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7 Things That Will Improve Your SEO More Than SSL

The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination of things, but it doesn’t have to be the exact same combination of things. Here are my top seven.

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7 Things That Will Improve Your SEO More Than SSL – Search Engine Watch

7 Things That Will Improve Your SEO More Than SSL
Search Engine Watch
The SEO industry, myself included, is a sucker for silver bullets. At one point in our careers, we've all looked for that one thing that will give us top rankings with convertible traffic for as long as we hope to have them. So whenever Google
Negative SEO: Competition in Law Firm Marketing Just Got A Lot UglierThe National Law Review

all 2 news articles »

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HBO’s “Silicon Valley” Is Getting More Women

The actors and creators behind the hit HBO show Silicon Valley took to Twitter Wednesday to answer questions from fans with the hashtag #AskSiliconValley. The hit show parodies the technology industry from its perch in Hollywood, but it’s beloved by techies and critics alike. 

The second season begins airing in April 2015—which seems like a long time to wait in an era of binge-watching. Until then, we’ll have to make do with the tidbits of information the cast and crew shared on Twitter. One key point: The show’s gender balance is changing for the better.

How Silicon Valley Is Really Like “Silicon Valley”

The show follows a startup named Pied Piper through its battle with Hooli, a Google-like giant. It’s a David vs. Goliath battle of algorithms, and, although humorous, the show features a number of aspects of the tech industry that are all too real—including the fashion, the absurd aspects of startup marketing, and an obsession with jokes about male genitalia

The #AskSiliconValley Twitter chat was in part a marketing ploy by HBO to get fans to purchase the first season on Apple’s iTunes, but creator Mike Judge and actors Thomas Middleditch and Kumail Nanjiani shed some light on behind-the-scenes aspects of filming and what to expect in Season Two.

Many viewers asked about the lack of women in the show, specifically in technical roles. This was a case of art mirroring life, as many big tech companies have revealed how skewed the gender ratios are in their workforces—but some hoped “Silicon Valley” could show a better vision for the industry.

So here is a bit of good news: According to Judge, two new female characters will be added to the cast. It’s unclear whether their roles will be technical. In the first season, women were mostly treated as disposable props or love interests for men—and every episode failed the Bechdel Test, a yardstick which measures movies and TV shows for meaningful female characters.

Bay Area locals have noted the show’s visual faithfulness to the real Silicon Valley, a bland realm of suburban houses and office parks. That’s because the show filmed many exterior shots in northern California.

Middleditch, the lead actor who plays awkward Pied Piper founder Richard on the show, dropped some hints about what people can expect from the upcoming season. One person suggested comedian John Hodgman should make an appearance as a relative of venture capitalist Peter Gregory. Middleditch hinted he might.

Maybe we’ll also see a glimpse of Apple cofounder Steve Wozniak. Perhaps not. Judge managed to give fans a tiny bit of hope while throwing some shade in Woz’s direction.

Nanjiani, the comedian who plays Dinesh, has some experience working as a programmer. He received a degree in computer science, and says his role on Silicon Valley playing a startup programmer is much more exciting than being an actual programmer.

If you were disappointed that the first season of Silicon Valley only lasted eight episodes, you might be excited for this: Season Two will run for 10 episodes.

Big Head, the friend of Richard who ditched Pied Piper in favor of a cushy gig at Internet giant Hooli, made a handful of cameos in the show after his startup departure. Fans of the deserter will be pleased to know that he will be back for season two.

During the season finale, the Pied Piper team developed a particular method of stimulating … well, let’s just say data to get their pitch to fly at TechCrunch Disrupt. So how long did it take the team to film that one scene?

If you haven’t seen the show yet, you have plenty of time to catch up before its April 2015 return. And we’ll be recapping every episode on ReadWrite.

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Yo’s Update Suggests It Might Be More Than A One-Word Joke

The stupid-simple application that lets you send the word “Yo” to your friends as a notification might not be so stupid after all.

A new update lets users integrate the Yo app with services such as Instagram or Craigslist by selecting them from what’s called the “Yo Index.” Sign up and you’ll get push notifications via Yo when something happens. And you can view those notifications on your home screen, without ever opening the phone.

See also: Create Your Own Obnoxiously Simple Messaging App Just Like Yo

For instance, I subscribed to the “YOBAMA” channel that will send me a push notification when President Obama announces an executive order. Other notifications include an Instagram Yo when your favorite photographer uploads a new photo, or from Craigslist when someon posts a new listing that matches a search you’ve saved. The Yo Index is open to anyone who wants to add their service to the directory.

People in Israel were already using the notification service to alert them to rocket strikes in the area.

The update also includes the ability to send links by pressing and holding on a friend’s name, update contact information with a profile photo and real name, and send a Yo to a #hashtag to find out how popular it is.

One Word, Many Notifications

Sending and receiving links might be a nice addition, but it’s not like you can’t get that anywhere else. The best thing about the new update is the notification service—it centralizes all your notifications, and lets you create alerts for things you never knew you wanted.

Yo is a colorful app that’s easy to clone, with a silly name and trendy design. So it might not be the notification pipeline that eventually takes over our smartphones. But the basic premise—setting and receiving alerts from apps and services in one efficient application—could soon be the standard way of keeping track of all our apps, and comes at the perfect moment when applications everywhere are fragmenting their services.

See also: What Yo’s $1.5 Million Buys: Legal Huffing Against Yo Parodies

Instead of multiple apps sending you updates, Yo can streamline them into one feed. You can even subscribe to relevant information like earthquake alerts or weather notifications.

Yo co-founder Or Arbel told the Wall Street Journal that his app isn’t what many people think it is. It’s not a social network or a messaging service. Yo is a communications protocol. Much the way Twitter overcame early derision for its simplicity, Yo could evolve in ways unforeseen by its early critics.

Lead image by Helen A.S. Popkin for ReadWrite

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Facebook Bans Like-Gating, No More Incentivizing Users To Like Pages by @mattsouthern

Facebook recently published a small but important update on their developer blog where they effectively put the ban on like-gating content. According to Facebook themselves, the definition of like-gating is: “when you force a Facebook user who has not already liked your Page to like your Page before they can see content on a particular custom tab.” Facebook announced a change to their platform policies that will now make like-gating an outdated practice. The updated platform policy states that “You must not incentivize people to use social plugins or to like a Page.” This includes offering rewards, or gating apps or app […]

The post Facebook Bans Like-Gating, No More Incentivizing Users To Like Pages by @mattsouthern appeared first on Search Engine Journal.

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Site Speed vs Responsive Design: Which is More Important? by @albertcostill

Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips and be able to chat with people from all over the world. But, it was also a very dark time. For those who didn’t experience the days of AOL, everyone had to use their phone-line to connect to the Internet instead of an Ethernet cable. This meant two things: You couldn’t use the phone and if someone called, you could get kicked off. That was pretty frustrating when you were playing a game or downloading a […]

The post Site Speed vs Responsive Design: Which is More Important? by @albertcostill appeared first on Search Engine Journal.

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Flipboard Users Have Created More Than 10 Million Magazines

Less than a year and a half after it started letting anyone build digital magazines, Flipboard’s efforts to turn us all into magazine makers have hit critical mass.

Mike McCue, the mobile app-maker’s CEO, recently told me that the company now has 10 million digital magazines created by approximately 7 million users.

Flipping Out Over Magazines

That’s quadruple the number of magazines the company had just a year ago, three months after it launched user-created magazines, and the pace of creation is accelerating: It’s adding roughly 1 million magazines a month.

Flipboard has more than 100 million “activated users”—the company’s term for those who have downloaded its mobile apps and use them to read links and entire articles from a variety of online sources.

Flipboard stories are now as likely to come from other users as staff editors.

I’ll be interviewing McCue about how these millions of user magazines have transformed the way users consume content on Flipboard—and how this shift is emblematic of other changes in the media landscape—at our next ReadWriteMix on August 13 in San Francisco. There are still some seats left—you can reserve your seat now with a donation to Girls Who Code.

Get Your Tickets Now: Rebooting The Future Of Media With Mike McCue, August 13

When Flipboard launched in 2010, the online news reader called itself a “personal magazine,” using a mix of social feeds and editors to choose articles for you. Either you’d see links your friends were sharing on Facebook or Twitter, or you’d see headlines picked by hand by a small team of Flipboard employees and contractors.

Flipboard’s magazines have their roots in tools built for its in-house editors, which turned them into what McCue calls “bionic curators,” able to very quickly pull together news from various sources. To this day, Flipboard’s News and Tech channels are run by Flipboard’s editorial teams.

But unleashing users’ creativity with those same tools has proven far more productive. McCue credited the introduction of magazines, which cover a far broader range of topics than Flipboard’s editors can, with goosing Flipboard’s user numbers from 50 million users in March 2013 to more than double that now.

It’s also notable that about 7% of Flipboard’s users are creating magazines. That’s a healthy balance of creation and consumption.

Adding Up

Magzines also have commercial potential for Flipboard, which has been making an increasingly large push into selling its own advertisements to place in its digital magazines. 

Notably, the most-followed magazine, aside from those created in-house, is by Dole, the food brand, with 712,000 readers. Flipboard has been encouraging advertisers to create magazines which they then pay to promote inside other magazines, with the goal of creating more lasting connections with Flipboard users. Flipboard also carries glossy, magazine-style ads from luxury brands like Breitling, a watchmaker, and Van Cleef & Arpels, a jeweler.

Other popular magazines include Tech Tips, with 618,000 readers, and The Cute, with 333,000 readers.

Learn more about Flipboard at ReadWriteMix: Rebooting The Future Of Media in San Francisco on August 13.

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Tips to make your content more accessible to users

A combination of offering users the best experience and efficiently monetizing your content is important for the long-term success of your website. With that in mind, here’s some tips to help you to achieve both of these goals:

Content: Is your site content relevant to your users? Ask yourself if the content on your site is well-researched and well-structured. Will it capture and engage your users’ attention?

Ad types: When choosing an ad type for your site, consider if it improves the user experience on your site. It’s important to be mindful of designs that are prohibited by our AdSense program policies, such as pop-ups and pop-unders, floating or static ads, or any other type of ad that could make it difficult for users to access your content. Where possible, test potential designs with focus groups or an AdSense experiment.

Ad placement: Advertising on your site should provide additional value to your users. Ads should be visible without limiting your site audience’s ability to interact with the rest of your content. For instance, if ads are visible above the fold on your site, make sure they’re not making it difficult for users to view your content. We may be less likely to display pages with obstructive above the fold advertising in our search results.

Multi-screen: Don’t forget to think about the impact of your design and ad placement on the accessibility of content across platforms. Our research indicates that users are increasingly relying on multiple digital touch-points throughout the day.

In addition to the four tips above, check out the Webmaster Quality Help Center for website quality guidelines that have been created specifically for AdSense publishers. You’ll also find insights and tools to help you understand and improve your site on the Google Webmasters website.

Posted by: 
Andrey Lipattsev, Search Quality, Outreach Specialist
Alexey Petrov, AdSense Product Specialist
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For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool

Google launched new features today to help merchants customize the shipping rates that display in Google Shopping. The shipping configuration tool is now available in Google Merchant Center, and a new shipping label attribute can be used in product feeds to group products with similar shipping…



Please visit Search Engine Land for the full article.

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Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mattsouthern

A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013. In addition, 40 percent of those surveyed report clicking on ads and nearly half of those take secondary actions such as viewing the referring website and searching for additional product information. Key Takeaways For Internet Marketers Among the study were several key takeaways for internet marketers. The first is […]

The post Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mattsouthern appeared first on Search Engine Journal.

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