For evidence of this shift, look no further than Apple. The company just reported an absolutely bonkers financial quarter, in which it sold 37 million iPhones and 15.4 million iPads. The two products now make up 72% of Apple’s quarterly revenue and the consumer demand shows no sign of letting up.

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As iOS devices sell like crazy, it only makes sense that the amount of Web traffic coming from these gadgets would increase. But by how much? Well, that traffic is now greater than the traffic that comes from Mac OS X, according to data from advertising analytics firm Chikita.

This month, iOS edged past Mac OS X for the first time, accounting for 8.15% of all Web traffic, compared to the 7.96% coming from Mac desktops. Of course, this data does include Android, which probably constitutes a share of Web traffic that’s roughly comparable to iOS. Even so, the combined mobile operating systems likely do not even begin to outnumber desktops overall, as there are still plenty of Windows machines out there.

Indeed, it will be some time before tablets and smartphones truly outnumber desktops and laptops. For now, most consumers are not replacing their computers with smaller devices, but rather supplementing them.

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For evidence of this shift, look no further than Apple. The company just reported an absolutely bonkers financial quarter, in which it sold 37 million iPhones and 15.4 million iPads. The two products now make up 72% of Apple’s quarterly revenue and the consumer demand shows no sign of letting up.

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As iOS devices sell like crazy, it only makes sense that the amount of Web traffic coming from these gadgets would increase. But by how much? Well, that traffic is now greater than the traffic that comes from Mac OS X, according to data from advertising analytics firm Chikita.

This month, iOS edged past Mac OS X for the first time, accounting for 8.15% of all Web traffic, compared to the 7.96% coming from Mac desktops. Of course, this data does include Android, which probably constitutes a share of Web traffic that’s roughly comparable to iOS. Even so, the combined mobile operating systems likely do not even begin to outnumber desktops overall, as there are still plenty of Windows machines out there.

Indeed, it will be some time before tablets and smartphones truly outnumber desktops and laptops. For now, most consumers are not replacing their computers with smaller devices, but rather supplementing them.

Discuss

View full post on ReadWriteWeb

Sometimes it’s difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

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Fabled Google Drive Won’t Be Another Dropbox

Google’s long rumored cloud file storage, Drive, doesn’t have to be a direct competitor to Dropbox or iCloud. Jon Mitchell discusses how Google Docs is already a file sharing service for some, how Google Search Plus Your World affects the ecosystem and how Drive can set itself apart from iCloud and Dropbox to become it’s own different beast.

From the community:

Mitchell Bundy – “Great post. What about the possibility of Google working with their other services? Google Music recently had an update, and you can now download the music you uploaded. Since there is already an application installed on the user’s computer, what stops them from expanding to a Dropbox style sync? It’s not that far off.”

Leena – “There’s free Google drive app, Syncdocs, that syncs music to Google Docs. I use it because Google Music is for the US only. Syncdocs lets me stream music from Google from anywhere in the world, except maybe China.”

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A Look at Steve Jobs’ FBI File

Yes, it’s true. The FBI had a file on Steve Jobs. It’s not what you might think, though. The FBI performed a “level III” background investigation on Jobs as a potential presidential appointee in 1991. He was described by most witnesses as an “individual of good character and integrity” that would be suitable for a “position of trust and confidence with the Government.” Jobs also had a brush with the FBI when Apple received a bomb threat in 1985. (more)

[Infographic] Mapping the Tools in the Mobile Development Ecosystem

The mobile development ecosystem is a large, complicated space. There are innovative startups making tools for native and mobile Web apps along with large enterprise-grade companies that offer solutions from cloud support to frameworks and developer environments. For a mobile developer, it can be confusing to know where to turn and what to use to make the best app possible. (more)

Saudi Twitter User Faces Death Penalty for Tweets

A 23-year-old Saudi Twitter user, Hamza Kashgari, fled the country Sunday to avoid being arrested for his religious tweets, only to find himself in the hands of the Malaysian police today. He was heading to New Zealand to request political asylum. (more)

Harry Reid Wants a Bigger, Badder Version of SOPA/PIPA

Senate Majority Leader Harry Reid, D-Nev., still licking wounds from last week’s defeat of the Protect IP Act and its House counterpart the Stop Online Piracy Act, is reportedly working on an even more sinister, Internet-regulating bill. (more)

Oracle Claims Taleo’s Cloud-based Talent Management Jackpot

In the 20th century, corporations recruited talented professionals but then nurtured them and integrated them into their organizations. Talent was part of their business foundations. In the more intricate economy of the 21st, talent is something perceived to be possessed by individuals. Corporations recruit these people, and then undertake what’s called compensation management in an effort to retain them as long as possible, and to let go of talent that doesn’t perform up to scale. (more)

Hangout With the Scientists Looking for the God Particle

Want to hang out with the people who run the CMS? No, not the content management system. The Compact Muon Solenoid. It’s one of the two big detectors at the Large Hadron Collider (LHC), the largest and highest-energy particle accelerator in the world. (more)

[STUDY] 61% of Social Media Users Feel So Close To You

A new study from Pew finds that for the most part, adults are kind to each other on social media sites. In fact, 85% of adults say that most of the people they come across on social media are rather kind; only 5% say that people are “mostly unkind,” which would imply rude or mean. (more)

Appcelerator Acquires Cocoafish to Implement Mobile Cloud Services in Titanium

Mobile development company Appcelerator announced today that it is buying “backend-as-a-service” startup Cocoafish to implement cloud services and functionality in its Titanium Platform. Acquiring Cocoafish is an astute move by Appcelerator, which focuses on tools for developers to create native and mobile Web apps. (more)

Microsoft Will Launch Kinect For Workplace Next Month

Microsoft wants its popular Kinect to be a game changer for more than just video games.

The company plans to introduce the first version of Kinect authorized for use in the workplace next month. The product will be marketed through its Microsoft Dynamics division, which develops enterprise resource planning and customer relationship management (CRM) software applications. (more)

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Tax Attorney Firm in Cambridge Hires Local SEO Team to Bring in More Maryland …
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The Law Office of Walter B. Gunby, a full-service tax attorney firm in Cambridge, Maryland, is pleased to announce its recent SEO advertising campaign produced by Prospect Genius, a leader in Internet marketing. Cambridge, MD, February 09, …

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Sometimes it’s difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

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New iPhone, iPad and Android Apps for January 2012

In what is surely a labor of love, Dan Rowinski combs through the mass of apps released each month and highlights the best for you. This month we have added a few staff picks, so you can see picks from several ReadWriteWeb staffers too. From new releases on Android and iOS to notable updates released last month, this list will help you get your phone and tablet up to date. Check out New iPhone, iPad and Android Apps for January 2012.

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Were Turntable.fm and “Group Listening” Just a Summertime Fad?

Other than Spotify, there could hardly have been a more buzz-worthy music startup this summer than Turntable.fm. The group listening and virtual DJing app seemed to come out of nowhere and take the Web by storm, grabbing funding and users in huge quantities. The company, which rose from the pivot-generated ashes of mobile scannable sticker startup StickyBits, first went live in May of last year and became all the rage among the kids. (more)

Web Pros: Candidates Are Running Neck-And-Neck In Mediocre Web Design

We asked expert Web designers to evaluate the major presidential candidates’ campaign Web sites. The candidates got okay, but not great, marks. And in a year when social media and mobile technology could play a role in the election, okay may not be good enough. (more)

Harvard Researcher Uses Social Media To Predict Stock Market Volume

Social media sentiment can predict fluctuations in stock market volume as much as six to seven days ahead of time, according to a Harvard Business School doctoral candidate who has been studying the impact social media has on equities. (more)

Watch Out Netflix: Amazon to Stream Everything From Spongebob to Jersey Shore

Amazon’s on-demand streaming video offering just got a whole lot more attractive. The company announced today that they signed a deal with Viacom, allowing them to offer thousands of new videos from sources like MTV, Comedy Central, VH1, BET and Nickelodeon, among others. (more)

Path Apologizes For Privacy Mistake. Do You Accept?

After an enterprising hacker discovered a privacy problem in beloved new social app Path yesterday, its creators have issued an update and an apology. “We commit to you that we will continue to be transparent and always serve you our users, first,” CEO Dave Morin writes. (more)

[Video] An IT Security Guy Walks Into the Room…

In honor of yesterday’s Safer Internet Day, we present a tribute to the IT security folks that keep most of us running during the day and from drowning in a sea of spam and malware. We know the “$#!& people say” meme is a little played out, but we feel that’s mostly because there have been some really mediocre entries into the genre recently. The video below is sure to leave you giggling if you belong to the geeky group of IT security experts. Check it out. (more)

Expect “Windows 8 for Mobile” at Feb. 29 Barcelona Rollout

A Microsoft spokesperson confirmed to ReadWriteWeb this afternoon that the Consumer Preview phase of Windows 8 testing is slated to begin on Wednesday, February 29, with a gala rollout event in Barcelona. That’s to coincide – for the first time – with Mobile World Congress, which has not generally been known as the kind of affair where a PC operating system is the headliner. (more)

Exclusive: Interview With Inside Apple’s Adam Lashinsky [Video]

On Friday, February 3, at the lovely Delancey St. Theater in San Francisco, ReadWriteWeb and our new home company, SAY Media, co-hosted a release party for Adam Lashinsky’s new book, Inside Apple: How America’s Most Admired – And Secretive – Company Really Works. It was our first joint event since we joined SAY in December. RWW and SAY are working together to figure out the future of media, so a gathering to discuss a book about Apple was a great place to start. (more)

Grovo How To Do SEO Video Series

We’ve written earlier about Grovo, an online video e-learning site that conducts a lot of celebrity interviews. Some of them are more interesting than others. Today they have a new series with Zach Ciperski, the Director of SEO for EliteSEM and also serves as Vice President of CoffeeForLess.com. He has built sites for some major retailers and teaches SEO at New York University, among other places. His series is on How To SEO, and is worth watching if you are still struggling with the basics, or need some help before you go forth and try to hire an SEO specialist. Here is one five-minute segment on making small tweaks to your site. (more)

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The study shows that while the exchange of PDF files as e-mail attachments has reduced the volume of paperwork traded between IT professionals, that reduction is not only minimal, but quite possibly made up for. Over three-quarters of IT professionals surveyed say one of the first things they do with a PDF-based invoice… is print it out.

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And after those 77% of AIIM’s 395 respondents print out their invoices, some 16% then scan them right back into the system for use as PDF attachments… some 77% of whose recipients print them right back out again.

Of the 358 respondents who provided detail for AIIM’s study, entitled “The Paper Free Office: Dream or Reality?” some 10% said they actually print out their PDF invoices multiple times. And 10% say they print out at least one copy for archival purposes.

“Although many of the larger companies are pressing to have all-electronic billing and payment systems, we are still a long way from this ideal,” the study reads. “Around a quarter or respondents are able to feed PDF invoices and fax images directly into a capture and/or workflow system. Another fairly common paper-intensive practice with faxes, especially with contracts and application forms, is to print the fax, sign it, and feed it back into the scanner or fax machine.”

Ironically, some 45% of the documents being printed on paper originated, respondents said, not from scanned paper to begin with but from a word processor.

AIIM’s respondents tended to fall into two groups: those whose companies do not scan their paper-based forms (including invoices) prior to their being processed, and those who do. Both groups were asked to list all the costs involved in the handling process, including labor. For the former, the average cost for processing each paper form prior to mailing it was $3.63 per form. For those who do scan, the cost falls to $2.83 per form.

So companies look at the 80¢ they’re saving per form, and conclude they have the right to proclaim themselves “green.” As AIIM noted, these businesses are failing to recognize that their business processes continue to revolve around paper. One astounding finding is that almost 30% of respondents scan their mail upon arrival, ostensibly for archival purposes, but many of them with the intent of printing out the scans since businesses tend to believe paper storage to be more permanent than electronic.

The study makes this… fairly obvious suggestion: “Keying the data at source into a Web form or a mobile device, rather than filling out a paper form, will save all of these costs.”

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Sometimes it’s difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

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The Price of Free: Path Uploads Entire Address Book To Its Servers

Hacker Arun Thampi discovered today that Path is uploading your entire address book to its servers. Though most people don’t expect this liberal sharing of data, Path doesn’t warn you ahead of time. Path could generate hashes of the contact info locally, on the user’s phone, and only upload that secure information to its servers, but it doesn’t. It stores the whole address book unencrypted.

Reactions were strong across the internet today.

Wow @path sure stepped in the doodoo. plus.google.com/11109108952772… Not good @davemorin not good.

— Robert Scoble (@Scobleizer) February 7, 2012

. @Path .. Is there an OPT OUT of you having my ENTIRE iphone address book on your server ?bit.ly/zKsLky /via @heykim

— Alyssa Milano (@Alyssa_Milano) February 8, 2012

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[Infographic] History of Mobile App Stores

The rise of the app store has fundamentally changed the concept of software delivery. Gone are the days when zealous software companies sent users discs in the mail (oh, AOL, we remember you well) that ended up making better coasters than promotion. Many computers these days do not even ship with a CD-ROM drive and smartphones have never seen any type of physical downloads. The delivery mechanism of the application store is an often-overlooked revolution of the mobile era. (more)

Amazon Bucks Storage Trend: Drops S3 Pricing

Amazon is looking to continue its rapid growth for S3. While hard drive costs are staying steady or going up due to limited supply, Amazon is actually dropping pricing for S3 storage. (more)

Apple to Developers: Don’t Mess With Our App Store Rankings

Apple really does not like it when you mess with its finely tuned systems. Especially when it is the company’s cash cow iOS platform. In a short statement yesterday, Apple warned developers not to game the rankings system in its App Store, threatening the loss of Apple Developer Program membership to those who are found using services intended to artificially raise the profiles of their apps in Apple’s store. (more)

Wolfram Alpha Pro is “Freemium” Done Right

Wolfram Alpha isn’t the “Google killer” that many hyped it up to be prior to its 2009 launch. Instead, the self-described computational knowledge engine takes a completely different approach to letting users find and analyze information. Rather than scouring the Web and ranking everybody’s pages in the order it thinks we’d find them useful, it uses its own data sets and computational power to return detailed reports and analysis about whatever topics users query it for. (more)

The Disintegration of PaaS

In PaaS Makes Progress in 2011, I argued that the previous 12 months had been pivotal to the advancement of platform-as-a-service. As a result of this fast-paced evolution, the PaaS of 2012 is quite a different beast than that of just a couple of years ago. While this second-generation PaaS differs in many ways from initial forays in the field, one of the most important distinctions is that this new PaaS has been disintegrated, or at least made more modular. (more)

Study: PDF May Be Creating More Paperwork Than It Saves

In 2008, a UK-based Adobe Acrobat engineer remarked, “I believe in striving to minimize the use of paper, but I do believe that we will probably never reach a position where paper is eliminated from our workplaces.” This morning, his predictions were clearly confirmed by a study published by the information professionals organization AIIM. (more)

How To Get My Attention

It’s an attention economy, and the good people at Jones-Dilworth have built a tool that will help you get some. Totem launches today, a free app that helps anyone build a great press page. Whether you’re a giant company, a start-up, or even a solo act, you shouldn’t have to think too hard about a press page. For that matter, neither should I. (more)

PR for Developers 101: How to Bootstrap Project Coverage

One of the things that I’m often asked by developers at conferences is “how do I get coverage for my project?” I had that conversation with several people at Monktoberfest, and thought it might make for a good talk at Monki Gras. (more)

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Sometimes it’s difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

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Now is the Time to Quit Facebook

Did you know there is a movement supporting those who have chosen to quit Facebook? Alicia Eler found that the movement is a great place to discover the stories of those who have left the social behemoth, and maybe buy a t-shirt to celebrate your Facebook abstinence as well.

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Is the Digital Music Revolution Really Ruining Sound Quality?

It seems like every advance in digital music brings with it a debate about whether the latest format degrades quality in exchange for convenience. This was true when CDs first came onto the scene, and it’s probably even more true today with MP3s and their digital audio brethren. Heck, even the advent of the gramophone in 1889 sparked debates over whether its sound quality was worse than Thomas Edison’s phonograph. (more)

Microsoft Defines the New Mobile Business Experience on iPad

In 1984 and for a few years thereafter, Microsoft got its hands dirty in graphical computing by producing a few surprisingly mediocre applications for Macintosh, starting with a port of its otherwise decent spreadsheet called Multiplan. By the time Windows 3.0 was released in 1990, many of us felt the company would never again premiere a software concept on a machine bearing an Apple logo. (more)

The Most Social Super Bowl Breaks Records, Offers Advertisers Lessons

Twitter did not crash and the Super Bowl became the most tweeted sporting event in history, averaging more than 10,000 tweets per second.

That wasn’t all that surprising: continued growth of the social network, not to mention tablet and smartphone technology that make it easier to tweet while watching television, means that record will probably be broken several times between now and next year’s Super Bowl. (more)

Google Begins Building 1-Gigabit Internet Service in Kansas City

Google breaks ground today on the super-fast fiber optic network it plans to build for the lucky residents of Kansas City, Kan. They’ll get a 1 gigabit-per-second Internet connection, which will offer downloads 100 times faster than what most Americans get. Uploads will be a thousand times faster than average. (more)

Since 2009, Mobile Internet Usage Has Doubled Every Year

The growth of the mobile Web is on a steady rise. While pundits throw around words like “explosive” and “outrageous” the more precise word is probably “consistent.” According to analytics firm StatCounter, users accessing the Web through mobile devices has almost doubled every year since 2009. In its latest report, StatCounter says that global Internet usage through mobile devices rose to 8.5%, nearly doubling the 2011 figure of 4.3%. (more)

The Online Ad Fails at the Super Bowl

While most of us know the results of yesterday’s Big Game, the results of the online ad campaigns from the dozens of companies spending multiple millions are less clear. Fortunately, monitoring firm Yottaa is here to lead the way and let us know who scored and who missed serving up online content to complement their TV spots. (more)

Believe It Or Not, There’s An Upside To Diminished Online Privacy

Sunday’s New York Times was a Luddite’s dream. Tthe paper’s Sunday Review section had three lengthy opinion pieces dedicated to “Life Under Digital Dominance” (their words, not mine), including Evgeny Morozov’s lengthy treatise that social media will kill originality because we’re all too afraid to publicly “like” something on Facebook that our friends don’t like, a plea to adopt European-style rules to keep data private and a particularly threatening piece by Lori Andrews promising sudden cuts in our personal credit lines and troubles obtaining insurance because Facebook is using us. (more)

Twitter Could Go Public In 2013, But Why Bother?

If last week’s highly-anticipated Facebook IPO was too much excitement, not to mention too many numbers packed into a dense, 197-page S-1 filing with the Securities and Exchange Commission, breathe easy: it does not appear as if Twitter has any short-term plans to follow suit and become the last of the big three social networks to trade as a public company. (more)

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