Posts tagged Media

Snapchat To Deliver Bite-Sized Pieces Of News And Entertainment From Media Publishers by @mattsouthern

Snapchat announced today that it will now be giving media publishers the ability to distribute short, edited clips of news and information. Content distributed via Discover will behave just like Snapchat’s Stories do — short clips arranged in sequence that will expire after 24 hours. In addition to having outside companies distribute content via Discover, Snapchat is said to be working on distributing its own original content as well Make no mistake about it though, while Discover is positioned as being all about delivering creative content to users, its also a vehicle for advertising. Each story featured in Discover is […]

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6 Social Media Practices That Boost SEO – Forbes


The Financial Brand
6 Social Media Practices That Boost SEO
Forbes
Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible
Do you know how to maximise your social media potential?Business Review

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Social Media Makes Up Nearly A Third Of All Referral Traffic, + More Stats by @mattsouthern

Social software company Shareaholic argues that the shift from search to social is here with the release of a new set of data that reveals social media referral traffic is up 22.71% from this time last year. In total, in December 2014 top 8 social networks drove 31.24% of overall traffic to web sites. These networks include Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn, and YouTube. Shareaholic’s Q4 Social Media Traffic Report, released today, includes a year-over-year as well as a 3-year trend analysis. The report is full of of stats that illustrate social media’s role as a traffic driver over […]

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Google Overtakes Traditional Media To Become Most Trusted News Source

According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most…



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Google Overtakes Traditonal Media To Become Most Trusted News Source

According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most…



Please visit Search Engine Land for the full article.

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Google Is A More Trusted Source Of News Than Traditional Media [REPORT] by @mattsouthern

For the first time in history, search engines are considered the most trusted source of news an general information, even being trusted over traditional publications according to a new report by Quartz. A global survey of 27,000 people by PR firm Edelman reveals that 72% of those surveyed trust online search engines, while 64% trust traditional media. Social media fell behind both at 59%.The trust gap between search engines and traditional media is even wider when it comes to millennials. As the report indicates, what’s particularly interesting about this data is that search engines don’t actually report on anything, they […]

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How to Use Psychology to Build Social Media Campaigns That Resonate by @DholakiyaPratik

Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other. One gives instructions; the other fulfills them. Think employer-employee. Exchange relationships: Relationships where there is an equal give and take. These relationships are sustained only as long as both parties continue to offer incentives to remain together. Ever reward […]

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Mark Zuckerberg On The Future Of Social Media, + More From Q&A by @mattsouthern

Facebook CEO Mark Zuckerberg held another public Q&A yesterday and discussed, among other topics, what he believes the future looks like for social networking. An audience member asked Zuckerberg what Facebook would look like in 10 years, to which he answered by speaking about three key trends he seeks happening in social media: Zuckerberg predicts that there will be a lot more people on the Internet in 10 years, which is not necessarily a bold prediction. He predicts that SMS and photo messaging will largely replace other forms of web communication. Finally, Zuckerberg predicts augmented reality, i.e. distraction-free, heads-up communication, […]

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What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? by @kevanlee

Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you do if you only had 30 minutes to spend on social media? How would you prioritize your tasks so you make the absolute most of your valuable time? I tend to find pockets of time throughout the day where I wish I could be as productive as possible in windows here and there. When a 30-minute window opens up, what should I be doing […]

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How to Revive Your Social Media Campaign by @esornoso

I’ve had the honor, over the past few years years, of working with a wide range of businesses. Some are on the ball, only in need of a little guidance to reach the next phase of their operations. Others are on the cusp of complete insolvency, leaving it up to me to save them. It’s not easy to pull a dying business back from the brink, but let me tell you, when you pull it off? It’s a fantastic feeling. Being able to look at a business and see how it’s grown from nearly nothing to a profitable powerhouse is simply wonderful, and it […]

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