Posts tagged Messaging

Facebook To Remove Messaging Capabilities From Its Main Apps, Forcing Users To Download Messenger

If you have grown accustomed to using the instant messaging features of Facebook’s mobile app, you will soon […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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The 10 Most Popular Mobile Messaging Apps In The World

With Facebook’s acquisition of WhatsApp last month, mobile messaging apps have taken center stage thanks to the sheer weight of their ever-expanding user bases. Such apps are colossal players in the mobile game, originating everywhere from Silicon Valley in California to Gurgaon, India.

Here are 10 international messaging apps whose worldwide influence is racking up millions of users from across the globe.

WhatsApp : United States 

With 450 million monthly users, it’s clear why this US-based messaging giant has been the talk of the town. Now under Facebook’s ownership, WhatsApp is still available for iOS, Android, Windows Phone, BlackBerry and Symbian.

Viber : Cyprus 

Over 300 million registered members use this Cyprus-based app. In February of 2014, Viber was bought by Japan-based e-commerce and Internet service company Rakuten for $900 million.

WeChat : China 

WeChat is owned by China’s Tencent, one of China’s largest Internet service providers, and has amassed a following of 450 million monthly users since its founding in 2010.

Line : Japan 

With their array of teen-friendly cartoon stickers, Japan’s Naver-owned Line app boasts over 350 million registered users.

KakaoTalk : South Korea 

South Korea’s KakaoTalk has over 100 million registered users. This messaging app partnered with Evernote in 2013, in an effort to integrate the U.S. service onto the KakaoTalk mobile app.

Kik : Canada 

University of Waterloo students founded Kik in 2009, which has gained a following of over 130 million registered users. Operating out of Ontario, Canada, this app boasts 200,000 new members per day.

Tango : United States 

Silicon Valley-based messaging app Tango is being utilized in over 224 countries, and according to a Tango representative, is reaching 190 million registered users and growing.

Nimbuzz : India 

150 million registered users utilize Nimbuzz, whose headquarters are located in Gurgaon, India. Founded in 2006, this app focuses on messaging, Voice over Internet Protocol, and social networking.

hike : India 

Based out of India, it’s no wonder 60% of hike’s 15 million registered users come from the home country. The other 40% of users originate from Europe and the Middle East, proving a very diverse international appeal.

MessageMe : United States 

Born out of San Francisco, this app was founded in 2012 and works to increase engagement by upping the communication experience through stickers, music, and photos. MessageMe has 5 million registered users and growing.

Image courtesy of Shutterstock 

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3 Simple Messaging Changes That Can Mean Big PPC Bucks

There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness…



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Since Facebook Owns WhatsApp, Here Are 5 Alternative Messaging Services

Facebook stunned the tech world last week when it scooped up the messaging application WhatsApp for $19 billion.

The deal was largely heralded as a win for both sides: Facebook gained a much-needed service it hasn’t yet delivered on, and the small startup cashed in big time. But the downside of the acquisition fell heavily on the shoulders of users—those 450 million people whose private data is now in the hands of Facebook.

If you’re a WhatsApp user who wants to break up with Facebook, or someone looking for a great new messaging application, we’ve put together a list of mobile messaging apps you should try.

Telegram

Almost five million people signed up for Telegram after Facebook bought WhatsApp. As a messaging service, it is sleek and easy to use. 

Telegram, which is built by a Berlin-based nonprofit, is cloud-based and heavily encrypted so users can use several devices to access their messages and documents including both mobile and desktop. The company also claims Telegram is a free service that will remain so in the future, meaning no advertisements or subscription fees will ever be levied on customers.

Telegram is available on iOS and Android. Developers can access and implement the app’s API through Telegram’s open source code.

Wickr

Snapchat’s sophisticated competitor Wickr brings government-strength security and encryption to your messages. Wickr lets you send self-destructing messages, documents, photos, videos and voice calls that disappear after a select amount of time.

Wickr is entirely anonymous, as the application doesn’t ask for any of your personal information. Wickr is also exceeds top secret and HIPAA compliance, so people in medical, law enforcement, and journalism fields can feel confident using Wickr for secure messaging knowing it can’t be traced or reproduced. 

Wickr is available on iOS and Android.

Line

Line is one of the most popular messaging services on the market for free voice and video calling. 

The app is massively popular internationally, especially in Asia, and it finally entered the U.S. market earlier this year. Line is more than just a simple messaging application—it has branched out to offer in-app games and a variety of standalone apps like Line Camera and Line Tools. While the app is free, additional services like stickers and games provide revenue for the company. In the first quarter of 2013, Line made $17 million off sticker sales alone

Line is available on iOS, Android, Windows Phone, and Blackberry

Kik

Kik is the world’s first messaging application with a built-in browser. The application boasts over 100 million users, a majority coming from North America and Western Europe.

Kik has over 30 HTML5 experiences built into the application for sharing pictures, videos and gaming, according to the company, and recently launched the in-app browser. Kik has also created open source tools to help developers build and optimize their websites for mobile. 

Kik is available on iOS, Android, Windows Phone, and BlackBerry.

Tango

Tango, like Line, offers an all-inclusive social app with games, music, video, and voice and text messaging. The San Francisco-based company says the app has 150 million users. 

Because of the additional features that extend beyond voice calling and messaging, users of more traditional messaging services like WhatsApp may find the interface a bit confusing, but users can personalize their profiles to find and make friends or discover people you may know nearby. 

Tango is available on iOS, Android and Windows Phone.

Breaking Up Is Hard

It’s inconvenient to switch to an entirely new messaging service, especially if all your friends are dedicated to one app. But you shouldn’t feel forced to turn over your data to Facebook either. All these applications provide messaging services that rival WhatsApp, without the commitment to Facebook services, meaning you’re not turning over your mobile phone book and payment information to the social network in exchange for an efficient messaging service. 

Lead image by Susan NYC via Flickr. All other images via app stores. 

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