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Instagram The Fastest Growing Social Network, Facebook The Most Engaged, + More Stats by @mattsouthern

New data from Pew Research Internet Project finds that while Facebook is still the most popular social media site, Instagram is by far the fastest growing. When it comes to attracting new users, no one can touch Instagram right now. The amount U.S. adults using Instagram grew nine percent over 2014 — mean that 26 percent of all US adults are now on Instagram. By comparison, Pinterest’s user base grew by 7 percent, LinkedIn by 6 percent, and Twitter by 5 percent. What about Facebook? Well it actually didn’t grow at all last year in terms of user base, but it […]

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SearchCap: Yahoo Search Losing Firefox Users, Everything You Need To Know About Google’s Local Algorithm & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Yahoo Search Losing Firefox Users, Everything You Need To Know About Google’s Local Algorithm & More appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

LinkedIn Looks For More Writers Abroad

LinkedIn announced late Wednesday in a blog post that its users have published more than 1 million posts on the professional social network, and that the company would consequently open up the feature to more countries. 

These longer “posts” aren’t to be confused with the shorter status updates LinkedIn users have long been able to post. They often take the form of business advice articles.  The posting feature, originally available only to users in the United States, will now be available in several other countries, includingthe United Kingdom, Canada, Australia, and India. 

It’s hard to tell exactly how popular the feature has been with users. Posts by LinkedIn’s official Influencers, a set of 250 business celebrities handpicked by an in-house editorial team, appear to be appropriately popular, averaging more than 25,000 page views and attracting boatloads of likes and comments. 

But how popular is the average post, and what portion of LinkedIn’s audience is actually publishing them? A LinkedIn spokesperson said the company didn’t have more specific data available on user engagement with the average post. While Influencer posts are public, user-published posts reach a subset of other LinkedIn users based on those users’ connections.

After rolling out gradually over the past year, the feature now sees more than 40,000 posts a week, a figure which has increased steadily over time. 

While Medium’s often described as being popular with writers, the San Francisco-based online-publishing startup sees about a fourth as many posts published per week as LinkedIn, as ReadWrite noted in October. Medium founder Ev Williams would likely take issue with that comparison; he recently complained about the “one-dimensionality” of reporting and analysis about Internet startups, including his own.)

From the numbers, though, it’s clear that only a very small set of LinkedIn users have made use of the publishing tool. That may be fine: The challenge for LinkedIn is more about making sure that the right people publish on the site, and that they share interesting insights, not bland, self-aggrandizing advice. 

LinkedIn does have one clear advantage over Medium and other venues for self-publishing: a defined audience of people who come to the site seeking some kind of professional advancement. That’s worth writing home about.

View full post on ReadWrite

Google Received 75% More Link Takedown Requests From Copyright Holders Last Year by @mattsouthern

TorrentFreak took the liberty of processing all of Google’s weekly transparency reports from last year to find that the company fielded more link takedown requests from copyright holders in 2014 than ever before. In total Google was asked to remove over 345 million links that were allegedly pointing to pirated content, representing a 75% increase in requests compared to the previous year. To put in perspective the extent to which copyright holders are looking to Google to fight piracy on the web — consider that Google received 62 takedown requests throughout all of 2008, and it now receives over a […]

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Why Authoritative Content Is More Important Than SEO – Entrepreneur


Entrepreneur
Why Authoritative Content Is More Important Than SEO
Entrepreneur
It is a little-known secret that Google and other search engines are making a shift from traditional search engine optimization (SEO) to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on
So, The CTO Hates Your SEO Project…Search Engine Land
What is Negative SEO and how can you protect your website?Econsultancy (blog)
SEO And Design: How They Relate And Why It MattersGreater Wilmington Business Journal
Hit Search -Digital Journal -The Content Standard by Skyword
all 9 news articles »

View full post on SEO – Google News

SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

#4 Most Read Article of 2014: 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here’s how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.

View full post on Home – SearchEngineWatch

More Speakers For #SEJSummit Santa Monica! (Part 2) by @mattsouthern

The SEJ team has been working diligently behind the scenes to assemble A-list speakers for 2015’s first SEJ Summit Hosted By Searchmetrics, to take place on February 24 at the JW Marriott Le Merigot in Santa Monica, California. We have been excitedly waiting to share these names with you, and now that everything is confirmed we can announce the second round of speakers. In case you missed it, yesterday we announced the first round of speakers, including many names you will not want to miss. In case you’re asking “What is SEJ Summit?”,  allow me to get you up to speed. SEJ Summit is an invite-only […]

The post More Speakers For #SEJSummit Santa Monica! (Part 2) by @mattsouthern appeared first on Search Engine Journal.

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Web Psychology: Why Sex, Sadness, and Social Proof Will Get You More Leads by @shanejones15

You’re right. The way your boss’ mind works is pretty complicated. As is every other person’s mind on the planet. The human mind is a complicated place. We have all these things going on up there, like vital functions, instincts, emotions, memories, and cognitive functions. The fact that you have to figure out how to push your brand into people’s minds amidst all this other stuff is slightly terrifying. But wait. The brain is certainly complex, but that complexity offers an array of opportunities to appeal to the mind and increase conversions. Consumer behavior can be influenced by a lot […]

The post Web Psychology: Why Sex, Sadness, and Social Proof Will Get You More Leads by @shanejones15 appeared first on Search Engine Journal.

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SEO: Google Makes Penguin Algorithm More Slippery – Practical Ecommerce


Phoenix Business Journal
SEO: Google Makes Penguin Algorithm More Slippery
Practical Ecommerce
Diagnosing a site's Google ranking penalties just became more difficult. Penguin, Google's link-spam-fighting algorithm, will now be continuously optimized instead of semi-regular with announced update releases. The buzz around Google's Penguin …
5 Reasons Amazon is Taking Over SEOBusiness 2 Community
SEO 2015 released in aftermath of Google updates. Available now on Amazon.Digital Journal
The 10 most self-destructive digital marketing mistakes of 2014Bizcommunity.com
Phoenix Business Journal (blog)
all 7 news articles »

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