Posts tagged More
Free Ways To Reach More People On Facebook
May 9th
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S. revealed that 64% of them planned to increase social media spending by as much as 10%! With over 650 million daily active [...]
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Yahoo Announces New Search Tools & Upgrades In Their Continued Battle To Win More Of The Search Market
May 8th
Just a day after the story broke that Yahoo wanted out of their deal with Microsoft, Yahoo’s senior vice president of search Laurie Mann commented on new search tools and upgrades that are scheduled to launch over the coming months. According to an article in Bloomberg News, some of the…
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YouTube’s Expanded Home Page Feed Offers Brands More Visibility
May 8th
YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience.
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With Channels, LinkedIn's News Strategy Develops More Interest
May 8th
LinkedIn, once a site known for job hunting, is now becoming an online news destination with some job ads attached. The shift won’t distract from the site’s job focus, though; it will actually enhance it.
Late Tuesday, LinkedIn quietly launched Channels – its name for topics – on LinkedIn Today, its news hub. Ranging from “social impact” to “the economy,” they allow LinkedIn members to customize the news they see based on their interests.
The company is expected to formally announce Channels Wednesday morning in a blog post. CEO Jeff Weiner had mentioned the impending launch of Channels in the company’s first-quarter earnings call with Wall Street analysts earlier this month.
Previously, LinkedIn’s customization options were more limited: Members could follow companies or industries, as well as LinkedIn’s “influencers,” high-profile business leaders like Richard Branson and Jack Welch, who contribute articles to the site. The redesign of LinkedIn Today puts more emphasis on posts from influencers as well.
Already, LinkedIn’s push into news seems to be working. Ryan Roslansky, LinkedIn’s head of content products, told ReadWrite that members spend six times as much time finding and reading content as they do searching for jobs on the site.
It’s Still About Jobs
Roslansky says that by offering links to news on other sites, as well as LinkedIn’s Influencer posts and presentations from SlideShare, a site LinkedIn bought last year, LinkedIn is trying to help its members develop professionally and get better at their current jobs – not just find new gigs.
What’s in it for LinkedIn? Offering more content – and offering more interesting content – is a key way to get people to use the site more frequently, which helps LinkedIn in obvious ways, like building up its advertising business.
But far more interesting is the potential for LinkedIn to build up its database of information about its members. Right now, LinkedIn mostly has explicit data that members share, like their job history and education.
Through tracking news consumption, LinkedIn can develop implicit knowledge about its members, too – their interests outside their immediate professional field, perhaps, or new, developing interests reflected in the articles they read.
That could ultimately help recruiters – a key customer base for LinkedIn, some of whom pay thousands of dollars a year for LinkedIn’s high-end talent search software – find not just people with a track record in a particular industry, but harder-to-find career switchers and other non-obvious candidates for jobs.
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Google Local Results Drops “More Results Near…” To “Improve” Local Search Experience
May 7th
Google has quietly dropped yet another search feature, this one is related to local search results within a search on Google. Google has removed the “more results near…” link on local search results for queries with local intent. For example, if you search for [pizza] on…
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7 Ways to Get More Out of Your Conversion Confirmation Page
May 7th
Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked. Here’s a short list of ways to get more out of your confirmation page – and grow your business.
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Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs
May 7th
Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.
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More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
May 6th
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…
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Matt Cutts: More Proof Google Does Count Links From Press Releases
May 6th
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…
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Google: marketing is more than AdWords and SEO – Econsultancy (blog)
May 3rd
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Google: marketing is more than AdWords and SEO
Econsultancy (blog) I've been working in digital marketing for over a dozen years. Sometimes, though, when talking to others in digital marketing you would think that traditional marketing channels, such as print, billboards, radio, TV, direct mail, etc., are now … |
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