Posts tagged Media

The Evolution of Digital Media Buying & Omni-Channel Personalization by @teedubya

Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest dynamic duo is LiveRamp + Ensighten. Together, these companies are offering 1:1 personalization solutions complemented with simple integration. From 2007-2008 I had an unfunded start-up called Adiqus which focused on Advertising Intelligence, so I’ve spent a ton of time thinking about how to make advertising work better. Finally, after seven years, we are at the point where advertising is truly intelligent. This partnership is the most exciting marketing/advertising breakthrough, possibly ever. If your company has a huge budget for […]

The post The Evolution of Digital Media Buying & Omni-Channel Personalization by @teedubya appeared first on Search Engine Journal.

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The 2 Types Of Rich Media Your SEO Plan Can’t Ignore – Search Engine Land


Search Engine Land
The 2 Types Of Rich Media Your SEO Plan Can't Ignore
Search Engine Land
Google's Universal Search results represent additional ways for websites to be found – but often, rich media like those found in Universal results are an afterthought to text content in the Search Engine Optimization (SEO) strategy. It's true that when
SEO and Analytics Marketing InternBizcommunity.com
Webryze Toronto Unveils Local SEO Services and Internet Marketing SolutionsDigitalJournal.com
Is Guest Blogging Really Dead? A Digital Marketer's InsightsBusiness 2 Community (blog)
Marketwired (press release) -Law Technology News
all 13 news articles »

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The 2 Types Of Rich Media Your SEO Plan Can’t Ignore

No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either.

The post The 2 Types Of Rich Media Your SEO Plan Can’t Ignore appeared first on Search Engine Land.



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Paid Media Is the Future

Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.

View full post on Search Engine Watch – Latest

How Social Media Automation Can Save You Time and Money by @Lingo24

Not too long ago, the extent of most small businesses’ online strategies involved deciding what their website should look like. Now there are far more things to consider. There is the question of SEO to help boost you up the results pages. There’s content marketing, e-commerce options, and—increasingly—the valuable but time consuming task of social media marketing. Given the fact that almost three quarters of adult internet users now regularly use at least one social media platform, social media marketing provides a unique and unparalleled opportunity to engage with your customer base. Consumers often use social media as an “assist” for […]

The post How Social Media Automation Can Save You Time and Money by @Lingo24 appeared first on Search Engine Journal.

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Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee

I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. It’s a good lesson to keep in mind. When I share to social media, what will my sharing look like to the people who see it? Increasingly, they’ll be seeing my tweets and updates on a screen in the palm […]

The post Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee appeared first on Search Engine Journal.

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Check Out the Workshop Lineup at SMX Social Media Marketing – Best Rates Available Now

Attend a comprehensive workshop conducted by leading experts in internet marketing on November 18, immediately preceding SMX Social Media Marketing November 19-20 in Las Vegas. Workshop topics: Marketing Land’s Social Media Marketing Boot Camp: The editors of Marketing Land will get you up to speed…



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Why We Self-Censor On Social Media

Have you ever caught yourself deleting a Facebook status update even before you post it, because you anticipate the negative backlash it will receive from your online friends?

I know I have, and according to a study by Pew Research, you probably have, too.

Twitter and Facebook can be useful tools for distributing news and information, but when it comes to sharing controversial news, America can be reluctant to share things on social media if they know friends might disagree with it.

To study the effect social media has on debate and discourse of polarizing public issues, researchers surveyed 1,801 American adults about the Edward Snowden NSA privacy revelations in 2013, which exposed the government’s massive data collection through surveillance of American’s phone and email records.

Just 42% of Facebook and Twitter users were willing to post about the NSA surveillance program, compared to 86% of people who were willing to have a conversation in-person. The study also found that people were more willing to talk about the topic with people who agreed with them, both online and off. 

The study also found that social media users are more hesitant than others to share their dissenting views, online or off. 

The average Facebook user (someone who uses the site a few times per day) was half as likely as other people to say they would be willing to voice their opinion with friends at a restaurant. If they felt that their online Facebook network agreed with their views on this issue, their willingness to speak out in a face-to-face discussion with friends was higher.

According to Pew, a “spiral of silence,” a term that was introduced long before social media, can be applied to both online and offline opinions and debate. This means that generally one dominating viewpoint overtakes the conversation because those with minority viewpoints are less likely to speak up.

American politics are more divided than any time in recent history, and that could be the result of people continuing to surround themselves, and have discussions with, people who are sympathetic to their opinions. With social media, it is easier to self-censor and share updates you know will get a lot of Likes, rather than opinions that could spark a negative debate in the comments. 

The old adage, “Don’t talk politics or religion at the dinner table,” apparently applies to social media, too.

Lead image by bryan 

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How Social Media Contributes To SEO Success – Business 2 Community

How Social Media Contributes To SEO Success
Business 2 Community
Social media can influence the success of an SEO campaign and it will be important for marketers to think ahead and come up with strategies to make the most of social media marketing and get the exposure they need among audiences that are relevant to …

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Flipboard’s Mike McCue On The Future Of Media: The Complete Interview

On August 13, I sat down with Flipboard CEO Mike McCue to talk about the future of media at our latest ReadWriteMix event. I didn’t expect us to dive right into media’s past. McCue told me he drew inspiration from figures like Clay Felker, the founder of New York magazine, who, McCue recalled, called the publications “tribal organizing documents.”

McCue and I are both veterans of the early Web. In the ’90s, he worked at Netscape, the browser maker which served as a printing press for so many early Web publishers, while I worked as a webmaster and online reporter for some of the first publications to go online.

In trying to create something new and original, the Web rejected some conventions of older mediums like print. With Flipboard, McCue sought to bring some of the sensibilities of magazines back to digital media, first on the iPad, then on mobile phones, and now—coming full circle—to the Web.

He’s also returned Flipboard to the democratizing mission Netscape had, by opening it up to smaller publishers and individuals, letting them not just create magazines for it, but also make money doing so.

Here’s a video of our full conversation, and highlights of the talk.

Where McCue finds inspiration:

Why McCue chose to build Flipboard for the iPad first:

Why McCue doesn’t worry about “Flipboard killers”:

Why Flipboard started paying smaller publishers a cut of ads:

How Flipboard handles censorship:

What it takes to create and sell beautiful digital ads:

All proceeds from August’s ReadWriteMix went to support Girls Who Code, whose programs work to inspire, educate, and equip girls with the computing skills to pursue 21st century opportunities.

Photo by Kara Brodgesell for ReadWrite; videos by Jackson West for ReadWrite

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