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SearchCap: SEO Mistakes That Could Penalize Your Site, Bing Ads Offers Close Variants On Phrase Match & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark…



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More Bulk Editing Capabilities In Bing Ads Web UI Are Now Live

Bing Ads has been rolling out bulk editing capabilities within the web interface over the past few months. Today, more options became available. Bulk bid and destination editing are both relatively new additions, and now advertisers can edit keyword match types in bulk. At the ad group level, bids…



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More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies

This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as  conversions,…



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Twitter: Renewed Focus On SEO Generated 10 Times More Visitors

Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter Analyst Day event today. Twitter’s director of…



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Twitter: Renewed Focus On SEO Generated 10 Times More Visitors – Search Engine Land


Search Engine Land
Twitter: Renewed Focus On SEO Generated 10 Times More Visitors
Search Engine Land
Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter
Three Years After Breaking Up, Twitter Wants Back The Google Search Love It Marketing Land
Twitter wants some Google love again three years after breaking up9 to 5 Google

all 6 news articles »

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The Psychological Benefits of Simple Design: Why Less Really is More by @shanejones15

It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design? And the answer: As little design as possible. According to a 2012 Google study, users consistently rate visually simple websites as more beautiful than their more complex counterparts. Further, highly prototypical sites (or sites with layouts that are commonly associated with sites of its category) with a simple design are considered the most beautiful sites of all. In other words? Simple is beautiful. And beautiful converts. But why? In this article, we’ll explore the concept of simple, prototypical design and examine its role […]

The post The Psychological Benefits of Simple Design: Why Less Really is More by @shanejones15 appeared first on Search Engine Journal.

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Google News Continues To Drive More Traffic Than Facebook by @mattsouthern

For those who have written off Google traffic in favor of social media referrals, you’re going to want to check out this article from Digiday. Digiday recently published some statistics showing that Google News continues to drive significantly more traffic to publisher’s websites than Facebook, or any other social network. This is an eye opener considering how many businesses have shifted their focus to optimizing content for sharability on social media versus optimizing for search, following in the footsteps of publishers like Buzzfeed who have shown how effective that can be. Germany’s biggest news publisher, Axel Springer, recently conducted an […]

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How to Increase Your SEO Keyword Level Data by More Than 100% in Under 20 Minutes by @puriprashant

With not provided reaching close to 90% of all your organic search query data; how do you know if SEO is working for you? Yes, looking at page level data is one way around it, however having more depth of information about which keywords actually drive traffic can only help – and the best thing is, it’s completely free and easy to set up. We have found a way to increase the number of keywords in Google Webmaster Tools by around +100% (or more!), and here is how you can do the same for your site. Setting Up Folder Level […]

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Bing Predicts More Than 95% Of The Senate, House & Governor Elections

While some may be surprised with just how red the U.S. elections went last week, it appears Bing knew all along. Following last Tuesday’s national elections, Bing announced it had predicted more than 95 percent of the called races for state Governors, U.S. Senate and House of Representatives….



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Apple Webcrawler: More Potential Evidence Of Search Ambitions

Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he…



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