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Publishers To EC: We Want More From Google Or We’ll Sue

As we discussed last week, the current Europe-Google antitrust settlement is dead. This is a surprising turn of events considering that it was once described by European regulators as essentially a done deal. Outgoing European Competition Commissioner Joaquin Almunia confirmed last week in a talk…

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SEO Encompasses more than You Think it Does – Las Vegas Informer

Las Vegas Informer
SEO Encompasses more than You Think it Does
Las Vegas Informer
SEO (Search Engine Optimization) is the process that puts your business or brand front and center for audiences to discover, which is why some of the most sought-after digital marketing pros are those with the expertise to transform complicated

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What Apple Announced: The iPhone 6, Apple Watch And More

As usual, Apple’s Tuesday reveal was high on theatrics. 

Between CEO Tim Cook’s teasing “One more thing” (echoing the late Steve Jobs’ signature line—not once, but twice) and a U2 song release, the company announced several notable new gadgets. In case you missed it, here’s the latest Apple lineup

iPhone 6 Plus

Apple announced its biggest iPhone yet, one with a display 5.5 inches across the diagonal. The phablet contains 185% more pixels than the previous iPhone 5S while measuring measures 7.1mm, or 0.5 mm thinner than the previous iPhone 5. Apple also claims the battery will survive 24 hours of 3G talk time (as if that’s what smartphone users care most about). But the performance will be much faster, thanks to its new 64-bit A8 processor chip. The iPhone 6 Plus starts at $299 for 16GB, $399 for 64, and $499 for the equally enormous new 128GB—all prices that require a two-year contract.

See also: Apple Unveils iPhone 6 Plus, A 5.5-Inch Phablet

iPhone 6

Technically this is the “small” one, but with a 4.7 inch display, it’s actually larger than any of its predecessors—the iPhone 5S screen was just 4 inches. A 64-bit A8 chip provides 25 percent faster CPU performance and up to 50 percent faster graphics performance. The iPhone 6 starts at $199 for a 16GB configuration, then goes up to $299 for 64GB and $399 for 128GB, all with 2-year contracts.

See also: Apple Releases The iPhone 6—The “Small” One

Apple Pay

Apple Pay is a new scheme that lets you make purchases in stores without taking out your credit card. Just add your credit card to the Apple Pay app on your iPhone, and tap it against an in-store terminal (at a participating merchant) to pay. Apple Pay relies on the security of the Touch ID fingerprint scanner and a new hardware component it calls the “secure element” to ensure your credit card information stays where it belongs.

See also: Apple Introduces Apple Pay to Simplify Payments

Apple Watch

It does more than tell the time. This wrist-mounted wearable receives iPhone notifications, tracks your fitness, talks to other Apple Watches and captures your heartbeat pattern, among other both seriously useful-sounding and gimmicky-sounding features. Outside developers will be able to build apps for it using the upcoming WatchKit SDK. When it is available early next year, the Apple Watch will retail at $350.

See also: Apple Introduces The Apple Watch—But You’ll Have To Wait For ItAnd: What You Can Do With The Apple WatchAnd: The New Apple Watch Leaves Fitness Trackers Looking Unhealthy

What You Didn’t Miss

There were no new iPads, despite plummeting sales. There was no rumored new smart-home product that will integrate with Apple’s HomeKit. There were no female presenters, or women on the stage—at all

See also: Once Again, Apple Has No Women On Stage

Were you satisfied by Apple’s latest presentation? Disappointed? An indifferent Android user? Let us know in comments.

Screenshots by Stephanie Chan for ReadWrite

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More Local SEOs Earning Less Than $30,000 [Study]

The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients.

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Callouts for AdWords Offer More Space for Advertisers

The new feature gives marketers more space to promote their products and separate themselves from competitors.

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YouTube Converts More Customers Than All Other Social Networks [STUDY] by @mattsouthern

VentureBeat reports that, when it comes to paid advertising on social media platforms, YouTube is king. YouTube is the clear winner in a few key areas compared to other social platforms, including introducing new products to customers, and helping consumers make purchasing decisions. The information was taken from a new study Aol Platforms released today. The report looked at data found within 500 million clicks and 15 million conversions during the first quarter of 2014. Social purchase interactions were tracked through Convertro’s attribution technology. This then determined which platforms had affected online sales and at what point in the purchasing […]

The post YouTube Converts More Customers Than All Other Social Networks [STUDY] by @mattsouthern appeared first on Search Engine Journal.

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Baidu To Build Computer Cluster 100X More Powerful Than The “Google Brain”

Bloomberg reports on an interview with Andrew Ng, the chief scientist of Baidu, China’s largest search engine. Andrew Ng, who founded the Google Brain project at Google in 2011 and now is at Baidu, said that Baidu is working on building out a computing cluster that will be 100 times more…

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AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads

  Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping,…

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More Robot Autonomy Linked To Human Worker Happiness

Despite everything we’ve learned from science fiction, giving robotic workers more control may be the key to human happiness in the workplace, an MIT study suggests.

MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) conducted a study in which three workers—two humans and a PR-2 humanoid robot (pictured above)—completing an engineering task together. There were three conditions to the study: manual, or totally human organized; autonomous, or totally managed by the robot; and semi-autonomous, in which the robot assigned tasks to one person, and the other person assigned tasks to himself. 

See also: Why We’ll Have Robots In The Workplace Before Robots At Home

When humans were given complete control, they ended up doing more tedious tasks than otherwise. These moral-reducing tasks were lessened with semi-autonomous control, but the team started to make true progress when the robot was fully autonomous. 

Not only did CSAIL find that humans and robots were able to complete the task most efficiently with an autonomous robot, but that human workers preferred it that way, too. 

While it’s a concern that humans would feel less valuable with less control, it’s also true that the PR-2 is naturally slower and clunkier than a person (hence the sped-up images of the tests), and is hardly an asset when not using its full potential for autonomous task completion. 

“In our research we were seeking to find that sweet spot for ensuring that the human workforce is both satisfied and productive,” says project lead Matthew Gombolay, a PhD student at CSAIL. “We discovered that the answer is to actually give machines more autonomy, if it helps people to work together more fluently with robot teammates.”

No, we’re probably not going to go willingly to our robot overlords. But the research shows that a robot that can’t do anything on its own without an OK from a human is hardly a teammate at all.

Photo via Willow Garage

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AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate

Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough…

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