, during the year of the phablet, another wacky trend emerged that goes directly against the “everyone wants massive phones” narrative. 

The fashion industry—an influential voice in technology now, thanks in part to collaborations with wearable device makers—seems to have rejected phablets. So what exactly are arbiters of taste like Vogue’s Anna Wintour, celebrity fashionistas like Rihanna and flamboyant rock stars like Iggy Pop rocking these days? Devices that are the very antithesis of huge touchscreens.

Yes, I’m here to tell you that flip phones are apparently back in style. Tell all your phablet-hating friends. 

Lead photo by Hadrian courtesy of Shutterstock; iPhone photos by Adriana Lee for ReadWrite; screen shot from YouTube video by Entertainment Tonight; charts courtesy of Flurry. 

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The Apple Watch Will Cost How Much?!

<em>Editor’s Note: This was originally published by our partners at <a href=”http://www.popsugar.com/tech/Apple-Watch-Price-36057195″>PopSugarTech</a>.&nbsp;</em>

Whoa — we did not expect a price tag this steep for the Apple Watch. During Apple’s September announcement, CEO Tim Cook said the smartwatch would start at $349. But today, iGen.fr is reporting that the wearable tech could cost up to $5,000 for the 18-karat gold Apple Watch Edition. It’s likely that the initially announced $349 price is referring to the Apple Watch Sport edition. The outlet also claims that the stainless steel band version will cost around $500.

Go on a vacation or buy a superluxe Apple Watch? Up to you.

Apple’s head of retail recently unveiled that the Apple Watch won’t arrive until Spring, to the dismay of many who just want an iOS smartwatch on their wrist already. Would you drop a couple grand on a smartwatch? Let us know.

Read More From PopSugarTech:

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#Halloween E-Commerce: How Much Do People Spend to Celebrate October 31st? [INFOGRAPHIC] by @wonderwall7

With my favorite holiday of the year fast approaching, and my annual viewings of The Nightmare Before Christmas and Hocus Pocus out of the way, I thought this infographic on e-commerce spending surrounding Halloween was really interesting. Can you believe that almost $7 billion is spent annually on costumes? Add that to decorations and candy, and Halloween can be a pricey holiday for many Americans. Enjoy these other facts about Halloween online purchasing behavior. Infographic provided by Nextopia

The post #Halloween E-Commerce: How Much Do People Spend to Celebrate October 31st? [INFOGRAPHIC] by @wonderwall7 appeared first on Search Engine Journal.

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Women In Tech Have Much Better Advice For “Male Allies”

If you ask a woman what it’s like working in tech, she’ll likely tell you a story about a time she felt harassed, frustrated, or simply on the verge of quitting the industry. 

At a panel discussion at Twitter on Tuesday night, these stories were told by successful women from a range of backgrounds—from a teenager who frequents hackathons and founded a startup, to industry veterans with decades of experience fighting for leadership roles in technology companies.

On Wednesday, Twitter will host its first-ever Flight mobile developer conference, and to kick off the event, Twitter hosted #WomenInFlight. Over 100 people converged at Twitter headquarters in San Francisco—the audience was mostly women, though there were a number of men in attendance, including Twitter CEO Dick Costolo. 

See also: White Male “Allies” Have Surprisingly Little To Say About Fixing Sexist Tech Culture

Each story was unique, but the panel of six women, along with the audience, commiserated as each was told. Sometimes there was laughter. Sometimes, audible groans. 

“A lot of my friends who are women in tech or women in engineering have talked about when they’re going to quit,” Tracy Chou, software engineer at Pinterest, said on the panel. “The median experience of being a woman in tech or woman in engineering is worse than the median of being a man.”

What “Male Allies” Should Know

Twitter Women In Flight

The panel participants were surprisingly cordial, speaking openly about their own experiences with sexism in the workplace, while sporadically interrupted by a fire alarm test in the building.

Conversation meandered from serious to silly—panelists talked about innovating blow dryers to help women get ready faster, and whether or not egg freezing is a perk akin to free lunch.

One point discussed several times was what advice these women would give to men, or “male allies,” who want to be supportive of women in the industry and help create a more open and diverse workplace. 

At the Grace Hopper Celebration earlier this month, a botched “male allies,” panel attracted criticism for it’s myopic conversation and advice. The group of white men on stage provided women with the same advice they’ve heard and followed numerous times, and there were some misunderstandings between what the panelists discussed and what women in the audience had experienced themselves. 

See also: Microsoft CEO Satya Nadella to Women: Don’t Ask For A Raise, Trust Karma

Chou, who attended the Grace Hopper conference, pointed out that the group of men returned the following day to listen to women describe the hardships and harassment they’ve suffered with the hope of having a better understanding of what it is women in technology go through each day.

Chou said that one of the most important things men can do is educate themselves about different behaviors and biases that prevent women from working in tech.

“I meet a lot of men who aren’t intending to be sexist, but are willfully ignorant about what goes on,” she said.

She added that many women end up doing “grunt work,” like bug triage and housekeeping, more often than their male counterparts, and decision-makers or company leaders should be cognizant of what tasks they’re assigning to the team to prevent women from doing the same ones repeatedly.

Patty McCord, leadership consultant and former chief talent officer at Netflix, suggested that taking steps to learn about the industry from a different point of view can help company leaders make better decisions regarding hiring technical talent or improving company culture.

“Wake up each day and say, ‘Today I’m going to learn something about what it’s like from someone else’s perspective,'” she said. “Ask yourself if this is behavior you would want your daughter to experience.”

Taking steps to ensure an open culture also includes giving women the opportunity to interview candidates for jobs—not just to make women feel comfortable with the interview, but also to weed out any potential employees that might contribute to a toxic or sexist environment.

“I’ve had a lot of negative experiences being an interviewer and having men treat me as not worth talking to,” Chou said. “So that’s a useful screening tactic to make sure the culture is good.”

This Is Why Women Quit

Forty one percent of women leave careers in technology after ten years, compared to just 17% of men. Chou said that this speaks to a larger problem with the industry.

“I’ve been an engineer for four and a half years, and I’ve thought about quitting tech many times,” Chou told the audience. “I’m not entirely convinced I’ll make it to the 10-year mark. Sometimes it is just very painful, there is a lot of frustration around being undervalued or not treated the same in different situations, like at tech conferences.”

See also: Gillian Jacobs Discusses Her Upcoming Grace Hopper Documentary

While many people and organizations are focusing on the “pipeline,” or encouraging more young girls to pursue interests in programming or computer science, the attrition rate of women who stay in such roles is low. It’s nice to focus on encouraging girls to hack things, but what happens when they become adults who may not be treated equal to male counterparts?

For young girls to have successful careers in technology, Chou said, the culture must change.

Chou is a vocal advocate for improving diversity in the workplace. After the Grace Hopper Celebration in 2013, she asked the industry, “Where are the numbers?” Her call to action inspired a number of companies, both small and large, to release data that shows who tech companies hire. And frequently, those numbers illustrate a white, male workforce.

Starting Young

Successful code education programs create opportunities for young women and people of color, but the discriminatory “brogramming,” culture might be one that’s learned young, too.

Ming Horn, a high school senior, founder of Khode Up, and ambassador for Girls Who Code, described how the behavior of young boys at tech conferences and hackathons can be just as bad as that of their adult counterparts.

See also: How Square’s Coding Program Helps Female Students Become Entrepreneurs

“One thing that’s happened quite often is that there are tons of random polls on [hackathon] Facebook pages,” she said. “These recently have been things like, ‘Who are the hottest girls on the hackathon scene?’ and ‘How can I go and pick up chicks?’”

These are posted by freshman or sophomore students, she said. What’s more, whenever girls point out that the polls are inappropriate, guys will tell them it’s just a joke.

Why Does Twitter Care?

Women In Flight

Of all employee diversity statistics released in the last few months, Twitter stuck out as one of the companies with the lowest percentage of women in technical roles—just 10% of its tech workforce is female.

Perhaps that’s one reason Twitter was so keen on hosting this panel the night before its massive developer conference. Costolo’s attendance suggests both he and the company are taking diversity and inclusion seriously.

“This is a really great time to get a bunch of women together, and kick [Flight] off right,” Jana Messerschmidt, vice president of global business development and platform at Twitter, said in an interview. “At Google I/O, they actually tracked the number of female attendees for the first time, that’s something that we’re looking at as well. We’re trying to ensure that we have a very diverse developer community that are able to extract value from the Twitter developer platform.”

Undoubtedly developers in attendance found value not only in being in a roomful of people who were not bashful about sharing their experiences, but feeling confident that the tech industry is taking steps to change. And hopefully that open, inclusive environment will extend to Flight itself, too. 

Lead photo courtesy of @Womeng; attendee photo courtesy of Vanessa on Twitter

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Why Data Scientists Get Paid So Much

Sure, it might be more fun to be a painter, teacher or police officer. But if you’re looking for the highest paid profession, data science is hard to beat.

Yes, CEOs make more, coming in at a median salary of $740,589. But among the jobs available to the remaining 99.999% of us, data-scientist salaries are hard to beat. In fact, for job postings nationwide, data-scientist salaries are 113% more than average salaries for all job postings, according to Indeed.com

But while “data science” may sound cut-and-dried to outsiders, the practitioners who really deserve their big bucks are anything but. Making data science sing is a matter of mastering statistics, math and programming, and then deploying them to derive insights using the same business understanding—and gut instinct—that drives most company-executive decisions.

Which, of course, means that only a fraction of data scientists do their jobs well.

Data Is Money

The average data scientist today earns $123,000 a year, according to Indeed.com. But the operating term here is “today,” since data science has paid increasing dividends since it really burst into business consciousness in 2012.

This corresponds with increasing frustration as organizations struggle to make sense of their data, a fact highlighted in a Gartner report on Big Data adoption. When asked what the biggest Big Data challenges are, most of the answers roughly translate to, “We have no idea what we’re doing.”

I don’t want to depress you, but it’s just going to get worse. Ninety percent of the world’s information was created in the last two years. Eighty percent of all enterprise data is unstructured, which means it’s not the neat and tidy data that for decades has been held in relational databases, which in turn plug nicely into “business intelligence” tools, enterprise data warehouses and other traditional data analytics systems.

Today’s data needs different tools. And it requires a different sort of data scientist.

A Very Hard Role To Fill

It’s not surprising that data scientists get paid so much. After all, they’re extraordinarily hard to find, given the combination of skills necessary to do data science well. While there’s some truth to the joke that “a data scientist is a data analyst that lives in California,” it’s also true that data science is real—and really hard.

The reason is that data science, done right, involves three different areas of expertise. 

As Mitchell Sanders notes, a good data scientist blends domain knowledge (i.e., they know the banking or retail or whatever industry they operate in), math and statistics expertise, and programming skills. Too many organizations think that they just need one of these areas covered. In fact, far too many overlook the people already within their own organizations: those that have the domain knowledge necessary to asking intelligent questions of their data. 

This is why I’ve long agreed with Gartner analyst Svetlana Sicular’s assertion that “companies should look within” for data scientists. As she notes, “Organizations already have people who know their own data better than mystical data scientists.” (Or, as Sicular also notes, “Learning Hadoop is easier than learning the company’s business.”

Such context is critical, but not sufficient, as Sanders stresses:

Understanding correlation, multivariate regression and all aspects of massaging data together to look at it from different angles for use in predictive and prescriptive modeling is the backbone knowledge that’s really step one of revealing intelligence…. If you don’t have this, all the data collection and presentation polishing in the world is meaningless.

While some companies purport to be able to fill in data science knowledge gaps, the reality is that data science is hard … and hence richly rewarded. 

Human, All Too Human

Still, given the difficulty of deciphering meaning in mountains of data, it must be frustrating for data scientists to regularly see gut instinct trump data, as a new study by Fortune Knowledge Group reveals. The survey of 720 senior business leaders found that 62% of business leaders said they tend to trust their gut, and 61% said real-world insight tops hard analytics when making decisions.

In other words, they rely on real-time application of domain knowledge to hard problems facing their organizations.

It doesn’t have to be this way. For data scientists who want to truly earn their $123,000 salary, they need to figure out ways to marry statistics, math and code to the “softer” world of instinct born of experience. Those who figure this out will be able to not only ask and answer harder questions, but they’ll also find their C-level executives more likely to heed their advice. 

Lead image courtesy of AMC’s Breaking Bad

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Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”

Filmmakers behind “America: Imagine the World Without Her” have accused Google of keeping their movie’s showtimes and locations from appearing in search results. As it turns out, “America” isn’t the only film not getting fair play from the search engine. Based on…



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