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Google’s Search Analytics Report Now Live For More Webmaster Tools Users

Is Google’s Search Queries report missing in Google Webmaster Tools? You may be part of a test where you are seeing the new Search Analytics report.

The post Google’s Search Analytics Report Now Live For More Webmaster Tools Users appeared first on Search Engine Land.



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AdWords’ Search Funnels (aka Attribution) Become More Accessible

Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.

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Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago

The fear of Mobilegeddon encouraged many webmasters to make their sites mobile friendly. Google says there was an uptick of 4.7% of sites that are now mobile friendly compared to two months ago.

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Google Unlocks Wi-Fi, Wrist-Flicking And More For Android Smartwatches

As the earliest of Apple Watch adopters get ready to strap on their new iPhone companions, Google decided to remind everyone that it, too, has a smartwatch platform. Monday, the tech giant announced changes to the Android Wear software, some of which take direct aim at the competition.

The software update turns on Wi-Fi support, letting watches work even without smartphones nearby, plus the ability to move through notifications with new wrist-flicking interactions, always-on apps and sketch-to-send emoji replies. 

See also: What Android Smartwatches Really Need To Compete

Google’s wearable software may be less than a year old, but in the fast-moving world of smartwatches, it already runs the risk of becoming stale. Altogether, its new updates put Android Wear a little more on par with the Apple Watch, which lands on (some) customers’ wrists in mere days. Consider these strategic moves; the Apple Watch also uses Wi-Fi and lets users draw on top of its watch face. Here’s how Google’s version works.

Ready To Wear


Last year, teardowns revealed that the Moto 360 and Samsung Gear Live had Wi-Fi-capable radios, though neither actually offered any features that used them. Now we know why.

Putting to bed recent rumors, Google is flipping the switch on Wi-Fi support, letting its watches work with or without an Android smartphone on hand. (Currently, they must be near each other and connected over Bluetooth.) The software already allows for offline music and standalone GPS features, primarily to unshackle its fitness features. But Wi-Fi support could be the biggest liberator yet. 

See also: Hey, Wait A Minute—The Moto 360 Has Wi-Fi?

Watches like the Moto 360 and LG’s G Watch R won’t require a Bluetooth connection with smartphones to pipe notifications or put Google Now features on the wrist. In other words, if you leave the house without your Android smartphone, the watch can still connect to it, as long as both devices can access the Internet.

To build on the convenience theme, Google also gave users the ability to flick their wrists to move forward and back through info “cards” on the watch, which should be handy when those hands are full, as well as keep apps and screens from going to sleep. The latter may be helpful when checking off grocery items or navigating through city streets.

Interesting features, considering Apple’s watch has gotten flack for being clunky and difficult to use. The rival watch forces people to learn how and when to use taps, “Force Touches” and the Digital Crown. 


Android Wear will also feature new way of responding to messages, by drawing emoji, seems fun and charming. 

Sure, it looks like a direct attack on the Apple Watch, which lets people make simple sketches and send them to contacts. But Google’s variation on the theme matches your shaky scrawl with its own library of hundreds of emoji texting graphics, pulling up the one it thinks you’re trying to send. That spares recipients, who won’t have to decipher the chicken scratch you just blasted their way.

Amid these extras, Android Wear also boasts one fundamental change: a new app drawer. Similar to what third-party apps like Mini Wear Launcher do, Google made watch apps and contacts easer to reach from the main watch face. Instead of speaking or going through menus, you just swipe left. 


Ready Or Not

Google may have just closed some of the gap between its play for the wrist and Apple’s, but it also silences criticisms that Android Wear requires too much swiping.

See also: The Apple Watch: Here This Morning, Today Sold Out Through June

The changes may also come with downsides, though. Flick-based motion control may be ripe for accidental triggering, and the potential effect of always-on apps and displays on already limited battery life could fill any Android watch user with dread.

The company does its best to ease battery worries, stating that “the screen is only full color when you’re actively looking at it—so you get the info you need, and you save on battery life.” That may help, but we’re skeptical. There will likely be some sort of impact on those power cells, especially with Wi-Fi added to the mix. 

Even if the new features just sip instead of guzzle power, they’re drinking from an awfully shallow well. For the most part, Android smartwatches tend to only last for a couple of days as it is.

We’ll know for sure once the changes roll out over the next few weeks. The LG Watch Urbane will be first up; at some point after that, LG’s G and G Watch R, the Moto 360, Samsung Gear Live, Asus ZenWatch and Sony’s SmartWatch 3 will receive the update.

Lead photo courtesy of LG; Moto 360 photo courtesy of Motorola; all other images courtesy of Google

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Bing iPhone App Gets A Refresh With New Privacy Controls, Image Search Results & More Emojis

Updates make it possible to launch apps from the search results page, enable a “Privacy Search” mode, view video snippets inline and more.

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Google to Make Mobile URLs More User-Friendly

Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices.

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Is Anything More Important Than #SEO? – Business 2 Community


Business 2 Community
Is Anything More Important Than #SEO?
Business 2 Community
What matters most is to know what you don't know (yet). You need to understand what your key objectives for SEO are and what you can realistically accomplish on your own or with the staff at your disposal. There might be a point in time where it makes

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SearchCap: Advanced SEO Guide To Mobilegeddon, Measuring Local SEO Success & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Bing Image Search Redesigned To Add More Image Details To The Results

Bing launches a new upgrade to their image search, adding a lot more useful image search options and details.

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Here’s More Evidence Google May Bring Android Wear To The iPhone

With photos to back it up, the Verge reported Thursday that Google is definitely developing an Android Wear app for use on the iPhone. This is the second time such news has made its way to the Web, having first been reported in March on French tech site 01net.

Before that, an enterprising tinkerer had figured out a way to connect his Moto 360 with his iPhone. There’s even an app on the Play Store right now that claims to connect Android Wear devices with an iPhone (though my own attempts to do so with my iPad have all failed so far). 

Google’s official response to my inquiry on this report has been the standard “We have nothing to announce at this time.” But the photos—showing both a Moto 360 and a G Watch R displaying iOS-specific notifications—make it seem pretty clear that the app is happening.

The real questions, however, are whether Apple would actually have the guts to allow it to show up on its App Store—and what Google has to gain by provoking Apple in the first place.

Apptagonism

As we’ve discussed before, Apple isn’t completely opposed to letting other companies’ wearable companion apps into the App Store. Pebble, Fitbit, and Microsoft all have apps available in the App Store that link non-Apple devices with the iPhone.

That said, Apple is still selective in terms of which devices will get its full support. Neither Fitbit nor the Microsoft Band are compatible with Apple’s Health App; they have to rely on standalone apps, or in the case of Fitbit, third-party workarounds.


<a href=”https://play.google.com/store/apps/details?id=com.shiitakeo.android_wear_for_ios”>androd_wear_for_ios by shiitakeo</a> on the Google Play Store

Apple has even less incentive to allow any kind of Android Wear capability onto iOS, simply because Android Wear devices and the Apple Watch are such direct competitors. Add Google and Apple’s longstanding mobile rivalry, and it seems even less likely.

At the same time, it’s difficult not to see Google’s potential iOS app as a gibe at Apple’s walled-off ecosystem. Assuming Google isn’t developing the app with Apple’s cooperation—which seems reasonable given their antagonistic relationship—an Android Wear app for iOS would only exist as a testament to Apple’s refusal to play nice.

The Pursuit of Appiness

However, Apple would actually have plenty to gain by opening its software doors to Google. For starters, it could show that Apple isn’t afraid to show off the Apple Watch’s superiority to Android Wear.

If iPhone users truly want to go for a less expensive wearable, they ought to be able to. And if the Apple Watch truly is the superior device, those cheapskates might realize their mistake before too long.

More important, however, Apple opening its doors to Android Wear might also mean the eventual appearance of an Apple Watch app on the Google Play Store. With Android’s worldwide market share exceeding that of the iPhone, allowing those mobile users to connect a shiny new Apple Watch might be a great business move. (If somewhat at odds with Apple’s apparent desire to hook its users specifically into its services.)


<a href=”androd_wear_for_ios by shiitakeo on the Google Play Store”>androd_wear_for_ios by shiitakeo</a> on the Google Play Store

Remember, the iPod was once an Apple-exclusive device. It became a true hit once a Windows-compatible version was released. The Apple Watch is the first new product to come from the company in years. Opening up its potential to users on non-Apple platforms would be a smart way for the company to ensure it’s as much of a hit as the iPod, iPhone, and iPad before it.

Android Wear on iPhone images via shiitakeo on Google Play Store

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