Posts tagged Marketers
Lead Scoring: How B2B Search Marketers Can Lead the Process
Feb 10th
Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process.
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5 ‘Moneyball’ Tips for Search Marketers from Billy Beane
Feb 8th
Oakland A’s General Manager Billy Beane talked baseball, metrics, and people calling him crazy, with an audience of search marketers and corporate executives in a keynote yesterday at Covario’s InflectionPoint 2012 conference in California.
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Report: National Marketers Love Local, Fail At Basic Tactics
Feb 6th
GMS Local, an initiative from GroupM focused on local search and local digital strategies, recently conducted a survey of national marketing executives (mostly in the retail sector) about their localization strategies and tactics. The survey was fielded in September and November 2011. What the…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
What Marketers Can Learn from Procter and Gamble and Old Spice SEM
Feb 4th
Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with [...]
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Valentine’s Day 2012 Ideas for Marketers
Feb 3rd
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.
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What Marketers Can Learn from Proctor and Gamble and Old Spice SEM
Feb 2nd
Proctor and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with [...]
Follow SEJ on Twitter @sejournal
View full post on Search Engine Journal
Justifying Conference Attendance For In-House Search Marketers
Feb 1st
While search engine marketing conference attendance for agency staff is almost a given of the job, in-house search engine marketers may find themselves more challenged to justify the expense, both in time and money of conference attendance. Conferences like Search Marketing Expo (SMX) provide a…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Two-thirds of marketers believe SEO will drive success in 2012 – Brafton
Jan 31st
 Brafton |
Two-thirds of marketers believe SEO will drive success in 2012
Brafton Sixty-seven percent report that they will center their efforts around SEO, ensuring that their website content is developed with keywords and the behavior of their target audience. According to Valpak and Cox, the amount of businesses using SEO as part … |
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What The Holidays Tell Search Marketers
Jan 26th
I realize most of us are already well-focused on 2012, so a look back at the 2011 holiday season may seem a bit dated. However, the holiday season provides search marketers a snapshot of behavior that should prove relevant for the upcoming year, though perhaps on a smaller scale. To gain a more…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google AdMob: A Performance Marketer’s Opinion
Jan 24th
Unless your products are extremely broad appeal or you’re selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing.
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