Posts tagged mean
Google’s Matt Cutts: Holding A Patent Doesn’t Mean We Use That Patent In Search Quality
May 1st
Google’s head of search spam, Matt Cutts, posted a YouTube video talking about a recent SEO misconception that he would like the SEO and webmaster world to “put to rest.” Matt said, just because Google has a search quality or ranking patent it does not mean that the patent was or…
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Reaching the Golden Mean of Branded to Non-Branded Traffic
Apr 5th
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customer
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What Could Facebook Hashtag Adoption Mean for the Social Giant?
Apr 3rd
The hashtag, which has long been ubiquitous with Twitter as a way to group tweets into specific conversations, and has also been employed by Google+ and, the now Facebook-owned, Instagram. It may soon be making an appearance on the biggest social network, Facebook. Yesterday, the Wall Street Journal revealed that Facebook is working on adding [...]
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3 Real-Life ‘Programmatic’ Executions & What They Mean To You
Mar 27th
Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big Data & Programmatic Marketing Actually Matter?, I described how big data can simply be thought of as ‘more data,’ and that having more data makes us…
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Conflicting PPC Trends: What They Mean & How to Fix Them
Feb 12th
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense.
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HP Makes A Chromebook: What Does It Mean?
Feb 4th
When the world’s largest PC manufacturer starts making Chromebooks, what does it mean? Does it reveal a degree of uncertainty about the direction of the PC? A response to the perceived complexity of Windows 8 machines? An underserved market it can exploit?
Why not all of the above?
Early Monday morning, Hewlett-Packard announced the Pavilion 14 Chromebook, a $329.99 netbook boasting both a larger screen – 14 inches – than rival Chromebooks, as well as a new pricing tier. HP’s Pavilion 14 brings the total Chromebook count to four: the $229 Samsung Chromebook, the $199 Acer C7, the $449 Samsung Chromebook 550, and the Pavilion 14. HP’s screen may be the largest of the bunch, but its processor – a dual-core Intel Celeron – sits below the Chromebook’s 550′s Intel Core processor.
More Of The Same
The new HP Chromebook is essentially the same as the others: it runs Google’s Chrome OS, a bare-bones operating system that, on the surface, does little more than launch a Web browser. (Some games, such as the indie hit Bastion, also have been ported over to the OS.) Each of the four Chromebooks, aside from the C7, includes a 16GB solid-state drive, and connects to the Web via a Wi-Fi connection. HP said that the battery life for its version is a disappointing 4.25 hours, rather than the 6 hours or so offered by some of the other Chromebooks.
Google has positioned the Chromebook as “companion devices,” the same tack HP took as it launched the Pavilion 14. In my own use, I’ve found that Chromebooks and Chromeboxes are a simple, easy and effective way of accessing the Web – although a dearth of apps and a complicated approach to printing mean it can’t quite compete with full-fledged PC functionality. But there’s something to be said for a “PC” that boots up and resumes almost instantly, downloads patches in the background and offers a managed computing experience better than anything Apple or Microsoft offer.
A Slap To Microsoft?
Still, the fact that the largest PC maker in the world began offering a Chromebook just months after Microsoft launched Windows 8 might be seen as a slap in the face to Microsoft. And long-term, HP’s Chromebook may blossom into something more. For now, though, analyst Bob O’Donnell with IDC saw the announcement as nothing more than HP dipping its toe into a new market.
“I think they’re trying to offer an even lower-cost notebook option with this and trying to stand out with a larger-size screen,” O’Donnell wrote in an email. “But ultimately, I think it’s testing the waters and filling out their price range.”
ReadWrite reached out to both Microsoft and HP for comment, but we haven’t heard back. In the meantime, a statement from HP indicates that it believes the market for Google’s ChromeOS is growing.
“Google’s Chrome OS is showing great appeal to a growing customer base,” said Kevin Frost, vice president and general manager, Consumer PCs, Printing and Personal Systems, HP, in a statement. “With HP’s Chromebook, customers can get the best of the Google experience on a full-sized laptop—all backed up by our service and brand.”
HP & Chromebook: An Odd Couple When It Comes To Printing
It might be a bit odd to think of Hewlett-Packard and Chromebooks together, if only because of the awkward approach Google takes toward printing. You can’t connect a USB printer directly to a Chromebook or Chromebox; instead, you either need to connect to a network-connected printer through a service called “Google Cloud Print” or use a Chrome extension to a traditional PC or notebook that is itself connected to the printer via a USB cable. (Of course, if your home doesn’t have a dedicated desktop PC hooked up to a printer, the latter approach may not work so well for you.) Apparently, wirelessly connected PCs and multifunction printers are now common enough so that HP felt that there’s enough of a critical mass to make this approach feasible.
But as far as the direction of the PC market is concerned, the impact of an HP Chromebook is clearly muddy. That is, no one quite knows the direction the venerable PC will take over the next few years. The conventional thinking seems to be that minicomputers gave way to desktops, desktops to notebooks, and notebooks to… where, exactly? Tablets are one answer, and HP’s Windows 8 convertible notebooks fill that niche. But there may still be profits to be extracted in cheap netbooks, and Google’s Chromebooks may answer that call.
Market Research?
In addition, by offering its own Chromebook, HP can gain invaluable market information. Instead of hiring IDC or Gartner to provide sales forecasts on the expected success of the Chromebook category, HP can use the Pavilion 14 to generate real data on which way the wind is blowing. If over time we see HP announce a refreshed or additional Chromebook, we’ll know that the Chromebook’s sails are filling out.
Images courtesy of HP.
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What Does Facebook Graph Search Mean For SEO? – WebProNews
Jan 17th
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What Does Facebook Graph Search Mean For SEO?
WebProNews Facebook has dominated the conversation in the tech world this week (for several reasons), but especially because of its unveiling of Graph Search. We've been waiting for years for Facebook to “get into search” and “take on Google,” and we appear to … |
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What Does The Re-emergence Of Display Mean For SEM?
Jan 9th
The ‘90s – the good old days, when the Internet was new, IPOs were easy, and $50 CPMs were normal. Unfortunately, from the height of the ‘90s we saw display CPMs crater in the post bubble pop that followed. Many predicted the demise of the “banner” ad and consequent death of display, but…
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Numero Uno Web Solutions Reports: Recent Google Algorithm Updates Mean … – Houston Chronicle
Jan 6th
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Numero Uno Web Solutions Reports: Recent Google Algorithm Updates Mean …
Houston Chronicle Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is reporting that, with recent changes to Google's … Numero Uno Web Solutions, a Toronto-based SEO Company, Announces … Numero Uno Web Solutions, a Toronto-based SEO and SEM Company … Toronto Internet Marketing Company Numero Uno Web Solutions Launches … |
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Cheap Tech And Offices Mean Startups Need Less Funding [Infographic]
Dec 27th
Entrepreneurs: This is the time to disrupt a market. Those holding out for a better market conditions are bypassing the opportunity of a lifetime.
Granted, two countervailing trends –- a slowly recovering national economy and a pull-back in later early-stage funding — are keeping things interesting for entrepreneurs. But at the same time, stubborn recession conditions like cheap office space and tech trends like cloud computing temper the need for big piles of outside money to get new companies off the ground.
This infographic comes from Bob Rizika, CEO of cloud computing, Infrastructure-as-a Service (IaaS) firm ProfitBricks USA, who obviously hopes lean startups see an advantage in operating in the cloud. The key points are that creating a startup now is cheaper than ever before, there are new sources of funding available, and the lingering economic issues can reduce competition:
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